ArtCenter Manatee

What ArtCenter Manatee does

ArtCenter Manatee, operating under the Herrig Center for the Arts name at 888 3rd Ave West in Bradenton, Florida, is a 501(c)(3) non-profit community art center founded in 1937 and registered in Florida under Registration #ch15646. The organization operates three physical galleries (including the Kellogg Gallery) and delivers a portfolio of year-round art exhibitions, adult and youth art classes, a free Arts & Healing program for adults with dementia, and the LiveArtfully artisan boutique. It serves residents of Manatee County across a wide age range (4 to 94), hosts major national and international traveling exhibitions (American Watercolor Society, Oil Painters of America, ISSA, NAWA, IWS Florida USA Chapter), and partners with the Manatee County School District on an annual K-12 student exhibition displaying 280 works.

The underlying technology stack is conventional and consumer-facing: a WordPress CMS with member login and an integrated online shop for class registration, membership purchase, and art checkout at herrigcenter.org, supplemented by a separate e-commerce boutique at liveartfully.org and email marketing via Mailchimp. The organization has no disclosed AI/ML capabilities, no public API, and no proprietary software; technology is an enabler rather than a differentiator.

ArtCenter Manatee generates revenue from five primary streams: (1) class and workshop fees (pay-as-you-go, with member discounts), (2) recurring annual membership dues, (3) gallery and LiveArtfully retail sales of exhibited artwork and artisan gifts (priced $35 to $25,000), (4) charitable donations including one-time, recurring, planned giving, and capital campaign pledges, and (5) corporate and event sponsorships (e.g., Manatee Memorial Hospital Foundation, Blick Art Materials, FSWS, Manatee River Artists Guild). Go-to-market is primarily direct-to-consumer and community-led through its Bradenton physical location, in-person exhibitions and events, and owned digital channels, with no third-party distribution or marketplace dependency. The organization is currently executing a 'Transforming Lives, Building Community' capital campaign for facility expansion, supported by a $500,000 Bishop Parker Foundation Challenge Grant.

Name

ArtCenter Manatee

Legal name

ArtCenter Manatee

Website

https://herrigcenter.org

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

11–50 employees

Short description

ArtCenter Manatee is a 501(c)(3) non-profit community art center in Bradenton, Florida, providing art exhibitions, adult and youth classes, and a free Arts & Healing program to Manatee County residents aged 4 to 94. It operates the LiveArtfully artisan boutique and the IWS Florida USA Chapter.

Ownership category

akta.pro rank

Product category

Community Art Center

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Fine Arts Schools (61161)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Community art center
• Art education programs
• Art exhibitions
• Youth art classes
• Artisan gift boutique

Headquarters

HQ city

Bradenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Art class fees: Fee-based art classes for adults, youth (KidsArt ages 6-10, Sprouting Artists ages 4-6, Emerging Artists 11-15, summer camps), and special programs across drawing, glass, jewelry, painting, pottery/sculpture, watercolor, nights out, and special interest categories. Members receive discounts.
2. Membership dues: Recurring membership program offering class discounts and member benefits; membership signup via dedicated /membership page and /shop/membership.
3. Art gallery and boutique sales: Sales of exhibited artwork (juried and curated exhibitions priced $35 to $20,000) and artisan gift items through the LiveArtfully retail boutique and online boutique at liveartfully.org.
4. Donations and capital campaign contributions: Charitable donations via Donate Now, planned giving, recurring giving, capital campaign pledges (Transforming Lives, Building Community) and Amazon Wish List support; registered 501(c)(3) nonprofit (Registration #ch15646).
5. Corporate and event sponsorships: Corporate sponsorships of programs (e.g., Manatee Memorial Hospital Foundation, Blick Art Materials sponsor Arts & Healing; Florida Suncoast Watercolor Society and Manatee River Artists Guild sponsor K-12 exhibition) and exhibition sponsors.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

ArtCenter Manatee is a 501(c)(3) nonprofit community art center that operates art exhibitions in three galleries (including the largest, the Kellogg Gallery), adult and youth art classes across multiple media, a free Arts & Healing program for adults with dementia, and the LiveArtfully artisan gift boutique. Programs span ages 4 to 94 and are delivered from its Bradenton, FL facility and online channels.

Product overview

ArtCenter Manatee (operated under the Herrig Center for the Arts name at 888 3rd Ave West, Bradenton, FL 34205) is a 501(c)(3) non-profit community art center offering a single unified portfolio of art education, exhibition, retail, and community programs. Its core offerings are grouped into several interconnected programs: art Exhibitions (including the Kellogg Gallery hosting juried, curated, and traveling shows from local, national, and international organizations), Adult Art Classes (Drawing, Glass, Jewelry, Nights Out, Painting, Pottery/Sculpture, Special Interest, Watercolor), Youth Art Classes (KidsArt, KidsArt Summer Camp 2026, Emerging Artists, Sprouting Artists, Talented Tuesdays, Marvelous Mondays), the Arts & Healing Program (a free outreach program for adults with dementia/memory loss), the LiveArtfully Artisan Boutique (physical and online retail at liveartfully.org), a Membership Program, an Events Program, Open Studios (Jewelry and Pottery), Sponsorship Program, and an active Capital Campaign (Transforming Lives Building Community) for facility expansion. These programs together form the nonprofit's integrated arts-education and community-engagement platform.

Differentiator

Problem solved

Functional benefit

Brands

• LiveArtfully: Artisan retail boutique operated by ArtCenter Manatee, with both a physical "Retail Boutique" location and a separate online boutique at liveartfully.org.

Products and services

• Art Exhibitions A continuous rotation of juried, curated, and traveling art exhibitions displayed in the Herrig Center for the Arts galleries (including the Kellogg Gallery, the largest of three), featuring watercolor, oil, scratchboard, jewelry/metals, fiber, mixed media, and sculpture by local, national, and international artists. Open to gallery visitors and art buyers; admission is generally free with a $7 fee for select traveling exhibitions.
• Adult Art Classes Year-round Spring/Summer and Fall/Winter art instruction for ages 16-94 across Drawing, Glass, Jewelry, Nights Out, Painting, Pottery/Sculpture, Special Interest, and Watercolor. Taught by qualified instructors from beginner to advanced levels, with visiting national and international award-winning workshop instructors. Members receive discounts.
• Youth Art Classes Art education for children and teens including KidsArt (after-school, ages 6-10), Kids Day Out, KidsArt Summer Camp 2026 (ages 6-10), Emerging Artists 2026 (ages 11-15), Sprouting Artists 2026 (ages 4-6), Talented Tuesdays 2026 (ages 6-10), and Marvelous Mondays (ages 11-15). Purchased by parents/guardians via the herrigcenter.org youth shop.
• Arts & Healing Program A free five-week therapeutic arts program for adults experiencing mild to moderate dementia/memory loss. Small class sizes of 8-12 students, weekly Friday sessions for two hours each, with all art supplies included. Sponsored by Manatee Memorial Hospital Foundation and Blick Art Materials.
• LiveArtfully Artisan Boutique Retail artisan boutique offering unique handcrafted gifts and artwork, with both a physical retail boutique at the Herrig Center in Bradenton and an online boutique at liveartfully.org, including a featured artist program.
• Membership Program Annual membership program offering savings on classes, member-only links, and other benefits supporting the ArtCenter Manatee 501(c)(3) nonprofit, with options for one-time, recurring, and planned giving.
• Open Studios (Jewelry & Pottery) Self-directed Jewelry Open Studio and Pottery Open Studio sessions for enrolled students, with pottery studio rules governing use of facilities and equipment.

Quantifiable outcome

• Hosts 280+ student artworks in annual K-12 exhibition spanning 22+ schools in Manatee County
• +2 more outcomes

Named customers2 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Florida Suncoast Watercolor Society (FSWS)coreStrategic or Co-development Partner · 1 January 2026Founded in 1983 with 17 charter members and now grown to about 200 members; co-hosts the Annual Aqueous Exhibition (March 24 – April 17, 2026) and serves as award sponsor for the Manatee County School District K-12 Exhibition.
• National Association of Women Artists (NAWA) Florida ChaptercoreStrategic or Co-development Partner · 1 January 2026Hosts the NAWA Florida Chapter 2nd Annual Member Exhibition (Opening Reception March 26, 2026). NAWA is the first women's fine art organization in the country, founded in 1889. The Florida Chapter carries out NAWA's mission in Florida through regional exhibitions, seminars, educational activities, and scholarships.
• American Watercolor Society (AWS)flagshipStrategic or Co-development Partner · 1 January 2026Selected as the final exhibition stop for the AWS 158th Traveling Exhibition (April 21 – May 15, 2026), hosting 40 selected pieces from the original exhibition at the historic Salmagundi Club in NYC. Admission $7.
• Oil Painters of America (OPA)flagshipStrategic or Co-development Partner · 1 January 2025Selected to host the Associate & Signature Artists' Gallery of the Oil Painters of America 34th National Exhibition (May 28 – June 27, 2025).
• West Coast Florida Society of Goldsmiths (Florida Society of Goldsmiths West Coast Chapter)coreStrategic or Co-development Partner · 1 January 2023Co-presented the juried MetalWorx metals exhibit in the Kellogg Gallery (Feb 2 – Feb 24, 2023), complemented with a curated 2D body of metal work by Ralph Berger. Awards: 1st Beth Lonsinger (Lotus Study Necklace, $3,500), 2nd Paulette Werger, 3rd Wendy Thurlow, Honorable Mention Stephanie Savic Polk.
• International Society of Scratchboard Artists (ISSA)flagshipStrategic or Co-development Partner · 1 January 2022Hosted the 11th Annual ISSA Exhibit (Nov 30 – Dec 30, 2022), which was featured in the December issue of American Art Collector Magazine in an ad and editorial. ISSA was launched in 2011 and has over 110 active members from eight countries. Cathy Sheeter, MSA, is the ISSA president and one of only 16 living Master Scratchboard Artists in the world.
• International Watercolor Society (IWS)flagshipStrategic or Co-development Partner · 1 January 2020Herrig Center for the Arts partnered with the International Watercolor Society, a non-profit worldwide organization, to create a Florida Chapter — one of only five branches in the United States. As part of the IWS worldwide network of over 100 branches, galleries, and education centers, the chapter promotes the art of watercolor in the community and state. The center hosted the inaugural Florida International Exhibition in the Kellogg Gallery, March 9 – April 9, 2021, featuring artists from 26 countries.
• The Dali MuseumcoreStrategic or Co-development PartnerCommunity partner supporting The Dali Museum's annual youth education program 'Fashion Design At The Dali.' The free program invites middle and high school students to learn fundamentals of design, construction, and concept presentation, creating tangible connections between fashion and Salvador Dali's art using selected works from The Dali as inspiration. Student work is showcased in the special exhibition at the ArtCenter and online.
• Manatee Memorial Hospital FoundationcoreGTM or Marketing PartnerSponsor of the free Arts & Healing Program for adults experiencing mild to moderate dementia/memory loss. The program focuses on therapeutic art expression with small class sizes (8-12 students), weekly Friday sessions for two hours over five weeks, with all supplies included.
• Blick Art MaterialscoreGTM or Marketing PartnerSponsor of the free Arts & Healing Program; provides art materials support enabling free participation with all supplies included.
• Manatee River Artists GuildcoreStrategic or Co-development PartnerAward sponsor for the Manatee County School District K-12 Exhibition, recognizing outstanding student 2D work.
• Amazon Wish List ProgramminorGTM or Marketing PartnerOperates an Amazon Wish List (amazon.com/gp/registry/wishlist/14RLCXV8Y8NDD) enabling donors to contribute in-kind art supplies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Morean Arts Center: Community arts organization in St. Petersburg, FL offering rotating exhibitions, classes for all ages, and a retail gallery — directly comparable scale, mission, and programming mix to ArtCenter Manatee in the same Florida Gulf Coast region.
• Dunedin Fine Art Center: Florida-based nonprofit community art center running year-round adult and youth classes, juried exhibitions, and a gallery shop — a near-twin operating model to ArtCenter Manatee with overlapping class/exhibition/retail mix.
• Armory Art Center: West Palm Beach, FL nonprofit offering adult/youth classes, juried exhibitions, and an artisan retail gallery — comparable mid-size community art center with a similar multi-program structure and class-plus-gallery revenue model.
• Crealdé School of Art: Winter Park, FL community art school and gallery providing classes, juried exhibitions, and community outreach — directly comparable in mission, programming depth, and Florida nonprofit structure.
• Maitland Art Center (Art & History Museums of Maitland): Florida art center hosting rotating exhibitions, classes, and community programming — comparable nonprofit operating model and exhibition/class revenue mix.
• Studios of Key West: Florida nonprofit community arts organization offering classes, exhibitions, and artist residencies — comparable community-focused nonprofit model and class/exhibition programming.

Broad incumbents

• Sarasota Art Museum: Nearby Sarasota-based contemporary art museum offering rotating exhibitions and education programming; broader in scope and larger than ArtCenter Manatee, but competes for the same regional donors, members, and exhibition audiences.
• Ringling College of Art and Design: Sarasota-based art and design college with galleries, public programming, and continuing education — a much larger regional incumbent that overlaps on art education, exhibitions, and adult-class audiences in the same Florida Gulf Coast market.

Regional players

• Florida Suncoast Watercolor Society: Tampa Bay-area watercolor society (~200 members) that co-hosts exhibitions at ArtCenter Manatee and similar regional centers — directly comparable for exhibition programming, member base, and community watercolor-class demand in Florida.

Emerging players

• Art Ovation Hotel Gallery Program (and similar gallery-style venues): For-profit gallery and rotating exhibition venues in Florida competing for the same regional artist talent and art-buying audiences that supply and patronize ArtCenter Manatee's juried shows and LiveArtfully boutique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/artcmanatee
• YouTubeyoutube.com/channel/UC45IxPkSNr80GRrqfINWK4g
• Facebookfacebook.com/artcentermanatee
• Instagraminstagram.com/herrig_center

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ArtCenter Manatee