OTE Group of Companies

What OTE Group of Companies does

OTE Group of Companies operates Greece's largest integrated telecommunications provider primarily through its COSMOTE TELEKOM brand, a wholly-owned operating subsidiary majority-controlled by Deutsche Telekom via the Athens-listed OTE Group. The company delivers mobile (postpaid GIGAMAX plans, prepaid, and card contracts across 4G/5G/5G+ Stand-Alone networks), fixed-line broadband (FTTH fiber up to 3Gbps, DSL, and 5G WiFi), and pay-TV services (COSMOTE TV with NOVA SPORTS, COSMOTE SPORTS, COSMOTE CINEMA, and Netflix integration), serving over 5,114,300 individuals and businesses with 99% mobile population coverage. Beyond core connectivity, COSMOTE operates an enterprise ICT portfolio spanning managed services, cloud, Microsoft 365, information security, IoT (NB-IoT, Asset Tracker, Fleet Tracker, Smart Cities), and digital marketing for verticals including Tourism, Healthcare, Banking, Public Sector, Industry, Energy, Transport, Media, and Real Estate.

The business model is anchored on subscription recurring revenue across mobile, fixed, and TV services, supplemented by device hardware sales (smartphones, tablets, wearables), business ICT managed services, and an expanding ecosystem revenue stream. The MagentaONE platform integrates telecom with electricity (via Protergia partnership), insurance (Magenta Insurance), food delivery (BOX), payments (payzy), and smart home into a unified multi-service program offering discounts up to 15% for bundling. Distribution is omnichannel: 321+ physical retail locations (COSMOTE and ΓΕΡΜΑΝΟΣ partner stores) including extensive island and tourist destination coverage, e-commerce at cosmote.gr, the COSMOTE TELEKOM App for self-service, a dedicated enterprise sales force for B2B clients, and call center support. Pricing is tier-based (€24-€41/month mobile, €23-€36/month fiber, €17-€28/month TV) with promotional bundling, family discounts for 2+ lines, and installment payment plans up to 48 months for devices.

The company's competitive position rests on Greece's largest fiber optic and mobile network infrastructure, first-mover advantages across 3G/4G/5G/5G+ technology generations, exclusive sports content rights, and the largest retail footprint in the country. Strategic direction is shaped by Deutsche Telekom group alignment, evidenced by the COSMOTE TELEKOM rebrand and MagentaONE program structure mirroring the global T Group brand architecture.

Name

OTE Group of Companies

Legal name

COSMOTE TELEKOM S.A.

Website

https://www.cosmote.gr/cs/otegroup/gr/corp_homepage.html

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

OTE Group operates Greece's largest integrated telecommunications provider through COSMOTE TELEKOM, delivering mobile, fixed fiber, pay-TV, enterprise ICT, and IoT services to over 5.1 million residential and business customers under majority Deutsche Telekom ownership. The MagentaONE ecosystem bundles telecom with energy, insurance, payments, and smart home.

Ownership category

akta.pro rank

Product category

Integrated Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Cable & Other Pay Television Services (4841), Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

Keywords

• Mobile telecommunications
• Fiber broadband services
• Pay television
• Business ICT solutions
• IoT connectivity

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Monthly subscription plans for mobile voice, data, and SMS services including postpaid contracts (COSMOTE GIGAMAX), prepaid cards (COSMOTE ΚΑΡΤΟΚΙΝΗΤΗ), and card contracts (ΚΑΡΤΟΣΥΜΒΟΛΑΙΟ). Revenue from monthly fees, overage charges, and device bundling.
2. Fixed Internet & Telephony: Fixed-line internet services via fiber (COSMOTE Fiber) and DSL, including double-play bundles combining internet and voice. Revenue from monthly subscriptions.
3. COSMOTE TV: Pay-television services with sports, cinema, series, documentaries, and Netflix bundles. Revenue from monthly subscription fees.
4. Device Sales: Sale of smartphones, tablets, laptops, TVs, wearables, and accessories through retail stores and e-commerce. Devices sold separately or bundled with mobile plans.
5. Business ICT Solutions: Enterprise solutions including managed services, cloud services, ICT consulting, information security, and IoT solutions for businesses.
6. Value-Added Services: Additional services including Trade In, Smart Home products, insurance products (Magenta Insurance), roaming services, and digital content purchases (Google Play, iTunes, Calling Tunes).
7. Energy Services (via Protergia): Electricity services bundled with telecommunications, generating referral/revenue share for combined energy and telecom packages.
8. Insurance Products: Home, car, and motorcycle insurance through Magenta Insurance partnership.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

OTE Group of Companies, operating primarily through the COSMOTE TELEKOM brand, provides integrated telecommunications services in Greece including mobile voice and data on 4G/5G/5G+ networks, fixed fiber broadband (FTTH) up to 3Gbps, pay-TV and streaming, IoT connectivity, and business ICT/cloud/managed services. The MagentaONE ecosystem bundles mobile, fixed, TV, electricity, insurance, food delivery, and digital payments into a unified multi-service program with cross-service discounts.

Product overview

OTE Group of Companies operates primarily under the COSMOTE TELEKOM brand as Greece's largest telecommunications provider, offering a multi-service portfolio organized around four core pillars: (1) Mobile services through COSMOTE GIGAMAX and BUSINESS GIGAMAX postpaid plans, COSMOTE Neo and prepaid offerings (CHRONOS, What’s Up, COSMOKARTA, Frog), and COSMOTE 5G+ as Greece’s first 5G Stand-Alone network; (2) Fixed internet and bundles via COSMOTE Fiber (FTTH up to 3Gbps), COSMOTE 5G WiFi, and COSMOTE Double Play combining connectivity with TV and voice; (3) COSMOTE TV as an OTT and satellite TV streaming service offering sports, cinema, series, and Netflix integration; and (4) Business solutions encompassing Digital Office, Smart Office, Microsoft 365, Managed Security Services, Business Cloud, IoT solutions (NB-IoT, Asset Tracker, Fleet Tracker, Smart Cities), and ICT services. The ecosystem extends through the MagentaONE platform — a unified multi-service program integrating mobile, fixed, TV, electricity (Protergia), insurance (Magenta Insurance), food delivery (BOX), payment (payzy), and smarthome — delivering bundled discounts up to 15%. Adjacent offerings include COSMOTE Smart Home Connect, COSMOTE Total Security, COSMOTE Home Connect, and Magenta Moments loyalty. The company also operates the retail chain under the COSMOTE and Germanos brands, serving both consumer and enterprise segments.

Differentiator

Problem solved

Functional benefit

Brands

• MagentaONE: Bundled telecommunications services combining mobile, fixed, TV and additional services with discounts and benefits. Formerly known as COSMOTE One, rebranded in June 2024.
• Magenta Moments
• Magenta Insurance
• COSMOTE TV
• COSMOTE GIGAMAX
• COSMOTE Fiber
• payzy
• BOX

Products and services

• COSMOTE GIGAMAX (Consumer Mobile Plans)
• BUSINESS GIGAMAX (Business Mobile Plans)

Quantifiable outcome

• 99% population coverage for mobile network
• +4 more outcomes

Segments11 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Deutsche Telekom / T GroupcoreStrategic or Co-development PartnerCOSMOTE is part of the Deutsche Telekom (T Group) European telecommunications group. The company rebranded as COSMOTE TELEKOM to align with the global T Group brand. T Group is the parent company providing strategic direction, technology standards, and cross-border collaboration.
• ProtergiacoreStrategic or Co-development PartnerProtergia (energy company) partnership enables COSMOTE to offer bundled telecommunications and electricity services through the MagentaONE ecosystem. Customers receive 5€/month discount on fixed services for 4 years with new Protergia connections.
• NetflixcoreTechnology or IntegrationCOSMOTE TV bundles Netflix integration, offering combined TV and streaming packages (COSMOTE TV CINEMA & NETFLIX, COSMOTE TV FULL & Netflix).
• NOVA SportscoreTechnology or IntegrationNOVA Sports provides sports content on COSMOTE TV platform, including live sports broadcasts and exclusive sports programming.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 distribution partnership offering Microsoft Office applications and productivity tools at reduced prices for business customers, guaranteed for one full year.
• Magenta InsurancecoreStrategic or Co-development PartnerMagenta Insurance brand offering home, car, and motorcycle insurance products exclusively through COSMOTE channels. Special pricing of €12/year for home insurance available to MagentaONE customers.
• BOX DeliveryminorGTM or Marketing PartnerFood delivery partnership offering 5€ coupons for orders over 20€ to all MagentaONE members. COSMOTE receives referral fees and increased customer engagement.
• COSMOTE eValuecoreTechnology or IntegrationCOSMOTE eValue is a subsidiary providing digital solutions, customer experience management, and digital transformation services within the OTE Group.
• ΓΕΡΜΑΝΟΣcoreChannel Partner/ Reseller/ DistributorΓΕΡΜΑΝΟΣ is the largest retail partner network of COSMOTE, with over 200 stores across Greece selling mobile devices, accessories, and COSMOTE services.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BT Group: BT Group is the incumbent integrated telecom operator in the UK, offering fixed broadband, mobile, TV, and enterprise services. It is structurally comparable to OTE/COSMOTE as a former state telecom with full consumer and business portfolios and ongoing fiber/5G capex programs.
• Swisscom: Swisscom is Switzerland's incumbent integrated telecom operator, providing mobile, fiber, TV, cloud, and IoT services to consumers and enterprises. Comparable to COSMOTE as a market-leading integrated operator in a single, mature European geography.
• Telefonica: Telefonica is one of the largest telecom groups in Europe and Latin America, offering mobile, fiber, TV, and enterprise ICT services. Comparable to COSMOTE as a multi-country incumbent with a similar mix of consumer connectivity and B2B digital services.
• Proximus: Proximus is Belgium's incumbent integrated telecom operator, offering mobile, fixed, TV, and enterprise ICT services. Comparable to COSMOTE as a single-country integrated operator with both consumer and enterprise/B2B monetization.
• T-Mobile (DT subsidiary): T-Mobile is Deutsche Telekom's U.S. wireless carrier and serves as a reference operating model for COSMOTE under the T Group playbook. While geographically separate, T-Mobile drives shared technology, device programs (T Phone), and brand architecture used by COSMOTE.
• Deutsche Telekom (T Group): Deutsche Telekom is COSMOTE's parent company and majority shareholder of OTE Group. As the largest telecom group in Europe, it sets strategic direction, technology standards, and Magenta branding across its subsidiaries including COSMOTE.

Direct peers

• Nova (formerly Wind Hellas): Nova is the third major integrated telecom operator in Greece, competing directly with COSMOTE in mobile, fixed internet, and pay TV after rebranding from Wind Hellas under United Group ownership. It serves the same Greek residential and business segments.
• Vodafone Greece: Vodafone Greece is one of the two other major mobile and fixed telecom operators in Greece, offering competing mobile plans, fixed broadband, and TV services. It is a head-to-head rival for COSMOTE's consumer and enterprise customer base in the same Greek market.

Others

• Orange S.A. Orange is a major European integrated telecom operator offering mobile, fixed broadband, and business ICT services across multiple European markets. It is broadly comparable to COSMOTE/OTE as a full-stack European incumbent with convergent consumer and enterprise offerings.
• OTE Globe (international wholesale arm): OTE Globe is the international wholesale telecom arm of OTE Group, providing carrier services, international connectivity, and roaming. While not a consumer peer, it represents the wholesale/interconnect side of COSMOTE's parent and is relevant for the international carrier-services angle.

Market position

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cosmote
• YouTubeyoutube.com/@COSMOTE
• Facebookfacebook.com/cosmote
• LinkedInlinkedin.com/company/cosmote
• Instagraminstagram.com/cosmote
• TikToktiktok.com/@cosmote

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTE Group of Companies