Vinehoo.com
Vinehoo.com (酒云网) is a privately held Chinese wine e-commerce platform that sells premium imported wines via flash sales, cross-border imports, and direct winery procurement to millions of consumer enthusiasts and Chinese corporate clients, supported by WSET-qualified sommeliers and proprietary temperature-controlled warehousing.
- Company typePrivate
- Founded2004
- HeadquartersYubei, China
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Vinehoo.com does
Vinehoo.com (酒云网) is a privately held Chinese wine e-commerce platform founded in 2004 as an online wine forum and community, headquartered in Chongqing with self-operated offices and a custom-built constant-temperature/humidity warehouse in Nantong, Jiangsu. The company evolved from a content and community site into a multi-channel wine retailer serving both premium wine enthusiasts (B2C) and corporate clients (B2B). Its core products span flash sales (闪购) of premium global wines, cross-border (跨境) imports of rare and collectible vintages, spot-inventory delivery (现货速发), clearance (尾货), and direct winery procurement (酒庄直采), supplemented by wine journalism (酒闻), offline tasting events (酒会) and a user community (社区). A diversified-products module (X云集) added fruits, coffee, tea and accessories in 2020 to broaden the basket.
Underlying the commerce layer is a self-developed environmental control and storage management stack for warehouse operations, supported by a professional buying team staffed with WSET Diploma and Level 4 certified sommeliers who procure directly from 4,800+ wineries across 26 countries and 1,200+ regions. The platform distributes through proprietary channels (vinehoo.com, WeChat Mini Program, dedicated mobile app) plus public marketplaces (Pinduoduo, Taobao/Tmall, JD, Douyin) and uses SF Express as the primary logistics partner for nationwide delivery.
Vinehoo's revenue model combines e-commerce transaction fees across flash sales and marketplaces with a professional-services revenue stream from enterprise group buying, corporate gift cards, sommelier advisory, team building events and custom wine sourcing. Pricing is pay-as-you-go across flash-sale items ranging from roughly ¥69.9 to ¥4,599 depending on category and vintage, with premium Burgundy, Bordeaux, Barolo and other collectible wines commanding the upper end. Customer segments are hybrid: a long tail of millions of consumer enthusiasts forming the primary persona, plus an enterprise/business unit for corporate gifting, events and procurement — with no visible subscription or recurring contract layer.
Vinehoo.com firmographics
Firmographics- Name
- Vinehoo.com
- Legal name
- Vinehoo (酒云网)
- Website
- https://vinehoo.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Vinehoo.com (酒云网) is a privately held Chinese wine e-commerce platform that sells premium imported wines via flash sales, cross-border imports, and direct winery procurement to millions of consumer enthusiasts and Chinese corporate clients, supported by WSET-qualified sommeliers and proprietary temperature-controlled warehousing.
- Ownership category
- akta.pro rank
Vinehoo.com industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Fine Wine & Luxury Spirits Retail (CRANABAE)
- akta.pro secondary industries
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Shops (Off-Premise) (CRANAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
Keywords
Where Vinehoo.com is headquartered
LocationHeadquarters
- HQ city
- Yubei
- HQ country
- China
- HQ region
- Asia
Offices2 records
Markets served
Vinehoo.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- E-commerce Sales: Direct sales of premium wines, spirits, and baijiu through flash sales, cross-border e-commerce, and spot inventory channels on the Vinehoo platform
- Enterprise Services: Corporate group buying, enterprise gift cards, 1-on-1 sommelier advisory services, team building events, custom wine events, and product customization for corporate clients
- X云集 (Diversified Products): Sales of non-alcohol products including fruits, coffee, tea, and wine accessories launched in 2020 to expand customer choices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Flash Sale Products - Limited time discounts on premium wines |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Vinehoo.com product offering
Product offeringCore offering
Vinehoo.com operates a multi-channel wine e-commerce platform that sells premium wines, spirits, and baijiu to Chinese consumers through flash sales, cross-border imports, spot inventory, and clearance channels. The company sources directly from over 4,800 wineries across 26 countries via a self-operated procurement model and operates a proprietary constant temperature/humidity warehouse for wine storage. Beyond consumer e-commerce, Vinehoo provides corporate services including group buying, WSET-certified sommelier advisory, custom wine events, and B2B gift card programs.
Product overview
Vinehoo.com (酒云网) is a fine wine e-commerce platform operating through a multi-module architecture. The core offerings include 闪购 (Flash Sales) for time-limited premium wine deals, 跨境 (Cross-border) for imported rare wines, 现货速发 (Spot Delivery) for ready inventory, 尾货 (Clearance) for discounted wines, and 酒庄直采 (Winery Direct Purchase) for direct estate sourcing. The platform also operates supplementary services including X云集 (non-wine products), 酒闻 (wine journalism), 酒会 (offline events), and 社区 (community). Services are delivered via WeChat mini-program, dedicated APP, and website across both private domain and public e-commerce channels including Pinduoduo, Taobao/Tmall, JD, and Douyin.
Differentiator
Problem solved
Functional benefit
Products and services
- Flash Sales (闪购) Time-limited flash sales featuring premium wines from famous estates, rare vintages, and collector's items at discounted prices for premium wine enthusiasts.
- Spirits & Liquor (烈酒) Retail category offering spirits and liquor products including baijiu alongside wine.
- Spot Delivery (现货速发) Ready-to-ship inventory featuring wines from prestigious estates in Chile, France, Italy, and Australia with immediate shipping availability.
- Cross-border Direct Import (跨境) Cross-border e-commerce service enabling direct overseas purchasing of rare and collectible wines from international estates, allowing customers to import premium foreign wines directly from abroad.
- Clearance / Tail Cargo (尾货) Discounted clearance section featuring wines at reduced prices including remaining inventory and special offers.
- Winery Direct Purchase (酒庄直采) Direct procurement service where Vinehoo's professional WSET-certified buying team sources wines directly from global estates, bypassing middlemen to offer competitive prices.
- X云集 (Diversified Products) Expansion into non-wine categories including fruits, coffee, tea, and wine accessories launched in 2020 to diversify product offerings.
- Corporate Wine Services & Events (酒会) Enterprise services including corporate group buying, 1-on-1 sommelier advisory, gift cards, team building events including winery tours and wine exhibitions, and custom wine event coordination for corporate clients.
- Wine News & Editorial (酒闻) Wine industry news coverage and reporting section featuring articles on wine regions, winemaking techniques, estate histories, and market developments, used for content marketing and community building.
Companies that use Vinehoo.com
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Vinehoo.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vinehoo.com partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SF Express (顺丰速运)corePrimary logistics delivery partner for order fulfillment. 7x24 year-round warehouse operations with SF Express providing reliable nationwide delivery services in China.
Scale indicators4 records
Recent moves8 records
Expansion highlights6 records
Vinehoo.com competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Vinehoo.com social profiles
Digital presenceVinehoo.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vinehoo.com leadership team
Management profileNumber of profiles
Profiles3 records
Vinehoo.com funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vinehoo.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vinehoo.com
What does Vinehoo.com do?
Vinehoo.com operates a multi-channel wine e-commerce platform that sells premium wines, spirits, and baijiu to Chinese consumers through flash sales, cross-border imports, spot inventory, and clearance channels. The company sources directly from over 4,800 wineries across 26 countries via a self-operated procurement model and operates a proprietary constant temperature/humidity warehouse for wine storage. Beyond consumer e-commerce, Vinehoo provides corporate services including group buying, WSET-certified sommelier advisory, custom wine events, and B2B gift card programs.
Is Vinehoo.com a public or private company?
Vinehoo.com is a private company. It is classified as venture growth investor backed and is currently operating.
When was Vinehoo.com founded?
Vinehoo.com was founded in 2004. It employs 101 to 250 people.
Where is Vinehoo.com based?
Vinehoo.com is headquartered in Yubei, China, in the Asia region.
How does Vinehoo.com make money?
Three revenue lines are on record. E-commerce Sales are the primary driver. The others are enterprise Services and X云集 (Diversified Products).
Does Vinehoo.com have an API?
No public API is recorded for Vinehoo.com.
What industry is Vinehoo.com in?
Vinehoo.com's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAE, Fine Wine & Luxury Spirits Retail, with a secondary code of CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 445320 and its SIC code is 5180.