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EurActiv

Full company profile

uuid0004s4v

Namestring
EurActiv
Legal namestring
EurActiv
Websiteurl
euractiv.com
Company typeenum
Private
Founded yearint
2000
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersBrussels, Belgium
HQ citystring
Brussels
HQ countrystring
Belgium
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
EU policy news, policy intelligence, political journalism, European affairs media, policy newsletters
Industry1 code
1Sponsorship, Exhibitor & Partnership Management Services
CodeTHAHACAKPrimaryNo
Product category
EU Policy News Media
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Euractiv Pro Subscriptions
TypeSubscription Recurring
Description

Premium subscription service offering in-depth EU policy analysis, exclusive content, and daily Pro newsletters across 5 policy areas. The Pro offering includes specialized newsletters like FIREPOWER (Defence), VOLTAGE (Energy), HARVEST (Agrifood), FIRST AID (Health), THE HACK (Tech), and BUDGET BRIEF (Economy).

euractiv.com
2Advertising and Sponsored Content
TypeAdvertising
Description

Promoted content and sponsored articles appear on the platform. The Advocacy Lab section features third-party sponsored content from organizations including 3M, Nordic Council of Ministers, UNESDA, and others.

euractiv.com
3Events
TypeProfessional Services
Description

Euractiv organizes and hosts events, conferences, and roundtables including the Tech Policy Conference, AI-CODE Consortium meetings, and industry-specific panels that serve as revenue-generating activities.

euractiv.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels5 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Pricing details1 tier
1Euractiv Pro - Premium EU policy subscription
ModelSubscriptionBilling cadenceAnnual
Notes

No specific pricing tiers disclosed publicly. Company uses quote-based sales approach with free trial option for policy professionals.

euractiv.com
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Brand1 of 18 records shown
1EurActiv Pro
Description

Premium subscription service delivering in-depth EU policy analysis and insights for policy professionals

euractiv.com
+17 more records
Core offering1 text field

EurActiv is a Brussels-based pan-European political media network that publishes daily EU policy news and analysis across 7 policy verticals in 9 languages spanning 20+ countries. Its core offering combines free editorial coverage on euractiv.com with EurActiv Pro, a paid premium subscription that delivers in-depth analysis and specialized policy-area newsletters (HARVEST, VOLTAGE, FIRST AID, THE HACK, FIREPOWER, BUDGET BRIEF). The company also runs Advocacy Lab (sponsored content), an Events Platform, and a Jobs Platform serving EU policy professionals, industry stakeholders, and EU institutions.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

EurActiv operates as a multi-language European political media platform offering both free and subscription-based content. The core product is the EurActiv news platform (euractiv.com) covering EU politics, policies, and legislation across 7 policy areas (Economy, Politics, Agrifood, Health, Tech, Energy/Environment/Transport, Defence). EurActiv Pro is the premium subscription tier providing exclusive in-depth analysis and specialized Pro newsletters (HARVEST, VOLTAGE, FIRST AID, THE HACK, FIREPOWER, BUDGET BRIEF). The free offering includes newsletters like Rapporteur, The Brief, Red Thread, and Chattering Classes. Supporting services include Advocacy Lab (partner content), Video content, Events platform, and Jobs platform. The company covers content in 9 publishing languages across 20+ countries with 25 years of expertise.

Product and service16 records
1EurActiv
Categorycore product
Description

Brussels-based European political media outlet providing news, analysis, and reporting on EU politics, policies, and legislation across multiple policy areas and languages.

2EurActiv Pro
Categorysubscription service
Description

Premium subscription service delivering in-depth analysis and exclusive EU policy insights for policy professionals, with daily Pro newsletters and specialized coverage across 5 policy areas.

3Rapporteur
Categorynewsletter
Description

Flagship free daily newsletter providing concise news and analysis from European institutions and national capitals.

4The Brief
Categorynewsletter
Description

Weekday evening newsletter providing key developments of the day with clarity and context.

5Red Thread
Categorynewsletter
Description

Weekly briefing on EU-Asia Pacific power, trade and strategy.

6Chattering Classes
Categorynewsletter
Description

Newsletter covering power plays, strategies and stories shaping Brussels at the intersection of EU politics, lobbying and media.

7HARVEST
Categorynewsletter
Description

Daily Pro newsletter covering agriculture and food policy in the EU, including agrifuels, CAP reform, GMOs, modern farming, biotechnology, and food safety.

8VOLTAGE
Categorynewsletter
Description

Daily Pro newsletter covering energy, environment and transport news from across the EU, including circular economy, European Green Deal, geopolitics, hydrogen, urban mobility, and water.

9FIRST AID
Categorynewsletter
Description

Daily Pro newsletter covering medical and health industry news in the EU, including pharmaceutical industry, diabetes and cancer, heart disease, alcohol, and vaccinations.

10THE HACK
Categorynewsletter
Description

Daily Pro newsletter covering technology news across the EU, including Artificial Intelligence, cybersecurity, data and privacy, disinformation, law enforcement, and media.

11FIREPOWER
Categorynewsletter
Description

Pro newsletter covering EU security and defence policy, including EU Defence, NATO, ReArm, SAFE, joint procurement, and Ukraine.

12BUDGET BRIEF
Categorynewsletter
Description

Weekly Pro deep-dive tracking EU spending talks, connecting dots between political priorities, financial instruments, and future EU programmes including MFF, CAP, cohesion policy, European Competitiveness Fund, Horizon Europe, and Global Europe Fund.

13Advocacy Lab
Categorycontent platform
Description

Platform for third-party content, expert analysis, and sponsored content from partners.

14Video Content
Categorymedia content
Description

Video archive featuring interviews, event coverage, conference recordings, and industry insights.

15Events Platform
Categoryevents service
Description

Events and conferences platform for EU policy discussions, roundtables, and industry gatherings including Tech Policy Conference and AI-CODE Consortium meetings.

16Jobs Platform
Categoryjobs service
Description

Job board for EU affairs and related professional opportunities.

Scale indicator6 records

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Politico Europe is the most direct competitor to EurActiv, providing EU policy news, analysis, and a B2B subscription product (Politico Pro) out of Brussels. It competes for the same EU policy professional audience and advertiser base across overlapping verticals including energy, tech, and health.

TypeDirect peer
Description

EUobserver is a Brussels-based online newspaper covering EU affairs, comparable in niche focus to EurActiv. It targets a similar policy professional audience with both free and paid content, competing directly for EU institutional readership.

TypeDirect peer
Description

The Parliament Magazine is a Brussels-based policy publication covering EU institutions, very close in target audience and editorial focus to EurActiv. Both compete for EU policy professional readers and stakeholder advertising in the Brussels ecosystem.

TypeBroad incumbent
Description

Reuters operates a significant Brussels bureau covering EU policy as part of its broader global newswire. It overlaps with EurActiv on breaking EU policy news but does not specialize in the pan-European, multi-language, B2B subscription niche.

TypeBroad incumbent
Description

The Financial Times is a major subscription-based global business newspaper with deep Brussels and EU policy coverage. It competes with EurActiv for policy professional subscribers and corporate sponsors, but operates at much larger scale and broader scope.

TypeBroad incumbent
Description

Bloomberg provides EU policy and regulatory coverage through its news, Bloomberg Terminal, and Bloomberg Government products. It competes with EurActiv Pro for institutional subscribers needing EU regulatory intelligence, though at much higher price points and broader scope.

TypeRegional player
Description

Le Monde is the leading French national newspaper with strong Brussels and EU policy coverage. It is comparable to EurActiv's French edition (Euractiv FR) for French-speaking EU policy readers but is primarily a general national outlet rather than an EU specialist.

TypeRegional player
Description

Der Spiegel is Germany's leading news magazine with significant Berlin-based EU policy reporting. It parallels Euractiv DE's role for German-speaking EU policy readers but competes as a general news brand rather than a dedicated EU policy specialist.

TypeEmerging player
Description

Sifted is a digital media outlet covering European startups and tech policy, with partial overlap to EurActiv's tech vertical coverage (THE HACK newsletter). It targets a similar B2B audience but focuses on the European tech ecosystem rather than EU policy broadly.

TypeBroad incumbent
Description

Politico (US) is the parent brand of Politico Europe and a broader incumbent in political and policy journalism. It is comparable as the parent entity whose European operations directly compete with EurActiv in the EU policy intelligence market.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks2 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

EurActiv

EU Policy News Mediaeuractiv.com

EurActiv firmographics

Firmographics
Name
EurActiv
Legal name
EurActiv
Website
https://euractiv.com
Company type
Private
Founded year
2000
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Where EurActiv is headquartered

Location

Headquarters

HQ city
Brussels
HQ country
Belgium
HQ region
Europe

Offices1 record

Markets served

EurActiv business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

  1. Euractiv Pro Subscriptions: Premium subscription service offering in-depth EU policy analysis, exclusive content, and daily Pro newsletters across 5 policy areas. The Pro offering includes specialized newsletters like FIREPOWER (Defence), VOLTAGE (Energy), HARVEST (Agrifood), FIRST AID (Health), THE HACK (Tech), and BUDGET BRIEF (Economy).
  2. Advertising and Sponsored Content: Promoted content and sponsored articles appear on the platform. The Advocacy Lab section features third-party sponsored content from organizations including 3M, Nordic Council of Ministers, UNESDA, and others.
  3. Events: Euractiv organizes and hosts events, conferences, and roundtables including the Tech Policy Conference, AI-CODE Consortium meetings, and industry-specific panels that serve as revenue-generating activities.

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEuractiv Pro - Premium EU policy subscription

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

EurActiv product offering

Product offering

Core offering

EurActiv is a Brussels-based pan-European political media network that publishes daily EU policy news and analysis across 7 policy verticals in 9 languages spanning 20+ countries. Its core offering combines free editorial coverage on euractiv.com with EurActiv Pro, a paid premium subscription that delivers in-depth analysis and specialized policy-area newsletters (HARVEST, VOLTAGE, FIRST AID, THE HACK, FIREPOWER, BUDGET BRIEF). The company also runs Advocacy Lab (sponsored content), an Events Platform, and a Jobs Platform serving EU policy professionals, industry stakeholders, and EU institutions.

Product overview

EurActiv operates as a multi-language European political media platform offering both free and subscription-based content. The core product is the EurActiv news platform (euractiv.com) covering EU politics, policies, and legislation across 7 policy areas (Economy, Politics, Agrifood, Health, Tech, Energy/Environment/Transport, Defence). EurActiv Pro is the premium subscription tier providing exclusive in-depth analysis and specialized Pro newsletters (HARVEST, VOLTAGE, FIRST AID, THE HACK, FIREPOWER, BUDGET BRIEF). The free offering includes newsletters like Rapporteur, The Brief, Red Thread, and Chattering Classes. Supporting services include Advocacy Lab (partner content), Video content, Events platform, and Jobs platform. The company covers content in 9 publishing languages across 20+ countries with 25 years of expertise.

Differentiator

Problem solved

Functional benefit

Brands

  • EurActiv Pro: Premium subscription service delivering in-depth EU policy analysis and insights for policy professionals
  • Advocacy Lab
  • Rapporteur
  • The Brief
  • Red Thread
  • HARVEST
  • VOLTAGE
  • FIRST AID
  • THE HACK
  • FIREPOWER
  • BUDGET BRIEF
  • Chattering Classes
  • Economy Brief
  • Events
  • Jobletter
  • Tech Weekly
  • Budget Brief
  • Advocacy Lab Spotlight

Products and services

  • EurActiv Brussels-based European political media outlet providing news, analysis, and reporting on EU politics, policies, and legislation across multiple policy areas and languages.
  • EurActiv Pro Premium subscription service delivering in-depth analysis and exclusive EU policy insights for policy professionals, with daily Pro newsletters and specialized coverage across 5 policy areas.
  • Rapporteur Flagship free daily newsletter providing concise news and analysis from European institutions and national capitals.
  • The Brief Weekday evening newsletter providing key developments of the day with clarity and context.
  • Red Thread Weekly briefing on EU-Asia Pacific power, trade and strategy.
  • Chattering Classes Newsletter covering power plays, strategies and stories shaping Brussels at the intersection of EU politics, lobbying and media.
  • HARVEST Daily Pro newsletter covering agriculture and food policy in the EU, including agrifuels, CAP reform, GMOs, modern farming, biotechnology, and food safety.
  • VOLTAGE Daily Pro newsletter covering energy, environment and transport news from across the EU, including circular economy, European Green Deal, geopolitics, hydrogen, urban mobility, and water.
  • FIRST AID Daily Pro newsletter covering medical and health industry news in the EU, including pharmaceutical industry, diabetes and cancer, heart disease, alcohol, and vaccinations.
  • THE HACK Daily Pro newsletter covering technology news across the EU, including Artificial Intelligence, cybersecurity, data and privacy, disinformation, law enforcement, and media.
  • FIREPOWER Pro newsletter covering EU security and defence policy, including EU Defence, NATO, ReArm, SAFE, joint procurement, and Ukraine.
  • BUDGET BRIEF Weekly Pro deep-dive tracking EU spending talks, connecting dots between political priorities, financial instruments, and future EU programmes including MFF, CAP, cohesion policy, European Competitiveness Fund, Horizon Europe, and Global Europe Fund.
  • Advocacy Lab Platform for third-party content, expert analysis, and sponsored content from partners.
  • Video Content Video archive featuring interviews, event coverage, conference recordings, and industry insights.
  • Events Platform Events and conferences platform for EU policy discussions, roundtables, and industry gatherings including Tech Policy Conference and AI-CODE Consortium meetings.
  • Jobs Platform Job board for EU affairs and related professional opportunities.

Companies that use EurActiv

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

EurActiv technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

EurActiv partnerships and signals

Strategic signal

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

EurActiv competitors and assessment

Company assessment

Direct peers

  • Politico Europe: Politico Europe is the most direct competitor to EurActiv, providing EU policy news, analysis, and a B2B subscription product (Politico Pro) out of Brussels. It competes for the same EU policy professional audience and advertiser base across overlapping verticals including energy, tech, and health.
  • EUobserver: EUobserver is a Brussels-based online newspaper covering EU affairs, comparable in niche focus to EurActiv. It targets a similar policy professional audience with both free and paid content, competing directly for EU institutional readership.
  • The Parliament Magazine: The Parliament Magazine is a Brussels-based policy publication covering EU institutions, very close in target audience and editorial focus to EurActiv. Both compete for EU policy professional readers and stakeholder advertising in the Brussels ecosystem.

Broad incumbents

  • Reuters: Reuters operates a significant Brussels bureau covering EU policy as part of its broader global newswire. It overlaps with EurActiv on breaking EU policy news but does not specialize in the pan-European, multi-language, B2B subscription niche.
  • Financial Times: The Financial Times is a major subscription-based global business newspaper with deep Brussels and EU policy coverage. It competes with EurActiv for policy professional subscribers and corporate sponsors, but operates at much larger scale and broader scope.
  • Bloomberg: Bloomberg provides EU policy and regulatory coverage through its news, Bloomberg Terminal, and Bloomberg Government products. It competes with EurActiv Pro for institutional subscribers needing EU regulatory intelligence, though at much higher price points and broader scope.
  • Politico: Politico (US) is the parent brand of Politico Europe and a broader incumbent in political and policy journalism. It is comparable as the parent entity whose European operations directly compete with EurActiv in the EU policy intelligence market.

Regional players

  • Le Monde: Le Monde is the leading French national newspaper with strong Brussels and EU policy coverage. It is comparable to EurActiv's French edition (Euractiv FR) for French-speaking EU policy readers but is primarily a general national outlet rather than an EU specialist.
  • Der Spiegel: Der Spiegel is Germany's leading news magazine with significant Berlin-based EU policy reporting. It parallels Euractiv DE's role for German-speaking EU policy readers but competes as a general news brand rather than a dedicated EU policy specialist.

Emerging players

  • Sifted: Sifted is a digital media outlet covering European startups and tech policy, with partial overlap to EurActiv's tech vertical coverage (THE HACK newsletter). It targets a similar B2B audience but focuses on the European tech ecosystem rather than EU policy broadly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

EurActiv social profiles

Digital presence

EurActiv financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EurActiv leadership team

Management profile

Number of profiles

Profiles3 records

EurActiv funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EurActiv M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EurActiv

What does EurActiv do?

EurActiv is a Brussels-based pan-European political media network that publishes daily EU policy news and analysis across 7 policy verticals in 9 languages spanning 20+ countries. Its core offering combines free editorial coverage on euractiv.com with EurActiv Pro, a paid premium subscription that delivers in-depth analysis and specialized policy-area newsletters (HARVEST, VOLTAGE, FIRST AID, THE HACK, FIREPOWER, BUDGET BRIEF). The company also runs Advocacy Lab (sponsored content), an Events Platform, and a Jobs Platform serving EU policy professionals, industry stakeholders, and EU institutions.

Is EurActiv a public or private company?

EurActiv is a private company. It is classified as corporate owned and is currently operating.

When was EurActiv founded?

EurActiv was founded in 2000. It employs 101 to 250 people.

Where is EurActiv based?

EurActiv is headquartered in Brussels, Belgium, in the Europe region.

How does EurActiv make money?

Three revenue lines are on record. Euractiv Pro Subscriptions are the primary driver. The others are advertising and Sponsored Content and events.

Who are EurActiv's main competitors?

Direct peers on record are Politico Europe, EUobserver and The Parliament Magazine. Broad incumbents are Reuters, Financial Times, Bloomberg and Politico. Regional players are Le Monde and Der Spiegel. Sifted is listed as an emerging player.

Does EurActiv have an API?

No public API is recorded for EurActiv.

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Live signals
SemaforExclusive: Euractiv relaunches as ‘Rapporteur’ in BrusselsEuractiv will relaunch as Rapporteur on Tuesday, its CEO René Moerland said Monday. The Brussels newsroom, founded in 1999, aims to compete with Politico Europe, with Mediahuis building staff to 50 journalists. Moerland called the new brand a bet on deep human reporting.YahooEuractiv relaunches as ‘Rapporteur’ in BrusselsEuractiv will relaunch as 'Rapporteur' in Brussels, a move its CEO René Moerland said signals a commitment to European journalism. The Brussels newsroom, founded in 1999, has built its staff to 50 journalists since Mediahuis acquired it in 2023, positioning itself as a competitor to Politico Europe.citybizEuractiv Editor-in-Chief Matthew Karnitschnig Steps DownMatthew Karnitschnig is stepping down as editor-in-chief of Euractiv, a Brussels-based European political media outlet, after helping lead the organization through a period of newsroom rebuilding and audience growth. During his tenure, Euractiv achieved record traffic and growth in its Pro subscription offering, which the departing editor cited as factors behind his decision to pursue a new challenge. Joshua Posaner will continue as managing editor, providing continuity as Euractiv enters what the company described as a new phase in a competitive European media market.NutraceuticalsworldExperts Debate Role of Supplements in Improving Public Health in EUFood Supplements Europe organized a virtual conference with Euractiv on April 28 on food supplements' role in EU public health, featuring Sara Cerdas, Kerli Ats, Dr. Philip Calder and Dr. Bernd Haber. Speakers called for pan-EU regulatory harmonization, better nutrition literacy, and physician-led nutrient testing, citing vitamin D's recognized benefits.POLITICOEU news website Euractiv acquired by publisher MediahuisEuropean media group Mediahuis has acquired the Brussels-based EU news website Euractiv. The acquisition is part of Mediahuis's strategy to establish itself as a leading European media champion, leveraging Euractiv's established brand and trusted status among EU policymakers.Tech.euMediahuis adds EU policy news brand Euractiv to its card of European publicationsEuropean media group Mediahuis has acquired Euractiv, a pan-European news brand focused on EU policy, marking its first cross-border acquisition. The deal aims to strengthen Mediahuis' position as a leading European media group by adding a trusted source for EU policymakers and expanding its international portfolio.EuractivMediahuis strengthens its European ambition with the acquisition of pan-European Euractiv Media NetworkMediahuis has acquired the pan-European news brand Euractiv Media Network to expand its portfolio into EU policy coverage. This acquisition marks Mediahuis's first entry as an international brand holder, aiming to leverage scale to become a leading media entity on EU affairs across eight key hubs.Luxembourg TimesMediahuis acquires pan-European EURACTIV mediaMediahuis has acquired the pan-European news website EURACTIV, expanding its portfolio to include a European news brand for the first time. The acquisition allows Mediahuis to cover EU policy-making through EURACTIV's editorial offices in Brussels, Berlin, and Paris, which reach 1.8 million monthly readers across 13 languages. Neither company disclosed the financial terms of the transaction.Deutsche WelleLobbies undermine EU's green farming planA joint investigation by Lighthouse Reports, DW, and other media outlets reveals that powerful agribusiness lobbies, including Copa-Cogeca, CropLife Europe, and the Grain Club, are actively campaigning against the EU's Farm to Fork strategy, which aims to reduce pesticide use, cut agricultural emissions by 20%, and create a more sustainable food system. The investigation highlights a deep rift within the farming community, as small-scale farmers across Italy, Poland, Belgium, and the Netherlands largely support sustainable farming practices but feel misrepresented by large lobby organizations that claim to defend their interests while pushing policies favoring industrial agriculture. The lobbies have commissioned studies from universities like Kiel and Wageningen, sponsored media events on platforms like Euractiv, and sought to eliminate specific environmental targets, while proponents argue the strategy could improve farmer incomes despite short-term production decreases and potential price increases.