What Oriented Knowledge does

Oriented Knowledge (marketed as OK Smart Education / OK智慧教育) is a Beijing-headquartered, privately held Chinese K-12 education technology company founded around 2014 and legally operated through Beijing Dianshi Jingwei Technology Co., Ltd. (北京点石经纬科技有限公司). The company operates a platform-plus-modules architecture centered on AI-driven weak-point diagnostic learning, delivering its capabilities through four role-based portals (Teacher at jiaoshi.okjiaoyu.cn, Parent app at jzapp.okjiaoyu.cn, Student at student.okjiaoyu.cn, and Principal/Smart School Workbench at aischool.okjiaoyu.cn). Its flagship consumer offering is the OK Smart Learning Machine S5 Pro, an AI-powered dedicated learning device priced at RMB 5,980 with Huabei installment support, marketed with the workflow of "find weak points → targeted practice → precise learning" ("找薄弱 · 针对练 · 精准学").

On the institutional side, OK packages its technology into six landing solutions (六大落地解决方案) and the OK Smart Teaching Large Screen (智慧教学大屏) for in-classroom deployment, alongside a school cooperation/recruitment program ("招商加盟") and a 2022 partnership with Hikvision to co-build an AI-powered Education Informatization 2.0 solution. The technology stack blends predictive analytics, recommendation, knowledge retrieval, and generative AI applied to structured student learning and behavioural data across text and multimodal (classroom display) pipelines; no underlying foundation model, patents, or proprietary benchmarks are disclosed.

Revenue mechanics combine one-time hardware sales (S5 Pro at RMB 5,980 direct via the okay.cn storefront with installment financing), B2B sales of school-side digital transformation solutions via a sales-led motion (national hotline 400-996-0175), and platform-based software services across the four-role ecosystem. Pricing for school-side solutions and platform subscriptions is not publicly disclosed. The company operates with 1-10 employees, has raised approximately $1.93M across two early-stage rounds in 2016 and 2017, and discloses no revenue. Founder and CEO Yunhai Jia (贾云海) provides visible thought leadership, including a published work on "Wisdom Learning" referenced across the company's content marketing.

Name

Oriented Knowledge

Legal name

Beijing Dianshi Jingwei Technology Co., Ltd. (北京点石经纬科技有限公司)

Website

https://okjiaoyu.cn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Oriented Knowledge (OK Smart Education) is a Beijing-based AI-driven K-12 ed-tech company serving Chinese students, parents, teachers, and schools through the S5 Pro learning device, role-based software platforms, and school-side digital transformation solutions.

Ownership category

akta.pro rank

Product category

Smart Education Hardware

NAICS

Educational Support Services (611710), Educational Support Services (61171), Computer Training (611420)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Electronic Computers (3571)

akta.pro primary industry

STEM Assessment, Badging & Competition Platforms (EDAFANAJ)

akta.pro secondary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• AI smart learning
• Education hardware
• K-12 digital transformation
• Adaptive learning software
• School information platforms

Headquarters

HQ city

Haidian

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Smart learning hardware sales: One-time hardware sales of S5 Pro Smart Learning Machine at RMB 5980, sold direct via own e-commerce site (okay.cn) with installment payment support via Huabei (花呗分期). '可进校可回家' positioning covers both at-home consumer purchase and in-school deployment.
2. School-side education digital transformation solutions: B2B sales of six landing solutions ('六大落地解决方案') to schools, including Smart Teaching Display and principal-side school workbench platform ('智慧学校工作台'), plus school recruitment/franchise program ('招商加盟').
3. Multi-platform software services (Teacher/Parent/Student/Principal): Platform-based software delivery across four user roles, accessed via dedicated web/app portals. Combined with hardware, supports ecosystem lock-in.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

Oriented Knowledge, operating as OK Smart Education, sells the S5 Pro AI-powered smart learning machine (RMB 5,980) for at-home and in-school student use, paired with role-based software platforms for teachers, parents, students, and school principals. It also licenses a bundle of six education digital transformation solutions to K-12 schools, supplemented by the OK Smart Teaching Large Screen classroom display and a joint AI Education Informatization 2.0 solution co-developed with Hikvision.

Product overview

Oriented Knowledge (marketed as OK智慧教育 / OK Smart Education) operates a platform-plus-modules architecture that combines dedicated AI-powered learning hardware with role-based software platforms. The flagship hardware is the OK Smart Learning Machine S5 Pro (OK智慧学习机 S5 Pro), an AI-driven home/school learning device, complemented in the classroom by the OK Smart Teaching Large Screen (OK智慧教学大屏) and administratively by the OK Smart School Workbench (智慧学校工作台). Around these core offerings, OK runs a role-based multi-platform suite — Teacher Platform (jiaoshi.okjiaoyu.cn), Parent App (jzapp.okjiaoyu.cn), Student Platform (student.okjiaoyu.cn), and Principal/Smart School Workbench (aischool.okjiaoyu.cn) — that together power its data-empowered, AI-driven "precise learning" workflow. Higher-level bundles such as the Six Implementation Solutions (六大落地解决方案) and the joint OK × Hikvision AI Education Informatization 2.0 Solution package these components for school, regional, and partner deployments.

Differentiator

Problem solved

Functional benefit

Brands

• OK Smart Learning Machine S5 Pro (OK智慧学习机S5 Pro): An AI-powered smart learning hardware device priced at RMB 5,980 that identifies student weaknesses, provides targeted practice, and enables precision learning.
• OK Smart Teaching Large Screen (OK智慧教学大屏)

Products and services

• OK Smart Learning Machine S5 Pro (OK智慧学习机 S5 Pro) Flagship AI-powered dedicated learning device for at-home and in-school K-12 use; identifies individual student weak points, prescribes targeted practice, and enables precision learning.
• OK Smart Teaching Large Screen (OK智慧教学大屏) Education-grade classroom large-screen display positioned as a data-empowered new direction for education big screens, enabling AI-driven classroom instruction.
• OK Six Implementation Solutions (六大落地解决方案) Bundle of six deployment solutions combining OK hardware products, role-based platforms, and AI capabilities to comprehensively enable education digital transformation for schools and regional rollouts.
• OK × Hikvision AI Education Informatization 2.0 Solution (OK携手海康威视教育信息化2.0解决方案) Joint solution with Hikvision that applies AI to education informatization 2.0 scenarios, combining OK's smart education capabilities with Hikvision's technology stack for school deployments.
• OK Teacher Platform (老师) Teacher-facing web platform providing K-12 educators with role-specific tools to support data-empowered instruction within the OK multi-platform ecosystem.
• OK Parent App (家长) Parent-facing mobile app serving as the parent entry point for monitoring and supporting their child's learning progress.
• OK Student Platform (学生) Student-facing web platform providing K-12 students with a personalized learning environment that pairs with the S5 Pro device.
• OK Smart School Workbench / Principal Platform (智慧学校工作台) Web-based workbench for school principals and administrators that aggregates school-level data and AI-driven insights, serving as the principal entry point in OK's role-based multi-platform portfolio.

Quantifiable outcome

• RMB 5980 price point for S5 Pro Smart Learning Machine with Huabei installment support

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature5 records

Partnerships

One partnership is on record.

• Hikvision (海康威视)flagshipStrategic or Co-development Partner · 27 June 2022Announced 2022-06-27. OK and Hikvision ('强强联合') partnered to co-build an AI-powered education information 2.0 solution, combining OK's education expertise with Hikvision's AI capabilities to advance education informatization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TAL Education Group (好未来): One of China's largest K-12 education companies, operating learning platforms, AI tutoring, and learning hardware; a broad incumbent that competes with OK across multiple customer segments (parents, schools, students) post-Double Reduction restructuring.
• Lenovo (联想) — Education Division: Major Chinese hardware OEM with a dedicated K-12 education line including smart classroom displays, tablets, and school deployment solutions; competes with OK on the school-side B2B procurement motion.
• New Oriental (新东方): China's largest private education brand, with growing K-12 AI learning hardware and smart education solutions; directly referenced in OK's own news coverage ('新东方的硬件场景') as the dominant benchmark in the learning-machine category.
• iFlytek (科大讯飞): Dominant Chinese AI platform with a sizable education business (AI learning machines,智慧课堂, school-side deployment) using speech recognition and large language models; overlapping AI-for-education capabilities but much larger scale and broader portfolio beyond education.

Direct peers

• Yuanfudao (猿辅导): Leading Chinese K-12 learning platform with AI-driven personalized learning products and its own hardware line (e.g., learning machines); directly comparable on AI-for-K-12 positioning and B2C learning device offering.
• Seewo (希沃 / CVTE): Established Chinese education technology vendor specializing in classroom large-screen interactive displays and teacher-facing software — directly competing with OK's Smart Teaching Large Screen and teacher platform in school procurement.
• Squirrel AI (松鼠AI / 乂学教育): Direct competitor in China offering AI-driven adaptive diagnostic learning for K-12 students with a similar weak-point identification and targeted-practice value proposition as OK's S5 Pro. Closest functional comparable.
• Zuoyebang (作业帮): Major Chinese K-12 edtech platform combining AI-powered learning tools, live tutoring, and learning hardware; competes head-to-head for the same parent-student buyer persona that OK targets with the S5 Pro and student platform.
• Hanwang (汉王科技): Chinese vendor of AI-enabled learning hardware (e-reading pens, learning tablets) competing in the same AI-learning-device category as the OK S5 Pro, with overlapping K-12 student/parent buyer base.

Others

• Hikvision (海康威视): Strategic co-development partner (not a competitor) building AI Education Informatization 2.0 with OK; included as ecosystem peer because of the partnership and overlapping enterprise AI capabilities deployed into schools.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oriented Knowledge