Estmob
Estmob (dba Send Anywhere) is a Seoul-based, Rakuten Symphony Korea-owned software company that operates a cross-platform real-time file transfer utility (6-digit key, link sharing, device-to-device) for individual professionals, creatives, SMBs, and media organizations, monetized via a $5.99-$9.99/month freemium subscription.
- Company typePrivate
- Founded2012
- HeadquartersSeoul, South Korea
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Estmob does
Estmob Inc., doing business as Send Anywhere, is a Seoul, South Korea-headquartered software company that develops and operates a cross-platform real-time file transfer service. Founded in 2012 and now developed and operated within Rakuten Symphony Korea, the product enables users to share files via three primary mechanics: 1:1 real-time transfer using a six-digit key, link-based sharing with configurable expiration and download controls, and direct device-to-device transfer to paired devices. Send Anywhere is distributed as native applications across iOS, Android, Windows, macOS, and Linux, as well as a web client, a Chrome browser extension, an Office 365 Outlook add-in, and a Naver Whale Browser extension.
The underlying technology is a peer-to-peer-style transfer layer optimized for speed rather than storage, contrasting with cloud-storage incumbents such as Dropbox and Google Drive. Premium subscribers receive access to dedicated servers for up to 80% faster transfer speeds, larger data allowances (200GB-500GB download caps versus 50GB per transfer on free), privacy controls (passwords, expiration dates, download-count limits), and email integrations that allow large files to be attached directly to Gmail and Outlook messages. The service is offered as a three-tier freemium subscription — Free, Lite at $5.99/month, and Standard at $9.99/month — with annual billing options at a discount.
Send Anywhere reaches consumers and SMBs through a product-led growth motion: direct app-store downloads, browser-extension marketplaces, and organic word-of-mouth, with no disclosed enterprise sales motion. The user base spans individual professionals, creative professionals (photographers, designers, calligraphers), general business users, and media/news organizations, evidenced by public testimonials on the product page. As of 2022, the service had accumulated 50 million downloads across 230 countries, and the company is privately held with no disclosed funding rounds, revenue figures, or headcount.
Estmob firmographics
Firmographics- Name
- Estmob
- Legal name
- Estmob Inc.
- Website
- https://send-anywhere.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Estmob (dba Send Anywhere) is a Seoul-based, Rakuten Symphony Korea-owned software company that operates a cross-platform real-time file transfer utility (6-digit key, link sharing, device-to-device) for individual professionals, creatives, SMBs, and media organizations, monetized via a $5.99-$9.99/month freemium subscription.
- Ownership category
- akta.pro rank
Estmob industry classification
Industry- Product category
- File Transfer Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Secure File Transfer & Managed File Transfer (MFT) (HDADAFAK)
Keywords
Where Estmob is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Estmob business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Freemium Subscription Model: Three-tier subscription model with Free tier offering basic features, and premium Lite ($5.99/month) and Standard ($9.99/month) tiers providing higher data limits, faster speeds, enhanced privacy controls, and ad-free experience.
- Subscription Recurring Revenue: Monthly and annual billing options for Lite and Standard premium plans. Annual billing provides discounted rates compared to monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free basic file transfer with limited features |
| Subscription | Monthly | Light premium tier for enhanced file transfer |
| Subscription | Monthly | Full-featured premium tier for power users |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
Estmob product offering
Product offeringCore offering
Estmob develops and operates Send Anywhere, a cross-platform file transfer application that enables quick, unlimited file sharing between devices without relying on cloud storage. Users can transfer files via real-time 6-digit keys, shareable links with expiration controls, or direct device-to-device connections, with premium tiers adding dedicated servers, email integrations, and enhanced privacy controls.
Product overview
Estmob offers Send Anywhere, a global file transfer service with two products: a core Send Anywhere file transfer application and the Send Anywhere Email Add-on premium tier. The core product enables file sharing via 6-digit key, links, or device-to-device transfer. The Email Add-on enhances the service with faster dedicated servers, larger file attachments via Chrome/Outlook extensions, ad-free experience, and advanced link management features including customizable download pages and privacy controls.
Differentiator
Problem solved
Functional benefit
Products and services
- Send Anywhere
- Send Anywhere Email Add-on
Companies that use Estmob
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Estmob technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
Estmob partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rakuten Symphony KoreacoreRakuten Symphony Korea, based in Seoul, develops and operates the Send Anywhere service. Send Anywhere became part of Rakuten Symphony's portfolio, expanding the company's file transfer capabilities under the Rakuten ecosystem.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Estmob competitors and assessment
Company assessmentDirect peers
- WeTransfer: Direct file transfer and link-sharing service targeting creative professionals and SMBs. Closest direct competitor to Send Anywhere's link-based and cross-device transfer use cases, with overlapping pricing model (free + premium).
- Filemail: File transfer and large file delivery service for individuals and businesses, with desktop apps, link sharing, and a similar freemium pricing structure. Comparable in target customer (creatives, business users) and core transfer functionality.
- Smash: European file transfer service offering direct transfer and link sharing without required sign-up. Closely comparable to Send Anywhere's simplicity-first, no-account-needed approach with free and paid tiers.
- WeSendit: European file transfer service offering large file sending via email and link, with freemium pricing. Direct competitor in the secure large-file transfer category, similar target audience and pricing structure.
- TransferXL: File transfer service focused on large file uploads and downloads with free and paid tiers. Comparable to Send Anywhere in core functionality and SMB/individual target segment.
Broad incumbents
- Dropbox: Cloud storage incumbent with built-in file sharing, transfer, and link features. Competes broadly with Send Anywhere for individual and SMB file-sharing workflows, though Send Anywhere differentiates on transfer speed over storage.
- pCloud: Cloud storage and file transfer service with similar freemium model and global user base. Competes for individual professional and SMB file-sharing use cases that overlap with Send Anywhere.
- Microsoft OneDrive: Enterprise-tied cloud storage and file sharing service bundled with Microsoft 365. Competes for Send Anywhere's business and Outlook add-in use cases, particularly with deep enterprise IT integration.
- Google Drive: Default cloud file storage and sharing platform within the Google ecosystem, including Gmail integration. Represents the primary bundled alternative to Send Anywhere's large-file transfer and email attachment use cases.
Others
- Rakuten Drive: Cloud storage service from Send Anywhere's parent company Rakuten. Sister service within the Rakuten ecosystem, creating bundling and cross-promotion opportunities rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Estmob social profiles
Digital presenceEstmob financial estimates
Financial estimateRevenue estimate
Valuation estimate
Estmob leadership team
Management profileNumber of profiles
Profiles1 record
Estmob funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Estmob M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Estmob
What does Estmob do?
Estmob develops and operates Send Anywhere, a cross-platform file transfer application that enables quick, unlimited file sharing between devices without relying on cloud storage. Users can transfer files via real-time 6-digit keys, shareable links with expiration controls, or direct device-to-device connections, with premium tiers adding dedicated servers, email integrations, and enhanced privacy controls.
Is Estmob a public or private company?
Estmob is a private company. It is classified as corporate owned and is currently operating.
When was Estmob founded?
Estmob was founded in 2012. It employs 11 to 50 people.
Where is Estmob based?
Estmob is headquartered in Seoul, South Korea, in the Asia region.
How does Estmob make money?
Two revenue lines are on record. Freemium Subscription Model is the primary driver. The others are subscription Recurring Revenue.
Who are Estmob's main competitors?
Direct peers on record are WeTransfer, Filemail, Smash, WeSendit and TransferXL. Broad incumbents are Dropbox, pCloud, Microsoft OneDrive and Google Drive. Rakuten Drive is listed as an others.
Does Estmob have an API?
No public API is recorded for Estmob.
What industry is Estmob in?
Estmob's product category is File Transfer Software. Its primary akta.pro industry code is HDADAFAK, Secure File Transfer & Managed File Transfer (MFT). Its NAICS code is 5182 and its SIC code is 4899.