GreenTree Hospitality Group
- Company typePublic
- Founded2004
- HeadquartersShanghai, China
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
GreenTree Hospitality Group firmographics
Firmographics- Name
- GreenTree Hospitality Group
- Legal name
- GreenTree Hospitality Group Ltd.
- Website
- https://998.com
- Company type
- Public
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
GreenTree Hospitality Group industry classification
Industry- Product category
- Hotel Management & Franchising
- NAICS
- Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), Full-Service Restaurants (722511), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating Places (5812)
- akta.pro primary industry
- Budget Hotel Chains & Franchises (THAGABAM)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Hospitality (Hotel) Property Management (BPAJAGAG)
Keywords
Where GreenTree Hospitality Group is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
GreenTree Hospitality Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Hotel Operations: Hospitality management group operating hotels, generating revenue from hotel room rentals, occupancy, and related hospitality services
- Restaurant Operations: Restaurant business generating revenue from food and beverage sales across 191 restaurants
Distribution channels2 records
GreenTree Hospitality Group product offering
Product offeringCore offering
GreenTree Hospitality Group operates and franchises a network of 4,580 hotels across China, with managed (franchised) hotels representing almost all hotels in its network. The company also operates 191 restaurants, generating revenue from hotel room rentals/management fees and food and beverage sales. Its business is built on licensing the GreenTree/格林 hotel brand and management services to hotel operators across China.
Product overview
GreenTree Hospitality Group Ltd. is a hospitality management company operating hotels and restaurants in China. As of December 31, 2025, the company operates 4,580 hotels and 191 restaurants. The company's business focuses on hospitality management and operations; however, no specific branded products, modules, or named service offerings are detailed in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- GreenTree hotel network A franchise and management network of 4,580 hotels across China operating under the GreenTree/格林 brand, primarily through management agreements with third-party hotel operators. The service provides branded hotel accommodation to business and leisure travelers in China.
- Restaurant operations A network of 191 directly operated restaurants generating revenue from food and beverage sales for dining customers in China.
Companies that use GreenTree Hospitality Group
Customer profileSegments1 record
Ideal customer profiles2 records
GreenTree Hospitality Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GreenTree Hospitality Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights4 records
GreenTree Hospitality Group competitors and assessment
Company assessmentDirect peers
- BTG Homeinns Hotels Group: BTG Homeinns is a leading domestic budget/midscale hotel franchise operator in China with brands like Home Inn and Yitel. Closely comparable mid-scale franchise model, Chinese-only footprint, and similar unit count (thousands of hotels).
- Huazhu Group: Huazhu Group (NASDAQ: HTHT) operates the largest multi-brand hotel network in China, including Hanting, Hi Inn, and Manxin. Directly comparable as a Chinese franchised/managed hotel operator serving mid-scale and economy segments at similar scale to GreenTree.
- Jin Jiang International: Jin Jiang International is a major Shanghai-headquartered Chinese hotel group operating 7 Days Inn, Jinjiang Inn, and Vienna Hotel. Directly comparable as a China-focused franchised budget/midscale hotel operator and a top-three domestic competitor to GreenTree.
Broad incumbents
- Wyndham Hotels & Resorts: Wyndham is a global pure-play franchise hotel company focused on economy and midscale brands (Days Inn, Super 8, Ramada). Comparable business model — franchise-heavy, fee-based revenue, midscale concentration — and a relevant benchmark for the asset-light franchise economics GreenTree pursues.
- Choice Hotels International: Choice Hotels is a US-listed franchise-only hotel company (Comfort Inn, Quality Inn, Sleep Inn). Comparable as a pure franchise model concentrated in economy/midscale segments — useful proxy for the long-run margin and unit-economics structure GreenTree targets.
- Marriott International: Marriott is the world's largest hotel franchisor with deep China presence via partnerships. While focused on upper-midscale and above, it is comparable in franchise model mechanics and is a leading benchmark for franchise fee economics globally.
- InterContinental Hotels Group (IHG): IHG operates Holiday Inn and Crowne Plaza globally with strong franchise/managed mix and Asia-Pacific exposure. Comparable as a global, asset-light franchisor with material China revenue and a benchmark for international expansion of mid-scale brands.
- Accor SA: Accor operates Ibis, Mercure, and Novotel with a franchise-heavy model and significant Asia-Pacific penetration. Comparable as a globally diversified, asset-light hotel franchisor and a model for how mid-scale brands scale internationally.
Others
- Lufax Holding / Dajia Insurance Group-style HK-listed hospitality operators: Not a direct peer — included only as a placeholder for HK-listed Chinese small-cap consumer companies that have absorbed US delisting/relisting flows; not a true hospitality comparable and should be deprioritized.
Emerging players
- Dossen International Group: Dossen is a niche Chinese hotel group operating midscale/budget brands. Comparable as a smaller, China-focused franchise/management player competing in the same segment as GreenTree, useful as a regional benchmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
GreenTree Hospitality Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GreenTree Hospitality Group leadership team
Management profileNumber of profiles
Profiles1 record
GreenTree Hospitality Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GreenTree Hospitality Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GreenTree Hospitality Group
What does GreenTree Hospitality Group do?
GreenTree Hospitality Group operates and franchises a network of 4,580 hotels across China, with managed (franchised) hotels representing almost all hotels in its network. The company also operates 191 restaurants, generating revenue from hotel room rentals/management fees and food and beverage sales. Its business is built on licensing the GreenTree/格林 hotel brand and management services to hotel operators across China.
Is GreenTree Hospitality Group a public or private company?
GreenTree Hospitality Group is a public company. It is classified as public and is currently operating.
When was GreenTree Hospitality Group founded?
GreenTree Hospitality Group was founded in 2004. It employs 1,001 to 5,000 people.
Where is GreenTree Hospitality Group based?
GreenTree Hospitality Group is headquartered in Shanghai, China, in the Asia region.
How does GreenTree Hospitality Group make money?
Two revenue lines are on record. Hotel Operations are the primary driver. The others are restaurant Operations.
Who are GreenTree Hospitality Group's main competitors?
Direct peers on record are BTG Homeinns Hotels Group, Huazhu Group and Jin Jiang International. Broad incumbents are Wyndham Hotels & Resorts, Choice Hotels International, Marriott International, InterContinental Hotels Group (IHG) and Accor SA. Lufax Holding / Dajia Insurance Group-style HK-listed hospitality operators is listed as an others. Dossen International Group is listed as an emerging player.
Does GreenTree Hospitality Group have an API?
No public API is recorded for GreenTree Hospitality Group.
What industry is GreenTree Hospitality Group in?
GreenTree Hospitality Group's product category is Hotel Management & Franchising. Its primary akta.pro industry code is THAGABAM, Budget Hotel Chains & Franchises, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 7011.