StayCool Brands
StayCool Brands designs and sells patented, battery-powered cooling caps and hard-hat attachments for outdoor workers and consumers. The Jackson, Mississippi-based company sells direct-to-consumer online at $34.95 per unit, targeting construction, landscaping, and leisure users in hot environments.
- Company typePrivate
- Founded2019
- HeadquartersJackson, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What StayCool Brands does
StayCool Brands, LLC is a Jackson, Mississippi-based consumer products company that designs, manufactures, and sells battery-powered cooling headwear under a patented fan-and-bladder system. The company's portfolio centers on the $34.95 StayCool Cap (available in multiple colorways), a $34.95 StayCool Attachment that retrofits existing hard hats, and a forthcoming StayCool Hard Hat with integrated cooling. The core technology is a registered patent covering the cap's fan, bladder, and battery architecture, which the company positions as a solution to heat-related illness for outdoor workers and consumers in hot environments.
The company operates a direct-to-consumer go-to-market: products are sold through its own e-commerce storefront at staycoolbrands.com (with free US shipping, a 6-month warranty, and 6-month returns) and via in-person pickup at its Jackson, MS headquarters. Customer acquisition leans on community-led word-of-mouth and testimonials from individual consumers and trades (e.g., roofing contractors), supplemented by organic social channels on Facebook, X, and Instagram. The company is supported by Mississippi-based ecosystem partners including Innovate Mississippi, The Bean Path, Consumer Brands of America, and contract manufacturers Multicraft and Mark One Manufacturing. StayCool is privately held, founder-owned and led by Earl Washington, with a single disclosed $200,000 seed round in January 2021 and headcount reported at 1–10.
StayCool Brands firmographics
Firmographics- Name
- StayCool Brands
- Legal name
- StayCool Brands, LLC
- Website
- https://staycoolbrands.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- StayCool Brands designs and sells patented, battery-powered cooling caps and hard-hat attachments for outdoor workers and consumers. The Jackson, Mississippi-based company sells direct-to-consumer online at $34.95 per unit, targeting construction, landscaping, and leisure users in hot environments.
- Ownership category
- akta.pro rank
StayCool Brands industry classification
Industry- Product category
- Personal Cooling Headwear
- SIC
- Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Shrink Sleeves & Stretch Sleeves (IMALAKAD)
- akta.pro secondary industries
- Luxury Hats & Headwear (CRAKAEAG), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)
Keywords
Where StayCool Brands is headquartered
LocationHeadquarters
- HQ city
- Jackson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StayCool Brands business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: One-time purchase of cooling wearable products (StayCool Cap at $34.95, StayCool Attachment). Revenue generated from direct consumer sales through e-commerce storefront.
- Product Accessories and Replacements: Potential revenue from replacement parts such as batteries and fans for the StayCool Cap products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | StayCool Cap - One color/size |
| One time/ perpetual license | Pay-as-you-go | StayCool Attachment - For hard hats |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
StayCool Brands product offering
Product offeringCore offering
StayCool Brands designs, manufactures, and sells wearable cooling headwear built around a patented battery-powered fan and bladder system. Its product line includes the StayCool Cap and the StayCool Attachment (an add-on that brings the cooling module to standard hard hats), with a StayCool Hard Hat listed as upcoming. The products are sold directly to consumers in the United States to help prevent heat-related illness during outdoor work and recreation.
Product overview
StayCool Brands offers a portfolio of personal cooling products designed to prevent heat-related illness during outdoor work and leisure activities. The core product line includes the StayCool Cap (a wearable cooling cap with patented technology featuring a built-in fan and bladder system), the StayCool Attachment (an accessory that allows users to attach the cooling technology to their own hard hats), and the upcoming StayCool Hard Hat. All products share the company's patented cooling technology that reduces heat exposure and helps prevent cramping, heat exhaustion, and heat stroke. The products target workers in construction, warehousing, landscaping, and manufacturing, as well as outdoor enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- StayCool Cap Wearable cap with patented battery-powered fan and bladder cooling system that circulates air around the head and neck to reduce heat exposure during outdoor work and leisure; available in Green, Blue, Pink, Khaki, and Camouflage at $34.95 with free US shipping.
- StayCool Attachment Cooling attachment that allows users to bring the StayCool fan and bladder cooling system to their own hard hats, providing portable cooling for workers who need both PPE and heat relief; priced at $34.95 with free US shipping.
Quantifiable outcome
- Can help reduce worker health risks from heat stress
- +1 more outcomes
Companies that use StayCool Brands
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
StayCool Brands technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
StayCool Brands partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Consumer Brands of AmericaminorListed as a supporting entity/part investor in StayCool Brands. Consumer Brands of America supports the company as noted on the About page under 'Our Supporters'.
- Innovate MSminorMississippi innovation organization that supports StayCool Brands as noted in the 'Our Supporters' section of the About page.
- The Bean PathminorNonprofit organization supporting StayCool Brands as part of their ecosystem of supporters, featured on the About page.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
StayCool Brands competitors and assessment
Company assessmentDirect peers
- Koldtec: Koldtec produces personal cooling products including cooling towels, vests, and accessories sold through retail and industrial channels. It targets similar outdoor-worker and consumer heat-relief use cases.
- Ergodyne: Ergodyne (a Tenacious Holdings brand) makes cooling towels, cooling vests, and hard-hat accessories for outdoor workers. Its Chill-Its line directly competes with StayCool's head-cooling concept for construction, warehousing, and industrial customers.
- OccuNomix: OccuNomix specializes in cooling products and worker accessories including cooling headwear, bandanas, and hard-hat sweatbands. The brand targets overlapping industrial and construction buyer cohorts with cooling-focused PPE.
- Frogg Toggs: Frogg Toggs markets cooling towels and evaporative cooling gear to outdoor workers, sportsmen, and tradespeople. Its hyper-evap cooling line addresses the same heat-stress use cases as StayCool Cap at comparable price points.
- Mission: Mission's flagship cooling towel and performance cooling accessories target athletes and outdoor enthusiasts. It represents a direct cooling-accessory alternative for StayCool's outdoor recreation and sports consumer segments.
- Inuteq: Inuteq designs personal cooling vests, headwear, and accessories using evaporative and phase-change technologies for industrial, medical, and sports markets. It is a direct functional peer in active cooling wearables.
- TechNiche International: TechNiche builds cooling vests, bandanas, and headwear using phase-change and evaporative tech for occupational heat stress. Its industrial-vertical overlap with StayCool's worker segment makes it a relevant peer.
- Glacier Tek: Glacier Tek manufactures phase-change cooling vests and cooling apparel for industrial, medical, and military applications. It is functionally comparable to StayCool in the active personal-cooling category.
Broad incumbents
- Pyramex Safety: Pyramex is an established PPE manufacturer offering hard hats, safety eyewear, and accessories. As StayCool enters the integrated hard-hat category (StayCool Hard Hat), Pyramex is an incumbent competitor with substantially broader distribution.
- Honeywell Safety (Miller/Howard Leight): Honeywell's safety division supplies industrial PPE including head protection, cooling accessories, and worker-comfort products. Its scale, distribution, and B2B sales motion represent the dominant incumbent pathway StayCool would face in scaling into enterprise contracts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
StayCool Brands social profiles
Digital presenceStayCool Brands financial estimates
Financial estimateRevenue estimate
Valuation estimate
StayCool Brands leadership team
Management profileNumber of profiles
Profiles1 record
StayCool Brands funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StayCool Brands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StayCool Brands
What does StayCool Brands do?
StayCool Brands designs, manufactures, and sells wearable cooling headwear built around a patented battery-powered fan and bladder system. Its product line includes the StayCool Cap and the StayCool Attachment (an add-on that brings the cooling module to standard hard hats), with a StayCool Hard Hat listed as upcoming. The products are sold directly to consumers in the United States to help prevent heat-related illness during outdoor work and recreation.
Is StayCool Brands a public or private company?
StayCool Brands is a private company. It is classified as venture growth investor backed and is currently operating.
When was StayCool Brands founded?
StayCool Brands was founded in 2019. It employs 1 to 10 people.
Where is StayCool Brands based?
StayCool Brands is headquartered in Jackson, United States, in the North America region.
How does StayCool Brands make money?
Two revenue lines are on record. Hardware Product Sales are the primary driver. The others are product Accessories and Replacements.
Who are StayCool Brands's main competitors?
Direct peers on record are Koldtec, Ergodyne, OccuNomix, Frogg Toggs, Mission, Inuteq, TechNiche International and Glacier Tek. Broad incumbents are Pyramex Safety and Honeywell Safety (Miller/Howard Leight).
Does StayCool Brands have an API?
No public API is recorded for StayCool Brands.
What industry is StayCool Brands in?
StayCool Brands's product category is Personal Cooling Headwear. Its primary akta.pro industry code is IMALAKAD, Shrink Sleeves & Stretch Sleeves, with a secondary code of CRAKAEAG, Luxury Hats & Headwear. Its SIC code is 2330.