What Xeinadin Group does

Xeinadin is a UK and Ireland accountancy and business advisory group formed in June 2019 through the merger of over 100 independent firms and headquartered in London. The company operates 130+ partner-led local offices serving more than 100,000 SME and individual clients, with a stated annual turnover of £250 million and headcount in the 1,001-5,000 range. It is privately held and backed by Exponent Private Equity since May 2022, which has funded an aggressive acquisition strategy resulting in 27+ completed deals across the UK and Ireland.

The group's service portfolio spans core accounting and compliance (accounts, bookkeeping, payroll, VAT, Making Tax Digital), tax planning (personal, corporate, R&D credits, environmental taxes), audit and assurance, advisory (business advice, financial control outsourcing, forensic accounting, probate), and corporate finance and recovery (M&A advisory, restructuring, insolvency). Sector specialisations include healthcare, property and construction, agriculture, creative industries, and travel and tourism. The Accountancy Cloud acquisition (March 2026) added a subscription-led, technology-driven vertical serving venture-backed SaaS, fintech, healthtech, climate tech, and consumer technology startups. KJG Corporate Recovery operates as a recognised insolvency sub-brand (TRI Boutique Insolvency Firm of the Year, won twice).

The operating model combines a single shared management system and centralised back-office functions (compliance, IT, HR, marketing, procurement) with locally embedded partner autonomy, allowing acquired firms to retain client relationships while accessing national scale. Xeinadin holds ICAEW statutory auditor and probate registrations, ISO 27001 (October 2025), and ACCA Platinum Approved Employer status (September 2025), and is a member of the Praxity international alliance. AI usage is limited to third-party productivity tools (Microsoft Copilot, ChatGPT Enterprise) for document processing and information retrieval.

Name

Xeinadin Group

Legal name

Xeinadin Limited

Website

https://xeinadin.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Xeinadin is a UK and Ireland accountancy and business advisory group operating 130+ partner-led local offices, serving 100,000+ SME and individual clients with accounting, tax, audit, corporate finance, and advisory services. Privately held and backed by Exponent since 2022.

Ownership category

akta.pro rank

Product category

Professional Accountancy and Business Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Management of Companies and Enterprises (5511)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Intercompany & Consolidation Support (Eliminations, Group Reporting Support) (BPAAAGAG)

akta.pro secondary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Professional accountancy services
• Business advisory
• Audit and assurance
• Corporate finance
• Cloud accounting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Accountancy Services: Core accounting services including accounts preparation, bookkeeping, payroll, VAT, and compliance. Provided to SMEs and individuals through local office network.
2. Tax Services: Tax planning, compliance, and advisory services including personal tax planning, corporate tax, VAT services, and R&D tax credits.
3. Audit & Assurance: External audit, pension audit, and assurance services for businesses across various sectors.
4. Corporate Finance & Recovery: Business finance, corporate finance, M&A advisory, and corporate recovery/insolvency services.
5. Advisory Services: Business advice, financial control outsourcing, forensic accounting, probate services, and grant writing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Xeinadin Group is a national accountancy and business advisory firm providing comprehensive professional services including accounts preparation, bookkeeping, payroll, tax planning and compliance, audit and assurance, corporate finance, corporate recovery, forensic accounting, probate, and sector-specific advisory. Services are delivered through 130+ partner-led local offices across the UK and Ireland, supported by a shared operating model, digital platform, and centralized back-office functions. The firm serves SMEs, owner-managed businesses, individuals, and start-ups.

Product overview

Xeinadin is a unified accountancy and business advisory platform providing comprehensive services across accounting & compliance, advisory, audit & assurance, international services, private client, and tax. The offering combines local relationship-driven service with national scale and expert international connections. Key service lines include Corporate Recovery (insolvency, restructuring), Corporate Finance (M&A, exit planning), Cloud Accounting (Xero-powered), Tax Planning (personal, corporate, VAT, R&D credits), Audit & Assurance, and specialized sector expertise. The firm acquired Accountancy Cloud in 2026 to strengthen startup and high-growth business services. KJG Corporate Recovery operates as a specialist sub-brand. Additional offerings include RISE growth programme, SPARK webinars, Probate Services, International Corporate Office, Forensic Accounting, and sector-specific solutions across 20+ industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Accounts
• Bookkeeping
• Cloud Accounting
• Financial Control Outsourcing
• Forensic Accounting
• Payroll
• Probate Services
• Service Charge Accounting
• Business Advice
• Business Finance
• Corporate Finance
• Corporate Recovery
• Grant Writing
• Audit and Assurance
• Pension Audit
• International Services
• International Corporate Office
• Personal Tax Planning
• Tax Planning
• VAT Services
• Research and Development Tax Credits
• Environmental Taxes
• Making Tax Digital
• Barrister Taxes
• RISE Business Growth Programme
• SPARK Webinars
• Accountancy Cloud Start-up Finance Services

Quantifiable outcome

• 26% turnover growth for Corporate Recovery team
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Women in FootballminorGTM or Marketing Partner · 1 March 2025Xeinadin partners with Women in Football to empower women working in the football industry, supporting diversity and inclusion initiatives.
• PraxitycoreStrategic or Co-development PartnerXeinadin joined Praxity, an international alliance of independent accounting firms, providing access to global expertise and insights into local markets, regulatory guidance, and potential strategic partnerships across multiple countries.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Mazars UK: Top 10 UK mid-tier firm offering audit, tax, advisory, and consulting to mid-market and SMEs. Directly comparable on size, structure, and service mix.
• Crowe UK: Mid-tier UK accounting and advisory firm with strong SME and owner-managed business focus. Comparable in size and target client base to Xeinadin.
• BDO UK: Top 10 UK accountancy and advisory firm serving mid-market and SME clients across audit, tax, and advisory. Closest direct competitor in size and client mix to Xeinadin.
• Kreston Reeves: South East England-based top 50 UK accountancy firm serving SMEs, owner-managed businesses, and private clients. Comparable mid-tier peer with similar service mix.
• Bishop Fleming: Top 50 UK accountancy and advisory firm with strong SME and owner-managed business focus across the South West and Wales. Comparable in scale and target market.
• Moore UK: Member of Moore Global alliance, similar to Xeinadin's Praxity membership. Comparable mid-tier UK firm with international alliance model and SME focus.
• PKF Smith Cooper: Mid-market UK accountancy group pursuing an acquisition-led growth strategy similar to Xeinadin, focused on SMEs across the Midlands and UK.
• MHA: UK mid-tier accountancy and advisory firm (formerly MacIntyre Hudson) serving SMEs and mid-market clients. Direct comparable on size, services, and client mix.
• RSM UK: Mid-tier UK accounting and consulting firm focused on mid-market SMEs with audit, tax, and consulting services. Closely comparable scale and target market to Xeinadin.
• Grant Thornton UK: Top 10 UK accountancy firm with mid-market focus spanning audit, tax, advisory, and restructuring. Direct peer in target segment and service breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Xeinadin
• Facebookfacebook.com/xeinadin
• LinkedInlinkedin.com/company/xeinadin

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries16 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A31 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xeinadin Group