Sportscaster Media
Sportscaster Media is an Australian sports media company that produces branded sports podcasts and offers custom podcast production, sports commentary, audio production, and event hosting services to sports brands, athletes, and general businesses.
- Company typePrivate
- Founded2020
- HeadquartersOakleigh South, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sportscaster Media does
Sportscaster Media is a privately-held Australian sports media company founded in 2020 by Nick Splitter and Darren Parkin, operating from Oakleigh South, Victoria with a team of 1-10. The company produces sports storytelling content, anchored by a portfolio of four branded podcasts: The Punt Return (self-described as Australia's #1 NFL analysis podcast), Unpluggered (the unofficial St Kilda Football Club podcast), Taking A Punt (a documentary series on ex-NFL punter Dane Roy), and Real Talk with Beno (a sports and entertainment interview show hosted by Jake Benoiton). Content is distributed across Apple Podcasts, Spotify, and Google Podcasts, with additional audience development through Facebook, Twitter, Instagram, LinkedIn, and an email newsletter.
Beyond its owned properties, Sportscaster Media sells custom podcast production and sponsorship inventory, sports article writing and event commentating, audio production including radio ads and voiceovers, and bespoke content such as event hosting and on-hold phone recordings. Revenue is generated primarily through podcast sponsorships (advertising) and project-based professional services with custom, non-publicly-disclosed pricing. The go-to-market is community-led, relying on deep ties to Australian sporting communities, particularly the St Kilda FC fan base, NFL listeners in Australia, and partnerships with local businesses such as dRoy Design and Signarama St Kilda.
The underlying technology is conventional podcast production tooling with no disclosed proprietary platform, AI capabilities, APIs, or integrations. The company raised $755,000 in a single funding round in December 2023 (investor details undisclosed) and otherwise appears bootstrapped. Its geographic footprint is concentrated in Australia, with no stated plans for international expansion, and there are no patents, trademarks, regulatory actions, or mergers and acquisitions recorded.
Sportscaster Media firmographics
Firmographics- Name
- Sportscaster Media
- Legal name
- Sportscaster Media
- Website
- https://sportscaster.media
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sportscaster Media is an Australian sports media company that produces branded sports podcasts and offers custom podcast production, sports commentary, audio production, and event hosting services to sports brands, athletes, and general businesses.
- Ownership category
- akta.pro rank
Sportscaster Media industry classification
Industry- Product category
- Sports Media Production
- NAICS
- Sound Recording Industries (5122), Other Sound Recording Industries (51229)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Podcast Networks & Multi-Show Publishers (MPACADAB)
- akta.pro secondary industries
- Audio Production & Podcasting (BPAFAIAE), Podcast Production, Editing & Post-Production Services (MPACADAE), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG)
Keywords
Where Sportscaster Media is headquartered
LocationHeadquarters
- HQ city
- Oakleigh South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Sportscaster Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Podcast Sponsorships: Sponsorship opportunities within existing podcast series, allowing brands to reach engaged sports audiences through audio advertising within premium content.
- Custom Podcast Creation: Creating brand new podcast concepts tailored to clients' needs, positioning the company as a production partner for organizations wanting to enter the podcast space.
- Sports Content Services: Article content creation and sports commentating services for sporting events, leveraging over 30 years of sports media and marketing experience.
- Audio Production Services: Recording of radio ads, voiceovers for videos, and other audio production services using access to top talent in Australian sports and media.
- Custom Content & Events: Hosting services for events such as awards nights, on-hold phone recordings, and other custom content needs for businesses.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Sportscaster Media product offering
Product offeringCore offering
Sportscaster Media produces sports-focused podcast content and provides custom podcast production services for brands, along with sports article writing, live event commentary, radio advertising recording, voiceovers, and bespoke event hosting. The company operates its own portfolio of branded podcasts (The Punt Return, Unpluggered, Taking A Punt, Real Talk with Beno) and sells production services, sponsorship placements, and audio talent access to clients across Australia.
Product overview
Sportscaster Media is a sports media content production company offering a portfolio of services and branded podcast products. Its core service offerings include Podcast Content (custom podcast production and sponsorship), Sports Content (articles and event commentary), Other Audio (radio ads and voiceovers), and Custom Content & Other (events and bespoke projects). The company operates four branded podcast products: Taking A Punt (documentary series), The Punt Return (NFL analysis), Unpluggered (St Kilda FC coverage), and Real Talk with Beno (celebrity interviews), all distributed across major podcast platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Podcast Content Production Custom podcast production service that develops brand-new podcast concepts tailored to a client's needs, or offers sponsorship placements within Sportscaster Media's existing podcast series to extend brand reach.
- Sports Content Services Article content creation and live sporting-event commentary services delivered by founders with over 30 years of combined sports media and marketing experience, available to sports organizations and brands.
- Other Audio Production Audio production service for recording radio advertisements and voiceovers for video content, providing client access to top talent from Australian sports and media.
- Custom Content & Events Bespoke content solutions for businesses, including event hosting (awards nights and corporate functions) and on-hold phone recording production.
- The Punt Return Weekly NFL analysis podcast providing statistics, betting insights, fantasy football content, and game previews throughout the NFL season, marketed as Australia's #1 NFL analysis podcast for American football fans.
- Unpluggered The unofficial St Kilda Football Club AFL podcast featuring interviews with club insiders and former players, plus weekly analysis of Saints news, matches, and club issues, targeted at St Kilda FC supporters.
- Taking A Punt: The Dane Roy Story Sports documentary podcast chronicling Dane Roy's journey from Australian ice cream salesman to college football punter at the University of Houston, including behind-the-scenes content and ESPN red carpet footage.
- Real Talk with Beno Interview podcast hosted by sports and racing media personality Jake Benoiton, featuring conversations with public figures sharing real stories about life in the sporting and entertainment spotlight.
Companies that use Sportscaster Media
Customer profileSegments3 records
Ideal customer profiles2 records
Sportscaster Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportscaster Media partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- dRoy DesignminordRoy Design is listed as a partner on Sportscaster Media's website, suggesting a creative/design services relationship. Dane Roy (ex-NFL punter and subject of Taking A Punt podcast) appears to be associated with the design business, indicating potential cross-promotional partnership.
- Signarama St KildaminorSignarama St Kilda, a sign-making business in St Kilda, is listed as a partner. Given Sportscaster Media's Unpluggered podcast covers the St Kilda Football Club, this partnership likely provides mutual visibility and cross-referrals within the St Kilda community.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Sportscaster Media competitors and assessment
Company assessmentBroad incumbents
- Fox Sports Australia: Major Australian sports media brand with podcast, video, and written properties across AFL, NRL, NFL, and other sports; comparable as a sports content publisher but with vastly larger scale and audience.
- The Athletic: Subscription-based sports media company with extensive podcast and written coverage; comparable as a deep, storytelling-focused sports content brand but at much larger scale.
- ESPN Podcasts: Global sports media giant producing sports podcasts including NFL analysis; comparable for NFL analysis content (overlapping with The Punt Return) and sports storytelling production.
Direct peers
- Acast: Global podcast hosting and monetization platform with strong Australian presence; comparable as a podcast hosting, distribution, and monetization infrastructure provider used by independent podcasters.
- PodcastOne Australia: Australian podcast network publishing and monetizing multiple shows across genres; directly comparable business model as a multi-show podcast publisher monetizing through advertising and sponsorships.
- Nova Podcast Network: Australian podcast network publishing multiple shows with advertising sales infrastructure; directly comparable as a multi-show podcast publisher competing for ad budgets and listener attention.
- Sports Entertainment Network (SEN): Australia's leading sports broadcaster and podcast operator with multiple owned stations and shows; directly comparable as a multi-show sports podcast/audio network competing for the same Australian sports audience and sponsorship budgets.
- LiSTNR (SCA): Southern Cross Austereo's podcast and audio platform producing a large slate of Australian podcasts including sports content; comparable as a multi-show podcast publisher with sales infrastructure and advertiser relationships.
Emerging players
- Aussie Athletes / Athlete Media Groups: Australian sports media brands producing athlete-led podcast and video content; comparable as a sports storytelling producer targeting Australian sports audiences with similar GTM motion.
Regional players
- Dane Roy (Taking A Punt) / Gridiron Australia: Australian gridiron/American football governing body producing NFL-adjacent content; comparable as a niche Australian NFL content producer and audience for cross-promotion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Sportscaster Media social profiles
Digital presenceSportscaster Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportscaster Media leadership team
Management profileNumber of profiles
Profiles2 records
Sportscaster Media funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportscaster Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportscaster Media
What does Sportscaster Media do?
Sportscaster Media produces sports-focused podcast content and provides custom podcast production services for brands, along with sports article writing, live event commentary, radio advertising recording, voiceovers, and bespoke event hosting. The company operates its own portfolio of branded podcasts (The Punt Return, Unpluggered, Taking A Punt, Real Talk with Beno) and sells production services, sponsorship placements, and audio talent access to clients across Australia.
Is Sportscaster Media a public or private company?
Sportscaster Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportscaster Media founded?
Sportscaster Media was founded in 2020. It employs 1 to 10 people.
Where is Sportscaster Media based?
Sportscaster Media is headquartered in Oakleigh South, Australia, in the Oceania region.
How does Sportscaster Media make money?
Five revenue lines are on record. Podcast Sponsorships are the primary driver. The others are custom Podcast Creation, sports Content Services, audio Production Services and custom Content & Events.
Who are Sportscaster Media's main competitors?
Broad incumbents on record are Fox Sports Australia, The Athletic and ESPN Podcasts. Direct peers are Acast, PodcastOne Australia, Nova Podcast Network, Sports Entertainment Network (SEN) and LiSTNR (SCA). Aussie Athletes / Athlete Media Groups is listed as an emerging player. Dane Roy (Taking A Punt) / Gridiron Australia is listed as a regional player.
Does Sportscaster Media have an API?
No public API is recorded for Sportscaster Media.
What industry is Sportscaster Media in?
Sportscaster Media's product category is Sports Media Production. Its primary akta.pro industry code is MPACADAB, Podcast Networks & Multi-Show Publishers, with a secondary code of BPAFAIAE, Audio Production & Podcasting. Its NAICS code is 5122 and its SIC code is 7812.