Fundinno
Fundinno is Japan's first and largest equity crowdfunding platform, enabling individual investors to fund pre-IPO growth companies from approximately ¥100,000 per unit via a regulated Type I Financial Instruments Business Operator model serving ~160,000 users.
- Company typePrivate
- Founded2015
- HeadquartersTokyo, Japan
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Fundinno does
Fundinno (株式会社FUNDINNO) operates Japan's first and largest equity crowdfunding (ECF) platform, enabling individual retail investors to fund unlisted, pre-IPO growth companies from approximately ¥100,000 per unit. Founded in November 2015 and launched in 2016, the company is headquartered in Tokyo and is regulated as a Type I Financial Instruments Business Operator under the Kanto Local Finance Bureau (registration No. 2957). The platform operates a self-service web model in which issuers apply through a structured review process and investors register and transact independently online. As of 2025, Fundinno has facilitated approximately ¥20 billion in cumulative investment across roughly 200 completed projects, with ~90 projects disclosed annually and ~160,000 registered users.
The platform spans four core products. FUNDINNO is the primary ECF marketplace for seed- and early-stage raises typically up to ¥100 million; FUNDINNO PLUS+ and the J-Ships system extend the offering to later-stage and unlisted unicorn rounds exceeding ¥100 million; FUNDINNO MARKET provides secondary trading within shareholder communities; and ancillary services include FUNDINNO HOT THEMES editorial content, SECRET MALL investor perks, and the F-ISOP sourcing project. As of April 2026 the company reported a self-capital ratio of 644.4%, well above the regulatory 120% minimum.
Fundinno monetizes primarily via transaction-based fees. Issuers pay a 20% success fee on first-time offerings (18% for repeat issuers whose first contract was signed after December 22, 2023), a ¥100,000 review fee plus expenses up to ¥1 million, and a ¥50,000 monthly system and support fee. Secondary trading on FUNDINNO MARKET charges sellers 11% of proceeds while buyers pay no transaction fee. Investors face no platform fee but pay bank transfer charges and must meet eligibility criteria (¥3M+ financial assets, 1+ year investment experience, age 20–79). Distribution is exclusively domestic Japan via the web platform, supplemented by J-Ships direct outreach for larger enterprise issuers and an emerging corporate-investor matching service launched in March 2026.
Fundinno firmographics
Firmographics- Name
- Fundinno
- Legal name
- 株式会社FUNDINNO
- Website
- https://fundinno.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Fundinno is Japan's first and largest equity crowdfunding platform, enabling individual investors to fund pre-IPO growth companies from approximately ¥100,000 per unit via a regulated Type I Financial Instruments Business Operator model serving ~160,000 users.
- Ownership category
- akta.pro rank
Fundinno industry classification
Industry- Product category
- Equity Crowdfunding Platform
- NAICS
- Investment Banking and Securities Intermediation (523150)
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)
- akta.pro secondary industry
- Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)
Keywords
Where Fundinno is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Fundinno business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Transaction Fee - Issuers (ECF): FUNDINNO charges issuers a success-based fee calculated as a percentage of the total issuance price of securities sold through the platform. For first-time fundraises, the fee is 20% (excluding tax) of the total issuance amount. For repeat offerings, the fee is 18% (excluding tax) for issuers whose first contract was signed after December 22, 2023. Venture capital and audit firm referrals may be charged up to the 20% cap. Additionally, issuers pay a review fee of ¥100,000 (excluding tax) plus actual expenses up to ¥1 million, and a monthly system and support fee of ¥50,000 (excluding tax) for ongoing investor relations and information disclosure.
- Shareholder Community Trading Fees: FUNDINNO earns fees from secondary market trading within shareholder communities it operates. The platform charges 11% of sale proceeds (including tax) to sellers, while buyers pay no transaction fee. This provides recurring revenue from the secondary trading ecosystem after initial public offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Standard ECF Offering - Issuers |
| One time/ perpetual license | Pay-as-you-go | Standard ECF Offering - Investors |
| Transaction based/ take rate | Pay-as-you-go | Shareholder Community Secondary Trading |
| Transaction based/ take rate | Multi-year contract | J-Ships / Large-Scale Fundraising |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Fundinno product offering
Product offeringCore offering
FUNDINNO operates Japan's first equity crowdfunding marketplace that lets unlisted pre-IPO growth companies raise capital from individual retail investors through regulated new-share issuances, with a minimum investment of approximately ¥100,000 per unit. The core platform is complemented by FUNDINNO PLUS+ (for larger fundraises over ¥100 million via the J-Ships specific-investor system), FUNDINNO MARKET (a secondary trading venue for shareholder communities), and ongoing IR/disclosure support for issuers and investors.
Product overview
FUNDINNO operates a multi-product investment platform ecosystem centered on equity crowdfunding for Japan's unlisted growth company market. The core product is FUNDINNO, Japan's first equity crowdfunding platform, which enables individual investors to fund pre-IPO companies from approximately 100,000 yen per unit. This core platform is extended by FUNDINNO PLUS+ for larger funding rounds exceeding 100 million yen (leveraging J-Ships), FUNDINNO MARKET for secondary shareholder community trading, and thematic investment guides under HOT THEMES. Additional services include SECRET MALL (investor perks) and F-ISOP (investor sourcing project). Investee companies like NextStairs' Brand Insight platform also bring AI-powered product capabilities into the ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- FUNDINNO Japan's first equity crowdfunding (ECF) platform that enables individual investors to subscribe to new-share offerings from pre-IPO Japanese growth companies starting from approximately ¥100,000 per unit. Issuers go through a structured pre-screening and formal review before projects are published; investors register and browse projects online. Includes ongoing IR support and shareholder community communications post-investment.
- FUNDINNO PLUS+ Extended FUNDINNO service supporting larger fundraising rounds exceeding ¥100 million for unlisted companies (including unicorns) at seed through later stages, leveraging the JSDA-certified J-Ships specific-investor system so that qualified investors can invest without the standard ¥500,000 annual per-company cap. Targeted at later-stage issuers and larger ticket investors.
- FUNDINNO MARKET Secondary market operated by FUNDINNO that enables shareholders of companies listed on its shareholder communities to buy and sell unlisted shares among themselves. Sellers pay an 11% (tax included) transaction fee on sale proceeds and buyers pay 0%. Provides ongoing liquidity for investors after the initial ECF subscription.
- J-Ships (特定投資家制度) Japan Securities Dealers Association-certified specific-investor framework that allows qualified investors to participate in larger allocations in unlisted growth companies on FUNDINNO without the standard ¥500,000 annual per-company limit. Combined with FUNDINNO PLUS+, it underpins the platform's large-scale fundraising capability.
Quantifiable outcome
- No. 1 market share in Japan for ECF handling amount (Japan Securities Dealers Association data)
- +2 more outcomes
Companies that use Fundinno
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Fundinno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Fundinno partnerships and signals
Strategic signalScale indicators6 records
Recent moves5 records
Expansion highlights5 records
Fundinno competitors and assessment
Company assessmentBroad incumbents
- SBI Holdings: Large Japanese financial conglomerate with significant fintech, securities, and asset management operations including crowdfunding-adjacent businesses. Comparable as a broad incumbent in the same Japanese capital markets ecosystem.
- Monex Group: Japanese online brokerage group offering securities intermediation and investment services. Comparable as a broader financial intermediary that could expand into ECF, with similar Japanese retail-investor clientele.
Direct peers
- WeFunder: US-based equity crowdfunding platform operating under Reg CF. Directly comparable to Fundinno in enabling small-dollar retail investments in unlisted startups via an online platform.
- Crowdcube: UK-based equity crowdfunding platform enabling retail investors to buy shares in unlisted companies. Comparable to Fundinno in business model, regulatory intermediation role, and target retail-investor base.
- StartEngine: US-based equity crowdfunding platform with strong retail-investor focus under Reg CF/A+. Comparable business model, scale ambitions, and issuer services to Fundinno's ECF offering.
- MASSECU: Japan-based equity crowdfunding platform operating under Type I Financial Instruments Business regulation. Directly comparable to Fundinno in serving Japanese unlisted growth companies and retail investors with similar ECF mechanics.
- Republic (formerly AngelList India + SeedInvest): US-based online private investing platform operating equity crowdfunding under Reg CF/A+. Highly comparable business model to Fundinno in facilitating retail investor participation in pre-IPO venture equity.
- Seedrs / Crowdcube (combined entity): UK equity crowdfunding platform (now operating under the Crowdcube brand). Directly comparable to Fundinno in regulated retail-investor equity crowdfunding with secondary transfer functionality.
- Angel Bridge Fundrise-style platforms (Angel Bridge Inc.): Japanese equity crowdfunding and angel investment platform. Directly comparable to Fundinno in offering Japanese retail investors access to unlisted startup equity under similar regulatory frameworks.
- Green Funding: Japanese equity crowdfunding platform operated by Jihanki (formerly Nifty Corporation). Directly competes with Fundinno in regulated ECF, with a thematic focus on renewable energy and impact projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights8 records
Customer concentration
Fundinno social profiles
Digital presenceFundinno compliance and trust
Trust signalCompliance4 records
Fundinno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fundinno leadership team
Management profileNumber of profiles
Profiles2 records
Fundinno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fundinno M&A and investment
M&A and investmentM&A
Investments89 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fundinno
What does Fundinno do?
FUNDINNO operates Japan's first equity crowdfunding marketplace that lets unlisted pre-IPO growth companies raise capital from individual retail investors through regulated new-share issuances, with a minimum investment of approximately ¥100,000 per unit. The core platform is complemented by FUNDINNO PLUS+ (for larger fundraises over ¥100 million via the J-Ships specific-investor system), FUNDINNO MARKET (a secondary trading venue for shareholder communities), and ongoing IR/disclosure support for issuers and investors.
Is Fundinno a public or private company?
Fundinno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fundinno founded?
Fundinno was founded in 2015. It employs 101 to 250 people.
Where is Fundinno based?
Fundinno is headquartered in Tokyo, Japan, in the Asia region.
How does Fundinno make money?
Two revenue lines are on record. Transaction Fee - Issuers (ECF) is the primary driver. The others are shareholder Community Trading Fees.
Who are Fundinno's main competitors?
Broad incumbents on record are SBI Holdings and Monex Group. Direct peers are WeFunder, Crowdcube, StartEngine, MASSECU, Republic (formerly AngelList India + SeedInvest), Seedrs / Crowdcube (combined entity), Angel Bridge Fundrise-style platforms (Angel Bridge Inc.) and Green Funding.
Does Fundinno have an API?
No public API is recorded for Fundinno.
What industry is Fundinno in?
Fundinno's product category is Equity Crowdfunding Platform. Its primary akta.pro industry code is FSAEAGAC, Capital Raising Advisory (Equity & Equity-Linked), with a secondary code of FSAAAAAI, Execution-Only / Self-Directed Investing Platforms. Its NAICS code is 523150 and its SIC code is 6211.