What KeplerVO does

KeplerVO is the commercial product of KEPLER SOLUTIONS SAS, a French private software company founded in 2015 in Nantes and operating as a 100% web-based (SaaS) Dealer Management System (DMS) purpose-built for French automotive professionals. It serves négociants, dealers, agents, rental companies, and repair shops dealing in used (VO) and new (VN) vehicles, providing modules for stock management, optimized sales workflows, invoicing, multi-channel ad syndication (Le Bon Coin, La Centrale, AutoScout24), digital police book management, multi-site/multi-company administration, and VIN/plate-based vehicle identification via the AUTOVISTA referential. Direct integration with the French SIV (Système d'Immatriculation des Véhicules), enabled through partnership with MiSIV, automates administrative document generation (CERFA forms, registration documents) in a single click.

The platform is built on a cloud-first architecture with infrastructure hosted in France by ADISTA and AWS, distributed via API-accessible APIs supporting integration with Sage accounting, dealer websites (Kepler Shop), CRM systems, and rental partners (Drivy Pro/Getaround). Revenue is generated primarily through a per-seat SaaS subscription with a 12-month minimum commitment, supplemented by optional add-ons for API access and a usage-based "Kredits" credit system for VIN scanning, license plate lookup, vehicle valuation, email/SMS campaigns. Datadock-certified training services and ancillary data recovery complete the revenue mix. Distribution is exclusively direct, supported by web-based demo flows, inside sales via phone, and physical presence at French automotive trade events (EMVO, Equip Auto).

KeplerVO operates in a single country (France) and is privately held, having been acquired by Groupe Lacour in 2023 as part of the acquiror's diversification into automotive software. The company maintains a technology alliance ecosystem (AUTOVISTA, MiSIV, Mastercar4/CILEA, VPN Autos, Drivy Pro) and a regulated-data competitive position, marketed as an independent "Pur Player" Syntec Numérique-compliant provider emphasizing client data sovereignty. With 11-50 employees and a single disclosed early-stage funding round of approximately $1.77M from West Web Valley in 2017, KeplerVO represents a mature small-scale vertical SaaS with stable recurring revenue and incremental product expansion, including the 2024 launch of a B2B/B2C vehicle marketplace.

Name

KeplerVO

Legal name

KEPLER SOLUTIONS SAS

Website

https://keplervo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription - Core Software: Monthly or annual subscription-based access to the KeplerVO DMS platform. Subscription includes software access, hosting, security, maintenance, automatic updates, and technical support. Commitment period is 12 months with automatic renewal. Payment accepted via credit card (CB), SEPA direct debit, or bank transfer.
2. API Access (Optional Add-on): Optional API access for third-party integrations, billed separately as an add-on service beyond the base subscription.
3. Optional Services (Credits System): Pay-per-use optional services purchased through a credit (Krédits) system within the software. Services include VIN scanning, license plate lookup, email campaigns, SMS messaging, and vehicle valuation (côte). Credits are prepaid via in-software purchase or support request.
4. Training Services: Datadock-certified training services for user onboarding and ongoing education. Training fees are defined based on number of users and whether sessions are conducted remotely or on-site (with travel expenses billed separately).
5. Data Recovery/Restoration: Technical intervention for data recovery and restoration beyond standard backup capabilities, billed at prevailing rates for online software services. Offered when client has not performed personal backups.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

KeplerVO (marketed under the legal entity KEPLER SOLUTIONS SAS) sells a 100% web-based SaaS Dealer Management System (DMS) that helps French automotive professionals manage used (VO) and new (VN) vehicle inventory, sales workflows, invoicing, SIV-based administrative document generation, vehicle identification, multi-channel ad publication, and a digital police book, with the KeplerVO Marketplace (2024) connecting dealers for B2B and B2C vehicle transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• KeplerVO 100% web-based SaaS Dealer Management System (DMS) for automotive professionals managing used (VO) and new (VN) vehicle inventory, sales workflows, invoicing, SIV-based administrative documents, vehicle identification, multi-channel ad publication, and digital police book, sold to dealers, resellers, agents, rental companies, and repair shops in France via a 12-month subscription with per-seat pricing.
• KeplerVO Optimized Sales Flow A commerce and dealer-specific invoicing module that streamlines the complete sales and purchase cycle for vehicle dealers, including customer quotes, purchase orders, sales invoices, and accounting export, designed for French VO/VN traders.
• KeplerVO Multidiffusion (Multi-channel Ad Publishing) Listing syndication feature that automatically publishes vehicle advertisements to multiple platforms (Le Bon Coin, La Centrale, AutoScout24, and other automotive marketplaces) from a single KeplerVO entry, with real-time inventory synchronization across ad channels.
• KeplerVO Simplified Administrative Management Administrative workflow module leveraging SIV (Système d'Immatriculation des Véhicules) habilitation and accreditation to simplify registration procedures, generate CERFA forms in one click, and produce regulatory-compliant documents for vehicle transactions.
• KeplerVO Digital Police Book (Livre de Police Informatisé) Digitized police register module replacing manual paper-based entries for vehicle fleet management; automatically tracks vehicle entries and exits with chronological numbering, eliminating manual data re-entry and reducing transcription errors, used by French automotive dealers to meet regulatory police-book obligations.
• KeplerVO Multi-Site / Multi-Company Management Multi-location management capability that allows dealers and dealer groups to oversee multiple points of sale and administer multiple legal entities from a single KeplerVO account with centralized inventory, consolidated reporting, and cross-location sales coordination.
• KeplerVO Vehicle Identification by Registration and VIN Vehicle identification module using registration plate lookup and VIN decoding, integrating the AUTOVISTA vehicle reference database to retrieve exact specifications, trim levels, and standard/optional equipment for accurate vehicle records in customer stock.
• KeplerVO Marketplace Marketplace platform enabling secure buying and selling of vehicles between automotive professionals (B2B) and to consumers (B2C), allowing dealers to list inventory on a dedicated transactional venue integrated with KeplerVO DMS.
• Kepler Shop Dealer website platform offered by Kepler Solutions that connects via API to the KeplerVO management software, enabling real-time vehicle inventory display and synchronized content management for dealer public-facing websites, with responsive design adaptable to all screen sizes.
• KeplerVO Training Services Datadock-certified training services for user onboarding and ongoing education of KeplerVO users, delivered remotely or on-site (with travel expenses billed separately) and priced per quote based on the number of users and delivery format.

Quantifiable outcome

• Time reduction from 45 minutes to 15 minutes for purchase and sale transactions
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• AUTOVISTAcoreTechnology or IntegrationAUTOVISTA provides the vehicle identification referential integrated into KeplerVO, enabling precise vehicle configuration detection, option identification, and market value estimation through VIN or license plate lookup. This partnership is fundamental to the software's vehicle identification capabilities.
• MiSIVcoreTechnology or IntegrationMiSIV is the partner enabling automated generation of administrative documents including CERFA forms and SIV registration documents. Integration allows one-click document creation for vehicle transactions.
• Mastercar4 (CILEA)coreTechnology or IntegrationMastercar4 and KeplerVO are described as totally complementary software solutions. The teams of CILEA and KeplerVO worked together on development to provide a complete solution for after-sales service and used vehicle management.
• ADISTAcoreTechnology or IntegrationADISTA is the primary hosting provider for KeplerVO applications, a SAS company with capital of 1,250,000 euros headquartered at 9 rue Blaise Pascal, Site Technologique Saint Jacques 1, 54320 Maxéville, France.
• AWS (Amazon Web Services)coreTechnology or IntegrationAWS provides a portion of the media hosting for KeplerVO. Registered as Amazon Web Services EMEA SARL with capital of 25,000 euros, headquartered at 5 rue Plaetis, Luxembourg.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solware Group: French software group focused on automotive and mobility solutions, including the Solware Auto DMS product line. Directly comparable as a French-built dealer management software vendor targeting the same négociants VO/VN and dealer-network segment that KeplerVO serves.
• Atelio (Solware Group): Automotive software suite from Solware Group covering dealer and after-sales workflows. Comparable because it competes head-on with KeplerVO's stock-to-sale workflow and administrative modules for French automotive dealers.

Broad incumbents

• CDK Global: Global dealer management software leader serving franchised dealers and dealer groups worldwide. Relevant as the broad incumbent against which any European mid-market DMS is benchmarked on functional breadth, ecosystem integrations, and AI roadmap.
• Reynolds and Reynolds: Established US-headquartered DMS provider with deep dealership-software footprint. Comparable as a broad incumbent DMS competitor whose international expansion ambitions frame KeplerVO's positioning relative to global scale players.
• Cox Automotive: Diversified automotive technology company encompassing dealer software (Dealertrack), inventory, and remarketing. Comparable as a broad incumbent with overlapping DMS, marketplace, and inventory data offerings against which KeplerVO positions its independent-Pur-Player story.
• Dealertrack (Cox Automotive): DMS and dealer technology platform within the Cox Automotive portfolio. Comparable for DMS functionality, financing integrations, and multi-site dealer rollups that KeplerVO targets in France.
• Incadea (Cox Automotive): DMS provider for automotive retailers across Europe and other regions, part of the Cox Automotive group. Comparable as a European-focused incumbent DMS whose localization in key markets frames KeplerVO's competitive perimeter in France.

Regional players

• AutoScout24: Major European online vehicle marketplace with a strong French presence (AutoScout24.fr), and one of the platforms KeplerVO integrates with for multidiffusion. Comparable as both an adjacent marketplace and a competitor for dealers' listing-distribution budgets.
• La Centrale: Leading French automotive classifieds platform, also integrated with KeplerVO via multidiffusion. Comparable as a French regional marketplace competing for dealer attention and listing fees, with potential to expand into dealer-tools adjacencies.

Emerging players

• Mastercar4 (CILEA): French automotive software focused on after-sales service and complementary to KeplerVO per partnership documentation. Comparable as a niche/emerging French auto software peer addressing overlapping dealer workflows with a more limited geographic and feature footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/KeplerVO
• LinkedInlinkedin.com/company/9482890
• Xx.com/keplersoft

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KeplerVO