Dano's Tequila

What Dano's Tequila does

Dano's Tequila is a privately-held craft tequila brand founded in 2017 by Danny Thompson ("Dano") and his partner Chris out of Steamboat Springs, Colorado. The company commercially produces six tequila expressions — three traditional (Blanco, Reposado, Añejo) and three flavored variants (Citrus Blanco, Coffee Reposado, Pineapple Jalapeño) — manufactured at the historic Hacienda de Reyes in Tequila, Jalisco, Mexico, where the Reyes family has been producing tequila for six generations. All expressions are made from 100% Blue Weber agave grown on estate fields, slow-cooked in stone hornos for 26 hours using pressurized steam, and double-distilled through copper pot stills. The flavored variants use real fruit and ingredient infusions (real lime and orange peel, Mexican Arabica coffee, pineapple, jalapeño) rather than artificial flavoring agents.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce through danostequila.com plus US wholesale distribution through Park Street Imports, which serves as the brand's importer and supplies licensed alcohol retailers. Bottles are priced between $40 and $58 per 750ml format, with flavored variants at the low end ($40), traditional Blanco at $48, Reposado at $53, and the aged Añejo commanding the highest price point at $58. The brand targets two primary segments: craft spirits consumers seeking authentic, transparently-produced tequila, and on-premise bars/restaurants looking for differentiated cocktail ingredients; a secondary segment includes specialty retail buyers.

The company is incorporated in Colorado as Dano's Dangerous Tequila, Inc. and completed a $1,000,000 SEC Form D exempt securities offering in August 2022 that was fully subscribed. Marketing is concentrated in organic social (Instagram, Facebook, TikTok) and content-driven storytelling centered on the founder's origin narrative and the hacienda's six-generation heritage. The company has not publicly disclosed revenue, headcount, or valuation data.

Name

Dano's Tequila

Legal name

Dano's Dangerous Tequila, Inc.

Website

https://danostequila.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dano's Tequila is a craft tequila brand producing six expressions (traditional and flavored) at the historic Hacienda de Reyes in Jalisco, Mexico, and selling through US wholesale (Park Street Imports) and direct e-commerce to craft spirits consumers and on-premise bars.

Ownership category

akta.pro rank

Product category

Premium Tequila / Craft Spirits

NAICS

Distilleries (312140)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)

akta.pro secondary industry

Mixed Alcohol Specialty Retail (Beer/Wine/Spirits Combined) (CRANABAH)

Keywords

• Craft tequila production
• Premium tequila brand
• Agave spirit manufacturing
• Artisanal tequila distillery
• Flavored tequila varieties

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Bottle Sales: Direct-to-consumer and retail sales of tequila bottles across six expressions. Products sold through e-commerce and licensed retail outlets. Pricing ranges from $40-$58 per 750ml bottle.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Dano's Tequila produces and sells six craft tequila expressions — Blanco, Reposado, Añejo, Citrus Blanco, Coffee Reposado, and Pineapple Jalapeño — made from 100% Blue Weber agave at Hacienda de Reyes in Tequila, Jalisco. The portfolio combines traditional unaged and oak-aged tequilas with infused variants using real fruit, citrus peel, coffee, and jalapeño, manufactured via stone horno cooking and copper pot still distillation. The brand sells these bottles to consumers through its own e-commerce site, licensed retailers, and wholesale importer Park Street Imports.

Product overview

Dano's Dangerous Tequila is a craft tequila brand producing six distinct expressions made at Hacienda de Reyes in Tequila, Jalisco. The portfolio consists of three core unflavored varieties (Blanco, Reposado, Añejo) and three flavored variants (Citrus Blanco, Coffee Reposado, Pineapple Jalapeño). All expressions are made from 100% Blue Weber agave, slow-cooked in stone hornos, and double-distilled in copper stills by the Reyes family. The brand was founded by Danny Thompson (Dano) of Steamboat Springs, Colorado, and partners with Silvia Reyes Valadez at Hacienda de Reyes. All sales are fulfilled through licensed retailers, imported by Park Street Imports.

Differentiator

Problem solved

Functional benefit

Brands

• Blanco: Unaged 100% Blue Weber agave tequila, double-distilled on copper stills
• Reposado
• Añejo
• Citrus Blanco
• Coffee Reposado
• Pineapple Jalapeño

Products and services

• Blanco

Quantifiable outcome

• All products use 100% Blue Weber agave from estate fields - no mixto products
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Park Street ImportscoreChannel Partner/ Reseller/ DistributorPark Street Imports serves as the US importer for Dano's Tequila. The footer notes '©2026 Dano's Tequila, Imported by Park Street Imports.' Handles wholesale distribution to licensed retailers across the United States.
• Hacienda de Reyes / Reyes FamilycoreOEM/ Whitelabel/ Licensing PartnerHacienda de Reyes is the production partner - a historic Mexican tequila distillery in Tequila, Jalisco, operated by six generations of the Reyes family. Produces all Dano's Tequila expressions using traditional methods (stone hornos, copper stills). The Reyes family, led by matriarch Silvia Reyes Valadez, manufactures the product under an agreement with Dano's.

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Código 1530: Premium craft tequila brand produced in Jalisco from 100% Blue Weber agave with traditional methods (including stone-brick ovens) and aged expressions. Directly comparable to Dano's on positioning, production ethos, and premium price point.
• Casa Dragones: Small-batch, ultra-premium tequila produced in Jalisco with a focus on traditional production and limited releases. Competes in the same craft/premium tier as Dano's and shares the 'Hecho en Jalisco' authenticity positioning.
• Teremana Tequila: Celebrity-backed (Dwayne Johnson) craft tequila positioned as additive-free, 100% agave, traditionally produced. Comparable to Dano's on craft positioning, D2C emphasis, and consumer-facing brand storytelling, but with substantially more capital and distribution reach.

Emerging players

• Lobos 1707: Celebrity-backed (LeBron James) tequila brand emphasizing traditional production and finishing innovation. Targets the same craft-premium consumer and cocktail-led occasions as Dano's Pineapple Jalapeño and Coffee Reposado variants.
• Santo Tequila: Celebrity-backed (Guy Fieri and Sammy Hagar) tequila brand with both blanco and flavored variants (including a Pineapple). Direct overlap with Dano's flavored-SKU strategy and bar/restaurant channel focus.
• 818 Tequila (Kendall Jenner): Celebrity-backed premium tequila brand with blanco, reposado, and añejo SKUs. Competes for the same craft-premium on-premise and retail shelf space as Dano's Añejo and Reposado expressions.

Broad incumbents

• Don Julio: Established premium tequila portfolio (blanco, reposado, añejo, 1942) now owned by Diageo. Sets the price-point and quality benchmark Dano's competes against in on-premise accounts and retail shelves.
• Casamigos: Originally a craft celebrity-backed tequila (George Clooney), now part of Diageo. Defines the celebrity-craft tequila playbook that Dano's is operating within, at much larger scale.
• Patrón Tequila: Global premium tequila brand owned by Bacardi. Sets the bar for traditional Jalisco production at scale and competes with Dano's across off-premise retail, bars, and restaurants.
• Clase Azul: Ultra-premium Mexican tequila with handcrafted decanters and limited-edition releases. Competes at the high end of the same 'authentic Jalisco craft' positioning Dano's uses, but at substantially higher price points.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/danostequila
• Instagraminstagram.com/danostequila
• TikToktiktok.com/@danosdangeroustequila
• LinkedInlinkedin.com/company/danostequila

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dano's Tequila