Renal Tracker

What Renal Tracker does

RenalTracker is a direct-to-consumer digital health platform that delivers personalized nutrition and lifestyle coaching to patients with chronic kidney disease (CKD), primarily targeting pre-dialysis Stage 3 patients and adults 60+. The company operates under the legal entity Binnovate Digital Health B.V. (Netherlands parent) with a US operating subsidiary (Binnovate Digital Health US., Inc., Delaware), and was founded in 2016 by CEO Kirby Binayao after losing his aunt to CKD. The core product is the RenalTracker Program, an online wellness coaching offering that combines an online learning module, coach chat functionality, and digital renal dieting support tools, augmented by a Food/Ingredient Checker, GFR tracking, and a native integration with Withings blood pressure monitors. A small clinical-adjacent content team—including a CSO with a PhD in Nephrology, a renal dietitian, and a renal chef with documented CKD remission—produces the educational material and provides 1-on-1 coaching.

The platform's technology stack centers on a consumer-facing website (blog.renaltracker.com) feeding a paid program funnel on zylvie.com/renaltracker, with personalization delivered through a recommendation engine trained on user learning and demographic data. RenalTracker generates revenue primarily through subscription-based coaching programs and 1-on-1 nutritionist services, supplemented by low-cost digital products (eBooks, food list guides) and free lead-generation assets (a Kidney Diet Quiz and an SPPP-focused masterclass). Go-to-market is product-led and content-led: an SEO-optimized CKD blog, email newsletters, and WebinarJam-hosted masterclasses convert freemium readers into paid coaching. Credibility is anchored by the 2019 KidneyX Prize (American Society of Nephrology and HHS) and a 2019 European Nephrology Congress presentation. The company has helped 28,000+ kidney patients since inception and reports 36,847+ community members, but no revenue, recent funding, or paying-customer count is disclosed.

Name

Renal Tracker

Legal name

Binnovate Digital Health B.V.

Website

https://renaltracker.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RenalTracker is a direct-to-consumer digital health platform that delivers personalized nutrition coaching, educational content, and 1-on-1 dietitian support to pre-dialysis chronic kidney disease patients, primarily in the US and Canada.

Ownership category

akta.pro rank

akta.pro primary industry

Kidney & Dialysis Remote Care (CKD/ESRD monitoring, home dialysis support) (HLALAFAC)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Renal Nutrition & Kidney Dietetics Services (HLAKAHAL)

Keywords

• Chronic kidney disease care
• Renal nutrition coaching
• Dialysis prevention programs
• CKD patient education
• Digital kidney health

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

Revenue model

1. RenalTracker Program Subscription: Online learning module combined with coach chat functionality and digital renal dieting support tools. Includes personalized coaching from Renal Nutritionist. Subscription-based access to curriculum and coaching features.
2. Digital Products: Low-cost food list guides and eBooks (Kidney-Friendly Food List eBook). One-time or recurring digital product purchases.
3. Personalized Kidney Diet Programs: Comprehensive coaching programs with dietitian-designed tools for CKD management

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Product overview

RenalTracker is a digital health platform offering an integrated suite of CKD management tools centered around its core RenalTracker Program. The platform combines an online learning module, coach chat functionality, and digital renal dieting support tools. Users access the ecosystem through a free Kidney Diet Quiz onboarding tool, then can engage with paid coaching support from Renal Nutritionists and enroll in the 3-Step SPPP System Masterclass. The product line includes free educational resources like the Kidney-Friendly Food List eBook and 3-Day Meal Plan Guidebook, plus a curated collection of kidney-friendly recipes. The platform also integrates with Withings BPM devices for blood pressure monitoring and uses algorithmic personalization to deliver tailored CKD education and dietary recommendations.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 28,000+ kidney patients helped since 2016
• +3 more outcomes

Named customers3 records

Segments4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Customer concentration

• Xx.com/therenaltracker
• Facebookfacebook.com/renaltracker

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds7 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renal Tracker