Koovee

What Koovee does

Koovee (legal entity: KOVERTE, SASU) is a French food company that manufactures edible cutlery from organic wheat flour, rapeseed oil, and salt, replacing single-use plastic and wooden cutlery with biscuits designed to be consumed. The company was founded in 2018 in Bordeaux by Tiphaine Guerout and Johanna, with production based in a Marseille workshop where a team of agronomist engineers spent three years developing a proprietary formulation and manufacturing process. The product portfolio spans forks, knives, and spoons in three flavor profiles (Nature, Herbes de Provence, Vanille), sold both as retail gift sets (Coffrets of 30 units) and bulk (vrac) formats of 50-100 units. Technical specifications include heat resistance above 70°C for over five minutes in water and shelf life of 10 months, with all SKUs certified organic and vegan.

The business operates a dual-channel go-to-market: a consumer-facing Shopify storefront (koovee.co) for individual buyers with free shipping in France over €40, and a dedicated B2B pro portal (pro.koovee.co) serving caterers, restaurants, event planners, and food manufacturers. Distribution reaches five European countries (France, Belgium, Portugal, Spain, Italy). Pricing is unit-based with no subscription component, ranging from €6.50 for a 6-pack nomade set to €48.00 for a 100-pack bulk spoon; B2B samples are offered at product cost plus shipping to drive trial. The customer base spans eco-conscious individual consumers and food-service professionals, with named enterprise references including Sodebo, Tassiopée, and Restaurant Victor Mercier/FIEF, alongside a self-reported 80+ professional clients as of 2019.

Koovee has raised €500,000 in seed funding from French Founders (March 2022), operates with 1-10 employees, and has received earned media coverage in Le Monde, M6, TF1, BFM TV, Europe 1, and Le Parisien, with endorsements from chef Norbert Tarayre (Top Chef) and journalist Jérôme Bonaldi. Supply-side relationships include a 100% French organic wheat sourcing partnership with Terrena Cooperative. The company competes in the edible and biodegradable cutlery category driven by the French single-use plastic ban, and positions itself as a gourmet, zero-waste alternative to plastic and wooden utensils.

Name

Koovee

Legal name

KOVERTE, SASU

Website

https://koovee.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Koovee is a French food manufacturer that produces organic, edible cutlery (forks, knives, spoons) from wheat flour, serving both eco-conscious consumers via a Shopify storefront and food-service professionals (caterers, restaurants, event planners) via a dedicated B2B pro portal across five European countries.

Ownership category

akta.pro rank

Product category

Edible Cutlery

NAICS

Cutlery and Handtool Manufacturing (3322), Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Cutlery, Handtools & General Hardware (3420), Food And Kindred Products (2000)

akta.pro primary industry

Disposable Tableware (Plates, Cups, Cutlery) (CRAJAGAG)

akta.pro secondary industry

Foodservice Disposables (cups, plates, bowls, trays, clamshells) (IMAMAHAI)

Keywords

• Edible cutlery
• Organic food products
• Sustainable packaging
• Biodegradable utensils
• Eco-friendly flatware

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Direct E-commerce Sales (B2C): One-time product purchases via the Shopify storefront. Customers buy individual products or bulk (vrac) packs of edible cutlery in various flavors (Nature, Herbes de Provence, Vanille). Revenue realized at point of sale with no subscription component.
2. Professional B2B Sales: Direct sales to food service professionals including caterers, restaurants, and event planners. Pro samples offered at cost to facilitate adoption. Bulk orders for events and regular supply relationships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Koovee manufactures and sells edible cutlery — forks, knives, spoons, and spatulas — made from organic wheat flour, rapeseed oil, salt, and natural flavorings (Nature, Herbes de Provence, Vanille). Products are sold in retail gift boxes of 30 units, bulk formats of 50–100 units, and as a portable Nomade travel set, with a dedicated B2B sample kit offered to food service professionals. All products are manufactured in-house in Marseille from 100% French-sourced organic ingredients, designed to replace single-use plastic cutlery with an edible, fully biodegradable alternative.

Product overview

Koovee is a French company that produces edible cutlery made from organic wheat flour, rapeseed oil, and natural ingredients. The product portfolio consists of two main categories: individual edible cutlery pieces (forks, knives, spoons, spatulas) available in three flavors (Nature, Herbes de Provence, and Vanille), and curated gift/coffee sets. Products are sold in both retail packaging (boxes of 30) and bulk formats (varying from 50-100 units). All products are certified organic, vegan-friendly, manufactured in Marseille, France, and offer heat resistance of over 5 minutes in hot water. The company targets both individual consumers and B2B professionals (caterers, restaurants, event planners) through its e-commerce platform and pro website.

Differentiator

Problem solved

Functional benefit

Products and services

• Petite Cuillère à croquer saveur Vanille - format Vrac par 50 - Bio Small edible vanilla-flavored spoon in bulk format of 50 units, certified organic, made from wheat flour. Size 9.5 cm, resists over 5 minutes in water above 65°C. For B2B bulk buyers and eco-conscious consumers.
• Coffret 30 Fourchettes à croquer Nature - Bio Retail gift box of 30 natural-flavor edible forks, certified organic. Made from wheat flour, rapeseed oil, and salt. Size 14 cm with a crisp texture resembling a biscuit or grissini. For eco-conscious consumers and home entertaining.
• Coffret 30 Fourchettes à croquer Herbes de Provence - Bio Retail gift box of 30 Provençal-herbs-flavor edible forks, certified organic. Ideal for appetizers, salads, and pasta dishes. Size 14 cm. For eco-conscious consumers and home entertaining.
• Coffret 30 Cuillères à croquer saveur Vanille - Bio Retail gift box of 30 vanilla-flavored edible spoons, individually wrapped. Size 12 cm. Suitable for desserts, coffee, and on-the-go meals. For eco-conscious consumers and home entertaining.
• Fourchette à croquer Nature - format Vrac par 75 - Bio Natural-flavor edible fork in bulk format of 75 units, certified organic. Made from wheat flour, rapeseed oil, and salt. Best-before date 10 months after manufacturing. For B2B food service professionals.
• Couteau à croquer Nature - format Vrac par 75 - Bio Natural-flavor edible knife in bulk format of 75 units, certified organic. Made from wheat flour, rapeseed oil, and salt. Suitable for chicken, fish, vegetables, and fruits. For B2B food service professionals.
• Cuillère à croquer saveur Vanille - format Vrac par 100 - Bio Vanilla-flavored edible spoon in bulk format of 100 units, certified organic. Made from wheat flour, sugar, rapeseed oil, and natural vanilla flavor. For B2B food service professionals.
• Fourchette à croquer Herbes de Provence - format Vrac par 75 - Bio Provençal-herbs-flavor edible fork in bulk format of 75 units, certified organic. Made from wheat flour, rapeseed oil, Provençal herbs, and salt. For B2B food service professionals.
• Coffret Nomade 6 Couverts - Bio Portable set of 6 individually wrapped edible forks (3 natural, 3 Provençal herbs), certified organic. Packaged in recyclable paper box for on-the-go meals, picnics, and travel. For eco-conscious consumers.
• Coffret échantillons professionnels Professional sample kit containing 6 assorted edible cutlery samples (forks, knives, spoons, spatulas in various flavors) for B2B testing. Free product with shipping fee for professional clients only, limited to one kit per professional. For food service professionals.

Quantifiable outcome

• 4.7 billion plastic spoons thrown away annually in France
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Terrena CooperativeminorOthersAgricultural cooperative supplying Koovee with 100% French organic wheat flour. Their blés are certified organic and the cooperative shares value created with member farmers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Forkless: Forkless (Europe) produces edible cutlery made from natural ingredients as a single-use plastic alternative. It is a direct peer sharing Koovee's exact product category, customer base (caterers, foodservice, consumers) and regulatory tailwind from EU single-use plastic directives.
• Loliware: Loliware makes edible straws, cups and cutlery from seaweed-based and plant-based materials. It is a direct peer in the edible single-use tableware category, targeting foodservice and consumer markets with a sustainability-driven value proposition similar to Koovee.
• Bakeys: Bakeys is the original Indian edible cutlery company producing spoons/forks from sorghum, rice and wheat flours. It is the most direct global peer to Koovee, sharing the same product category (edible cutlery), target customers (foodservice/eco-conscious consumers), and regulatory tailwind from single-use plastic bans.

Broad incumbents

• Biopak: Biopak is an established supplier of compostable and plant-based foodservice packaging including cutlery, plates and cups across APAC and Europe. It is a broad incumbent peer addressing the same plastic-ban-driven demand with biodegradable rather than edible alternatives.
• Pactiv Evergreen: Pactiv Evergreen is a large North American foodservice packaging manufacturer that has expanded into compostable fiber-based cutlery. It is a broad incumbent whose foodservice cutlery products compete for the same enterprise customers as Koovee, though at industrial scale and lower price points.
• Vegware: Vegware is a UK-based global supplier of compostable plant-based foodservice disposables (cutlery, cups, containers). It is a broad incumbent peer competing for the same single-use-plastic-replacement budget in catering and foodservice as Koovee, though using compostable rather than edible materials.

Emerging players

• Bio-Lutions: Bio-Lutions (Germany) manufactures sustainable food packaging and disposable tableware from agricultural waste fibers. Comparable to Koovee as a European sustainable disposable-cutlery/tableware competitor responding to plastic-ban regulation, but with a fiber-based rather than edible approach.
• HUUB: HUUB (France/Europe) produces bio-based and compostable foodservice packaging including cutlery. It is a regional emerging peer with overlapping European foodservice customers and the same plastic-ban regulatory tailwind as Koovee, though in compostable materials rather than edible format.
• Notpla: Notpla (UK) develops seaweed-based edible and biodegradable packaging, including sachets and films, and is moving into single-use foodservice applications. Comparable to Koovee as a European sustainable-packaging innovator tackling single-use plastic replacement, though its focus is more on flexible packaging than rigid cutlery.
• Evoware: Evoware (Indonesia) produces edible cups and food packaging from seaweed. It is an emerging peer in edible single-use tableware/packaging, with comparable sustainability thesis and foodservice/consumer customers, though focused on cups rather than cutlery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kooveeacroquer
• Instagraminstagram.com/koovee_a_croquer
• LinkedInlinkedin.com/company/koovee-a-croquer

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Koovee