Grupo Lamosa

What Grupo Lamosa does

Grupo Lamosa, S.A.B. de C.V. is a Mexican publicly listed corporation (BMV: LAMOSA) founded in 1890 and headquartered in San Pedro Garza García, Nuevo León, Mexico. The company is one of Mexico's oldest and largest ceramic tile manufacturers, employing between 5,001 and 10,000 people across its operations. It manufactures and distributes ceramic and porcelain floor and wall tiles under the Lamosa brand, organized into multiple product collections covering marbleized, geometric, rustic, minimalist, contemporary, and wood-look aesthetics, available in formats ranging from 18×55 cm to 120×60 cm with finishes including matte, polished, satin, glazed, and rustic. Core proprietary technologies include FD and FDx ceramic tile technologies for durability, PEI abrasion ratings, digital printing for design reproduction, and large-format (Gran Formato) tile production. The company also offers digital tools including a 3D Visualizador, BIM files for architects, a project planning tool (Mi Proyecto), a mobile application, and an interactive style quiz.

Grupo Lamosa operates a hybrid B2B/B2C go-to-market model. Revenue is generated primarily through hardware sales of ceramic and porcelain tiles via three principal channels: a national network of principal distributors in Mexico, a retail partnership with Home Depot Mexico, and direct-to-consumer sales through the lamosa.com e-commerce storefront with a store locator service. Customer segments include architects and interior designers, installers and constructors, end consumers (homeowners), and commercial projects in retail, hospitality, and offices. Pricing follows unit pricing across multiple tiers serving premium, medium, and standard market segments, though specific prices are not publicly disclosed.

The company's strategic footprint extends internationally through wholly-owned subsidiaries including Cerámica San Lorenzo in Peru (reporting 4% growth in early 2026 with double-digit full-year growth projected, and expanding into Ecuador, Chile, Colombia, and the United States) and Baldocer S.A. in Spain, acquired for €425 million on October 31, 2023. The €300 million debt financing for the Baldocer acquisition was jointly arranged by The Bank of Nova Scotia and BBVA Mexico. Other group entities include Hazlocon Ceramicos, TCN Atile, and the shared-services entity Lamosa Servicios Administrativos, S.A. de C.V. Operating geographies span Mexico, Peru, Ecuador, Chile, Colombia, and the United States, with the company marketing itself as a 100% Mexican enterprise with over 135 years of continuous manufacturing heritage.

Name

Grupo Lamosa

Legal name

Grupo Lamosa, S.A.B. de C.V.

Website

https://lamosa.com

Company type

Public

Founded year

1890

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Grupo Lamosa is a Mexican publicly listed ceramic and porcelain tile manufacturer founded in 1890, serving residential, commercial, and professional customers across Mexico and Latin America via distributors, Home Depot Mexico, e-commerce, and international subsidiaries including Baldocer S.A. (Spain) and Cerámica San Lorenzo (Peru).

Ownership category

akta.pro rank

Product category

Ceramic and Porcelain Floor and Wall Tiles

NAICS

Pottery, Ceramics, and Plumbing Fixture Manufacturing (327110), Paint, Coating, and Adhesive Manufacturing (3255)

SIC

Pottery & Related Products (3260)

akta.pro primary industry

Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

akta.pro secondary industries

Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Architectural & Decorative Coatings (IMAEAGAA)

Keywords

• Ceramic tile manufacturing
• Floor and wall tiles
• Porcelain tile collections
• Wood-look ceramics
• Ceramic coatings adhesives

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ceramic and Porcelain Tile Sales: Primary revenue from manufacturing and selling ceramic floor and wall tiles through distributors, retailers, and direct sales. Products sold in various formats, finishes (matte, polished, satin, glazed), and designs including wood, marble, stone, and geometric patterns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grupo Lamosa manufactures and sells ceramic and porcelain floor and wall tiles under the Lamosa brand in Mexico and select international markets. The company offers multiple tile collections covering wood-look, marbleized, stone-look, geometric, rustic, and contemporary designs in various formats, finishes, and PEI durability ratings. It also sells ceramic adhesives and provides digital project tools (3D Visualizer, BIM files, Mi Proyecto planning tool, mobile app) to support consumers, designers, and installers.

Product overview

Grupo Lamosa is a 100% Mexican company with over 135 years of experience manufacturing ceramic floor and wall tiles under the Lamosa brand. The company offers a comprehensive portfolio of ceramic tile products organized into multiple collections including Birk, Calera, Sando, Yutla, Orosi, Otawa, Oxford, Royal Stone, Petzal, Sherwood, Woodtime, Villawood, Madera Vidola, Madera Congo, Madera Orinoc, Madera Bazna, Madera Serra, and others. Products are categorized by design types including marbleized (Otawa), geometric (Yutla), rustic (Sando, Petzal), minimalist, contemporary (Sherwood, Woodtime, Villawood), and wood-look collections (Madera Vidola, Woodtime). Available in multiple formats ranging from 20x90 cm to 120x60 cm with various finishes including Brilliant, Matte, Satin, and Polished. The company provides digital tools including a 3D Visualizer (Visualizador) for virtual space decoration, a mobile App for product browsing, BIM files for architects, and a project planning tool (Mi Proyecto). Products are distributed through The Home Depot Mexico and an extensive distributor network across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Lamosa Gran Formato: Large format ceramic tile product line
• Hazlocon Ceramicos
• TCN Atile

Products and services

• Lamosa Ceramic Floor and Wall Tiles Ceramic floor and wall tiles manufactured in Mexico, available in multiple collections with designs including marbleized, geometric, rustic, minimalist, contemporary, and wood-look aesthetics. Sold to consumers, architects, designers, installers, and commercial projects through distributors, retailers, and the company website.
• Gran Formato (Large Format Tiles) Large format ceramic tiles in formats up to 80x160 cm and 60x120 cm (including Oxford, Royal Stone, Orosi collections) providing visual spaciousness and modern aesthetics for residential and commercial installations.
• 2026 Collection (Birk, Calera, Sando, Yutla, Orosi, Otawa) New 2026 ceramic tile collections featuring innovative designs for floors and walls, targeting premium and medium market segments. Includes Birk, Calera, Sando, Yutla, Orosi, and Otawa collections with various finishes (matte, brilliant, satin, polished) and formats.
• Visualizador (3D Visualizer) Web-based 3D room visualization tool allowing users to virtually decorate spaces and preview Lamosa ceramic tile collections in their home environment before purchase.
• BIM (Building Information Modeling) Resources Building Information Modeling (BIM) files provided to architects and construction professionals to incorporate Lamosa ceramic products into architectural plans and construction projects.
• Mi Proyecto (My Project) Planning Tool Project planning tool that allows users to calculate material quantities needed and plan their ceramic tile installation projects through the Lamosa website.

Quantifiable outcome

• 4% growth in Peru during first four months of 2026 with double-digit growth projected for full year
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• TCNA (Tile Council of North America)minorChannel Partner/ Reseller/ DistributorTile Council of North America partner brand displayed on Lamosa website, representing industry standards and certification organization for ceramic tiles.
• HazloconCeramicosminorChannel Partner/ Reseller/ DistributorPartner brand displayed on Lamosa website, representing ceramic tile distributor within the Mexican market.
• CREST (Adhesive Products)minorChannel Partner/ Reseller/ DistributorRecommended adhesive products (CREST Gran Formato, CREST Flexible GF) displayed on product pages for large format tile installation.
• Baldocer S.A.coreStrategic or Co-development PartnerAcquired by Grupo Lamosa for EUR €425 million on October 31, 2023, representing a major expansion of Grupo Lamosa's ceramic tile manufacturing and market presence.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Daltile: One of North America's largest ceramic tile manufacturers, offering porcelain, ceramic, and stone tiles across residential and commercial channels; competes directly with Lamosa in the cross-border tile category.
• RAK Ceramics: UAE-headquartered global ceramic tile and sanitaryware manufacturer with operations spanning the Middle East, Europe, and Asia; comparable product range in porcelain/ceramic tiles and bathroom furniture.
• Vitromex: Mexican ceramic tile manufacturer serving residential and commercial construction; directly overlaps with Lamosa in the domestic Mexican distribution channel.
• Pamesa Cerámica: Spanish ceramic tile manufacturer; now part of the same group as Baldocer following Grupo Lamosa's 2023 acquisition, making it an integrated peer inside Lamosa's expanded manufacturing footprint.
• Interceramic: Mexican ceramic tile and bathroom products manufacturer with overlapping product portfolio in ceramic/porcelain floor and wall tiles serving the same Mexican architect, contractor, and consumer customer base as Grupo Lamosa.
• Marazzi Group: Italian-origin ceramic tile brand owned by Mohawk Industries, competing in design-led porcelain and ceramic collections across global markets including the Americas.
• Florim Ceramiche: Italian ceramic and porcelain tile producer with strong design credentials and US distribution, competing in the same premium/large-format tile categories Lamosa targets.

Broad incumbents

• Mohawk Industries: Global flooring giant encompassing ceramic tile, LVT, carpet, and wood; parent of Daltile/Marazzi and a direct competitor in premium and commercial tile segments across North America.
• LIXIL Group: Global building products and bathroom fixtures conglomerate; relevant adjacent peer given Lamosa's stated business in ceramic coatings and bathroom furniture alongside its core tile line.

Regional players

• Ceramica Carmelo Fior: Brazilian ceramic tile manufacturer with large Latin American footprint; relevant peer for Lamosa's stated expansion into South American markets such as Chile, Colombia, and Ecuador.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXMBS_IB6VvfsUdOLExF8BQ
• Facebookfacebook.com/lamosamx
• Instagraminstagram.com/lamosamx
• Pinterestes.pinterest.com/lamosamx
• TikToktiktok.com/@lamosamx
• LinkedInlinkedin.com/company/lamosa-porcelanite

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Lamosa