MadeInUSA

What MadeInUSA does

MadeInUSA.com operates an e-commerce marketplace exclusively dedicated to verified American-made products, serving individual consumers and corporate buyers across the United States. The platform aggregates 170,000+ products from 600+ brands organized into three FTC-defined country-of-origin tiers ("Made in USA all or virtually all," "Made in USA with US and Global Materials," and "Assembled in USA"), with each listing carrying transparent labeling on product thumbnails and detail pages. Underlying technology is a standard marketplace stack — product catalog management, vendor dashboard, payment tracking, and an internal FTC compliance verification workflow — with Google OAuth SSO as the only documented third-party integration. Vendors onboard through a self-serve 3-step process with 24–48 hour approval, and a separate vendor portal (madeinusavendor.com) supports product management.

Name

MadeInUSA

Legal name

MadeInUSA.com LLC

Website

https://madeinusa.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

MadeInUSA.com operates a U.S.-focused e-commerce marketplace exclusively for verified American-made products, serving individual consumers, corporate buyers, and government procurement (GSA) with 170,000+ SKUs across 600+ brands under FTC-compliant country-of-origin labeling.

Ownership category

akta.pro rank

Product category

Online Marketplace for American-Made Goods

akta.pro primary industry

Country/Region of Origin & Traceability Label Verification (COOL/Geographical indications) (AFALAHAG)

akta.pro secondary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• American-made marketplace
• Made in USA products
• FTC compliance verification
• Domestic product sourcing
• Vendor eCommerce platform

Headquarters

HQ city

Leesburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Vendor Subscription - eCommerce Elite Plus: Premium vendor subscription program offering no monthly subscription fees and no transaction fees, providing individual brand pages, brand directory listing, vendor dashboard, designated account rep, and API integration. This is the primary revenue stream from B2B vendor relationships.
2. Marketplace Transaction Fees: Platform takes a commission or fee on product sales facilitated through the marketplace. The vendor page mentions 'No transaction fees' for Elite Plus members, suggesting a transaction-based model exists for standard vendors.
3. Securities Offering: Exempt securities offering under Rule 506(c) targeting accredited investors, with total target amount of $28,875,000 and $3,875,000 already raised as of November 2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MadeInUSA.com operates a multi-sided online marketplace that connects American manufacturers and brands with consumers and corporate buyers, featuring FTC-compliant country-of-origin verification and a three-tier labeling system. The platform catalogs 170,000+ verified products from 600+ American brands across categories including home goods, garden, kitchen, tools, apparel, pets, and medical supplies. Vendors can list products for free, with a paid eCommerce Elite Plus tier offering branded storefronts, vendor dashboards, dedicated account reps, and API integration.

Product overview

MadeInUSA.com operates as a single e-commerce marketplace platform for American-made products, featuring 170,000+ products across 600+ brands. The platform is structured around verified FTC-compliant product listings with country-of-origin labeling. Vendors can subscribe to the eCommerce Elite Plus tier for enhanced features including API integration, branded storefronts, and dedicated account management. The marketplace serves individual consumers and corporate buyers seeking authentic domestic products.

Differentiator

Problem solved

Functional benefit

Products and services

• MadeInUSA.com Marketplace An online e-commerce marketplace connecting buyers with verified American-made products from 600+ brands and 170,000+ SKUs across categories including gardening, kitchen, home decor, toys, pets, tools, outdoor recreation, medical, jewelry, and office products, featuring FTC-compliant country-of-origin labeling on every listing.
• eCommerce Elite Plus Vendor Program A premium vendor subscription tier that includes an individual brand page, brand directory listing, dedicated vendor dashboard, designated account representative, and API integration for product onboarding, with no monthly subscription fees and no transaction fees for participating vendors.

Quantifiable outcome

• 170,000+ verified products and 600+ American brands on platform
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• MALIBAL ManufacturingcoreStrategic or Co-development Partner · 11 November 2025MALIBAL Manufacturing joined MadeInUSA.com's initiative to establish the first domestic laptop component supply chain in the United States. The partnership focuses on innovative TMR (Tunnel Magnetoresistance) keyboards and precision haptic touchpads, with the goal of replacing overseas manufacturing with domestic production to support American industrial growth and technological sovereignty.
• Don Buckner Sr. / Circle EconomicsflagshipStrategic or Co-development PartnerEntrepreneur Don Buckner Sr. founded the company and released the book 'Circle Economics: How a Healthy Economy Really Works.' The Circle Economics framework advocates for keeping capital circulating within domestic markets rather than allowing it to leak out through imports and global supply chains. Circle Economics is featured as a brand on the MadeInUSA.com platform, exemplifying the company's patriotic economic philosophy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ShopMadeInUSA.com: Online marketplace dedicated exclusively to products made in the United States. Most direct head-to-head competitor to MadeInUSA.com — same curated American-made positioning, similar vendor curation model, and overlapping consumer audience seeking verified domestic products.
• AllMade: American-made apparel and lifestyle brand marketplace emphasizing domestic manufacturing. Comparable because it curates a multi-vendor catalog of verified American-made goods and targets the same patriotic-consumer segment, though apparel-focused rather than multi-category.
• USAMade: Curated marketplace featuring American-made products across multiple categories. Direct peer in mission and structure, competing for the same pool of patriotic consumers and American vendor supply.

Broad incumbents

• Etsy: General online marketplace with a substantial American-made filter and deep small-business/maker vendor base. Overlaps in handmade and domestically-produced goods but serves a much broader curated-goods mandate rather than exclusively American-made.
• Amazon (Made in USA store): Largest U.S. e-commerce platform with a curated 'Made in USA' storefront and 1P/3P American-made inventory. Competes for the same consumer search intent but lacks MadeInUSA.com's focused curation and patriotic branding; dominant in assortment and logistics.

Emerging players

• Faire: Wholesale marketplace connecting independent brands with retailers. Adjacent rather than direct — both serve small-batch American manufacturers, but Faire targets B2B retail buyers rather than end consumers and is more relevant as a wholesale-side comparable.

Regional players

• NOVICA: Online marketplace for artisan-made goods focused on global craft communities (rather than American-made). Comparable curation model and storytelling-driven marketing, but a regional/segment peer operating in a different geography and product category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madeinusacom
• Instagraminstagram.com/madeinusacom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MadeInUSA