Qualityfry
Qualityfry is a Madrid-based manufacturer of iQ-series professional fryers using proprietary sealed vertical EcoFry technology that eliminates smoke and odors without external ventilation. It distributes through 25+ country resellers into HORECA, retail supermarkets, gas stations, and restaurant chains.
- Company typePrivate
- Founded2011
- HeadquartersMadrid, Spain
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Qualityfry does
Qualityfry is a Madrid-based Spanish limited company (QUALITYFRY, S.L.), founded in 2011, that designs, manufactures, and distributes the iQ-series of professional industrial fryers. Its proprietary EcoFry "Built-in" technology fries food in a sealed vertical chamber with minimal oxygen contact, integrating a four-stage filtration system (vapor condensation in a cooled coil, condensate capture in a tray, metal-mesh degreasing, and activated-carbon odor removal) to eliminate smoke and odors and to enable installation without external ventilation hoods. The product family spans the iQ 605, 615, 625, 635, 645 FES, iQ 6 Manual, iQ 6 Self Service (with integrated barcode reader), and the high-capacity iQ 1000 Carrousel; all carry ISO 9001, CE marking, and (for North America) NSF sanitary certification, with documented efficiency advantages of 37% less oil consumption, 24% lower energy use, and 27% faster cooking versus conventional open-basin fryers.
The company's revenue model is hardware sales of the iQ-series equipment, executed through a hybrid go-to-market: direct enterprise sales supported by a "Request a Demo" / "Request Information" sales motion, paired with a global authorized distributor network covering 25+ countries across EMEA, APAC, LATAM, and Africa (with named distributors such as Baires Cocina in Argentina). Pricing is not publicly disclosed; an ROI calculator tool is provided to support mid-funnel conversion. Manufacturing is consolidated in Madrid, headcount sits in the 11-50 range, and the company has not received disclosed institutional venture capital beyond an approximately $1.45M 2016 round led by Kereon Partners (with Criteria and Keiretsu) and roughly $1.5M of 2016-2017 EISMEA grant funding plus a 2024 EU Horizon 2020 grant.
Qualityfry targets four primary customer segments — HORECA (including hotels, bars, cafeterias), retail supermarkets, gas stations, and organized restaurant chains / franchise QSR — with named customers spanning Mercadona, Shell, Ibis Hotels, Carrefour, Sodexo, E. Leclerc, Super U, 100 Montaditos, Volapie, Real Café Bernabéu, Redopetrol, and others. Auxiliary segments include education (UFV Madrid), sports/entertainment, and SMB restaurants. The company's strategic positioning emphasizes plug-and-play installation (single-phase power on the iQ 6 series), compliance with fire safety via the iQ 645 FES model, and growing self-service use cases via the barcode-operated iQ 6 Self Service aimed at unmanned 24-hour operation.
Qualityfry firmographics
Firmographics- Name
- Qualityfry
- Legal name
- QUALITYFRY, S.L.
- Website
- https://qualityfry.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qualityfry is a Madrid-based manufacturer of iQ-series professional fryers using proprietary sealed vertical EcoFry technology that eliminates smoke and odors without external ventilation. It distributes through 25+ country resellers into HORECA, retail supermarkets, gas stations, and restaurant chains.
- Ownership category
- akta.pro rank
Qualityfry industry classification
Industry- Product category
- Commercial Cooking Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Frying Oils & Frying Stabilization Systems (Antifoams, Antioxidant Blends) (AFAJALAI)
- akta.pro secondary industries
- Kitchen & Foodservice Area Cleaning (Hood/Grease Adjacent Janitorial) (BPABABAK), Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)
Keywords
Where Qualityfry is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Qualityfry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Professional Fryer Equipment Sales: QualityFry's primary revenue stream is the sale of its iQ-series professional fryer equipment (iQ 605, iQ 615, iQ 625, iQ 635, iQ 645 FES, iQ 6 Manual, iQ 6 Self Service, and iQ 1000 Carrousel models). The company sells directly and through a global distributor network. Equipment is monofasico (single-phase) for series 6 models (requiring only a power outlet) and three-phase for the iQ 1000 Carrousel high-capacity model.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Qualityfry product offering
Product offeringCore offering
QualityFry designs and manufactures the iQ-series of professional, fully sealed, automatic deep-fryers that use its proprietary EcoFry vertical frying system to eliminate smoke, odours, and the need for fume hoods in commercial kitchens. The equipment is sold to foodservice operators (HORECA, supermarkets, gas stations, organized chains) as plug-and-play built-in units, high-throughput carrousel systems, and self-service variants, complemented by IoT connectivity, automatic fire suppression, and the EasyQlean cleaning accessory.
Product overview
QualityFry manufactures industrial fryers without smoke or odors using proprietary EcoFry technology based on vertical cooking in a sealed chamber. The iQ product family consists of the iQ 6 series (monophasic, 5.5L capacity, 8 programmable times, up to 500g portions) and the iQ 1000 Carrousel (triphasic, 10L capacity, 21 programmable times, up to 800g portions). Within the iQ 6 series, models vary by hopper type (Basic Gourmet with single hopper, Gourmet with enhanced features, Basic Carrousel and Carrousel with carousel system for up to 6 programmable products), FES fire suppression capability, and operation mode (Manual for simplified use, Self Service for barcode-operated autonomous use). All models feature the EcoFry system delivering 24% energy savings, 27% faster cooking, and 37% oil reduction.
Differentiator
Problem solved
Functional benefit
Products and services
- iQ 605 BASIC GOURMET Compact sealed vertical built-in professional fryer for HORECA kitchens needing smoke-free, hood-free operation; cooks up to 30 portions/hr with automatic oil filtration and EasyClean.
- iQ 615 GOURMET Sealed built-in professional fryer for restaurants and hotels delivering 50 portions/hr with higher-capacity oil reservoir, automatic filtration, and hood-free installation.
- iQ 625 BASIC CARROUSEL Entry-level sealed carrousel fryer for continuous unattended operation, suited to QSR and chain operations needing higher throughput than built-in models.
- iQ 635 CARROUSEL High-capacity sealed carrousel fryer for continuous unattended frying in QSR and chain kitchens, integrating automatic filtration, IoT monitoring, and EasyClean.
- iQ 645 FES CARROUSEL Premium carrousel fryer with integrated FES (Fire Extinguishing System) for high-throughput professional kitchens requiring hood-free continuous frying.
- iQ 6 MANUAL Manual-format version of the iQ 6 self-service sealed fryer for retail, convenience-store, and light-operator foodservice use, launched November 2025.
- iQ 6 SELF SERVICE Unattended self-service version of the iQ 6 sealed fryer for supermarket and gas-station convenience-store foodservice, launched November 2025.
- iQ 1000 CARROUSEL Highest-capacity sealed carrousel fryer in the iQ line, engineered for high-throughput chain and centralized kitchen environments.
- EasyQlean cleaning system Automated cleaning accessory/protocol for the iQ-series sealed fryers, designed to streamline end-of-day cleaning and reduce manual labour.
Quantifiable outcome
- 37% reduction in oil consumption compared to conventional open-basin fryers
- +5 more outcomes
Companies that use Qualityfry
Customer profileNamed customers26 records
Segments5 records
Ideal customer profiles3 records
Qualityfry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Qualityfry partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Baires CocinacoreBaires Cocina is QualityFry's authorized distributor in Argentina. Through this partnership, Baires Cocina manages sales, distribution, and customer relationships for QualityFry's iQ-series fryers in the Argentine market, including supporting the Redopetrol (Rodopetrol) gas station deployment in Bahía Blanca.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Qualityfry competitors and assessment
Company assessmentDirect peers
- Pitco (Middleby): Leading US brand of commercial open-basin and tube fryers, owned by Middleby Corporation. Directly competes in the professional fryer category across the same HORECA, retail, and chain-restaurant segments QualityFry addresses.
- Frymaster (Ali Group): Historic US commercial fryer manufacturer (now part of Ali Group), producing open and controlled-fast fryers for QSR and full-service restaurants. A direct comparable on product category and enterprise customer profile.
- Roller Grill: France-based manufacturer of professional cooking equipment including commercial fryers, grills, and toasters. Closest European-headquartered direct peer; competes with QualityFry across HORECA and convenience channels in EMEA.
- Vulcan (Middleby): US commercial cooking-equipment brand (Middleby) with a significant fryer product line. Competes with QualityFry in chain and institutional foodservice, particularly in North America.
- Henny Penny: US-headquartered manufacturer of commercial pressure fryers and cooking equipment serving QSR and foodservice chains. Closest direct competitor to QualityFry's professional fryer line, with overlapping HORECA, retail, and chain-customer base.
Broad incumbents
- Welbilt / Ali Group: Global foodservice-equipment group (parent of Frymaster and others) with a multi-brand portfolio covering fryers, ovens, and full kitchen systems. Broad incumbent competitor with much larger sales and service footprint.
- Middleby Corporation: Large US-listed foodservice-equipment conglomerate owning Pitco, Vulcan, Garland, and many other cooking brands. A broad incumbent whose portfolio spans the same end markets as QualityFry but at vastly larger scale.
- Garland (Middleby): Established commercial cooking-equipment brand (Middleby) offering ranges, grills, and fryers for chain and institutional kitchens. Broad incumbent with overlapping HORECA and chain-customer footprint.
Emerging players
- Cookmax: Spain-based commercial cooking-equipment brand offering fryers and related equipment. Geographic and segment overlap with QualityFry but smaller scale and broader (less specialized) product range.
Regional players
- Roband: Australia-based manufacturer of commercial cooking and food-preparation equipment including fryers. Comparable in category but primarily serves the Australian and broader APAC market where QualityFry also has distributor presence.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Qualityfry social profiles
Digital presenceQualityfry compliance and trust
Trust signalCompliance6 records
Qualityfry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qualityfry leadership team
Management profileNumber of profiles
Profiles6 records
Qualityfry funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qualityfry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qualityfry
What does Qualityfry do?
QualityFry designs and manufactures the iQ-series of professional, fully sealed, automatic deep-fryers that use its proprietary EcoFry vertical frying system to eliminate smoke, odours, and the need for fume hoods in commercial kitchens. The equipment is sold to foodservice operators (HORECA, supermarkets, gas stations, organized chains) as plug-and-play built-in units, high-throughput carrousel systems, and self-service variants, complemented by IoT connectivity, automatic fire suppression, and the EasyQlean cleaning accessory.
Is Qualityfry a public or private company?
Qualityfry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Qualityfry founded?
Qualityfry was founded in 2011. It employs 11 to 50 people.
Where is Qualityfry based?
Qualityfry is headquartered in Madrid, Spain, in the Europe region.
How does Qualityfry make money?
One revenue line is on record: professional Fryer Equipment Sales.
Who are Qualityfry's main competitors?
Direct peers on record are Pitco (Middleby), Frymaster (Ali Group), Roller Grill, Vulcan (Middleby) and Henny Penny. Broad incumbents are Welbilt / Ali Group, Middleby Corporation and Garland (Middleby). Cookmax is listed as an emerging player. Roband is listed as a regional player.
Does Qualityfry have an API?
No public API is recorded for Qualityfry.
What industry is Qualityfry in?
Qualityfry's product category is Commercial Cooking Equipment. Its primary akta.pro industry code is AFAJALAI, Frying Oils & Frying Stabilization Systems (Antifoams, Antioxidant Blends), with a secondary code of BPABABAK, Kitchen & Foodservice Area Cleaning (Hood/Grease Adjacent Janitorial). Its NAICS code is 33341 and its SIC code is 3580.