Veho

What Veho does

Veho Oy Ab is a Finnish privately held family-owned automotive retail, import, and service group founded in 1939 and headquartered in Vantaa, Finland. The company is the exclusive importer and leading dealer for Mercedes-Benz Group AG (passenger cars) and Daimler Truck AG (commercial vehicles) across Finland, Sweden, Estonia, Latvia, and Lithuania, and additionally distributes the smart brand (smart #5 etc.) and, since 2025, BYD passenger cars. It operates more than 20 branded dealerships and authorized service workshops across Finland (including the flagship Veho Airport site in Vantaa with a 40-mechanic workshop and a 24h mobile Mercedes-Benz Sprinter service fleet) plus owned dealer entities in Sweden (Veho Bil AB, est. 2006), Estonia and Lithuania (acquired via Silberauto in 2019), and Latvia (acquired via Domenikss in 2021).

Veho generates revenue from a diversified mix of streams: new and used vehicle sales (passenger cars, trucks, vans, buses), authorized maintenance, repair, damage/collision services (Vauriokorjaus), spare parts (centralized Pakkala warehouse with same-day nationwide dispatch), private leasing (Yksityisleasing), short-term rental including CharterWay, replacement vehicles (Sijaisautotoiminta), corporate fleet and mobility management, and public-sector supply via the Hansel framework. Its underlying technology stack combines Mercedes-Benz's connected-car systems (Mercedes Me, UpTime, CharterWay), Veho's own digital services platform maintained by a 30+ specialist team across the five countries, an in-house Mercedes-Benz certified Veho Akatemia training center in Vantaa, and emerging use of connected-vehicle telemetry for predictive servicing and fleet optimization.

Veho reported group revenue of approximately €1.6 billion (liikevaihto) for 2024 and 2025 with over 2,000 employees (approximately 1,250 in Finland and 750+ across Sweden and the Baltics), making it the largest Mercedes-Benz passenger and commercial vehicle dealer and service provider in the Nordic-Baltic region, including the leading market position in the Baltic states. Its go-to-market combines owned physical dealership/showroom retail (B2C and B2B), dedicated corporate fleet sales with mobility management, event-driven product launches, and owned digital channels (veho.fi, autohaku search portals, Teamtailor-powered careers). Pricing is quote-based per deal for vehicle sales and service work, with mechanics compensated under the Finnish collective agreement (TES) plus commission.

Name

Veho

Legal name

Veho Oy Ab

Website

https://veho.fi

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Veho Oy Ab is a Finnish family-owned automotive importer and dealer, the exclusive Mercedes-Benz and Daimler Truck distributor across Finland, Sweden, Estonia, Latvia, and Lithuania, also selling smart and BYD passenger cars through 20+ branded dealerships with €1.6B revenue and 2,000+ staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices27 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. New vehicle sales (Henkilöautot): Retail of new Mercedes-Benz, smart, and BYD passenger cars through Veho's owned dealership network in Finland; one-time transaction per vehicle sold.
2. Commercial vehicle sales (Hyötyajoneuvot): Import and wholesale/retail of Mercedes-Benz trucks, vans (Sprinter, VLE, eVans), and buses, including the Mercedes-Benz VLE now in pre-sale. Distributes Daimler Truck trucks and parts in Sweden via dedicated subsidiary.
3. Used vehicle sales (Vaihtoautot): Sale of used passenger and commercial vehicles, including dedicated search portals for passenger and van categories.
4. Vehicle maintenance and repair services: Authorized Mercedes-Benz service, scheduled maintenance, damage/collision repair (Vauriokorjaus), 24h mobile service, and warranty work across the dealership and workshop network.
5. Spare parts sales: Sale of Mercedes-Benz genuine parts and accessories via in-store parts counters and centralized Vantaa Pakkala warehouse with same-day dispatch across Finland.
6. Private leasing (Yksityisleasing): Private customer leasing program for passenger vehicles.
7. Vehicle rental services (Autonvuokraus / CharterWay): Short-term vehicle rental services including CharterWay rent sales; customer registration includes vehicle rental terms.
8. Replacement vehicle services (Sijaisautotoiminta): Operates a dedicated replacement vehicle (sijaisauto) business line as a separate department.
9. Corporate fleet and mobility services: B2B corporate services including corporate car solutions, fleet management, and mobility manager roles for business customers.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Veho is the authorized importer and dealer for Mercedes-Benz (and Daimler Truck), smart and BYD vehicles in Finland and the Baltic states, operating 20+ branded passenger-car and commercial-vehicle dealerships plus workshops. It sells new and used passenger cars and commercial vehicles, offers private leasing and short-term rental, and delivers authorized maintenance, collision repair, 24h mobile workshop service and spare parts supported by a central Vantaa Pakkala warehouse. Corporate and fleet customers are served through dedicated B2B mobility-management and CharterWay services.

Product overview

Veho operates as an integrated automotive retail, import, and service platform built around the Mercedes-Benz Group ecosystem. Its core platform is the Henkilöautot (passenger cars) business, spanning Mercedes-Benz, smart, and the recently added BYD brand, complemented by the fully electric Mercedes-Benz EQ sub-brand. Layered on top is the Hyötyajoneuvot (commercial vehicles) business unit covering kuorma-autot (trucks, including the electric eActros), pakettiautot (vans, including the new fully electric VLE premium MPV and the Sprinter-based Service 24h mobile workshop fleet), and linja-autot (buses). Services are organized as modular offerings — Huoltopalvelut (maintenance/repair), Vauriokorjaus (damage repair), Autonvuokrauspalvelut (rental with connected-vehicle telematics), Yksityisleasing (private leasing), Vaihtoautot (used cars), and the Veho Airport car wash — supported by the Veho Akatemia training program and a central Digital Services team. Veho Akatemia, together with Mercedes-Benz's own training center in Vantaa, underwrites technical capability across the network.

Differentiator

Problem solved

Functional benefit

Brands

• Fair play -kanava: Veho's internal whistleblower / responsibility channel allowing employees and stakeholders to confidentially (and anonymously if desired) report suspected breaches of Veho's responsibility principles; reports handled with an external party.

Products and services

• Mercedes-Benz passenger cars (Henkilöautot)

Quantifiable outcome

• Great Place to Work certification awarded multiple times
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, strategic, minor and major.

• Mercedes-Benz Group AG / Daimler Truck AGflagshipStrategic or Co-development PartnerOver 80-year exclusive importing and dealer partnership dating from 1939. Veho is the leading dealer and distributor for both Mercedes-Benz Group AG (passenger cars) and Daimler Truck AG (commercial vehicles), operating in five countries. In December 2021, Veho Group signed an agreement with Mercedes-Benz Sverige AB to take over Mercedes-Benz truck and parts distribution in Sweden through a dedicated subsidiary.
• Valmet AutomotivestrategicStrategic or Co-development PartnerManufacturing partnership in Finland: Valmet Automotive began producing the Mercedes-Benz A-Class at its Uusikaupunki plant in 2013, and GLC SUV production followed from 2017. Today the plant produces six-figure volumes of new Mercedes-Benz cars for global markets and is described as a strategically important partner for Mercedes-Benz.
• BYDstrategicOEM/ Whitelabel/ Licensing PartnerVeho has begun sales and servicing of BYD passenger cars in Finland. BYD is described as the world's leading manufacturer of new-energy vehicles (full electric and Super DM plug-in hybrids), known for advanced battery technology and a broad model lineup, adding a new dimension to Veho's EV range.
• smart (smart #5, etc.)minorOEM/ Whitelabel/ Licensing PartnerVeho distributes smart-branded passenger cars (including the smart #5) alongside Mercedes-Benz in Finland, as referenced on the Veho.fi homepage showing Mercedes-Benz GLB, smart #5 and BYD Sealion together.
• Silberauto (Estonia and Lithuania)majorStrategic or Co-development PartnerIn 2019 Veho acquired Silberauto's business in Estonia and Lithuania, becoming the Baltic countries' largest Mercedes-Benz passenger car and commercial vehicle dealer and repair service provider.
• Domenikss (Latvia)majorStrategic or Co-development PartnerIn 2021 Veho acquired Latvian Mercedes-Benz dealer Domenikss, extending its Baltic footprint to Latvia.
• HanselminorChannel Partner/ Reseller/ DistributorVeho supplies special vehicles (Erikoisajoneuvot) through the Hansel public-sector framework agreement channel, as referenced in the Hyötyajoneuvot menu.
• Daimler Truck (Finland test market)strategicStrategic or Co-development PartnerFinland positioned as a key test market for Daimler Truck's heavy-duty electric and hydrogen fuel-cell trucks due to extreme weather and demanding customers. Veho is the Mercedes-Benz / Daimler Truck distributor and dealer in Finland, making it the operational channel for these test programs; Daimler Truck's eActros 600 offers 500+ km range and 64-ton loads.

Scale indicators14 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Hedin Mobility Group: Large Swedish automotive dealer group operating multiple premium and volume brands across the Nordics and Europe. Directly comparable as a Nordic-based, multi-brand (though now increasingly premium-focused) dealer and importer with overlapping Mercedes-Benz and Daimler Truck exposure and a similar acquisition-driven Nordic roll-up strategy.
• Bilia AB: Swedish-listed automotive retailer and service operator with a network of dealerships across Sweden, Norway, Germany, Belgium, Luxembourg and Austria. Comparable as a Nordic premium-brand dealer with strong service/aftermarket revenue mix, publicly traded equivalent of Veho's dealership business model.
• Emil Frey Group: Privately held Swiss automotive distributor and dealer group operating across multiple European markets with both premium (Mercedes-Benz among them) and volume brands. Comparable as a privately held, family-owned European premium-car dealer group with parallel Nordic-Baltic / Central European footprint and distribution-rights model.

Broad incumbents

• Inchcape plc: Global automotive distributor and retailer listed in London. Comparable as a multi-market premium-brand automotive distributor with strong emerging-market presence; broader geographic and brand portfolio than Veho but similar distribution-rights and after-sales business model.
• Pendragon plc: UK-listed automotive retailer (formerly one of the largest in the UK with premium franchise exposure). Comparable as a publicly listed premium-brand dealership group with significant service and aftersales revenue mix, providing a reference for public-market dealer multiples.
• AutoCanada Inc. Canadian automotive dealership group with both premium and volume franchises. Comparable as a multi-brand dealer group combining new/used vehicle sales with service operations, though in a very different geographic market.
• Asbury Automotive Group: US-listed automotive retailer with a meaningful luxury/premium franchise segment. Comparable as a publicly traded large-scale premium-dealer operator with material service and parts revenue exposure to new-vehicle sales.

Regional players

• AVAG Holding SE: German automotive dealer group operating Mercedes-Benz and other premium franchises. Comparable in scale and product mix as a Central European premium dealer and service network, though concentrated in Germany/Austria/Switzerland rather than the Nordic-Baltic region.
• KG Mobility (formerly SsangYong) / KGK Group: Korean-headquartered SUV/automotive manufacturer with a Nordic dealer network partially operated through Scandinavian dealer groups. Adjacent comparable to Veho's role as Nordic importer/dealer for premium brands, though in a different OEM partnership and product category.

Others

• Daimler Truck AG: Mercedes-Benz truck OEM and Veho's principal commercial-vehicle principal. Comparable as the supply-side counterparty to Veho's commercial-vehicle distribution and service business in five Nordic-Baltic countries; relevant for understanding OEM strategy that drives Veho's commercial-vehicle economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vehosuomi
• Facebookfacebook.com/veho.suomi
• LinkedInlinkedin.com/company/61465

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veho