Historik

What Historik does

Historik is a Coeur d'Alene, Idaho-based startup operating a mobile-first local history platform that combines a content management system with a consumer-facing iOS application. Its core stack integrates geospatial services, Augmented Reality rendering, and cloud-native data infrastructure (Firebase Firestore, Google Cloud Storage, Firebase Authentication) to surface curated, location-aware historical stories — including reconstructions of vanished sites — to end users, while giving institutional authors a turnkey CMS to digitize collections and publish directly into the app.

The company sells to two distinct customer sets: (1) institutional buyers — primarily museums and historical societies, with secondary targets at state and city government and tourism organizations — via the Historik CMS Platform, offered in tiered subscriptions (Trial free, Basic $50/month, Premium $100/month, Organization by inquiry) on 12- or 24-month contracts with one-time setup fees of $600 or $1,000; and (2) consumer history enthusiasts via a free iOS app distributed through the Apple App Store, currently focused on North Idaho. A White-Label Solution extends the platform to organizations seeking branded deployments. Voluntary PayPal donations supplement operations but are explicitly not part of any equity raise.

Founded in 2019, Historik remains a small (1–10 employees), privately held company with $150,000 in disclosed seed funding from Highkey Capital and SixToes Ventures (June 2021). The consumer app launched in June 2023 and the CMS Platform is in early-access alpha, with the company actively onboarding institutions beyond its initial Coeur d'Alene footprint. No paying customer counts, ARR, or revenue figures are publicly disclosed.

Name

Historik

Legal name

Historik LLC

Website

https://historik.com

Company type

Private

Founded year

2019

Headcount range

1–10 employees

Short description

Historik provides a mobile-first local history platform combining a CMS with a consumer iOS app and AR/geospatial overlays, enabling museums, historical societies, and government entities to publish curated, location-aware historical stories for end users.

Ownership category

akta.pro rank

Product category

Digital History Platform

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110)

akta.pro primary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Local history platform
• Augmented reality tours
• Museum digitization software
• Historical society platform
• Geolocation storytelling

Headquarters

HQ city

Coeur D Alene

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. CMS Platform Subscriptions: Recurring annual subscriptions for the Historik CMS Platform at four tiers — Trial ($0/mo), Basic ($50/mo billed annually), Premium ($100/mo billed annually), and a custom Organization plan — with multi-year contract commitments (12 or 24 months).
2. One-Time Setup Fees: One-time onboarding/setup fees charged on upgrade: $600 for Basic, $1,000 for Premium; waived for Trial accounts until they upgrade.
3. White-Label / Custom Enterprise Engagements: Custom-quoted white-label and organization-tier engagements for cities, states, and multi-location institutions requiring branded, scaled deployments.
4. Voluntary Donations (Non-Equity): Voluntary public donations collected via PayPal to support operations; explicitly not a non-profit and not part of a formal fundraise.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Historik operates a two-sided local-history platform: a consumer-facing iOS mobile app that uses geolocation and Augmented Reality to surface curated North Idaho (Coeur d'Alene) history at the user's actual location, paired with an institution-facing CMS Platform that lets museums, historical societies, cities, and states digitize collections, build stories via a guided Story Wizard, attach AR models, and publish directly into the consumer app. The combined offering is sold to institutions via tiered annual subscriptions (with setup fees and white-label options) and distributed free to consumers via the Apple App Store.

Product overview

Historik offers a platform-plus-app architecture centered on local history. The consumer-facing Historik Mobile App (iOS) is the public experience layer, using geolocation and Augmented Reality to deliver curated North Idaho history (focused on Coeur d'Alene) at the user's actual location. Behind it sits the Historik CMS Platform, the B2B authoring layer that lets museums, historical societies, cities, and states digitize their collections, build stories via the Story Wizard, attach AR experiences, and publish directly into the consumer app. Add-on capabilities include the Augmented Reality Module (tiered AR-model allowances per plan) and a White-Label Solution for organizations that want their own branded deployment, with tiered pricing (Trial, Basic $50/mo, Premium $100/mo, plus Organization and White-Label inquire tiers).

Differentiator

Problem solved

Functional benefit

Products and services

• Historik Mobile App (iOS) Free consumer-facing iOS application that uses geospatial data and Augmented Reality to surface curated North Idaho (Coeur d'Alene area) history at the user's current location, including history cards with quick and expanded summaries, audio playback, AR overlays of vanished sites, and category-filter personalization.
• Historik CMS Platform Web-based content management platform that lets museums, historical societies, cities, and states digitize their history and author stories via a guided Story Wizard, attach Augmented Reality experiences, and publish directly to the Historik mobile app; offered in tiered plans with setup fees and an optional White-Label solution.
• Historik White-Label Solution Branded, custom-quoted white-label version of the Historik CMS Platform for organizations that want the technology deployed under their own name; custom-quoted with multi-year contract terms and the ability to add AR models to any paid plan.

Quantifiable outcome

• None publicly disclosed — no quantitative customer outcomes are reported on the website or platform pages.

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationStripe serves as Historik's third-party payment processor. Customer purchase information may be shared with Stripe to process payments, with Stripe's privacy policy governing additional options.
• Google Cloud (Firebase / Google Cloud Storage)coreTechnology or IntegrationUser data is securely stored on Google Cloud Services using Firebase Firestore, Google Cloud Storage, and Firebase Authentication. Granular per-user read/write/update permissions are enforced.
• Google AnalyticssupportingTechnology or IntegrationGoogle Analytics is used to understand how visitors interact with the Site and improve user experience; Google's privacy policy provides additional cookie options.
• Apple App StorecoreChannel Partner/ Reseller/ DistributorApple App Store distributes the Historik iOS app to consumer end users; the website features QR codes and direct download links to the App Store listing.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Google Arts & Culture: Google's massive cultural-heritage platform partners with museums and historical sites globally to deliver immersive, location- and AR-enabled storytelling. Overlaps with Historik's CMS-plus-app thesis but at vastly larger scale and as a free, non-commercial platform rather than a subscription SaaS.
• Bloomberg Connects: Bloomberg Philanthropies' free mobile app aggregates audio, video, and AR content from hundreds of cultural institutions worldwide. Competes with Historik's iOS app for consumer mindshare in museum/heritage discovery while operating at a much larger institutional scale.

Direct peers

• Cuseum: Cuseum provides digital engagement, AR, and mobile experiences for museums and cultural institutions, including content authoring and beacon-driven tours. Closely mirrors Historik's combination of an institutional authoring layer and a consumer-facing mobile/AR experience for museums and historical societies.
• Smartify: Smartify is a mobile app that uses image recognition and AR to surface stories about artworks and historic objects at museums and heritage sites. Directly comparable to Historik's location-aware AR "put history back at its origin" use case for the consumer side of the platform.
• STQRY: STQRY builds white-label mobile apps, audio guides, and location-based storytelling tools for museums, tours, and trails. Closely matches Historik's CMS Platform plus consumer-app architecture and its white-label offering for multi-location institutions.
• Geotourist: Geotourist is a location-based storytelling platform for tourism boards, cities, and heritage organizations, combining an authoring CMS with consumer-facing mobile audio tours. Directly comparable to Historik's geospatial discovery + curated two-tier story format and its city/state go-to-market motion.
• Clio: Clio is a walking-tour and heritage-discovery app with a web-based CMS that lets institutions and contributors publish location-tagged historical entries. Mirrors Historik's CMS-to-mobile publishing pipeline and its museum/historical-society customer base, with broader geographic coverage.
• Echoes: Echoes produces location-based audio guides and interactive tours for heritage sites, cities, and museums. Directly comparable to Historik's audio playback and geospatial history-card concept, though typically delivered as dedicated apps per site.
• GuideID: GuideID provides a cloud-based platform and mobile apps for museums and heritage sites to publish audio guides, multimedia tours, and AR experiences. Comparable to Historik's CMS Platform with tiered plans, multi-language playback, and AR add-on capability for institutional customers.

Emerging players

• Strayboots: Strayboots builds self-guided scavenger hunts and interactive tours for cities, corporate team-building, and tourist discovery. Partial overlap with Historik's location-aware exploration format, primarily targeting tourism and group engagement rather than heritage-specific AR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/behistorik
• Facebookfacebook.com/behistorik
• LinkedInlinkedin.com/company/historik

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Historik