Headstrong Project

What Headstrong Project does

Headstrong Project Inc. is a registered 501c3 nonprofit founded in 2012 that delivers confidential, barrier-free outpatient mental health treatment to U.S. veterans, active-duty service members, and military-connected family members. The core offering is a trauma treatment program operated through a national network of trauma-informed clinical partners and structured as a three-phase Connect-Collaborate-Close model (phone intake and therapist matching, individualized evidence-based therapy, and skill-building closure), providing up to 30 cost-free therapy sessions per client.

Revenue is sourced entirely from philanthropy — individual donations, foundation grants, and corporate sponsorships — rather than from patient billing. Corporate funding partners include Lockheed Martin, Boeing, Starbucks, Wounded Warrior Project, Parsons, Harry's, National Grid, Carlisle, and the Clark Foundation; the largest disclosed single grant is $400,000 from The Harry and Jeanette Weinberg Foundation in January 2022 to extend services into Baltimore, Maryland. The organization carries a Charity Navigator Four Star Rating, a GuideStar Platinum Seal of Transparency, and clinical outcomes independently validated by Syracuse University School of Public Health.

Reported outcomes include 54% of clients achieving meaningful post-traumatic stress improvement after 15-20 sessions, 38% no longer meeting clinical criteria for depression, and an NPS of 91. Headquarters is in Flushing, New York, with operational reach into Baltimore. Go-to-market motion is community-led: phone-based intake, referrals from veteran organizations and healthcare providers, donor acquisition across social media and events, and market-by-market expansion tied to grant funding and local clinical partner development.

Name

Headstrong Project

Legal name

Headstrong Project Inc.

Website

https://getheadstrong.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Headstrong Project is a 501c3 nonprofit delivering barrier-free outpatient mental health treatment to U.S. veterans, active-duty service members, and military-connected families. It provides 30 cost-free therapy sessions through a clinical partner network, funded by donations, foundation grants, and corporate sponsors.

Ownership category

akta.pro rank

Product category

Veteran Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL)

akta.pro secondary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Veteran mental health
• PTSD treatment
• Trauma-informed therapy
• Military family counseling
• Outpatient mental health services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit organization, Headstrong Project generates revenue through charitable donations from individuals, corporations, and foundations. Donations can be made through their website and are tax-deductible.
2. Foundation Grants: The organization receives grant funding from foundations such as The Harry and Jeanette Weinberg Foundation to expand services into new geographic areas and populations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Headstrong Project is a 501c3 nonprofit that provides confidential, barrier-free, and stigma-free outpatient mental health treatment to veterans, active-duty service members, and military-connected family members. The Trauma Treatment Program offers 30 cost-free therapy sessions delivered through a vetted network of trauma-informed clinical partners using evidence-based interventions for PTSD, depression, and anxiety. Services follow a three-phase Connect–Collaborate–Close model and are accessible without VA enrollment or discharge documentation.

Product overview

The Headstrong Project is a 501c3 nonprofit organization offering a single, unified trauma treatment program for military-connected individuals. The program provides confidential, barrier-free, and stigma-free PTSD treatment through a network of trauma-informed clinical partners. Clients receive 30 cost-free therapy sessions, with the treatment following a Connect-Collaborate-Close model. The organization does not offer technology products or platforms but delivers direct clinical services focused on evidence-based care for service-related traumas including PTSD, depression, and anxiety.

Differentiator

Problem solved

Functional benefit

Products and services

• Trauma Treatment Program Confidential, barrier-free, stigma-free outpatient mental health treatment program providing 30 cost-free therapy sessions for veterans, service members, and military-connected family members. The program follows a three-phase Connect (phone intake and therapist matching) – Collaborate (individualized therapeutic interventions) – Close (tools and skills for moving forward) model, and addresses PTSD, depression, and anxiety using evidence-based interventions delivered by a network of trauma-informed clinical partners.

Quantifiable outcome

• 54% of clients showed meaningful improvement in post-traumatic stress after treatment
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Syracuse University School of Public HealthcoreStrategic or Co-development PartnerAcademic partner that prepares clinical outcome data for Headstrong Project, providing independent validation of treatment outcomes including improvements in posttraumatic stress, anxiety, and depression

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Cohen Veterans Network: A 501c3 that provides free, evidence-based mental health care to veterans, service members, and their families via a national network of outpatient clinics. Directly comparable in mission (barrier-free veteran mental health), delivery model (clinic/partner network), and population served, with a larger geographic footprint than Headstrong.
• Give an Hour: Nonprofit that mobilizes licensed mental health providers to donate services to veterans, active duty, and their families at no cost. Closely aligned with Headstrong's barrier-free pro-bono mental health model and clinical-partner-network delivery approach.
• Stop Soldier Suicide: A nonprofit focused specifically on preventing veteran suicide by delivering and funding mental health treatment through a national provider network. Comparable in mission emphasis (veteran mental health outcomes), network-based delivery, and reliance on donor/grant funding.
• Hope For The Warriors: A veteran nonprofit providing clinical mental health care, family support, and economic programs to post-9/11 service members. Directly comparable in target population and free trauma-informed mental-health delivery, though broader in program scope.

Broad incumbents

• Wounded Warrior Project: One of the largest U.S. veteran-focused nonprofits, providing a broad portfolio of mental health, physical health, and economic-empowerment programs. Comparable population (post-9/11 veterans) and overlapping mental-health programming, but with a much wider service scope that includes Headstrong's area as one of many priorities.
• Semper Fi Fund: A veterans nonprofit providing financial assistance and integrated wellness support to wounded and critically ill service members. Comparable in target population and integrated-care ethos; broader in scope but overlapping in mental-health support for veterans.
• Iraq and Afghanistan Veterans of America (IAVA): A leading post-9/11 veterans service organization that advocates for and provides programs including mental health support. While broader in scope (policy advocacy, employment, community), IAVA's member services overlap with Headstrong's focus on accessible veteran mental health care.

Emerging players

• Paws for Vets: A smaller nonprofit providing service-dog-based therapy to veterans with PTSD. Comparable in veteran PTSD focus and outcomes-based programming, but with a distinctly narrow service-dog modality rather than traditional clinical therapy.
• Military Veterans Advocacy: A smaller non-profit supporting veterans with mental health and benefits navigation. Comparable in mission but with a narrower resource base and primarily advocacy-oriented rather than clinical delivery.

Others

• Student Veterans of America: A nonprofit supporting student veterans' transition to higher education, including mental-health and well-being programming. Comparable end beneficiary (veterans) but a different primary use case (education transition); useful as an adjacent ecosystem partner for referrals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getheadstrongg
• YouTubeyoutube.com/channel/UCNomR4OezliCarYiPpC73yA
• Facebookfacebook.com/headstrongproject
• LinkedInlinkedin.com/company/the-headstrong-project
• Instagraminstagram.com/getheadstrong

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headstrong Project