LokkaRoom
Lokkaroom is a UK-based B2B2C digital platform providing white-label membership infrastructure and merchandise e-commerce for sports clubs and organizations, serving fan bases across football, rugby, cricket, golf, and other sports.
- Company typePrivate
- Founded2021
- HeadquartersLynmouth, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What LokkaRoom does
Lokkaroom is a UK-based B2B2C digital sports fan engagement platform operated by TMA Sport Management Ltd (incorporated in England and Wales). The company provides white-label digital membership infrastructure for sports clubs and organizations, enabling them to offer branded fan membership programmes (e.g., Arabs Rewards+ for Dundee United FC, Bairns Rewards+ for Falkirk FC, Killie+ for Kilmarnock FC, Pars+ for Dunfermline Athletic FC) that aggregate discounts from 200-300+ brand partners, local businesses, and the platform's own merchandise store. Its consumer-facing offering, Lokkaroom+, provides individual sports fans with a general membership delivering 10% off sitewide merchandise and access to the shared brand discount library.
The platform is built on a commodity technology stack: Shopify powers e-commerce and membership product sales, Ticketco handles ticketing, and Thinkific delivers courses. It sells sports merchandise across football (including a 849-product World Cup 2026 collection), rugby, cricket, and golf, with storefronts supporting 14 countries and multi-currency checkout. A safeguarding partnership with Safeguarding Fundamentals and First Advantage adds child protection services (DBS checks, Quality Mark certification) to the platform's ecosystem for sports organizations.
Lokkaroom generates revenue through multiple streams: recurring subscriptions (Lokkaroom+ at £4.04/month or £40.39/year; club-branded memberships typically at £5/month, often free for season ticket holders), e-commerce merchandise sales with member discounts, one-time B2B onboarding fees for clubs joining the platform, and transaction percentage fees. Distribution is driven by partner clubs that promote membership through their own fan channels, supplemented by organic social media (Instagram, X/Twitter), email, and SEO. The company employs 1-10 people and was founded in 2021.
LokkaRoom firmographics
Firmographics- Name
- LokkaRoom
- Legal name
- TMA Sport Management Ltd
- Website
- https://lokkaroom.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lokkaroom is a UK-based B2B2C digital platform providing white-label membership infrastructure and merchandise e-commerce for sports clubs and organizations, serving fan bases across football, rugby, cricket, golf, and other sports.
- Ownership category
- akta.pro rank
LokkaRoom industry classification
Industry- Product category
- Sports Fan Engagement Platform
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
- akta.pro secondary industry
- Specialty Membership Clubs (Category-Focused) (CRAEADAI)
Keywords
Where LokkaRoom is headquartered
LocationHeadquarters
- HQ city
- Lynmouth
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
LokkaRoom business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Lokkaroom+ Membership Subscription: Monthly and annual subscription memberships providing access to brand discounts, exclusive offers, and member benefits. Free for season ticket holders of partner clubs or paid plans starting at £5/month
- E-commerce Merchandise Sales: Sales of official, replica and retro sports merchandise including football shirts, rugby kits, cricket equipment, and golf accessories through the Shopify-powered storefront
- Club-Specific Membership Programs: Branded membership tiers for partner clubs (e.g., Bairns Rewards+ for Falkirk FC, Arabs Rewards+ for Dundee United, Killie+ for Kilmarnock FC) with club-specific discounts and benefits
- B2B Platform Fees: One-time onboarding fees for clubs and businesses joining the platform, plus percentage fees on transactions made through the platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | LokkaRoom+ Monthly Membership |
| Subscription | Annual | Lokkaroom+ Annual Membership |
| Subscription | Monthly | AP Race Fanzone Monthly |
| Subscription | Annual | AP Race Fanzone Annual |
| Subscription | Multi-year contract | AP Race Fanzone Lifetime |
| Subscription | Monthly | Arabs Rewards+ for Dundee United |
| Subscription | Monthly | Bairns Rewards+ for Falkirk FC |
| Subscription | Annual | Killie+ for Kilmarnock FC |
| Subscription | Monthly | Pars+ for Dunfermline Athletic FC |
| Subscription | Monthly | MSF+ for Muslim Sports Foundation |
| Subscription | Monthly | Homeless World Cup Fanzone |
| Subscription | Annual | Golf Club Network Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
LokkaRoom product offering
Product offeringCore offering
Lokkaroom operates a white-label digital membership and e-commerce platform that aggregates sports clubs, organizations, and brand partners under one connected infrastructure. The company sells tiered subscription memberships (Lokkaroom+ and club-branded variants) that grant fans access to 200-300+ brand discounts and 10% off merchandise, while also operating a Shopify-powered sports merchandise storefront with 7,000+ replica club and national kits across football, rugby, cricket, and golf.
Product overview
Lokkaroom is a B2B2C sports fan engagement platform that provides white-label digital infrastructure for sports clubs, organizations, and events. The platform operates through two main channels: (1) Club-branded membership programmes including Lokkaroom+ (general premium membership), Arabs Rewards+ (Dundee United), Pars+ (Dunfermline Athletic), Bairns Rewards+ (Falkirk FC), Killie+ (Kilmarnock FC), Homeless World Cup Fanzone, AP Race Fanzone, and MSF Membership (Muslim Sports Foundation), each offering tiered discount access to local and global brand partners; and (2) A consumer-facing merchandise e-commerce store featuring football (World Cup 2026 collection, club and national team shirts), cricket, rugby, and golf products. The platform leverages Shopify for e-commerce operations, Ticketco for ticketing, and Thinkific for course delivery. Lokkaroom powers memberships for golf clubs through a dedicated network programme, and partners with Safeguarding Fundamentals for child protection services across its sports ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Lokkaroom+ Membership Premium subscription membership for individual sports fans offering 10% off all merchandise on the Lokkaroom store plus access to over 300 global brand discounts (Nike, Gymshark, Deliveroo, Uber, Tesco). Available as monthly or annual plans.
- Club-Branded Membership Platform White-label digital membership product deployed for partner sports clubs and organizations, allowing each club to offer branded membership tiers with club-specific discounts, local business offers, and global brand discounts. Powers programs such as Arabs Rewards+, Bairns Rewards+, Killie+, Pars+, AP Race Fanzone, Homeless World Cup Fanzone, MSF+, and the Golf Club Network.
- Sports Merchandise E-commerce Store Shopify-powered e-commerce storefront selling official, replica, and retro sports merchandise including football shirts (national teams and clubs like Barcelona, Real Madrid, Man Utd, Chelsea, Arsenal, Liverpool, Man City, Bayern Munich, PSG), rugby kits, cricket equipment (bats, pads, helmets), and golf accessories. International shipping available to multiple countries.
Quantifiable outcome
- Members can save thousands annually through brand and local business discounts
- +2 more outcomes
Companies that use LokkaRoom
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
LokkaRoom technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature3 records
LokkaRoom partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Safeguarding FundamentalscoreOfficial safeguarding partner of Lokkaroom. Paul Stewart, former England international footballer and co-founder of Safeguarding Fundamentals, supports Lokkaroom's mission to embed best-practice safeguarding across sports teams, clubs, and organizations. The partnership includes a Quality Mark standard for child safety and a free Safeguarding in Sport course.
- First AdvantageminorGlobal provider of background screening, identity verification and risk-management solutions. Recommended as a trusted screening partner for safeguarding compliance. Provides criminal record checks, DBS checks, identity verification, and employment screening services for sport, education, and healthcare sectors.
- Dundee United FCcoreOfficial partner providing Arabs Rewards+ membership program to fans. Season ticket holders receive free membership. Club leverages Lokkaroom's platform for fan engagement and member discounts.
- Falkirk FCcoreOfficial partner offering Bairns Rewards+ membership. Season ticket holders receive 75% discount on annual membership. Club provides local Falkirk business discounts to members.
- Kilmarnock FCcoreOfficial partner providing Killie+ membership with 10% off store and hospitality, 200+ brand discounts, and local community discounts. Season ticket holders receive free access.
- Dunfermline Athletic FCcoreOfficial partner offering Pars+ membership with free access for all fans. Includes 300+ global brand discounts and 20+ local business discounts.
- AP RacecoreTriathlon event organizer offering Fanzone membership with 10% off clinics, discounted event tickets, 15% off AP Race Plus training videos, and 10% store discount.
- Homeless World CupcoreSocial impact partner offering Fanzone membership that supports the movement while providing members with 200+ brand discounts and exclusive offers from supporting businesses.
- Muslim Sports FoundationcoreCommunity partner offering MSF+ membership supporting safe spaces for Muslim sports communities. Includes 10% off events and store, access to 250+ retail partners, and cricket/gymnastics discounts.
- British Championship BasketballminorBCB Members Club offering exclusive offers and discounts to basketball fans through the Lokkaroom platform.
- Scottish Gymnastics (Brilliant Basics)minorPartner offering 20% off any subscription from Scottish Gymnastics through Brilliant Basics platform, accessible via Lokkaroom membership.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
LokkaRoom competitors and assessment
Company assessmentBroad incumbents
- Fanatics: Global sports merchandise and licensed apparel powerhouse with vertically integrated manufacturing, rights deals with major leagues and clubs, and a marketplace plus collectibles platform. Overlaps directly with Lokkaroom's sports merchandise e-commerce offering but operates at vastly greater scale and with proprietary rights.
- Sports Direct (Frasers Group): Mass-market sports retailer offering apparel, equipment, and footwear across virtually every sport, with a strong multi-sport merchandise overlap. Broader portfolio and physical retail footprint make it a broad incumbent rather than a direct competitor, but it competes on price-conscious fan merchandise buyers.
- Ticketmaster: Global ticketing giant that provides event ticketing infrastructure for sports clubs and organizations. Overlaps with Lokkaroom's ticketing component (delivered via Ticketco) at a different scale and market position.
Direct peers
- Pro Direct Sport: Multi-sport e-commerce retailer offering replica kits, equipment, and apparel across football, rugby, cricket, tennis, and running. Operates a similar category-spanning sports merchandise model to Lokkaroom's 7,000+ SKU catalog and competes for the same fan-buyer customer.
- Kitbag: Replica kit and sports merchandise specialist now part of the Fanatics network, focusing on club and national team shirts. Highly comparable to Lokkaroom's football store and World Cup 2026 collection given identical product categories.
- Lovell Rugby: UK-based specialist rugby retailer offering replica kits, boots, equipment, and fan merchandise. Directly comparable to Lokkaroom's 504-product rugby store category.
- Sport80: Sports club membership management SaaS platform serving gymnastics, martial arts, dance, and other sports organizations. Comparable to Lokkaroom's white-label club membership infrastructure model.
- Newbery Cricket: Cricket equipment and apparel brand stocked within Lokkaroom's cricket store. Comparable product category (110+ cricket products including bats, pads, helmets) and serves the same cricket enthusiast segment.
Emerging players
- Klubr: White-label membership and rewards platform for sports clubs, offering branded fan engagement and discount programs. Closest direct competitor to Lokkaroom's club-branded membership model (e.g., Arabs Rewards+, Killie+, Bairns Rewards+).
- Playtomic: Sports club booking and management platform for padel, tennis, and similar sports. Adjacent business model serving sports clubs with digital infrastructure, comparable to Lokkaroom's white-label club platform strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LokkaRoom social profiles
Digital presenceLokkaRoom financial estimates
Financial estimateRevenue estimate
Valuation estimate
LokkaRoom leadership team
Management profileNumber of profiles
LokkaRoom funding detail
Funding detailFunding overview
Funding rounds1 record
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LokkaRoom M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LokkaRoom
What does LokkaRoom do?
Lokkaroom operates a white-label digital membership and e-commerce platform that aggregates sports clubs, organizations, and brand partners under one connected infrastructure. The company sells tiered subscription memberships (Lokkaroom+ and club-branded variants) that grant fans access to 200-300+ brand discounts and 10% off merchandise, while also operating a Shopify-powered sports merchandise storefront with 7,000+ replica club and national kits across football, rugby, cricket, and golf.
Is LokkaRoom a public or private company?
LokkaRoom is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LokkaRoom founded?
LokkaRoom was founded in 2021. It employs 1 to 10 people.
Where is LokkaRoom based?
LokkaRoom is headquartered in Lynmouth, United Kingdom, in the Europe region.
How does LokkaRoom make money?
Four revenue lines are on record. Lokkaroom+ Membership Subscription is the primary driver. The others are E-commerce Merchandise Sales, club-Specific Membership Programs and B2B Platform Fees.
Who are LokkaRoom's main competitors?
Broad incumbents on record are Fanatics, Sports Direct (Frasers Group) and Ticketmaster. Direct peers are Pro Direct Sport, Kitbag, Lovell Rugby, Sport80 and Newbery Cricket. Emerging players are Klubr and Playtomic.
Does LokkaRoom have an API?
No public API is recorded for LokkaRoom.
What industry is LokkaRoom in?
LokkaRoom's product category is Sports Fan Engagement Platform. Its primary akta.pro industry code is CRAEADAF, E-commerce & Digital Membership Clubs, with a secondary code of CRAEADAI, Specialty Membership Clubs (Category-Focused). Its NAICS code is 45911 and its SIC code is 7997.