7Arts

What 7Arts does

7Arts is a privately held, Bulgaria-based direct-to-consumer streaming platform launched in 2021 (copyright 2021–2026), headquartered in Sofia and serving Bulgarian consumers with on-demand access to performing-arts and cultural content. Its library spans cinema (Bulgarian and European art-house), theatre, opera, ballet, dance, serialised drama, children's programming (including EU-backed "Музикални приключения"), stand-up/podcast content, and separately ticketed live cultural events. The platform operates a tiered subscription model (monthly €5.11, six-month €29.99, annual €49.99) supplemented by pay-per-view premiere rentals (€4.60–€8.00 per title, 24-hour window), live event tickets (~€9.99 per event), and a gift voucher sub-product. Content is sourced from a curated partner ecosystem that includes Royal Opera House, Royal Ballet, the Bulgarian National Film Center, New Bulgarian University, Opera Plovdiv, and the EU/NextGenerationEU programme, alongside Bulgarian and regional theatre and distribution partners.

The platform is built on JW Player streaming technology, delivered through the 7arts.bg web property and native iOS and Android applications (app ID bg.sevenarts.stream.performance.arts). Supporting up to 3–6 simultaneous devices depending on tier, with up to 2K streaming on mid- and top-tier plans, the service runs on a product-led growth motion with self-serve sign-up and is marketed primarily through owned social channels (Facebook, Instagram, YouTube). Sub-brands include 7Arts Live (live event streaming) and 7Arts Red (movie distribution services via red7.7arts.bg). The company is led by CEO Andriana Tatarova with a CCO, CMO, and COO, operates with an 11–50 headcount, and has raised approximately $150,000 in a single 2023 funding round — no further M&A, restructuring, or leadership changes are disclosed.

Monetization combines recurring subscription revenue with transactional income from PPV premieres and live event ticketing; distribution is entirely single-country (Bulgaria) with no disclosed international rollout or B2B/customer logos. The platform's stated differentiators are content specialization (performing arts rather than general entertainment) and access to premium European cultural institutions, while its principal market risk is the depth of a ~7M-population addressable market, low-moderate entry pricing, and reliance on third-party content rights.

Name

7Arts

Legal name

7Arts

Website

https://7arts.bg

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

7Arts is a Bulgaria-based, direct-to-consumer streaming platform offering subscription, pay-per-view, and live ticketed access to cinema, theatre, opera, ballet, dance, children's, and cultural-event content for Bulgarian consumers.

Ownership category

akta.pro rank

Product category

Video Streaming / Performing Arts Streaming (VOD)

NAICS

Arts, Entertainment, and Recreation (71), Theater Companies and Dinner Theaters (71111)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture Theaters (7830)

akta.pro primary industry

Virtual Theater, Comedy & Performing Arts (Digital Performances) (MPAGAOAF)

akta.pro secondary industries

Alternative Content Exhibition (Live Broadcasts, Concert Films, Sports, Opera) (MPADAKAG), Virtual Concerts & Music Festivals (Livestreamed Performances) (MPAGAOAD), Programming, Booking & Repertory Exhibition Services (MPADAKAL)

Keywords

• Video streaming platform
• Performing arts streaming
• Video on demand
• Subscription streaming service
• Live event streaming

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Plans: Recurring subscription revenue from monthly, 6-month, and annual plans providing access to the platform's content library including films, series, theater, opera, ballet, dance performances, and podcasts. Higher-tier plans offer additional benefits such as exclusive premiere access, 2K streaming quality, and more simultaneous devices.
2. Pay-Per-View (PPV) Rentals: New release titles and premium content are available for individual rental at fixed prices (e.g., 4,99€ to 8,00€ per title), valid for 24 hours after purchase. This allows non-subscribers to access exclusive content and serves as an additional revenue stream.
3. Live Event Streaming: The platform sells tickets for live-streamed events, allowing users to watch performances in real-time. These events appear to be priced separately from subscription plans and provide exclusive access to live cultural content.
4. Gift Vouchers: Gift voucher system where users can purchase and gift subscription access to the platform. Vouchers activate corresponding subscription plans based on their value.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

7Arts is an online streaming platform that delivers on-demand access to a curated library of Bulgarian and European cinema, theater productions, operas, ballets, series, dance performances, children's content, and live cultural events to Bulgarian consumers. Access is offered via tiered subscriptions (monthly, six-month, annual) bundled with optional pay-per-view rentals of new release titles and separately ticketed live event broadcasts.

Product overview

7Arts is an online streaming platform offering a unified subscription-based service for cinema, theater, opera, ballet, series, dance, kids content, stand-up comedy, and live events. The platform operates with a tiered subscription model (monthly at €5.11, six-month at €29.99, annual at €49.99) providing access to its content library, with additional PPV premiere rentals available for individual purchase. The service includes companion mobile apps for iOS and Android, and a gift voucher system for subscription gifting.

Differentiator

Problem solved

Functional benefit

Brands

• 7Arts Live: Live streaming events and performances
• 7Arts Red

Products and services

• 7Arts Streaming Platform Subscription-based online video streaming service for Bulgarian consumers providing on-demand access to a curated library of Bulgarian and European cinema, theater productions, operas, ballets, series, dance performances, and children's content. Accessible via web (7arts.bg), iOS, and Android applications with tiered monthly, six-month, and annual subscriptions offering Full HD or 2K streaming and multi-device support.
• 7Arts Live Event Streaming Ticketed live streaming of cultural performances and events on the 7arts.bg platform, allowing users to purchase individual event tickets (e.g., €9.99 per event) for real-time online broadcast viewing. Operated under the 7Arts Live sub-brand and functions as a separate transaction-based revenue stream from the subscription library.
• Premiere Rentals (PPV) Pay-per-view rental service for new release titles and premium premieres available for individual purchase at €4.60 to €8.00 per title, valid for 24 hours of single viewing after purchase. Accessible to non-subscribers and included with the annual subscription tier.
• 7Arts Gift Voucher Digital gift voucher system that allows users to purchase and gift 7Arts subscription access to others; vouchers activate the corresponding subscription plan based on their monetary value and include sharing capability via the voucher.7arts.bg portal.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

21 partnerships are on record, tiered minor, core and moderate.

• Crea MediaminorChannel Partner/ Reseller/ DistributorListed as a partner in the 7Arts partner ecosystem, appears to be a media/content distribution or production partner.
• European UnioncoreStrategic or Co-development PartnerEuropean Union funding partner supporting 7Arts content initiatives, including financing for children's programming like 'Музикални приключения' (Musical Adventures) through NextGenerationEU.
• ItsyBitsyminorChannel Partner/ Reseller/ DistributorChildren's media partner providing children's songs and content for the 7Arts platform, appearing under 'For Kids' category.
• New Bulgarian University (Нов Български университет)moderateStrategic or Co-development PartnerAcademic partner providing educational and cultural content collaboration with 7Arts platform.
• Stage of RussiamoderateChannel Partner/ Reseller/ DistributorRussian performing arts content partner providing theater and performance content for streaming on 7Arts.
• Royal Opera HousecoreChannel Partner/ Reseller/ DistributorPremier UK opera house providing world-class opera and ballet performances for streaming, featuring in dedicated 'Royal Opera House' category on 7Arts platform.
• Royal BalletcoreChannel Partner/ Reseller/ DistributorPremier UK ballet company providing world-class ballet performances for streaming on the 7Arts platform.
• EurovodmoderateChannel Partner/ Reseller/ DistributorEuropean VOD (Video on Demand) network partner facilitating European content distribution and collaboration.
• National Film Center (Национален Филмов център)moderateStrategic or Co-development PartnerBulgarian national film institution partner supporting Bulgarian cinema content on the platform.
• Puppet Theater Stara Zagora (Куклен Театър Стара Загора)minorChannel Partner/ Reseller/ DistributorRegional puppet theater partner providing children's theater content for the 7Arts platform.
• 7Arts LivecoreChannel Partner/ Reseller/ DistributorLive events partner for streaming live performances and cultural events on the 7Arts platform.
• CinobominorChannel Partner/ Reseller/ DistributorBulgarian cinema streaming partner, appears to be a complementary VOD service.
• Small City Theater Behind the Channel (Малък Градски театър Зад Канала)moderateChannel Partner/ Reseller/ DistributorSofia-based theater partner providing Bulgarian theater productions for streaming.
• LEVEL KminorChannel Partner/ Reseller/ DistributorContent distribution partner listed in the 7Arts partner ecosystem.
• Inside Joke ComedyminorChannel Partner/ Reseller/ DistributorStand-up comedy content partner providing comedic performances for the 7Arts platform.
• Opera Plovdiv (Опера Пловдив)moderateChannel Partner/ Reseller/ DistributorRegional opera house partner from Plovdiv providing opera performances for streaming.
• TRI ARTminorChannel Partner/ Reseller/ DistributorArt and cultural content partner in the 7Arts partner network.
• KinematografminorChannel Partner/ Reseller/ DistributorCinema-related partner in the 7Arts distribution ecosystem.
• companybrominorChannel Partner/ Reseller/ DistributorProduction or distribution partner listed in the 7Arts partner network.
• OUT TVminorChannel Partner/ Reseller/ DistributorBulgarian TV channel partner providing content for the platform.
• Respond to Art (Откликни на Изкуството)moderateChannel Partner/ Reseller/ DistributorPodcast/content series partner producing interviews and discussions about performing arts and culture, featured under 'Behind the Microphone' category.

Scale indicators2 records

Recent moves6 records

Expansion highlights7 records

Emerging players

• Sundance Now: Streaming service carrying Sundance-associated indie films, documentaries, and original series; overlapping audience with 7Arts' arthouse/European cinema positioning.
• Criterion Channel: Subscription streaming service focused on curated classic and arthouse cinema — comparable curation-driven VOD approach but with a much deeper classic film library.

Direct peers

• OperaVision: European opera streaming platform backed by Opera Europa that distributes free opera productions across European opera houses — directly comparable in streaming opera content to European audiences.
• MUBI: Curated subscription VOD streaming service focused on arthouse, independent, and classic cinema — directly comparable business model and audience overlap with 7Arts' cinema positioning.
• Marquee TV: Subscription VOD platform dedicated to performing arts, including opera, ballet, theater, and dance — the closest direct competitor to 7Arts globally with the same content-category focus.
• BroadwayHD: Subscription streaming service exclusively for theatrical productions including Broadway and West End shows — directly comparable in the theater-streaming niche that 7Arts also serves.
• Stingray Classica (formerly Qello Concerts): Streaming service specializing in classical music, opera, and ballet performances — competes in the same performing-arts VOD niche as 7Arts.

Others

• Eurovod: European network of VOD platforms for arthouse and independent films; listed as a partner/distribution channel for 7Arts and operates an adjacent European film streaming network.

Broad incumbents

• Met Opera on Demand: Established institution-backed opera streaming service from the Metropolitan Opera, operating at much larger scale with a deep opera catalog that overlaps directly with 7Arts' opera offering.

Regional players

• Cinobo: Bulgarian cinema-focused streaming platform partnering with 7Arts; competes in the same Bulgarian market for arthouse/European cinema subscribers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCmOhZF1i7e1F6-qWyeyX_2Q/videos
• Facebookfacebook.com/7Arts.bg
• Instagraminstagram.com/7arts.bg
• LinkedInlinkedin.com/company/7arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7Arts