SchoolTube
SchoolTube is a privately held, St. Louis-based K-12 educational platform founded in 2007 that delivers curated video content, interactive games, and 16 educational calculation tools to students, teachers, and parents via a free, self-serve web platform.
- Company typePrivate
- Founded2007
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SchoolTube does
SchoolTube is a St. Louis-based, privately held educational media company founded in 2007 that operates a web-based K-12 learning platform combining curated video content, interactive games, and calculation/conversion tools. The platform targets four user personas — Students, Teachers, Parents, and Other/General Public — through a self-serve, product-led growth model accessible globally at schooltube.com with role-based personalization. Core product areas include an Educational Videos library of roughly 7.8K+ resources organized by subject (Math Fundamentals, Science Experiments, Reading Comprehension, Creative Writing), five interactive educational games (Blocks, Memory Cards, Word Puzzle, Hangman, Simon Says) with five more in development, and 16 interactive tools spanning math calculators, unit converters, geometry calculators, and finance utilities such as a GPA calculator and APY calculator. The company has also expanded into a dedicated Trade Education section targeting vocational learning.
The underlying technology is a standard web application with lightweight browser-based interactive components; the platform does not expose an API or SDK and has no disclosed AI/ML capabilities. The architecture supports role-based content personalization, embedded HTML5 games, and a calculator tool suite without evident third-party AI integrations, data flywheels, or proprietary models. Product differentiators cited by the company center on content library breadth, ease-of-use tool implementation, and the combination of videos plus interactive utilities under a single free-access destination.
The revenue model is described as freemium with no publicly disclosed pricing, no published enterprise or district tiering, and no advertising or sponsorship layer documented in the source material. Total disclosed funding across the company's history is approximately $5.7M, comprising a $4.95M Series 2 in February 2011 and a $750,000 raise from Capital Innovators in August 2016, with no subsequent financing event disclosed. Headcount is reported at 11-50 employees and leadership consists of co-founder Andrew Arizpe (CPO and Producer), co-founder Carl Arizpe, CTO Ron Karroll, and CMO Paul Langhorst. The absence of disclosed pricing, named enterprise customers, partnerships, or post-2016 capital activity is the most material fact for assessing the commercial scale of the business.
SchoolTube firmographics
Firmographics- Name
- SchoolTube
- Website
- https://schooltube.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SchoolTube is a privately held, St. Louis-based K-12 educational platform founded in 2007 that delivers curated video content, interactive games, and 16 educational calculation tools to students, teachers, and parents via a free, self-serve web platform.
- Ownership category
- akta.pro rank
SchoolTube industry classification
Industry- Product category
- Educational Content Platform
- NAICS
- Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons) (EDAFACAG)
- akta.pro secondary industries
- Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.) (EDAFACAB), K–12 Instructional Video & Multimedia (EDAGALAA), Interactive Learning Games & Gamified Courseware (EDAGALAL)
Keywords
Where SchoolTube is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Markets served
SchoolTube business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Free Platform Access: Platform appears to offer free access to educational videos, games, and tools. Revenue model not explicitly disclosed in available source material.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
SchoolTube product offering
Product offeringCore offering
SchoolTube operates a free web-based educational content platform that delivers curated K-12 learning videos organized by subject (Math Fundamentals, Science Experiments, Reading Comprehension, Creative Writing), supplemented by 5 interactive educational games (Blocks, Memory Cards, Word Puzzle, Hangman, Simon Says) and 16 interactive calculation and conversion tools (GPA calculator, geometry calculators, unit converters, APY calculator). The platform personalizes the experience based on whether the visitor identifies as a student, teacher, parent, or general user.
Product overview
SchoolTube is a unified educational platform offering fun and interactive learning content for kids. The platform consists of three main product areas: (1) Educational Videos serving as the core content library with thousands of resources across Math Fundamentals, Science Experiments, Reading Comprehension, and Creative Writing; (2) Educational Games providing 5 interactive games (Blocks, Memory Cards, Word Puzzle, Hangman, Simon Says) for learning through play; and (3) Educational Tools featuring 16 calculators and converters for math, conversion, and finance applications. Additionally, the Trade Education section provides vocational learning content. The platform targets students, teachers, and parents with content organized by categories, tools, and games.
Differentiator
Problem solved
Functional benefit
Products and services
- Educational Videos Curated library of K-12 educational videos organized by subject areas including Math Fundamentals (2.3K resources), Science Experiments (1.8K resources), Reading Comprehension (1.5K resources), and Creative Writing (1.2K resources), available free to students, teachers, and parents.
- Educational Games Suite of five interactive educational games — Blocks (puzzle), Memory Cards, Word Puzzle, Hangman, and Simon Says — with varying difficulty levels designed to make learning engaging for K-12 students through play.
- Educational Tools Suite of 16 interactive educational calculators and converters covering math (Random Number Generator, Fraction Calculator, geometry calculators for trapezoid, cylinder, sphere, cube, cone volume, distance), academics (GPA Calculator), unit conversion (weight, length, volume, power, frequency, temperature), and finance (APY Calculator).
- Trade Education Dedicated educational content section on SchoolTube focused on trade and vocational education topics, extending the platform beyond core K-12 academics into career and skills-oriented learning.
Companies that use SchoolTube
Customer profileSegments4 records
Ideal customer profiles3 records
SchoolTube technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SchoolTube partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights3 records
SchoolTube competitors and assessment
Company assessmentDirect peers
- BrainPOP: Subscription K-12 educational video, game, and quiz platform widely adopted in US schools. Comparable subject-organized content, interactive games, and teacher tools, with a stronger institutional/district sales motion.
- Khan Academy: Nonprofit free K-12 instructional video, exercise, and test-prep platform. Direct competitor to SchoolTube's free educational video and tool model, serving the same students/teachers/parents audience.
- IXL Learning: K-12 adaptive learning platform with subject-specific practice, games, and diagnostic tools serving students, teachers, and parents. Closely comparable on persona coverage, subject breadth, and interactive tool offerings.
- ABCmouse: Subscription early-childhood and elementary learning platform with videos, games, and activities. Comparable interactive learning model serving parents and teachers of young students.
- Funbrain: Free K-8 educational games, videos, and books for kids. Directly comparable on free K-12 educational videos + interactive games targeting the same student/teacher persona.
- Quizlet: Consumer learning platform with study tools, flashcards, and teacher features widely used by K-12 students. Comparable on free educational tools for students/teachers, with stronger community/UGC dynamic.
- PBS Kids: Free public-media platform of K-8 educational videos, games, and activities. Direct comparator on free K-12 video content + interactive games for the same Student/Teacher/Parent audience.
- CoolMath: Free math-focused educational game and tool site for K-12 students. Comparable on free educational games/calculators targeting the same student persona, narrower subject focus.
Broad incumbents
- YouTube Kids: Google-operated filtered video app for children with substantial educational content. Overlaps with SchoolTube as a free K-12 video destination, but operates at vastly greater scale as part of Google's broader ecosystem.
Emerging players
- National Geographic Kids: Free K-8 educational video, game, and article platform focused on science, animals, and geography. Comparable on curated K-12 multimedia content with a strong science/STEM emphasis.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
SchoolTube social profiles
Digital presenceSchoolTube financial estimates
Financial estimateRevenue estimate
Valuation estimate
SchoolTube leadership team
Management profileNumber of profiles
Profiles4 records
SchoolTube funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SchoolTube M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SchoolTube
What does SchoolTube do?
SchoolTube operates a free web-based educational content platform that delivers curated K-12 learning videos organized by subject (Math Fundamentals, Science Experiments, Reading Comprehension, Creative Writing), supplemented by 5 interactive educational games (Blocks, Memory Cards, Word Puzzle, Hangman, Simon Says) and 16 interactive calculation and conversion tools (GPA calculator, geometry calculators, unit converters, APY calculator). The platform personalizes the experience based on whether the visitor identifies as a student, teacher, parent, or general user.
When was SchoolTube founded?
SchoolTube was founded in 2007. It employs 11 to 50 people.
Where is SchoolTube based?
SchoolTube is headquartered in St Louis, United States, in the North America region.
How does SchoolTube make money?
One revenue line is on record: free Platform Access.
Who are SchoolTube's main competitors?
Direct peers on record are BrainPOP, Khan Academy, IXL Learning, ABCmouse, Funbrain, Quizlet, PBS Kids and CoolMath. YouTube Kids is listed as a broad incumbent. National Geographic Kids is listed as an emerging player.
Does SchoolTube have an API?
No public API is recorded for SchoolTube.
What industry is SchoolTube in?
SchoolTube's product category is Educational Content Platform. Its primary akta.pro industry code is EDAFACAG, Interactive Multimedia Learning Content (Video, Audio, Interactive Lessons), with a secondary code of EDAFACAB, Subject-Specific Courseware (Math, Science, ELA, Social Studies, etc.). Its NAICS code is 611710 and its SIC code is 8200.