Bowman Landes Turkey

What Bowman Landes Turkey does

Bowman & Landes is a fourth-generation family-owned turkey farm founded in 1948 and headquartered at 6490 E. Ross Road in New Carlisle, Ohio (northeast of Dayton), with three of the four generations actively involved in operations and 11–50 total employees. The company raises free-range, pasture-access turkeys on a vegetarian diet with no animal by-products and no antibiotics ever, with an optional Non-GMO Project Verified feed program, and processes them on-site into whole turkeys, bone-in breasts, boneless roasts, smoked turkey parts (drumsticks, thighs, tails, wings sold by the case), and ready-to-heat oven-roasted and smoked whole-turkey and turkey-breast products. All husbandry and processing occurs at the single New Carlisle site, marketed under the "Quality Since 1948" heritage brand.

Beyond its core turkey line, Bowman & Landes operates a vertically integrated production facility producing canned cooked turkey, chicken, and pork in 14.5 oz and 28 oz formats; pure single-ingredient turkey and chicken broths (27 oz); frozen Homestyle Gourmet Turkey Gravy; a deli program of real-wood smoked turkey breast, cooked turkey breast, golden brown turkey breast, Landes uncured smoked boneless ham, and a broad cheese selection; and signature in-store sandwiches, wraps, and salads. The catalog also includes holiday beef (NY Strip Steak, USDA Choice Standing Rib Roast), uncooked turkey parts (necks, drumsticks, wings, thighs, ground turkey, turkey sausage links), and a curated assortment of third-party regional brands resold through the farm store and online, including Dorothy Lane Market Heavenly Hams, Amish Wedding jar goods (peach halves, spiced peaches, peach salsa, pickled baby beets, pickled beet eggs), and Yoder's apple butter.

Revenue is generated through three channels: (1) on-site retail store sales at the New Carlisle farm (Mon–Sat, seasonal holiday hours); (2) direct-to-consumer e-commerce via a ToastTab-powered storefront offering in-store/curbside pickup and FedEx home delivery of perishable items across the continental U.S. (shipping Mon–Wed only, in insulated cartons with gel packs; no Alaska/Hawaii/Canada/overseas); and (3) a wholesale channel surfaced through a dedicated Wholesale navigation item and a "Where To Buy" locator. Pricing is unit-based — weight-banded for whole turkeys and bone-in breasts ($57.95–$108.05), per-pound for deli meats and cheeses ($3.24–$12.99/lb), per-unit and per-case for canned goods and broths ($4.99–$115.00). Marketing relies on bowmanlandes.com content (recipes, cooking tips, product pages), organic SEO, a ToastTab email newsletter, organic social media, local earned media around the heritage brand, and partner referrals via the Where To Buy page. Major payment networks (Visa, Mastercard, Amex, Discover) are accepted through a third-party processor; no card data is retained in-house.

Name

Bowman Landes Turkey

Legal name

Bowman & Landes

Website

https://bowmanlandes.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

Bowman & Landes is a fourth-generation, family-owned turkey farm in New Carlisle, Ohio, raising premium free-range, antibiotic-free, and Non-GMO Project Verified turkeys and complementary products (deli meats, canned broths, beef, cheese, local jar goods), sold via on-site retail store, DTC e-commerce with continental U.S. FedEx shipping, and wholesale.

Ownership category

akta.pro rank

Product category

Specialty Turkey and Deli Meats

NAICS

Turkey Production (112330), Turkey Production (11233), Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015), Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Turkey Processing (Whole Bird, Parts, Further Processing) (AFANACAH)

akta.pro secondary industries

Quail & Specialty Gamebird Production (e.g., pheasant, partridge) (AFAEADAH), Ground & Formed Poultry Products (Ground, Sausages, Formed Portions) (AFANACAE)

Keywords

• Free range turkey
• Specialty deli meats
• Canned poultry products
• Holiday whole turkey
• Pasture raised poultry

Headquarters

HQ city

New Carlisle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. On-site retail store sales: Direct retail sales of deli meats, cheeses, sandwiches/wraps, salads, canned goods, baked goods, produce, and other groceries at the expanded retail store at 6490 E. Ross Road, New Carlisle, OH. Open Monday–Saturday with seasonal holiday hours.
2. Direct-to-consumer e-commerce (pickup + FedEx shipping): Online ordering via the company's own storefront for in-store/curbside pickup at New Carlisle, OH, and perishable FedEx home delivery across the continental USA. Order amounts are captured at checkout for pickup; shipping is restricted to Monday–Wednesday to maintain product temperature.
3. Wholesale distribution: A dedicated Wholesale section in the main navigation indicates B2B/wholesale supply of turkeys, deli meats, canned meats, broths, and other products to resellers and foodservice customers.
4. Resale of third-party branded products: Resale of complementary products such as Dorothy Lane Market (DLM) Heavenly Hams at the retail store, generating incremental grocery revenue alongside the core turkey line.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Bowman & Landes raises and sells premium free-range, pasture-raised turkeys and complementary turkey and deli products directly from its fourth-generation family farm in New Carlisle, Ohio. Its core line spans whole holiday turkeys (raw, smoked, and oven-roasted), bone-in and boneless turkey breasts, smoked turkey parts, deli meats, canned cooked turkey/chicken/pork, and broths, sold via the on-site retail store, its own online storefront with FedEx shipping, and a wholesale channel.

Product overview

Bowman & Landes Turkeys operates a vertically oriented, single-family-farm brand portfolio centered on free-range turkey, with a curated set of complementary deli, canned, and pantry product lines rather than a multi-tenant software platform. The core offering is the holiday turkey program — Free Range Whole Turkey, Non-GMO Free Range Whole Turkey, Free Range Bone-In Turkey Breast, Non-GMO Free Range Bone-In Turkey Breast, Whole Smoked Turkey, Turkey Breast Roast, Turkey Roast (Light & Dark), Smoked Bone-In Turkey Breast, Oven Roasted Whole Turkey, and Oven Roasted Bone-In Turkey Breast — which is the company's flagship since 1948. Surrounding the core turkeys are Smoked Turkey Parts (Drumsticks, Thighs, Tails, Wings sold by the case), uncooked Turkey Parts (Necks, Drumsticks, Wings, Thighs), and deli meats (Real Wood Smoked Turkey Breast, Cooked Turkey Breast, Golden Brown Turkey Breast, Landes Uncured Smoked Boneless Ham, and the Dorothy Lane Market Heavenly Ham). A second pillar is the canned-goods line, including B&L Cooked Turkey, B&L Cooked Chicken, Landes Meats Cooked Pork, B&L Turkey Broth, B&L Chicken Broth, and Homestyle Gourmet Turkey Gravy. Supporting categories include a deli Cheese Department (Mild Cheddar, Blueberry Cheddar, Garlic & Herb Yogurt, Havarti Butter, Dill Havarti, Yellow American, Mozzarella, Muenster, Jumping Jack, Pepperjack, Horseradish, Heidi Ann Swiss, Emmentaler Swiss, Colby Jack, Mini Colby, Green Onion), a deli Sandwich & Wrap menu (KT Reuben, Big Tom, Smisswich, BL Club, Da Vinci Sub, Cowboy Wrap, Rancher Wrap, The Gobbler, The Druski, Ham and Swiss, Roast Beef, Chef Salad), holiday/butcher beef (NY Strip Steak, Standing Rib Roast), and a small assortment of Amish Wedding jar goods (Peach Halves, Spiced Peaches, Peach Salsa, Pickled Baby Beets, Pickled Beet Eggs, Yoder's Apple Butter). Distribution is through the on-site retail store in New Carlisle, Ohio, the ToastTab online store for pickup and continental-USA FedEx delivery, and a wholesale program.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Range Whole Turkey Free range, antibiotic-free whole turkey raised on the Bowman & Landes family farm and fed a vegetarian diet with no animal by-products; the flagship holiday turkey sold by weight band.
• Non-GMO Free Range Whole Turkey Whole turkey from birds fed a Non-GMO vegetarian diet; part of the Non-GMO Project Verified lineup.
• Free Range Bone-In Turkey Breast Free range, antibiotic-free bone-in turkey breast; the standard holiday offering from the family farm.
• Non-GMO Free Range Bone-In Turkey Breast Bone-in turkey breast from birds raised on a Non-GMO vegetarian diet.
• Whole Smoked Turkey Fully smoked whole turkey, ready to heat and serve.
• Turkey Breast Roast (Boneless) Boneless turkey breast roast, sold in varying weight ranges.
• Turkey Roast (Light & Dark Meat) Boneless turkey roast combining light and dark meat.
• Smoked Bone-In Turkey Breast Bone-in turkey breast that has been fully smoked.
• Oven Roasted Whole Turkey Fully oven-roasted whole turkey, ready to heat and serve.
• Oven Roasted Bone-In Turkey Breast Fully oven-roasted bone-in turkey breast.
• B&L Cooked Turkey (Canned) Premium skinless, all-white-meat cooked turkey in 14.5 oz and 28 oz cans, sold individually or by the case of 12.
• B&L Cooked Chicken (Canned) Premium skinless, all-white-meat cooked chicken in 28 oz cans, sold individually or by the case of 12.
• Landes Meats Cooked Pork (Canned) Homestyle canned cooked pork in 14.5 oz and 28 oz cans, sold individually or by the case.
• B&L Turkey Broth (27 oz) Pure turkey broth made from roasted turkey breast seasoned with salt and turbinado sugar; sold individually or by the case.
• B&L Chicken Broth (27 oz) Pure chicken broth, sold individually or by the case.
• Homestyle Gourmet Turkey Gravy All-natural, gluten-free turkey gravy made with turkey raised without antibiotics, sold in 16 oz frozen packages.
• Real Wood Smoked Turkey Breast (Deli) Sliced smoked turkey breast sold by the pound in the deli department, available in multiple thicknesses.
• Cooked Turkey Breast (Deli) Cooked turkey breast sold by the pound in the deli department.
• Golden Brown Turkey Breast (Deli) Deli-style golden brown turkey breast marketed as close to Thanksgiving leftovers.
• Landes Uncured Smoked Boneless Ham Smoked uncured boneless ham sold by the pound in the deli department.
• Dorothy Lane Market Heavenly Ham Hickory-smoked, honey-glazed half ham distributed by Bowman & Landes; available fresh for Easter.
• Smoked Turkey Drumsticks (Case) Smoked turkey drumsticks sold by the case.
• Smoked Turkey Thighs (Case) Smoked turkey thighs sold by the case.
• Smoked Turkey Tails (Case) Smoked turkey tails sold by the case.
• Smoked Turkey Wings (Case) Smoked turkey wings sold by the case.
• Turkey Necks Turkey necks packaged in 1–2 lb packages, currently available frozen.
• Turkey Drumsticks Turkey drumsticks packaged in 2 lb random-weight packages with two drums per package, currently available frozen.
• Turkey Wings Two-piece turkey wings (drumette removed), all natural, packaged in approximate 1.5 lb packages.
• Turkey Thighs Bone-in, skin-on turkey thighs individually packed in approximate 1 lb packages.
• NY Strip Steak Choice NY strip steak sold online by the pound.
• Standing Rib Roast USDA Choice bone-in standing rib roast sold by the rib (approximately 3 lbs per rib).
• Cheese Department Selection Deli-cheese assortment including Mild Cheddar, Blueberry Cheddar, Garlic & Herb Yogurt, Havarti Butter, Dill Havarti, Yellow American, Mozzarella, Muenster, Jumping Jack, Pepperjack, Horseradish, Heidi Ann Swiss, Emmentaler Swiss, Colby Jack, Mini Colby, Green Onion, and others, sold by the pound.
• Bowman & Landes Deli Sandwiches & Wraps In-store deli sandwich and wrap menu featuring signature items such as the KT Reuben, Big Tom, Smisswich, BL Club, Da Vinci Sub, Cowboy Wrap, Rancher Wrap, The Gobbler, The Druski, Ham and Swiss, Roast Beef, and Chef Salad, available as sandwich-only or full-lunch combinations.
• Amish Wedding Jar Goods & Pantry Items Third-party Amish Wedding branded jar and canned pantry items resold by Bowman & Landes, including Peach Halves (32 oz), Spiced Peaches (32 oz), Peach Salsa, Pickled Baby Beets (15 oz and 32 oz), Pickled Beet Eggs (32 oz), and Yoder's Homestyle Apple Butter.

Quantifiable outcome

• Operating as a turkey farm since 1948 — over 75 years of continuous operation.
• +3 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Toast (Toasttab)coreTechnology or IntegrationBowman & Landes' online store and marketing-signup (newsletter, weekly specials) run on the Toasttab platform (toasttab.com/bowman-landes-6490-ross-road), indicating Toast provides the underlying e-commerce, online ordering, and email marketing infrastructure for the farm's direct-to-consumer channel.
• FedExcoreChannel Partner/ Reseller/ DistributorFedEx is the exclusive shipping carrier for Bowman & Landes' perishable home delivery orders, shipping orders Monday, Tuesday, and Wednesday each week in insulated cartons with gel packs to the continental USA.
• Dorothy Lane Market (DLM)coreChannel Partner/ Reseller/ DistributorBowman & Landes resells Dorothy Lane Market's Heavenly Hams in its retail store and online as a complementary holiday product. The hams are slowly cured, hickory smoked, and glazed with honey and spices, and are described as "very famous in the greater Dayton area." Sold in the retail store at $9.99/lb by the half ham (7–9 lb) and online at $89.91.
• Amish Wedding FoodsminorOthersAmish Wedding branded jar goods (Peach Halves 32 oz, Spiced Peaches 32 oz, Peach Salsa) and pickled items (Pickled Baby Beets 15 oz / 32 oz, Pickled Beet Eggs 32 oz) are stocked and sold by Bowman & Landes through both the online shop and the retail store, broadening the store's local pantry offering.
• Yoder's (Homestyle Apple Butter)minorOthersYoder's Homestyle Apple Butter (8 oz) is sold by Bowman & Landes as part of its curated selection of local accompaniments to the turkey and deli line.
• Visa / Mastercard / American Express / DiscoverminorOthersAccepted payment networks for in-store and online (curbside) orders, as disclosed in the FAQ. Card data is not retained on Bowman & Landes systems; saved card details are handled by a third-party credit card processor.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diestel Family Turkey Ranch: Multi-generational California family turkey farm producing organic, free-range, and Non-GMO whole turkeys, deli meats, and smoked products sold via DTC and wholesale. Direct comparable: same premium free-range positioning, vertically integrated on-farm production, and nationwide DTC shipping of whole holiday turkeys.
• Mary's Organic (Mary's Free-Range Turkeys): California-based producer of organic, free-range, heritage-breed turkeys sold via natural foods retailers, restaurants, and DTC. Direct comparable: similar premium pasture-raised positioning, third-party organic/Non-GMO certifications, and broad DTC and foodservice distribution.
• Plainville Farms: Pennsylvania-based producer of organic and heritage-breed turkeys marketed through natural foods retailers and foodservice nationwide. Direct comparable: similar mid-sized regional premium turkey producer with organic/free-range positioning and wholesale-driven go-to-market.
• White Oak Pastures: Multi-species pasture-raised meat brand (turkey, beef, poultry, pork) sold DTC and through select retail partners. Comparable: vertically integrated on-farm production, pasture-raised husbandry, DTC shipping, and curated retail store at the farm.

Broad incumbents

• Shady Brook Farms: Large-scale turkey and poultry brand sold through mainstream US grocery retailers. Broad incumbent: comparable category (whole turkeys, turkey parts, deli) but commodity/premium-mainstream positioning versus Bowman & Landes' free-range, antibiotic-free, Non-GMO niche.
• Butterball: Largest US turkey brand by volume, sold nationwide in grocery and through foodservice. Broad incumbent: same core category (whole holiday turkey, parts, deli) but at commodity scale and pricing — relevant as the mainstream benchmark against which Bowman & Landes' premium positioning competes.
• Jennie-O Turkey Store: Hormel-owned commodity and premium turkey brand with national grocery, deli, and foodservice distribution. Broad incumbent: spans the same SKU categories (whole birds, parts, deli meats) and competes for the same holiday occasion but at significantly larger scale.
• Empire Kosher: Largest US kosher poultry brand producing turkeys, chicken, and prepared meats for retail and foodservice. Broad incumbent: comparable premium positioning on production standards (antibiotic-free, all-natural) and a broad specialty retail footprint, though at much larger scale.

Emerging players

• Applegate Farms: Natural and organic deli meat, sausage, and protein brand sold through natural foods and mainstream grocery. Comparable: shared 'no antibiotics, all natural, Non-GMO' positioning and similar premium deli/smoked-meat SKUs, though Applegate is broader in species (beef, pork, chicken) rather than turkey-centric.

Regional players

• Dorothy Lane Market: Dayton, Ohio-based upscale independent grocer that resells Bowman & Landes holiday hams and is a current channel partner. Regional player: comparable specialty/gourmet retail positioning and direct involvement as a wholesale customer, providing a relevant Ohio-region retail benchmark.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BLTurkeys
• Facebookfacebook.com/BowmanLandes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bowman Landes Turkey