Headstrong Project
Headstrong Project is a 501c3 nonprofit delivering barrier-free outpatient mental health treatment to U.S. veterans, active-duty service members, and military-connected families. It provides 30 cost-free therapy sessions through a clinical partner network, funded by donations, foundation grants, and corporate sponsors.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Headstrong Project does
Headstrong Project Inc. is a registered 501c3 nonprofit founded in 2012 that delivers confidential, barrier-free outpatient mental health treatment to U.S. veterans, active-duty service members, and military-connected family members. The core offering is a trauma treatment program operated through a national network of trauma-informed clinical partners and structured as a three-phase Connect-Collaborate-Close model (phone intake and therapist matching, individualized evidence-based therapy, and skill-building closure), providing up to 30 cost-free therapy sessions per client.
Revenue is sourced entirely from philanthropy — individual donations, foundation grants, and corporate sponsorships — rather than from patient billing. Corporate funding partners include Lockheed Martin, Boeing, Starbucks, Wounded Warrior Project, Parsons, Harry's, National Grid, Carlisle, and the Clark Foundation; the largest disclosed single grant is $400,000 from The Harry and Jeanette Weinberg Foundation in January 2022 to extend services into Baltimore, Maryland. The organization carries a Charity Navigator Four Star Rating, a GuideStar Platinum Seal of Transparency, and clinical outcomes independently validated by Syracuse University School of Public Health.
Reported outcomes include 54% of clients achieving meaningful post-traumatic stress improvement after 15-20 sessions, 38% no longer meeting clinical criteria for depression, and an NPS of 91. Headquarters is in Flushing, New York, with operational reach into Baltimore. Go-to-market motion is community-led: phone-based intake, referrals from veteran organizations and healthcare providers, donor acquisition across social media and events, and market-by-market expansion tied to grant funding and local clinical partner development.
Headstrong Project firmographics
Firmographics- Name
- Headstrong Project
- Legal name
- Headstrong Project Inc.
- Website
- https://getheadstrong.org
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Headstrong Project is a 501c3 nonprofit delivering barrier-free outpatient mental health treatment to U.S. veterans, active-duty service members, and military-connected families. It provides 30 cost-free therapy sessions through a clinical partner network, funded by donations, foundation grants, and corporate sponsors.
- Ownership category
- akta.pro rank
Headstrong Project industry classification
Industry- Product category
- Veteran Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)
- akta.pro secondary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Headstrong Project is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Headstrong Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Charitable Contributions: As a 501c3 nonprofit organization, Headstrong Project generates revenue through charitable donations from individuals, corporations, and foundations. Donations can be made through their website and are tax-deductible.
- Foundation Grants: The organization receives grant funding from foundations such as The Harry and Jeanette Weinberg Foundation to expand services into new geographic areas and populations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30 cost-free therapy sessions for veterans and military families |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Headstrong Project product offering
Product offeringCore offering
Headstrong Project is a 501c3 nonprofit that provides confidential, barrier-free, and stigma-free outpatient mental health treatment to veterans, active-duty service members, and military-connected family members. The Trauma Treatment Program offers 30 cost-free therapy sessions delivered through a vetted network of trauma-informed clinical partners using evidence-based interventions for PTSD, depression, and anxiety. Services follow a three-phase Connect–Collaborate–Close model and are accessible without VA enrollment or discharge documentation.
Product overview
The Headstrong Project is a 501c3 nonprofit organization offering a single, unified trauma treatment program for military-connected individuals. The program provides confidential, barrier-free, and stigma-free PTSD treatment through a network of trauma-informed clinical partners. Clients receive 30 cost-free therapy sessions, with the treatment following a Connect-Collaborate-Close model. The organization does not offer technology products or platforms but delivers direct clinical services focused on evidence-based care for service-related traumas including PTSD, depression, and anxiety.
Differentiator
Problem solved
Functional benefit
Products and services
- Trauma Treatment Program Confidential, barrier-free, stigma-free outpatient mental health treatment program providing 30 cost-free therapy sessions for veterans, service members, and military-connected family members. The program follows a three-phase Connect (phone intake and therapist matching) – Collaborate (individualized therapeutic interventions) – Close (tools and skills for moving forward) model, and addresses PTSD, depression, and anxiety using evidence-based interventions delivered by a network of trauma-informed clinical partners.
Quantifiable outcome
- 54% of clients showed meaningful improvement in post-traumatic stress after treatment
- +2 more outcomes
Companies that use Headstrong Project
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Headstrong Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Headstrong Project partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Syracuse University School of Public HealthcoreAcademic partner that prepares clinical outcome data for Headstrong Project, providing independent validation of treatment outcomes including improvements in posttraumatic stress, anxiety, and depression
Scale indicators4 records
Recent moves3 records
Expansion highlights4 records
Headstrong Project competitors and assessment
Company assessmentDirect peers
- Cohen Veterans Network: A 501c3 that provides free, evidence-based mental health care to veterans, service members, and their families via a national network of outpatient clinics. Directly comparable in mission (barrier-free veteran mental health), delivery model (clinic/partner network), and population served, with a larger geographic footprint than Headstrong.
- Give an Hour: Nonprofit that mobilizes licensed mental health providers to donate services to veterans, active duty, and their families at no cost. Closely aligned with Headstrong's barrier-free pro-bono mental health model and clinical-partner-network delivery approach.
- Stop Soldier Suicide: A nonprofit focused specifically on preventing veteran suicide by delivering and funding mental health treatment through a national provider network. Comparable in mission emphasis (veteran mental health outcomes), network-based delivery, and reliance on donor/grant funding.
- Hope For The Warriors: A veteran nonprofit providing clinical mental health care, family support, and economic programs to post-9/11 service members. Directly comparable in target population and free trauma-informed mental-health delivery, though broader in program scope.
Broad incumbents
- Wounded Warrior Project: One of the largest U.S. veteran-focused nonprofits, providing a broad portfolio of mental health, physical health, and economic-empowerment programs. Comparable population (post-9/11 veterans) and overlapping mental-health programming, but with a much wider service scope that includes Headstrong's area as one of many priorities.
- Semper Fi Fund: A veterans nonprofit providing financial assistance and integrated wellness support to wounded and critically ill service members. Comparable in target population and integrated-care ethos; broader in scope but overlapping in mental-health support for veterans.
- Iraq and Afghanistan Veterans of America (IAVA): A leading post-9/11 veterans service organization that advocates for and provides programs including mental health support. While broader in scope (policy advocacy, employment, community), IAVA's member services overlap with Headstrong's focus on accessible veteran mental health care.
Emerging players
- Paws for Vets: A smaller nonprofit providing service-dog-based therapy to veterans with PTSD. Comparable in veteran PTSD focus and outcomes-based programming, but with a distinctly narrow service-dog modality rather than traditional clinical therapy.
- Military Veterans Advocacy: A smaller non-profit supporting veterans with mental health and benefits navigation. Comparable in mission but with a narrower resource base and primarily advocacy-oriented rather than clinical delivery.
Others
- Student Veterans of America: A nonprofit supporting student veterans' transition to higher education, including mental-health and well-being programming. Comparable end beneficiary (veterans) but a different primary use case (education transition); useful as an adjacent ecosystem partner for referrals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Headstrong Project social profiles
Digital presenceHeadstrong Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Headstrong Project leadership team
Management profileNumber of profiles
Profiles9 records
Headstrong Project funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Headstrong Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Headstrong Project
What does Headstrong Project do?
Headstrong Project is a 501c3 nonprofit that provides confidential, barrier-free, and stigma-free outpatient mental health treatment to veterans, active-duty service members, and military-connected family members. The Trauma Treatment Program offers 30 cost-free therapy sessions delivered through a vetted network of trauma-informed clinical partners using evidence-based interventions for PTSD, depression, and anxiety. Services follow a three-phase Connect–Collaborate–Close model and are accessible without VA enrollment or discharge documentation.
Is Headstrong Project a public or private company?
Headstrong Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Headstrong Project founded?
Headstrong Project was founded in 2012. It employs 11 to 50 people.
Where is Headstrong Project based?
Headstrong Project is headquartered in New York, United States, in the North America region.
How does Headstrong Project make money?
Two revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are foundation Grants.
Who are Headstrong Project's main competitors?
Direct peers on record are Cohen Veterans Network, Give an Hour, Stop Soldier Suicide and Hope For The Warriors. Broad incumbents are Wounded Warrior Project, Semper Fi Fund and Iraq and Afghanistan Veterans of America (IAVA). Emerging players are Paws for Vets and Military Veterans Advocacy. Student Veterans of America is listed as an others.
Does Headstrong Project have an API?
No public API is recorded for Headstrong Project.
What industry is Headstrong Project in?
Headstrong Project's product category is Veteran Mental Health Services. Its primary akta.pro industry code is HLALAEAL, Grief, Trauma & PTSD-Focused Teletherapy Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 621420 and its SIC code is 8000.