AMP Beauty

What AMP Beauty does

AMP Beauty (legal: AMP Beauty LA) is a Los Angeles-based, direct-to-consumer beauty retailer founded in 2019 by Montré Moore (CEO, previously prestige beauty at Neiman Marcus and Revolve) and Angel Lenise Pyles (Co-Founder and Chief Creative, former BET 106 & Park correspondent with credits at ELLE, Harper's BAZAAR, Esquire, and Sony Music Entertainment). The company operates a curated multi-brand marketplace for clean, non-toxic, and inclusive beauty products spanning skincare, haircare, body care, wellness, and fragrance, with a stated focus on products formulated for all skin tones, hair textures, and genders, and a deliberate emphasis on BIPOC-owned and female-founded brands. Its assortment includes 155+ SKUs across 40+ brand partners such as Black Girl Sunscreen, OrganiGrowHairCo, Play Pits, CoCo XO, Enudium, YA-MAN, Mela Vitamins, Dryft Sleep, and Rif Care.

The underlying technology stack is a standard Shopify e-commerce storefront with an "AI Beauty Chat" feature for conversational product discovery; there is no native mobile app, no public API or SDK, and no proprietary data or ML infrastructure disclosed. Revenue mechanics are unit-pricing D2C retail, with prices ranging from ~$7 to $400+, free shipping above $40, and a 15% newsletter sign-up incentive (AMP Society). Distribution is omnichannel but US-only: the ampbeauty.com storefront, a curated marketplace presence on Target.com, a flagship retail store in Los Angeles, an "AMP on Campus" concession at the UCLA Bookstore, and recurring pop-ups and influencer events (Lip Lab, Beauty Beach Club, Cosmoprof After Hours).

The go-to-market motion is brand- and community-led, relying heavily on Instagram and TikTok content, earned media (Good Morning America, NBC News, LA Times, NY Magazine/The Cut, Ebony, Hello Sunshine on Roku), email/influencer activations, and in-person events. The business carries a small founding-team footprint (1–10 employees reported), no disclosed institutional funding beyond a 2020 Backstage Capital / Fearless Fund involvement with $0 reported raise, and no disclosed revenue, GMV, or ARR, making financial triangulation challenging.

Name

AMP Beauty

Legal name

AMP Beauty LA

Website

https://ampbeauty.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

AMP Beauty is a Los Angeles-based, curated direct-to-consumer beauty retailer aggregating 40+ clean, BIPOC-owned, and female-founded brands across skincare, haircare, body care, wellness, and fragrance for inclusive, conscious consumers in the United States.

Ownership category

akta.pro rank

Product category

Specialty Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

akta.pro secondary industries

Beauty & Personal Care Online Retailers (CRAFADAC), Beauty & Personal Care Marketplaces (CRAFABAB)

Keywords

• Clean beauty retail
• Multi-brand beauty curation
• Inclusive beauty marketplace
• BIPOC-owned beauty brands
• Conscious skincare products

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: E-commerce retail sales of curated clean beauty, skincare, haircare, body care, wellness, and fragrance products directly to consumers through their website. Products range from emerging indie brands to established names, with price points spanning budget-friendly to luxury.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

AMP Beauty is a curated multi-brand beauty retailer that sells clean, non-toxic, and inclusive beauty products across skincare, haircare, body care, wellness, and fragrance. The company sources from 40+ emerging and established brands — with emphasis on BIPOC-owned and female-founded brands — and retails 155+ products through its Shopify e-commerce site, two physical retail locations in Los Angeles, and a curated collection on Target.com. Pricing spans from under $10 to over $400, with free shipping above $40 and an AI Beauty Chat shopping assistant on the website.

Product overview

AMP Beauty is an e-commerce beauty retail platform that curates clean, conscious, and inclusive beauty products from emerging and established brands. The platform operates as a multi-brand marketplace featuring categories across skincare, hair care, body care, wellness, and fragrance. Key offerings include proprietary brand collections (AI Beauty Chat for personalized recommendations), curated BIPOC-owned and female-founded brand selections, and luxury skincare lines. The company also maintains physical retail presence through partnerships with Target.com and UCLA campus bookstore, and hosts community events under the AMP Events program.

Differentiator

Problem solved

Functional benefit

Products and services

• AMP Beauty Online Store (ampbeauty.com)

Quantifiable outcome

• 155+ products and 40+ brands curated on platform

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• TargetcoreChannel Partner/ Reseller/ DistributorAMP Beauty has a curated collection of clean, non-toxic beauty products from emerging brands available on Target.com. This marketplace partnership expands AMP's reach to Target's mass-market customer base, making clean beauty more accessible to mainstream consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/ampbeautyla
• Instagraminstagram.com/ampbeautyla
• TikTokTikTok.com/@ampbeautyla

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP Beauty