What Angry Monk does

Angry Monk is a London-based B2B wholesale marketplace that supplies rescued surplus and irregular fresh produce — primarily fruit and vegetables, with occasional herbs — to commercial kitchens within the M25. Founded in August 2021 by three co-founders with prior experience at Amazon, Google, Microsoft, and McKinsey, the company launched its commercial service in March 2022, sourcing from London's wholesale produce markets (notably New Spitalfields Market, which averaged 413 tonnes of food waste per month in 2020–22). Customers are predominantly hospitality and institutional operators: contract caterers serving corporate tech and finance clients (e.g., Fooditude), universities (e.g., QMUL), and standalone restaurants. The product is sold as wholesale boxes or bags of 5–10 KG units, priced at an average 16% discount to non-surplus equivalents, and is fulfilled by in-house-managed courier routes that deliver by 8 AM the morning after ordering.

The company's technology stack consists of a B2B self-serve ordering portal (angrymonk.b2bwave.com) and a proprietary carbon- and water-footprinting methodology co-developed with Imperial College's Grantham Institute — the carbon model is grounded in IPCC research and the water model in World Economic Forum research. Together these generate audited monthly CO2e and water-savings reports that customers can co-brand into their own marketing materials, and they underpin bespoke on-site sustainability activations for high-volume accounts. A small procurement team is on the floor of New Spitalfields Market six nights per week, providing real-time visibility into available surplus that is then curated into a twice-weekly market report sent to customer kitchens. Since launch, the company has offered 50–60 items per week out of approximately 200 SKUs.

Commercially, Angry Monk earns revenue by selling wholesale boxes of surplus produce at the stated discount to non-surplus equivalents; its go-to-market is direct/inside sales supplemented by a self-serve ordering portal for established accounts, with logistics managed through owned courier routes. The company is pre-seed funded by Bethnal Green Ventures (approximately $76K) and Imperial College London (approximately $27K), part of BGV's Autumn 2021 cohort, and has been selected for the FoodTech 500. Visible customer volume is concentrated: Fooditude is rescuing approximately one tonne of surplus produce per month and QMUL moved 415 KG in a single week. Headcount sits at 1–10 employees.

Name

Angry Monk

Legal name

Angry Monk

Website

https://angrymonk.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Angry Monk is a London-based B2B marketplace that supplies rescued surplus fresh produce to hospitality and institutional kitchens within the M25, using a research-grade carbon and water impact methodology co-developed with Imperial College's Grantham Institute.

Ownership category

akta.pro rank

Product category

B2B Wholesale Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Terminal Market / Produce Market Wholesalers (AFAIACAK)

Keywords

• Surplus produce supply
• Food waste reduction
• B2B produce marketplace
• Wholesale fresh distribution
• Sustainable food sourcing

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale surplus produce sales: Core revenue stream from selling rescued surplus fruit, vegetables and herbs to B2B customers in wholesale quantities (typically 5–10 KG boxes/bags, ranging from <2 KG for berries to 20+ KG for potatoes/onions). Sold per box/bag rather than per piece or per KG. Recurring per-order purchases, often on a set weekly or fortnightly delivery schedule.
2. Bespoke marketing & on-site impact events: For high-volume customers, Angry Monk creates bespoke marketing assets, schedules regular pop-ups and on-site events where its team talks about the customer's impact and gives away fresh surplus fruit and smoothies. Represents a smaller, value-add revenue / partnership layer on top of the core wholesale supply.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Angry Monk operates a B2B wholesale supply service that rescues surplus and irregular fresh fruit and vegetables (plus occasional herbs) from London's wholesale produce markets and resells them to commercial kitchens in wholesale box/bag units (typically 5–10 KG). The produce is sold at on average 16% cheaper than non-surplus equivalents, delivered next-day by 8 AM within the M25, and is accompanied by monthly CO2e and water impact reports and a marketing collateral pack for buyers.

Product overview

Angry Monk operates a single-product B2B platform-plus-modules offering centered on the Angry Monk Surplus Produce Supply Service (its core product, delivering rescued, surplus and irregular fresh fruit and vegetables to commercial kitchens in London). This core service is supported by three named modules that work together: the Online Ordering Platform (the angrymonk.b2bwave.com portal where customers view twice-weekly market reports and submit orders for next-day 8 AM delivery), the Monthly Impact Reporting module (quantifying CO2e and water savings using a methodology built with Imperial College's Grantham Institute), and the Marketing Collateral Pack (digital assets and bespoke creative materials that help customers promote their surplus produce sustainability story to their own diners). Since the March 2022 launch, the top-10 selling items include aubergines, beans, carrots, cauliflowers, cucumbers, onions, peppers, squashes, sweet potatoes and tomatoes, with 50–60 items typically listed per week.

Differentiator

Problem solved

Functional benefit

Products and services

• Angry Monk Surplus Produce Supply Service
• Monthly Impact Reporting
• Bespoke Marketing & On-Site Impact Events

Quantifiable outcome

• Up to 3 KG of CO2e saved per KG of produce rescued
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and minor.

• Imperial College Grantham Institute (Centre for Climate Change Innovation)flagshipStrategic or Co-development PartnerAngry Monk is part of the Centre for Climate Change Innovation at Imperial College's Grantham Institute. Through its climate research partners there, it built a carbon-footprinting methodology grounded in decades of IPCC research and a water-usage methodology based on World Economic Forum research. The Grantham Institute's logo is featured on Angry Monk's homepage as a scientific credibility partner.
• Farm491minorStrategic or Co-development PartnerFarm491 (an agritech innovation hub) is listed on Angry Monk's homepage as part of the "backed by leaders in climate science, technology and agriculture" ecosystem. No further detail on the scope of the relationship is disclosed in the source.
• Impact Hub London — Feeding The City (FTC) AccelerateminorImplementation/ SI/ Consulting PartnerAngry Monk participated in Impact Hub London's Feeding The City (FTC) Accelerate programme (linked from its homepage). The accelerator focuses on food-system ventures, suggesting business-model mentoring and ecosystem support rather than direct capital.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Leanpath: Leanpath provides food-waste measurement and prevention technology for foodservice operators, including catering and hospitality accounts. It is comparable to Angry Monk because both target commercial kitchens with a measurable food-waste reduction proposition, even though Leanpath focuses on measurement and prevention rather than surplus redistribution.
• Winnow Solutions: Winnow builds food-waste tracking and analytics technology for professional kitchens, including hotel, catering and contract-caterer clients. It is directly comparable to Angry Monk because both sell a sustainability-data-and-supply story into the same UK hospitality and institutional buyer segment, addressing the same food-waste problem with a tech-plus-services layer.
• Bidfresh: Bidfresh is a UK specialist fresh-produce wholesaler supplying restaurants, pubs and contract caterers. It is directly comparable to Angry Monk as a wholesale fresh-produce supplier to UK hospitality buyers, though Bidfresh sells full-priced produce across the UK while Angry Monk sells only surplus within the M25.

Emerging players

• Too Good To Go: Too Good To Go is a large surplus-meal marketplace operating across Europe, including the UK, connecting restaurants and retailers with consumers through a 'magic bag' model. It overlaps with Angry Monk in the UK surplus-food category and buyer base, but at a much larger scale and with a B2C rather than B2B wholesale orientation.
• Karma: Karma operates a surplus-food marketplace connecting restaurants, bakeries and grocers with consumers via an app, with B2B elements. It is comparable to Angry Monk because both are digital marketplaces for surplus food in the UK, though Karma targets end consumers while Angry Monk focuses on B2B wholesale to hospitality and institutions.

Others

• FoodCloud: FoodCloud is a social enterprise connecting retailers and food businesses with surplus food to charities and community groups, operating in the UK and Ireland. It is thematically comparable to Angry Monk in using digital infrastructure to redirect food surplus from the wholesale and retail supply chain, though its model is charitable redistribution rather than commercial B2B wholesale.
• OLIO: OLIO is a UK food-sharing app enabling neighbors and businesses to share surplus food. It is thematically comparable to Angry Monk because both tackle food waste in the UK via a digital marketplace layer, though OLIO is B2C-focused and includes non-food items, whereas Angry Monk is a B2B wholesale produce supplier.
• FareShare UK: FareShare is the UK's largest food-redistribution charity, redistributing surplus food from the supply chain to charities and community groups. It is comparable to Angry Monk in addressing UK food waste through surplus redistribution from the wholesale and retail supply chain, but it operates as a non-profit redistribution network rather than a B2B wholesale marketplace.

Broad incumbents

• Brakes Group: Brakes Group is one of the UK's largest foodservice distribution companies, supplying restaurants, pubs, hotels and contract caterers with a broad range of products including fresh produce. It is a broad incumbent comparable to Angry Monk because it serves the same UK hospitality buyers through wholesale food distribution, with much broader category coverage and scale than Angry Monk's surplus-only niche.

Regional players

• City Harvest London: City Harvest is a London-based food-redistribution charity that rescues surplus food from the capital's supply chain and redistributes it to community organizations. It is a regional player comparable to Angry Monk in tackling London's wholesale-market food waste, though it operates as a charity redistributing to charities rather than as a paid B2B wholesale supplier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/angry-monk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angry Monk