The Raging Pig Company

What The Raging Pig Company does

The Raging Pig Company (legal entity Raging Pig GmbH, registered in Hamburg, Germany; managing directors Dr. Arne Ewerbeck and Constantin Klass) develops and sells plant-based pork alternatives in the German and international market. Its core technology is a proprietary formulation built on pea protein (12%) combined with oyster mushrooms, supported by methyl cellulose, carrageenan, bamboo fiber, rapeseed oil, spices, and natural flavorings to deliver a savory, firm-bite, juicy texture engineered to mimic traditional pork. Lead products include the Raging Sausage / Rostbratwurst (80g, 20-week shelf life, PETA Food Award 2025), Raging Schinkenwurst, Raging Mini-Rostbratwurst, Raging Currywurst, Raging Burger Patty, and Raging Bacon, complemented by vegan bacon seasonings (Original and Chili), curry spice, and branded merchandise (T-shirt, cap).

The company operates a dual go-to-market model. The primary motion is direct-to-consumer e-commerce via a Shopify storefront at ragingpig.co, serving health- and ethics-motivated consumers with one-time chilled shipments priced at €5.90–€6.99 per SKU and a €49 sampler bundle. The secondary motion is a B2B gastronomy sales channel with a dedicated sales page and contact ([email protected], Tel: 0163/8771853) targeting restaurants, corporate cafeterias, stadiums, and caterers — with Studioküche Catering GmbH (operator of the NDR Kantine) cited as a reference customer. Marketing is concentrated in owned social channels (Facebook, Instagram, YouTube) and email/newsletter, with no disclosed funding, headcount, or institutional ownership, indicating a bootstrapped early-stage food brand.

Name

The Raging Pig Company

Legal name

Raging Pig GmbH

Website

https://ragingpig.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Raging Pig Company is a Hamburg-based foodtech startup that develops and sells plant-based pork alternatives — sausages, bacon, burger patties, and seasonings — through a DTC Shopify storefront and a B2B gastronomy channel, targeting ethical, health-conscious consumers and food service operators in Germany and internationally.

Ownership category

akta.pro rank

Product category

Plant-based Meat Alternatives

NAICS

Animal Slaughtering and Processing (3116)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Plant-Based Beef/Pork Alternatives (Analog Red Meat) (AFANAKAM)

akta.pro secondary industry

Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)

Keywords

• Plant-based sausages
• Meat alternatives
• Vegan pork products
• Plant-based food
• Food seasoning products

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: One-time product sales through their Shopify-powered online store at ragingpig.co. Consumers purchase plant-based sausages, bacon alternatives, seasonings, and merchandise directly. The company offers international shipping with calculated shipping rates at checkout. Orders are processed within 1-3 business days and shipped chilled from Monday to Wednesday to maintain product quality.
2. Food Service / Gastronomy B2B Sales: Bulk sales to restaurants, caterers, and institutional food service providers. The company has a dedicated sales team ([email protected]) targeting the gastronomy sector with products positioned for use in corporate cafeterias, stadiums, and restaurants. Products are offered in larger quantities suitable for food service operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

The Raging Pig Company develops and sells 100% plant-based pork alternatives, including bratwurst-style sausages (Raging Sausage/Rostbratwurst, Schinkenwurst, Mini-Rostbratwurst, Currywurst), a plant-based burger patty, plant-based bacon, vegan bacon seasonings, and curry spice. Products are sold directly to consumers through a Shopify online store with chilled shipping, and to food-service operators through a dedicated gastronomy sales channel targeting restaurants, caterers, and corporate cafeterias.

Product overview

The Raging Pig Company is a food products company offering plant-based pork alternatives. The product portfolio consists of core food products (sausages, bacon, burger patties), seasoning add-ons, a sampler package, and branded merchandise. The main sausage products include: Raging Sausage/Rostbratwurst (classic 80g bratwurst), Raging Schinkenwurst (smoky sausage), Raging Mini-Rostbratwurst (small 30g sausages), and Raging Currywurst (extra long curry sausage). Additional products include Raging Bacon, Raging Burger Patty, vegan bacon seasonings (Original and Chili), Raging Curry Spice, and THE Wurst Probierpaket sampler. Merchandise includes branded t-shirts and caps. The company operates a direct-to-consumer e-commerce store powered by Shopify.

Differentiator

Problem solved

Functional benefit

Products and services

• Raging Sausage (Raging Rostbratwurst) Plant-based bratwurst sausage made from pea protein and oyster mushrooms; savory, firm bite, juicy, and tasty; 80g per sausage with a 20-week shelf life; aimed at consumers and food service seeking an authentic pork-sausage alternative.
• Raging Schinkenwurst Smoky plant-based sausage based on pea protein with oyster mushrooms; versatile, firm to the bite, smoky, and savory; suitable as a hot dog, currywurst, BBQ sausage, or with potato salad.
• Raging Mini-Rostbratwurst Small plant-based bratwurst sausages with special seasoning, based on peas and mushrooms; 30g per sausage; works in a bun, with mash and sauerkraut, or as a breakfast sausage.
• Raging Currywurst Extra-long, smoked plant-based currywurst; versatile, firm to the bite, smoked; positioned for use as classic currywurst; 120g per sausage.
• Raging Burger Patty

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify provides the e-commerce platform powering the Raging Pig online store at ragingpig.co, enabling direct-to-consumer sales of plant-based products. The company states 'Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.'

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tofurky: US-based plant-based meat brand specializing in tofu-based sausages, deli slices, and tempeh products. Comparable to Raging Pig in plant-based protein specialization and DTC/retail distribution, though primarily distributed in North American markets rather than DACH.
• LikeMeat: German plant-based meat brand (formerly Frozen Innovations, now under The LiveKindly Company) producing plant-based sausages, schnitzels, and ready meals. Directly comparable to Raging Pig as a German-language plant-based protein manufacturer with overlapping SKUs and shared DACH retail/food service channel strategies.
• Vivera: Dutch-based European plant-based meat manufacturer offering plant-based bacon, burgers, schnitzels, and sausages across European retailers. Comparable to Raging Pig in product category (especially bacon alternatives) and target market (European flexitarian/vegan consumers), though Vivera is significantly larger and more broadly distributed.
• Wheaty (Topas): German plant-based brand (Topas GmbH) producing wheat-based (seitan) sausages, cold cuts, and schnitzels. Comparable to Raging Pig as a German plant-based sausage specialist with overlapping product formats and DACH distribution, though operating with a different protein base (wheat/seitan vs. pea-mushroom).

Broad incumbents

• Impossible Foods: US-based plant-based meat company offering burgers, sausages, and ground products globally. Comparable to Raging Pig in product category (especially plant-based sausages) and food service positioning, with significantly larger scale and the Impossible Sausage product line directly competing in food service channels Raging Pig targets.
• The Vegetarian Butcher (Unilever): Unilever-owned plant-based meat brand offering plant-based chicken, burgers, and sausages across European markets. Directly comparable in product category (plant-based chicken/sausage alternatives) and competes in many of the same European food service and retail channels as Raging Pig, with Unilever's marketing firepower behind it.
• Rügenwalder Mühle: German traditional meat and sausage producer that has expanded aggressively into plant-based alternatives (plant-based bratwurst, schnitzel, meatballs). Highly comparable to Raging Pig as a German sausage specialist pivoting to plant-based, with far deeper retail penetration and incumbency in DACH food service.
• Garden Gourmet (Nestlé): Nestlé's plant-based brand in Germany offering a broad portfolio of plant-based burgers, sausages, schnitzels, and ground 'meat.' Comparable to Raging Pig in product category and DACH market focus, but with ParentCo Nestlé's massive distribution, marketing, and R&D resources making it a broad incumbent competitor.
• Beyond Meat: US-based plant-based meat pioneer offering burgers, sausages, and ground products globally. Comparable to Raging Pig in product category and the broader plant-based pork/meat narrative, but operates at much larger scale with significant retail distribution and food service penetration across Europe.

Regional players

• Veganz: German plant-based food brand offering snacks, meat alternatives, and pantry products across DACH and broader European markets. Comparable to Raging Pig as a German-headquartered plant-based brand operating in the same DACH retail and food service ecosystem, though Veganz is broader across categories than Raging Pig's pork-only focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBumirOeKd22WUKUiuHh3fw
• Facebookfacebook.com/ragingpig
• Instagraminstagram.com/ragingpig.co
• Xx.com/ragingpig
• LinkedInlinkedin.com/company/raging-pig-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Raging Pig Company