DOMS
- Company typePublic
- Founded2005
- HeadquartersValsad, India
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
DOMS firmographics
Firmographics- Name
- DOMS
- Legal name
- DOMS Industries Limited
- Website
- https://domsindia.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
DOMS industry classification
Industry- Product category
- Stationery and Art Materials Manufacturing
- NAICS
- Stationery Product Manufacturing (322230), Office Supplies and Stationery Retailers (459410)
- SIC
- Pens, Pencils & Other Artists' Materials (3950)
- akta.pro primary industry
- Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG)
- akta.pro secondary industries
- General Arts & Crafts Supplies Retail (CRALACAA), Arts, Crafts & Hobby Stationery Distribution (CRAOALAI)
Keywords
Where DOMS is headquartered
LocationHeadquarters
- HQ city
- Valsad
- HQ country
- India
- HQ region
- Asia
Offices4 records
Markets served
DOMS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Stationery and Art Materials Sales: DOMS generates revenue primarily through the manufacture and sale of stationery products including pencils, pens, art materials, mathematical instruments, markers, crayons, kits, and scholastic supplies. Revenue from operations rose 21.6% to ₹2,326.4 crore in FY26.
- Brand Licensing/Acquisition: DOMS acquires brands and intellectual property to expand its product portfolio, including the Reynolds brand assets for pens, markers, highlighters, and school supplies acquired from Newell Brands for $3.7 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for pencils and stationery items |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DOMS product offering
Product offeringCore offering
DOMS Industries Limited manufactures a broad range of stationery products and art materials, including pencils, pens, crayons, markers, highlighters, mathematical instruments, adhesives, modelling clay, notebooks, and themed art/craft kits. It also produces baby care products (diapers and wipes) under the Wowper brand through its subsidiary Uniclan Healthcare. Products are sold under the DOMS brand across sub-brands such as Inxton, Fusion, Palladium, and Neostar, with FY26 consolidated revenue of ₹2,326.4 crore.
Product overview
DOMS Industries is a stationery manufacturing company offering a comprehensive portfolio of art materials, writing instruments, and school supplies. The product portfolio includes pencils (graphite, colored, mechanical), wax crayons, colour pencils, brush pens, markers and highlighters, adhesives (glue sticks, white glue, fragrance gum), modelling clay and dough, painting supplies (brushes, water colours, poster colours, oil pastels), notebooks, mathematical instruments, and comprehensive art/craft kits for children. The products are organized under the DOMS brand across core stationery categories like Pencil & Accessories, Drawing & Colouring, Mathematical Drawing, Instruments, Paper Stationery, Pen & Writing Instruments, Gifting, Marker Pens, Crafts & Hobbyist, and Fine Art. The company also offers specialized ranges including neon pencils, premium Palladium pencils, and various themed kits targeting both educational and consumer markets.
Differentiator
Problem solved
Functional benefit
Brands
- DOMS Art League: A platform for artists and creative community engagement
- Wowper
Products and services
- DOMS Pencils
Quantifiable outcome
- Revenue growth of 21.6% YoY to ₹2,326.4 crore in FY26
- +1 more outcomes
Companies that use DOMS
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
DOMS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DOMS partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Reynolds Pens India and Newell Brands entitiescoreDOMS entered into an Asset Purchase Agreement with Reynolds Pens India Private Limited and five subsidiaries of Newell Brands Inc. to acquire assets, contracts, employees, intellectual property, and liabilities related to Reynolds-brand pens, markers, highlighters, and school supplies. The transaction valued at $3.7 million (excluding inventory) was expected to complete by July 1, 2026, strengthening DOMS' position in the writing instruments and school supplies segment.
- Seven S.p.A. (FILA Group)flagshipDOMS announced a new 50/50 joint venture with Seven S.p.A., a FILA Group company, to manufacture and supply premium backpacks and bags targeting the ultra-premium segment. Joint venture formation was expected by Q1 FY27, representing DOMS' entry into the premium bags category.
- Uniclan Healthcare Private LimitedflagshipDOMS acquired a 51.77% equity stake in Uniclan Healthcare Private Limited for ₹54.88 crore, making it a subsidiary. The acquisition included Rs 28.88 crore primary infusion for capacity expansion, debt repayment, and working capital, enabling DOMS' entry into the baby hygiene segment with Wowper brand diapers and baby care products.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
DOMS competitors and assessment
Company assessmentBroad incumbents
- Maped (Hamelin Group): French stationery and art supplies manufacturer offering school, office, and creative products. Comparable product categories in scholastic supplies, mathematical instruments, and art materials that overlap with DOMS' portfolio.
- Staedtler Mars GmbH: German writing and art materials manufacturer with overlapping product lines in pencils, mechanical pencils, and fine art supplies. Comparable as an established international incumbent in the same product categories as DOMS.
- BIC Group: Global writing instruments and stationery manufacturer (ballpoint pens, markers, highlighters) with strong presence in India. Highly relevant peer given DOMS' recent Reynolds brand acquisition and expansion into pens, markers, and highlighters.
- Pilot Corporation: Japanese writing instruments manufacturer with broad pen, marker, and stationery portfolio comparable to DOMS' growing writing instruments segment. Relevant as FILA Group's Japanese distribution partners compete in similar segments.
- Faber-Castell: Global premium stationery and art supplies manufacturer competing with DOMS in colored pencils, graphite pencils, and art kits, particularly in the fine art and hobbyist segments where DOMS targets via its premium ranges like Palladium and Fusion.
- Crayola LLC: Global leader in children's art supplies including crayons, markers, and coloring products. Directly comparable product mix to DOMS' wax crayons, sketch pens, and art kits targeting the children and scholastic segment.
Others
- Newell Brands (Reynolds parent): American consumer goods conglomerate that divested Reynolds writing instruments brand assets to DOMS in June 2026 for $3.7 million. Relevant as the divesting party and broader incumbent in writing instruments, school, and office supplies category.
Direct peers
- Kokuyo Camlin (Camlin): Direct competitor in art materials, sketch pens, markers, crayons, and scholastic stationery, with a JV relationship with Japan's Kokuyo. Comparable on product overlap in fine art and student segments and similar India retail distribution model.
- Hindustan Pencils Pvt. Ltd. (Apsara/ Nataraj): India's largest pencil and stationery manufacturer competing head-to-head with DOMS across graphite pencils, colored pencils, erasers, sharpeners, and scholastic supplies under the Apsara and Nataraj brands. Closest domestic comparable given similar product breadth and India-centric distribution.
Regional players
- FILA Group (Fabbrica Italiana Lapis ed Affini): Italian multinational stationery group that is both DOMS' parent company (with 19% stake post-June 2026) and a strategic competitor in international markets. Comparable as a stationery manufacturer with overlapping product categories and brand portfolio including Lyra and DAS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
DOMS social profiles
Digital presenceDOMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOMS leadership team
Management profileNumber of profiles
Profiles1 record
DOMS subsidiaries and ownership
Company hierarchySubsidiaries1 record
DOMS funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOMS M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOMS
What does DOMS do?
DOMS Industries Limited manufactures a broad range of stationery products and art materials, including pencils, pens, crayons, markers, highlighters, mathematical instruments, adhesives, modelling clay, notebooks, and themed art/craft kits. It also produces baby care products (diapers and wipes) under the Wowper brand through its subsidiary Uniclan Healthcare. Products are sold under the DOMS brand across sub-brands such as Inxton, Fusion, Palladium, and Neostar, with FY26 consolidated revenue of ₹2,326.4 crore.
Is DOMS a public or private company?
DOMS is a public company. It is classified as public and is currently operating.
When was DOMS founded?
DOMS was founded in 2005. It employs 5,001 to 10,000 people.
Where is DOMS based?
DOMS is headquartered in Valsad, India, in the Asia region.
How does DOMS make money?
Two revenue lines are on record. Stationery and Art Materials Sales are the primary driver. The others are brand Licensing/Acquisition.
Who are DOMS's main competitors?
Broad incumbents on record are Maped (Hamelin Group), Staedtler Mars GmbH, BIC Group, Pilot Corporation, Faber-Castell and Crayola LLC. Newell Brands (Reynolds parent) is listed as an others. Direct peers are Kokuyo Camlin (Camlin) and Hindustan Pencils Pvt. Ltd. (Apsara/ Nataraj). FILA Group (Fabbrica Italiana Lapis ed Affini) is listed as a regional player.
Does DOMS have an API?
No public API is recorded for DOMS.
What industry is DOMS in?
DOMS's product category is Stationery and Art Materials Manufacturing. Its primary akta.pro industry code is IMAMAHAG, Stationery & Office Paper Products (notebooks, pads, forms), with a secondary code of CRALACAA, General Arts & Crafts Supplies Retail. Its NAICS code is 322230 and its SIC code is 3950.