Fundinno

What Fundinno does

Fundinno (株式会社FUNDINNO) operates Japan's first and largest equity crowdfunding (ECF) platform, enabling individual retail investors to fund unlisted, pre-IPO growth companies from approximately ¥100,000 per unit. Founded in November 2015 and launched in 2016, the company is headquartered in Tokyo and is regulated as a Type I Financial Instruments Business Operator under the Kanto Local Finance Bureau (registration No. 2957). The platform operates a self-service web model in which issuers apply through a structured review process and investors register and transact independently online. As of 2025, Fundinno has facilitated approximately ¥20 billion in cumulative investment across roughly 200 completed projects, with ~90 projects disclosed annually and ~160,000 registered users.

The platform spans four core products. FUNDINNO is the primary ECF marketplace for seed- and early-stage raises typically up to ¥100 million; FUNDINNO PLUS+ and the J-Ships system extend the offering to later-stage and unlisted unicorn rounds exceeding ¥100 million; FUNDINNO MARKET provides secondary trading within shareholder communities; and ancillary services include FUNDINNO HOT THEMES editorial content, SECRET MALL investor perks, and the F-ISOP sourcing project. As of April 2026 the company reported a self-capital ratio of 644.4%, well above the regulatory 120% minimum.

Fundinno monetizes primarily via transaction-based fees. Issuers pay a 20% success fee on first-time offerings (18% for repeat issuers whose first contract was signed after December 22, 2023), a ¥100,000 review fee plus expenses up to ¥1 million, and a ¥50,000 monthly system and support fee. Secondary trading on FUNDINNO MARKET charges sellers 11% of proceeds while buyers pay no transaction fee. Investors face no platform fee but pay bank transfer charges and must meet eligibility criteria (¥3M+ financial assets, 1+ year investment experience, age 20–79). Distribution is exclusively domestic Japan via the web platform, supplemented by J-Ships direct outreach for larger enterprise issuers and an emerging corporate-investor matching service launched in March 2026.

Name

Fundinno

Legal name

株式会社FUNDINNO

Website

https://fundinno.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Fundinno is Japan's first and largest equity crowdfunding platform, enabling individual investors to fund pre-IPO growth companies from approximately ¥100,000 per unit via a regulated Type I Financial Instruments Business Operator model serving ~160,000 users.

Ownership category

akta.pro rank

Product category

Equity Crowdfunding Platform

NAICS

Investment Banking and Securities Intermediation (523150)

SIC

Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Capital Raising Advisory (Equity & Equity-Linked) (FSAEAGAC)

akta.pro secondary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

Keywords

• Equity crowdfunding
• Pre-IPO investing
• Venture securities marketplace
• Startup fundraising platform
• Unlisted share trading

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Transaction Fee - Issuers (ECF): FUNDINNO charges issuers a success-based fee calculated as a percentage of the total issuance price of securities sold through the platform. For first-time fundraises, the fee is 20% (excluding tax) of the total issuance amount. For repeat offerings, the fee is 18% (excluding tax) for issuers whose first contract was signed after December 22, 2023. Venture capital and audit firm referrals may be charged up to the 20% cap. Additionally, issuers pay a review fee of ¥100,000 (excluding tax) plus actual expenses up to ¥1 million, and a monthly system and support fee of ¥50,000 (excluding tax) for ongoing investor relations and information disclosure.
2. Shareholder Community Trading Fees: FUNDINNO earns fees from secondary market trading within shareholder communities it operates. The platform charges 11% of sale proceeds (including tax) to sellers, while buyers pay no transaction fee. This provides recurring revenue from the secondary trading ecosystem after initial public offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FUNDINNO operates Japan's first equity crowdfunding marketplace that lets unlisted pre-IPO growth companies raise capital from individual retail investors through regulated new-share issuances, with a minimum investment of approximately ¥100,000 per unit. The core platform is complemented by FUNDINNO PLUS+ (for larger fundraises over ¥100 million via the J-Ships specific-investor system), FUNDINNO MARKET (a secondary trading venue for shareholder communities), and ongoing IR/disclosure support for issuers and investors.

Product overview

FUNDINNO operates a multi-product investment platform ecosystem centered on equity crowdfunding for Japan's unlisted growth company market. The core product is FUNDINNO, Japan's first equity crowdfunding platform, which enables individual investors to fund pre-IPO companies from approximately 100,000 yen per unit. This core platform is extended by FUNDINNO PLUS+ for larger funding rounds exceeding 100 million yen (leveraging J-Ships), FUNDINNO MARKET for secondary shareholder community trading, and thematic investment guides under HOT THEMES. Additional services include SECRET MALL (investor perks) and F-ISOP (investor sourcing project). Investee companies like NextStairs' Brand Insight platform also bring AI-powered product capabilities into the ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• FUNDINNO Japan's first equity crowdfunding (ECF) platform that enables individual investors to subscribe to new-share offerings from pre-IPO Japanese growth companies starting from approximately ¥100,000 per unit. Issuers go through a structured pre-screening and formal review before projects are published; investors register and browse projects online. Includes ongoing IR support and shareholder community communications post-investment.
• FUNDINNO PLUS+ Extended FUNDINNO service supporting larger fundraising rounds exceeding ¥100 million for unlisted companies (including unicorns) at seed through later stages, leveraging the JSDA-certified J-Ships specific-investor system so that qualified investors can invest without the standard ¥500,000 annual per-company cap. Targeted at later-stage issuers and larger ticket investors.
• FUNDINNO MARKET Secondary market operated by FUNDINNO that enables shareholders of companies listed on its shareholder communities to buy and sell unlisted shares among themselves. Sellers pay an 11% (tax included) transaction fee on sale proceeds and buyers pay 0%. Provides ongoing liquidity for investors after the initial ECF subscription.
• J-Ships (特定投資家制度) Japan Securities Dealers Association-certified specific-investor framework that allows qualified investors to participate in larger allocations in unlisted growth companies on FUNDINNO without the standard ¥500,000 annual per-company limit. Combined with FUNDINNO PLUS+, it underpins the platform's large-scale fundraising capability.

Quantifiable outcome

• No. 1 market share in Japan for ECF handling amount (Japan Securities Dealers Association data)
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SBI Holdings: Large Japanese financial conglomerate with significant fintech, securities, and asset management operations including crowdfunding-adjacent businesses. Comparable as a broad incumbent in the same Japanese capital markets ecosystem.
• Monex Group: Japanese online brokerage group offering securities intermediation and investment services. Comparable as a broader financial intermediary that could expand into ECF, with similar Japanese retail-investor clientele.

Direct peers

• WeFunder: US-based equity crowdfunding platform operating under Reg CF. Directly comparable to Fundinno in enabling small-dollar retail investments in unlisted startups via an online platform.
• Crowdcube: UK-based equity crowdfunding platform enabling retail investors to buy shares in unlisted companies. Comparable to Fundinno in business model, regulatory intermediation role, and target retail-investor base.
• StartEngine: US-based equity crowdfunding platform with strong retail-investor focus under Reg CF/A+. Comparable business model, scale ambitions, and issuer services to Fundinno's ECF offering.
• MASSECU: Japan-based equity crowdfunding platform operating under Type I Financial Instruments Business regulation. Directly comparable to Fundinno in serving Japanese unlisted growth companies and retail investors with similar ECF mechanics.
• Republic (formerly AngelList India + SeedInvest): US-based online private investing platform operating equity crowdfunding under Reg CF/A+. Highly comparable business model to Fundinno in facilitating retail investor participation in pre-IPO venture equity.
• Seedrs / Crowdcube (combined entity): UK equity crowdfunding platform (now operating under the Crowdcube brand). Directly comparable to Fundinno in regulated retail-investor equity crowdfunding with secondary transfer functionality.
• Angel Bridge Fundrise-style platforms (Angel Bridge Inc.): Japanese equity crowdfunding and angel investment platform. Directly comparable to Fundinno in offering Japanese retail investors access to unlisted startup equity under similar regulatory frameworks.
• Green Funding: Japanese equity crowdfunding platform operated by Jihanki (formerly Nifty Corporation). Directly competes with Fundinno in regulated ECF, with a thematic focus on renewable energy and impact projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights8 records

Customer concentration

• Xx.com/cloudcapital1
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/people/%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BEFUNDINNO/100057559267287
• LinkedInlinkedin.com/company/fundinno
• Instagraminstagram.com/fundinno

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments89 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fundinno