Eskimi

What Eskimi does

Eskimi (legal entity UAB Eskimi) is a Lithuania-headquartered programmatic advertising company founded in 2006 that operates a full-stack Creative and Media Tech Platform combining demand-side buying technology, supply-side exchange, data management, and in-house creative production. The technology core consists of the Eskimi DSP for real-time bidding, the Eskimi Ad Exchange connecting publishers and buyers, the Eskimi DMP for first- and third-party audience data, and the Ad Server for cross-platform tag-based delivery. Layered on top are AI-driven modules — most notably DeepContext, a proprietary contextual targeting engine that interprets meaning and sentiment across languages and modalities — plus the Rich Media Builder, AI-Gen Creatives (generative animation from static images), and AI-powered Insights for pre-campaign creative analysis. Supported inventory spans seven channels: Display, Video, CTV, In-Game, DOOH, Native, and Audio.

Eskimi serves two primary customer segments: large global brands and their media agencies (e.g., Mars, Mondelez, Nestle, PepsiCo, Unilever, Heineken, Nissan, Xiaomi, Coca-Cola, Samsung) using managed services plus self-service DSP access, and mid-market advertisers using self-service tools. Revenue is generated primarily through a CPM-based transaction-fee model on programmatic media buying, supplemented by professional services revenue from in-house creative production and managed campaign execution. Pricing is quote-based and not publicly disclosed; standard payment terms are 30 days with monthly invoicing, and spend-based incentives are available. The company is privately held with no disclosed external funding rounds, operates 101–250 employees across nine regional offices (Vilnius HQ plus Jakarta, Athens, Tokyo, Dhaka, Lagos, Nairobi, Istanbul, Dubai), and claims local expertise in 40+ markets with 96% Open Web reach and 2,500+ targeting options.

The go-to-market motion is hybrid: enterprise clients are served via field sales with managed services, while mid-market clients are activated through a 24/7 self-service DSP with real-time dashboards. Eskimi also supports a DSP-of-choice distribution channel that lets agencies and brands activate its premium inventory, creatives, and data on any third-party DSP, extending the platform's reach beyond its owned buying interface. Strategic positioning emphasizes AI-driven attention, brand safety (claimed 95%+ scores), and curated premium supply as differentiators against generic global DSPs.

Name

Eskimi

Legal name

UAB Eskimi

Website

https://eskimi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Eskimi is a Lithuania-based programmatic advertising company operating a full-stack Creative and Media Tech Platform — DSP, Ad Exchange, DMP, and in-house creative production — serving global brands, agencies, and mid-market advertisers across 40+ markets with AI-driven contextual targeting and multi-channel inventory including display, video, CTV, in-game, DOOH, native, and audio.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Platform

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

Programmatic Display & Video (DSP/RTB) (BPAFACAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Programmatic advertising
• Demand side platform
• Real-time bidding
• Digital ad exchange
• Contextual ad targeting

Headquarters

HQ city

Vilnius

HQ country

Lithuania

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Programmatic Advertising Services: Eskimi operates a Demand Side Platform (DSP) enabling clients to bid for and purchase digital advertising inventory in real-time auctions. The platform charges on a CPM basis while optimizing for client-defined metrics (CPC, CPA, CPL, CPI). The company also offers a publisher-facing Ad Exchange service.
2. Creative Services: In-house creative team provides custom high-performing creatives for clients, including design, production, and optimization of ad creatives.
3. Managed Campaign Services: Professional services team manages and optimizes campaigns on behalf of clients, providing consultation and campaign execution support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eskimi operates a full-stack programmatic advertising platform combining a Demand Side Platform (DSP), Ad Exchange, Data Management Platform (DMP), and AI-powered contextual targeting (DeepContext) for real-time bidding on digital ad inventory. The company sells advertising across display, video, CTV, in-game, DOOH, native, and audio formats, complemented by in-house creative services, managed campaign execution, and rich media creative tools for brands and agencies in 40+ markets.

Product overview

Eskimi is a programmatic advertising platform offering a Creative & Media Tech Platform as its core unified product. The platform consists of Eskimi DSP (demand-side platform for programmatic ad buying), Eskimi Ad Exchange (real-time auction marketplace), and Eskimi DMP (data management platform for audience targeting). Eskimi provides advertising across seven channels: Display, Video, Connected TV (CTV), In-Game, Digital Out-of-Home (DOOH), Native, and Audio. Additional modules include Creative Services (in-house creative team), Media Packages (curated inventory bundles), DeepContext (AI-powered contextual targeting), Rich Media Builder (self-service creative tool), Insights (AI creative analysis), Brand Lift Studies (brand impact measurement), and Eskimi Ad Server (third-party serving). The platform enables advertisers to run campaigns through self-service or managed service models, with AI-powered targeting, premium curated supply, and local market expertise across 40+ markets.

Differentiator

Problem solved

Functional benefit

Brands

• Eskimi DSP: Demand Side Platform for programmatic advertising enabling real-time bidding and campaign management
• Eskimi Ad Exchange
• DeepContext
• Eskimi DMP

Products and services

• Creative & Media Tech Platform Unified advertising platform combining creative development tools with programmatic media buying technology, including AI-powered contextual targeting, premium curated supply, and local market expertise for brands and agencies in 40+ markets.
• Eskimi DSP Demand Side Platform for programmatic advertising that enables real-time bidding, campaign setup, audience targeting, performance tracking, and optimization across display, video, CTV, in-game, DOOH, native, and audio formats. Available via self-service or managed service to brands and media agencies.
• Eskimi Ad Exchange Real-time auction platform enabling publishers to monetize digital inventory and registered bidders to bid in auctions to place advertising on publisher websites and apps, with Eskimi managing the transaction.
• Creative Services In-house creative team providing custom high-performing creatives for campaigns, including design, production, and optimization of rich media and animated content for advertisers and agencies.
• DeepContext AI-powered contextual targeting technology that understands meaning and sentiment across any language, delivering higher attention per mille and brand-safety scores compared to standard keyword targeting for advertisers and agencies.
• Media Packages Pre-packaged advertising solutions offering curated media inventory and targeting options for specific campaign objectives, sold as bundled offerings on the Eskimi platform.
• AI-Gen Creatives Generative AI creative feature that turns static banner images into animated motion graphics, enabling advertisers to produce motion creatives from existing assets.

Quantifiable outcome

• 74% increase in attention per mille with AI contextual targeting vs standard display
• +8 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability10 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and regional.

• AnzucoreTechnology or IntegrationAnzu is a partner for in-game advertising technology, enabling Eskimi to serve blended in-game ads in mobile games. Joint campaigns include Lay's and Hot Wheels in-game advertising initiatives reaching millions of mobile gamers.
• MediaComcoreChannel Partner/ Reseller/ DistributorMediaCom is a global media agency that partnered with Eskimi for Mars brand awareness campaigns. The agency leverages Eskimi's programmatic platform and creative capabilities to deliver campaigns for clients.
• MBA BangladeshregionalChannel Partner/ Reseller/ DistributorMBA Bangladesh is a media agency partner handling Xiaomi campaigns in Bangladesh. The partnership enables local campaign execution and management for brand launches.
• Publisher NetworkscoreTechnology or IntegrationEskimi maintains direct relationships with publishers providing premium local supply. The platform aggregates inventory from publishers and ad exchanges, enabling access to high-quality, brand-safe advertising placements.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Trade Desk: Leading independent DSP for omnichannel programmatic advertising across display, video, CTV, audio, and native. Direct competitor to Eskimi DSP with similar RTB auction capabilities, audience targeting, and self-service campaign management, but with stronger presence in North America and EMEA tier-1 markets.
• Adform: European-headquartered ad tech platform offering DSP, SSP, DMP, and creative tools. Closest comparable in scale and product breadth to Eskimi — both target mid-market and enterprise advertisers globally with full-stack programmatic, data, and creative capabilities.
• MediaMath: Independent enterprise DSP focused on omnichannel programmatic buying across display, video, CTV, audio, and native. Competes head-on with Eskimi for global brand and agency spend, with comparable self-service and managed-service offerings.
• StackAdapt: Multi-channel programmatic DSP specializing in native, display, video, CTV, and audio advertising. Direct competitor for mid-market and agency self-service programmatic, with strong presence in North America and growing international footprint.
• Criteo: Programmatic ad tech platform with DSP, retargeting, and commerce-media capabilities. Overlaps with Eskimi in performance display and retargeting, with stronger commerce data but a narrower channel mix.
• Smart AdServer (Equativ): Independent ad server, SSP, and DSP serving publishers, agencies, and advertisers globally. Comparable to Eskimi's full-stack offering with similar mid-market and enterprise positioning and global publisher relationships.
• Media.net (now part of Chengxiang Technology): Programmatic ad platform contextual ad-tech competitor with strong presence in EMEA and APAC. Competes with Eskimi for contextual display and native budgets across multiple emerging and developed markets.

Broad incumbents

• Google Display & Video 360 (DV360): Google's enterprise DSP integrated with Google Ads, Campaign Manager, and YouTube. Competes directly with Eskimi for global brand display and video budgets, with structural advantages in supply (Google AdX, YouTube) and identity that Eskimi must offset via emerging-markets and AI contextual differentiation.
• Amazon Ads (Amazon DSP): Amazon's DSP offering programmatic access to Amazon-owned properties (IMDb, Twitch, Prime Video) and the open web. A direct competitor for CPG and retail advertiser spend, with unmatched first-party commerce data that pressures independent DSPs like Eskimi on performance targeting.
• Yahoo Ad Tech (formerly Verizon Media): Yahoo's programmatic ad platform combining DSP with native supply from Yahoo properties. Direct competitor for open-web display and video campaigns at scale, particularly for advertisers seeking alternatives to Google and The Trade Desk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eskimidsp
• LinkedInlinkedin.com/company/eskimi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eskimi