What UPnRIDE does

UPnRIDE Robotics Ltd. is a privately-held Israeli medical device company founded in 2013 and headquartered in Yokneam Illit, Israel, with a representative office in Jericho, NY (USA). The company has developed a single core product — the UPnRIDE self-balancing robotic wheelchair — that enables users to transition between sitting, standing, and reclining positions while maintaining automatic stability on indoor and outdoor terrain. The technology relies on proprietary Center of Gravity (CoG) maintenance, an auto-balancing algorithm, and a trademarked Exoskeleton™ structural framework, with additional features including a knee support system, push-button position modes, and a Data Insights module that captures user activity telemetry.

The company's revenue model is hardware sales of its specialized mobility device, priced on a quote basis due to the customized nature of the equipment and likely insurance/healthcare reimbursement variability. UPnRIDE employs a sales-led go-to-market approach through direct sales representatives in Israel and the USA, supplemented by rehabilitation hospital pilot programs — including active engagements at Reut Rehabilitation Hospital (Tel Aviv) and Loewenstein Rehabilitation Medical Center — and multi-channel digital marketing (LinkedIn, Facebook, YouTube, Instagram) along with earned media coverage.

UPnRIDE serves adults with mobility disabilities — particularly spinal cord injury patients and other individuals requiring standing-position therapy for health and independence benefits — addressing problems including pressure ulcer risk, caregiver dependency, depression, and elevated healthcare costs. The company operates with a small team (1-10 employees) led by CEO Lea Waisman Shaler, CBO Assaf Binstock, and VP R&D Lior Lasker, following the death of founder Dr. Amit Goffer (also inventor of Re-Walk). Only one external funding round ($607,014 in June 2019) is on record.

Name

UPnRIDE

Legal name

UPnRIDE Robotics Ltd.

Website

https://upnride.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

UPnRIDE Robotics is an Israeli medical device company that builds a self-balancing robotic wheelchair enabling sit-stand-recline mobility for adults with disabilities, sold via direct sales and rehabilitation hospital pilots in Israel and the USA.

Ownership category

akta.pro rank

Product category

Robotic Mobility Wheelchairs

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Healthcare & Assistive Robotics (HDAAAIAC), Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)

Keywords

• Robotic mobility devices
• Standing wheelchairs
• Medical rehabilitation equipment
• Self-balancing wheelchairs
• Mobility assistive technology

Headquarters

HQ city

Yoqne`am `illit

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Robotic Mobility Device Sales: UPnRIDE generates revenue through the sale of its self-balancing robotic wheelchair. The device is a medical mobility device sold directly to individuals with disabilities and through rehabilitation centers/hospitals. Pricing appears to be quote-based given the specialized nature of the product.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

UPnRIDE designs, manufactures, and sells a self-balancing robotic wheelchair that allows users with severe mobility impairments to move between sitting, standing, and reclining positions with continuous automatic stabilization. The device is engineered for indoor and outdoor use across varied terrain and is positioned for individual end users as well as rehabilitation hospitals. Sales are direct and quote-based, supported by representatives in Israel and the USA.

Product overview

UPnRIDE Robotics offers a single unified product — the UPnRIDE self-balancing robotic wheelchair — which functions as a smart mobility device enabling users to transition between sitting, standing, and reclining positions. The device features key innovations including Center of Gravity (CoG) balancing maintained during transitions, auto-balancing technology, an Exoskeleton™ structure, knee support, and data insights capabilities. Available position modes include Seat to Stand, Seat Elevation, Seat, and Backrest Recline. The product is designed for indoor and outdoor use with stability on various terrains.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of US adults with disabilities currently rely on family and friends for support
• +4 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Loewenstein Rehabilitation Medical CentercoreStrategic or Co-development PartnerProfessional collaboration introducing UPnRIDE's smart robotic wheelchair at Loewenstein Rehabilitation Medical Center. This Israeli medical center partnership validates the clinical application of the standing wheelchair technology for rehabilitation purposes.
• Reut Rehabilitation HospitalcoreStrategic or Co-development PartnerSmart Israeli-developed robotic wheelchair being piloted at Reut Rehabilitation Hospital in Tel Aviv. The pilot program introduces the standing position mobility device for patient evaluation and clinical feedback.
• Next October InitiativeminorStrategic or Co-development PartnerUPnRIDE partnered with the Next October initiative which harnesses Israeli innovation to honor memory of fallen soldiers. The company was assigned to honor Staff Sergeant Yoav Feffer z"l, working with his family to preserve his legacy through meaningful innovation. The initiative provides mentorship, investor connections, and networking opportunities.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• ReWalk Robotics: ReWalk Robotics is the most direct peer — its wearable robotic exoskeleton was also invented by Dr. Amit Goffer, UPnRIDE's founder. Both companies develop robotic mobility devices for individuals with spinal cord injuries, sharing the same founder lineage, Israeli R&D base, and target population.
• WHILL: WHILL designs and sells modern, premium power wheelchairs with advanced control systems and a focus on design-forward mobility for users with disabilities. It targets the same end-user demographic as UPnRIDE and competes in the premium, technology-led power wheelchair category.
• Levana (standing wheelchair): Levana produces standing wheelchairs and mobility devices for individuals with disabilities, directly competing in the standing mobility category where UPnRIDE operates. It targets the same clinical and consumer end-user population.

Broad incumbents

• Permobil: Permobil is a leading global manufacturer of power wheelchairs, including standing-position models (Permobil M Corpus VS). It competes with UPnRIDE in the powered mobility category, serving similar end users but with a much broader portfolio and established reimbursement and distribution infrastructure.
• Ottobock: Ottobock is a global leader in prosthetics, orthotics, and mobility solutions, including standing wheelchairs. It addresses overlapping user needs (mobility-impaired adults, rehabilitation markets) with a much larger product portfolio and established hospital sales channels, making it a relevant incumbent comparable.
• Invacare: Invacare is a major global manufacturer of wheelchairs, scooters, and home medical equipment, including power and manual wheelchair lines. As a broad incumbent with established reimbursement and distribution, it represents the competitive incumbent benchmark in the powered mobility category.
• Pride Mobility / Quantum Rehab: Pride Mobility / Quantum Rehab is one of the largest US manufacturers of power wheelchairs and complex rehabilitation equipment, including standing-position power chairs. As a broad incumbent with mature payer relationships, it represents the scaled incumbent UPnRIDE would need to displace or partner with for market access.

Emerging players

• Ekso Bionics: Ekso Bionics develops robotic exoskeletons for rehabilitation and walking assistance. It serves a similar clinical and spinal-cord-injury population to UPnRIDE and overlaps in rehabilitation hospital channels, though its primary technology is wearable exoskeletons rather than self-balancing wheelchairs.
• Cyberdyne: Cyberdyne develops the Hybrid Assistive Limb (HAL) robotic exoskeleton for rehabilitation and mobility assistance. It serves overlapping rehabilitation hospital and disability end markets, with a comparable technology-led, Japanese R&D-driven approach.

Regional players

• Karman Healthcare: Karman Healthcare manufactures manual and power wheelchairs, including standing models, with a strong North American distribution presence. It overlaps with UPnRIDE in the standing wheelchair category and shares the US consumer and clinical buyer base.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@upnrideroboticsltd2298
• Facebookfacebook.com/UPnRIDE
• LinkedInlinkedin.com/company/upnride
• Instagraminstagram.com/upnride

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UPnRIDE