Mobirix
Mobirix Corporation is a publicly-traded Korean mobile game developer and publisher specializing in idle RPG and casual titles such as Dungeon Knight Raising and General Kwan Raising. Headquartered in Seoul, the firm distributes games globally via Google Play and Apple App Store, monetizing through freemium in-app purchases.
- Company typePublic
- Founded2006
- HeadquartersChangchun, Taiwan
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
What Mobirix does
Mobirix Corporation (주식회사 모비릭스) is a Korean mobile game developer and publisher that builds and distributes casual and idle RPG titles for global consumers via major app marketplaces. Founded in 2006, the company is headquartered at Seoul Seongsu (서울특별시 성동구 성수이로 62, 무신사 성수 S1 7층) and is publicly traded on the Korean exchange, evidenced by a dedicated IR section displaying a share price of 2,595 KRW and disclosure/financial information pages. The company employs 251-500 staff and operates a portfolio led by the Dungeon Knight Raising (던전기사 키우기) franchise — a 3D idle RPG extended with guild features — alongside 'General Kwan Raising' (관우 키우기), a Korean Three Kingdoms idle RPG built around domestic historical IP, and casual titles such as Monster Friends, Kingdom gwanyuIdle (길드 콘텐츠), and Fire Shrike DK. Mobirix uses Google Firebase and Facebook Analytics for in-game behavioral telemetry and runs both Korean and English storefront pages, indicating a dual-track domestic and international publishing posture.
The business model is freemium mobile game monetization: titles are offered free-to-play on Google Play Store and Apple App Store with revenue derived from in-app purchases and downloads. Go-to-market is exclusively through these two global marketplaces — no alternative direct-to-consumer web channels, console presence, or B2B licensing are evidenced — and Mobirix was ranked third among Korean publishers for worldwide game downloads in February 2021, indicating a meaningful but not leading position in the global mobile game publishing stack.
Financial signals point to recent operating stress: supplied figures show operating income swinging from strongly positive in 2020-2022 to substantial losses in 2023-2024 (with apparent unit/scale inconsistencies in the disclosed data). The most recent corporate action is a small-scale merger announcement (소규모합병 공고) dated 2025-11-18 on the IR page, suggesting the firm is pursuing defensive consolidation. Governance is led by CEO & Director Joong Su Lim and CFO & Director Sang-Hyeon Yu, with 노현관 (Noh Hyeon-gwan) of the Business Development team serving as Personal Information Manager.
Mobirix firmographics
Firmographics- Name
- Mobirix
- Legal name
- 주식회사 모비릭스
- Website
- https://mobirix.com
- Company type
- Public
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mobirix Corporation is a publicly-traded Korean mobile game developer and publisher specializing in idle RPG and casual titles such as Dungeon Knight Raising and General Kwan Raising. Headquartered in Seoul, the firm distributes games globally via Google Play and Apple App Store, monetizing through freemium in-app purchases.
- Ownership category
- akta.pro rank
Mobirix industry classification
Industry- Product category
- Mobile Games
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Mobirix is headquartered
LocationHeadquarters
- HQ city
- Changchun
- HQ country
- Taiwan
- HQ region
- Asia
Offices1 record
Markets served
Mobirix business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Game Monetization: Mobirix generates revenue through mobile game monetization, typically utilizing freemium models common in the mobile gaming industry with in-app purchases and downloads through Google Play and Apple App Store.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Mobirix product offering
Product offeringCore offering
Mobirix is a publicly traded mobile game developer and publisher headquartered in Seoul, South Korea. The company develops and distributes a portfolio of mobile games — primarily 3D idle RPGs, Korean Three Kingdoms-themed titles, and casual games — through Google Play Store and Apple App Store to global consumers. Games are offered on a freemium basis with in-app purchases generating revenue.
Product overview
Mobirix is a mobile game development company offering a portfolio of idle RPG and casual games. The core products include Dungeon Knight Raising (던전기사 키우기), a 3D idle RPG with guild content; General Kwan Raising (관우 키우기), a Korean Three Kingdoms idle RPG; and casual titles like Monster Friends, Kingdom gwanyuIdle, and Fire Shrike DK. The company operates primarily as a game publisher on Google Play and Apple App Store platforms, developing games across various genres with a focus on high-quality, accessible mobile entertainment.
Differentiator
Problem solved
Functional benefit
Products and services
- Dungeon Knight Raising (던전기사 키우기) A 3D idle RPG where players train dungeon knights with automatic progression mechanics, later expanded with guild content. Targeted at global mobile gamers on Android and iOS.
- General Kwan Raising (관우 키우기) A Korean Three Kingdoms-themed idle RPG featuring General Guan (관우) as the central character, developed as a domestic Korean historical IP. Targeted at Korean mobile gamers on Android and iOS.
- Monster Friends Mobile casual game available on Google Play Store featuring monster characters and friend-based gameplay. Targeted at mobile gamers seeking light casual entertainment.
- Kingdom GwanyuIdle Kingdom-themed idle mobile game featuring character collection and progression mechanics, distributed on Google Play Store. Targeted at global mobile gamers who enjoy idle progression titles.
- Fire Shrike DK Mobile game available on Google Play Store featuring the Fire Shrike character. Targeted at global Android mobile gamers.
Companies that use Mobirix
Customer profileSegments1 record
Ideal customer profiles1 record
Mobirix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Mobirix partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Google Play StorecorePrimary distribution channel for Android mobile games, featuring badges and direct download links for multiple Mobirix titles.
- Apple App StorecoreiOS distribution channel for Mobirix's mobile games, with titles available in the Korean App Store.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mobirix competitors and assessment
Company assessmentDirect peers
- Kakao Games: Korean mobile and online game publisher with multi-genre portfolio distributed through app stores globally; directly comparable as a Korean-headquartered mobile publisher targeting global consumers.
- Netmarble: Major Korean mobile game publisher known for idle/RPG and casual titles worldwide; closely comparable in genre mix, freemium monetization, and global app-store distribution strategy.
- Com2uS: Korean mobile game developer and publisher with a portfolio of RPG, casual, and idle titles distributed globally via app stores; directly comparable in business model and target customer.
- Wemade: Korean game company with a mix of mobile RPGs and casual titles distributed globally; comparable as another Korea-based publisher relying on app stores for global reach.
- NHN (NHN Entertainment): Korean mobile and online game publisher operating multiple casual and mid-core titles on Google Play and App Store; comparable in freemium monetization and global mobile distribution.
- Playrix: Global casual mobile game publisher with a portfolio of top-grossing titles on iOS and Android; comparable in freemium casual-mobile publishing model though without Korean-market concentration.
Broad incumbents
- Krafton: Large Korean game publisher with global mobile hits (PUBG Mobile) and broad portfolio; comparable as a Korean-headquartered mobile publisher, though significantly larger and IP-driven.
- NCSoft: Established Korean game company publishing mobile and PC titles globally with strong IP; comparable in mobile-game publishing operations but materially larger and more IP-centric.
- Garena (Sea Limited): Asia-based publisher distributing mobile games globally across Google Play and App Store; comparable in global mobile publishing footprint, though much larger and diversified across regions.
Regional players
- Niantic: Global mobile game developer publishing AR/location-based titles on Google Play and App Store; comparable in freemium mobile distribution model though primarily serving Western markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
Mobirix social profiles
Digital presenceMobirix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobirix leadership team
Management profileNumber of profiles
Profiles3 records
Mobirix funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobirix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobirix
What does Mobirix do?
Mobirix is a publicly traded mobile game developer and publisher headquartered in Seoul, South Korea. The company develops and distributes a portfolio of mobile games — primarily 3D idle RPGs, Korean Three Kingdoms-themed titles, and casual games — through Google Play Store and Apple App Store to global consumers. Games are offered on a freemium basis with in-app purchases generating revenue.
Is Mobirix a public or private company?
Mobirix is a public company. It is classified as public and is currently operating.
When was Mobirix founded?
Mobirix was founded in 2006. It employs 251 to 500 people.
Where is Mobirix based?
Mobirix is headquartered in Changchun, Taiwan, in the Asia region.
How does Mobirix make money?
One revenue line is on record: mobile Game Monetization.
Who are Mobirix's main competitors?
Direct peers on record are Kakao Games, Netmarble, Com2uS, Wemade, NHN (NHN Entertainment) and Playrix. Broad incumbents are Krafton, NCSoft and Garena (Sea Limited). Niantic is listed as a regional player.
Does Mobirix have an API?
No public API is recorded for Mobirix.
What industry is Mobirix in?
Mobirix's product category is Mobile Games. Its primary akta.pro industry code is BPAMAKAB, Mobile Game Publishing & App Game Stores. Its NAICS code is 45912 and its SIC code is 7900.