What REACH does

REACH is a global technology scale-up program for real estate and adjacent industries, created and operated by Second Century Ventures, the strategic investment arm of the National Association of REALTORS (NAR). Founded in 2013 and headquartered in Chicago, REACH runs eight regional programs — US Residential, US Commercial, Australia & New Zealand, Canada, Israel, Latin America, the United Kingdom, and Middle East — each delivering a bespoke 7-month program of mentorship, education, executive roundtables, masterclass sessions, and demo days for early-to-mid-stage startups. The program selects 6-10 companies per cohort per region and has scaled more than 300 portfolio companies to date, with a stated aggregate portfolio valuation above $8B and over $2.9B in capital raised by alumni.

The program's core offering is structured as managed services rather than a proprietary technology product: REACH does not develop its own software, AI models, or APIs. Instead, its value is delivered through access to NAR's 1.5 million member network, a curated bench of 1,000+ real estate executives and bilateral partners across 70+ countries, co-investment relationships with regional partners (Propertymark and TDS Group in the UK; Dubai Land Department and Dtec in MENA), and a stable of technology and service sponsors (AWS, Microsoft for Startups, HubSpot for Startups, Zendesk for Startups, First American Data & Analytics, Dentons). REACH Labs extends the model to REALTOR Associations and MLS teams seeking innovation exposure without equity exposure.

REACH is a private, for-profit accelerator structured as an operational extension of Second Century Ventures and ultimately controlled by NAR. Its own revenue and pricing are not publicly disclosed; no standalone funding rounds are recorded for REACH itself. The program has been recognized as PropTech Outlook's 2024 Accelerator of the Year and continues to add regional tracks, with the Middle East program launched in February 2026 in alignment with Dubai's Real Estate Strategy 2033.

Name

REACH

Legal name

REACH

Website

https://nar-reach.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

REACH is a global real estate technology accelerator operated by Second Century Ventures and backed by the National Association of REALTORS, running 7-month scale-up programs for proptech startups across 8 regional tracks worldwide.

Ownership category

akta.pro rank

Product category

Startup Accelerator Services

NAICS

Educational Support Services (61171), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

akta.pro secondary industry

Corporate Accelerators & Startup Programs (FSANAHAD)

Keywords

• Real estate technology accelerator
• Startup scale-up program
• Proptech mentorship program
• Venture growth accelerator
• Industry networking program

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accelerator Program Services: REACH operates as a startup accelerator that provides education, mentorship, networking, and market exposure to technology companies in exchange for program participation. Created by Second Century Ventures, the strategic investment arm of NAR, the program helps scale companies to access the trillion-dollar real estate market.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

REACH is a real estate technology accelerator program that helps early- to mid-stage technology startups scale into and within the real estate industry through a 7-month cohort-based program. The program delivers mentorship from real estate executives, masterclass education, strategic planning sessions, executive roundtables, and demo days, with operations across eight regional tracks. The accelerator is operated by Second Century Ventures, the strategic investment arm of the National Association of REALTORS.

Product overview

NAR REACH is a real estate technology accelerator platform offering a unified program-plus-modules architecture. The core offering is the REACH Accelerator program, which operates eight regional tracks (US Residential, US Commercial, Australia & New Zealand, Canada, Israel, Latin America, UK, and Middle East) that collectively support 300+ portfolio companies. Supporting modules include REACH Labs (for associations), the Annual Portfolio Summit, Mentorship Program, Masterclass Series, Executive Roundtables, and Demo Day events. The platform is backed by Second Century Ventures and the National Association of REALTORS, leveraging 1.5 million member connections and relationships with over 1,000 real estate executives across 70+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• NAR REACH Accelerator The primary technology scale-up program created by Second Century Ventures that helps early- to mid-stage startups scale in real estate through mentorship, education, networking, and market exposure. The program accepts 6-10 companies annually per regional track and includes strategic planning sessions, masterclass series, executive roundtables, demo days, and access to an annual portfolio summit. Backed by NAR's 1.5 million member network.
• REACH US Residential Program A 7-month intensive program focused on accelerating technology solutions for the US residential real estate sector. Provides strategic planning, mentorship, masterclasses, and demo day opportunities for proptech startups targeting the US residential market.
• REACH US Commercial Program A growth accelerator for technology companies serving the commercial real estate industry, offering mentorship, education, and networking opportunities tailored to CRE sector needs.
• REACH Australia & New Zealand Program Regional accelerator program headquartered in Sunshine Coast, Queensland, helping technology companies scale in the Australian and New Zealand real estate markets.
• REACH Canada Program Technology scale-up program for Canadian real estate innovation based in Calgary, Alberta. Features in-person IMPACT sessions, mentorship, and connections to the North American and global REACH network.
• REACH Israel Program Event-based accelerator based in Tel Aviv targeting startups in real estate and adjacent sectors, leveraging local industry leaders and the global REACH network.
• REACH Latin America Program Technology scale-up program headquartered in Mexico City helping companies launch and grow in Latin American real estate and adjacent industries through intensive event-based programming.
• REACH United Kingdom Program Scale-up program for UK technology companies in real estate and adjacent industries, delivered in collaboration with Propertymark and TDS Group, both of which are co-investment partners.
• REACH Middle East Program Growth accelerator launched in 2026 for MENA region proptech companies, based in Dubai, UAE. Backed by Dubai Land Department and Dubai Technology Entrepreneurship Campus (Dtec) and aligned with Dubai's Real Estate Strategy 2033.
• REACH Labs A program for REALTOR Associations and MLS teams to engage with the startup community, source innovation, and help shape technology for real estate without investment commitment.

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Dubai Land DepartmentcoreStrategic or Co-development Partner · 12 February 2026Dubai Land Department (DLD) is the official government partner for REACH Middle East, providing endorsement and backing for the regional program aligned with Dubai's Real Estate Strategy 2033.
• Dubai Technology Entrepreneurship Campus (Dtec)coreStrategic or Co-development Partner · 12 February 2026Dtec is the Dubai-based technology entrepreneurship center that provides collaborative environment and support for REACH Middle East startups.
• PropertymarkcoreStrategic or Co-development PartnerPropertymark is a UK property industry organization that has a co-investment agreement with REACH UK, providing strategic alignment and industry support for selected startups.
• TDS GroupcoreStrategic or Co-development PartnerTDS Group is a UK property services company that co-invests with REACH UK, supporting the selection and growth of UK proptech startups.
• DentonsminorOthersDentons is a global law firm providing legal services support to REACH startups.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nar-reach-
• Xx.com/narreach

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments340 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REACH