OutreachMission

What OutreachMission does

Outreach Mission Inc. (OMI) is a North Carolina–domiciled nonprofit corporation, incorporated in 1988 and headquartered at 507 South 3rd Street, Sanford, NC, that operates the Samuel J. Wornom – SECU Community Shelter, a 76-bed, 24/7 low-barrier Housing First emergency homeless shelter serving Region 7 of the Balance of State Continuum of Care (Lee, Hoke, Richmond, Montgomery, Anson, Johnston, Randolph, Harnett, and Moore counties). The shelter has 30 men's dorm beds, 30 women's dorm beds, and 16 family-room beds across 4 family rooms, with an average client stay of 30–60 days, and is accessed through the Unsheltered access line (919-292-1508), United Way 2-1-1, and the Region 7 Coordinated Entry system. OMI's product surface is structured as an integrated Housing Navigation & Stability Program that layers the Hands Up to Housing financial-empowerment module, the Re-Housing Savings program (clients contribute up to 75% of income), the TCAM bridge-housing module, a Homelessness Prevention/eviction-mediation component, a Permanent Supportive Housing collaboration with Sanford Housing Authority, and a Workforce Development & Financial Readiness track (with Americo, Gildan, and First National Bank) on top of the core shelter facility.

Underlying technology is deliberately lightweight and sector-standard rather than proprietary: OMI's website is hosted on Wix with online donations processed through DonorPerfect (one-time gifts and recurring "Friends of the Mission" monthly giving) and volunteer bookings managed via an embedded Wix booking calendar; client data is captured in the statewide Homeless Management Information System (HMIS) maintained by the North Carolina Coalition to End Homelessness; and the new shelter carries a Bronze Certification under the National Green Building Standards (NGBS). The shelter organization employs 12 paid staff (Executive Director, Shelter Director, Shelter Administrator, two Case Managers, and seven Shelter Coordinators) under Executive Director Laura Spivey and a Board of Directors led by Board President Mandy Moss.

OMI's revenue model is a diversified nonprofit funding stack: individual one-time donations, recurring "Friends of the Mission" monthly subscriptions, corporate and local-business donations, foundation grants (notably a $1.2 million SECU Foundation grant in 2024 for the new shelter), and revenue from community fundraising events (Trivia Nights, the "A Home for the Holidays" raffle, anniversary and ribbon-cutting events). Services are delivered free of charge to clients who meet HUD homeless criteria; OMI's only "customers" in a paying sense are donors, grantmakers, and a network of volunteer church and community partners. Geographic and customer segmentation are horizontal: all HUD-homeless individuals 18+ (or minors accompanied by a guardian) across the 9-county Region 7 footprint, plus their families.

Name

OutreachMission

Legal name

Outreach Mission Inc.

Website

https://sanfordoutreachmission.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Outreach Mission Inc. (OMI) is a 501(c)-style nonprofit operating the Samuel J. Wornom – SECU Community Shelter, a 76-bed, 24/7 low-barrier Housing First homeless shelter in Sanford, NC, serving HUD-homeless adults and families across nine counties in North Carolina's Region 7.

Ownership category

akta.pro rank

Product category

Homeless Shelter Services

NAICS

Temporary Shelters (624221), Community Housing Services (62422), Community Food and Housing, and Emergency and Other Relief Services (6242)

SIC

Services-Social Services (8300), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

akta.pro secondary industry

Housing Assistance & Homeless Services (BPAGAEAB)

Keywords

• Homeless shelter services
• Emergency housing assistance
• Housing first programs
• Case management services
• Homeless services nonprofit

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations (One-Time): Single donations accepted via online form (DonorPerfect "Friend of the Mission" form) or by mail check. Used for immediate expenses related to the Samuel J. Wornom - SECU Community Shelter.
2. Recurring Monthly Donations ("Friends of the Mission"): Automated monthly donations set up by supporters as "Friends of the Mission." For over 40 years OMI has relied on these recurring donors to keep the lights on.
3. Foundation Grants: Large-scale grants from foundations such as the SECU Foundation, including a $1.2 million grant to build the new 76-bed Samuel J. Wornom - SECU Community Shelter in Sanford, NC.
4. Corporate Donations: Donations from corporations and local businesses support OMI's mission and the SJ Wornom - SECU Community Shelter.
5. Fundraising Events: Revenue generated from community events such as Trivia Nights, the "A Home for the Holidays" raffle, and anniversary celebrations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Outreach Mission Inc. operates the 76-bed Samuel J. Wornom - SECU Community Shelter in Sanford, North Carolina, the only 24/7 low-barrier Housing First emergency homeless shelter in Region 7 of the Balance of State Continuum of Care (covering Lee, Hoke, Richmond, Montgomery, Anson, Johnston, Randolph, Harnett, and Moore counties). The shelter is the anchor of an integrated Housing Navigation & Stability Program that bundles financial empowerment, structured savings, transitional bridge housing (TCAM), homelessness prevention, permanent supportive housing collaboration, and workforce development to move clients from crisis to permanent housing.

Product overview

Outreach Mission Inc. (OMI) operates a single integrated product, the OMI Housing Navigation & Stability Program, anchored by the Samuel J. Wornom – SECU Community Shelter (its 76-bed, 24/7 low-barrier Housing First emergency shelter in Sanford, NC). The platform-plus-modules architecture layers several named programs onto that shelter core: the Hands Up to Housing Program (financial empowerment), the Savings and Housing / Re-Housing Savings Program (up to 75% income contribution model), the TCAM Transitional Continuum Access Model (bridge housing), the Homelessness Prevention Program (eviction mediation), the Permanent Supportive Housing (PSH) Collaboration with Sanford Housing Authority, and Workforce Development & Financial Readiness (with Americo, Gildan, and First National Bank). Adjacent offerings include the Friends of the Mission recurring giving program (via DonorPerfect), the Volunteer Services booking flow, the Social Welfare Advocacy service, and the quarterly OMI Newsletter/blog.

Differentiator

Problem solved

Functional benefit

Brands

• Samuel J. Wornom - SECU Community Shelter: The 76-bed emergency homeless shelter in Sanford, NC, which serves as the centralized entry point into OMI's coordinated continuum of care. Opened with ribbon cutting in June 2025.
• OMI Housing Navigation & Stability Program

Products and services

• Samuel J. Wornom - SECU Community Shelter A 76-bed, 24/7 low-barrier, Housing First emergency homeless shelter in Sanford, North Carolina, operated as Region 7's only 24/7 low-barrier Housing First shelter under the Balance of State Continuum of Care. Capacity: 30 men's dorm beds, 30 women's dorm beds, and 16 family-room beds in 4 rooms; 30-60 day average stay; features auto-shutoff lighting, waste-reduction design, recycling, and Bronze Certification under the National Green Building Standards. Free to HUD-eligible clients.
• OMI Housing Navigation & Stability Program Integrated housing system anchored by the Samuel J. Wornom - SECU Community Shelter that bundles emergency services, housing access, financial empowerment, and long-term support. Connects clients to case management, housing navigation, landlord engagement, and barrier mitigation to move from crisis to permanent housing. Free to eligible participants.
• Hands Up to Housing Program Financial empowerment program that helps clients gain the knowledge and tools to obtain stable housing by budgeting, finding stable employment, and moving forward; also provides direct financial assistance for vital document retrieval, employment supplies, deposits, rent gaps, and move-in costs. Free to shelter clients.
• TCAM (Transitional Continuum Access Model) Short-term bridge housing program that provides continuity for clients who reach shelter time limits but remain actively pursuing housing, preventing service disruption and returns to homelessness. Free to eligible shelter clients.
• Re-Housing Savings Program (Savings and Housing) Structured savings model in which SJ Wornom Community Shelter clients contribute up to 75% of their income toward housing costs, promoting self-determination, financial accountability, and long-term housing retention. Free to enrolled shelter clients.
• Homelessness Prevention Program Prevention component offering eviction mediation, short-term financial assistance, budgeting and financial planning, and resource connection to keep at-risk families and individuals from losing housing. Free to eligible at-risk households.
• Permanent Supportive Housing (PSH) Collaboration Partnership with Sanford Housing Authority to deliver wraparound case management, financial readiness, employment support, and housing stabilization for families placed in Project-Based Voucher (PBV) Permanent Supportive Housing units at 226 Linden Avenue. Free to participating households.
• Workforce Development & Financial Readiness Long-term stability program providing employment readiness and job placement through partnerships with Americo and Gildan, plus financial literacy programming delivered in partnership with First National Bank. Free to enrolled clients.

Quantifiable outcome

• Served 249 people in the first year after adopting the 24/7 Housing First approach in 2018
• +3 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

14 partnerships are on record, tiered core operational partner, community partner, workforce development partner, core referral partner and core data partner.

• Sanford Housing Authoritycore operational partnerStrategic or Co-development PartnerOMI is positioned to collaborate with Sanford Housing Authority to provide wraparound supportive services to families placed in Project-Based Voucher (PBV) Permanent Supportive Housing units at 226 Linden Avenue. Services include case management, financial readiness, employment support, and housing stabilization, extending OMI's continuum of care into permanent housing environments.
• Family Promise of Lee Countycore operational partnerImplementation/ SI/ Consulting PartnerFamily Promise of Lee County (919-718-1540) is the referral partner for family shelter beds at OMI. 16 beds across 4 family rooms are reserved for families via the Family Promise referral pathway.
• Bread of Life Ministriescommunity partnerImplementation/ SI/ Consulting PartnerListed community nonprofit partner that collaborates with OMI to better serve clients experiencing homelessness in Sanford and surrounding counties.
• Coalition for Families (Lee County / Mann Center)community partnerImplementation/ SI/ Consulting PartnerCommunity nonprofit partner collaborating with OMI to better serve clients in the Sanford region.
• HAVEN of Lee Countycommunity partnerImplementation/ SI/ Consulting PartnerCommunity nonprofit partner that helps OMI provide services to individuals and families experiencing homelessness.
• Helping Hands Cliniccommunity partnerImplementation/ SI/ Consulting PartnerCommunity partner providing health-related support to OMI clients in the Sanford area.
• CUOC (Community United Outreach Center of Lee County)community partnerImplementation/ SI/ Consulting PartnerCommunity nonprofit partner collaborating with OMI to better serve clients.
• H3 Health, Healing, Hopecommunity partnerImplementation/ SI/ Consulting PartnerCommunity partner supporting OMI's mission to serve those experiencing homelessness.
• S3 Housing Connectcommunity partnerImplementation/ SI/ Consulting PartnerCommunity partner that supports housing navigation and stability for OMI clients.
• Salvation Army (Sanford / Carolinas)community partnerImplementation/ SI/ Consulting PartnerSalvation Army of the Carolinas (Sanford) is a listed community partner collaborating with OMI to serve those experiencing homelessness.
• Americoworkforce development partnerStrategic or Co-development PartnerAmerico is one of OMI's named workforce development partners for the OMI Housing Navigation & Stability Program, supporting employment readiness and job placement for clients.
• Gildanworkforce development partnerStrategic or Co-development PartnerGildan is one of OMI's named workforce development partners for the Housing Navigation & Stability Program, supporting employment readiness and job placement for clients.
• United Way 2-1-1core referral partnerImplementation/ SI/ Consulting PartnerUnited Way's 2-1-1 system is a primary coordinated entry/intake partner for OMI; clients access shelter beds via 2-1-1 referrals. OMI also partnered with United Way in 2019 to implement coordinated entry/intake plans.
• North Carolina Coalition to End Homelessnesscore data partnerImplementation/ SI/ Consulting PartnerMaintains the statewide Homeless Management Information System (HMIS) used by OMI staff to enter client data. Supports OMI's coordinated entry and reporting across Region 7.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Catholic Charities USA: National network providing emergency shelter, housing, and social services with North Carolina diocesan affiliates. Broad incumbent offering overlapping housing and basic-needs services, though at much larger scale and broader service portfolio than OMI.
• Salvation Army of the Carolinas: National nonprofit providing emergency shelter, food, and housing services across the Carolinas, with a Sanford presence. Comparable as a broader social services incumbent that overlaps with OMI on emergency shelter and basic needs, but operates at far greater scale and broader scope.

Direct peers

• Durham Rescue Mission: North Carolina-based nonprofit operating emergency shelter and recovery programs for men, women, and children experiencing homelessness. Directly comparable to OMI as a faith-rooted regional shelter organization with similar Housing First and case management components.
• Raleigh Rescue Mission: Emergency shelter and long-term recovery program serving Wake County, NC. Directly comparable in mission (emergency shelter, food, clothing) and integrated recovery services model, though larger in scale than OMI.
• Housing for New Hope (Durham): Durham-based nonprofit focused on ending homelessness through housing navigation, rapid rehousing, and supportive housing. Comparable to OMI in its Housing First orientation and continuum-of-care approach, though operating in a more urban North Carolina market.
• Family Promise of Lee County: Local affiliate of the national Family Promise network that partners with OMI to place families in the shelter's family rooms. Directly comparable as a family-focused homeless services nonprofit serving the same Sanford/Lee County geography.

Others

• North Carolina Coalition to End Homelessness: Statewide nonprofit that maintains the HMIS data system used by OMI and coordinates Continuum of Care programs across North Carolina. Comparable as a peer in the homelessness-services ecosystem, functioning as an enabler/infrastructure provider rather than a direct competitor.
• United Way of Lee County: Local United Way affiliate that operates the 2-1-1 coordinated entry system routing clients to OMI's shelter. Comparable as a referral partner and funder in the same community-helping ecosystem, rather than a direct competitor.

Emerging players

• Goodwill Industries of the Piedmont (Triad): Regional Goodwill affiliate providing workforce development, financial capability, and housing-related services across central North Carolina. Comparable as a peer in workforce and financial readiness programming for vulnerable populations, with overlapping employer-partnership models.

Regional players

• Community Shelter of Union County: Nonprofit emergency shelter and rapid rehousing provider in Monroe, NC, operating a comparable integrated shelter-plus-case-management model. Comparable in mission and program structure but serves a different region of North Carolina.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sanfordoutreachmission

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OutreachMission