New Image Group Nutritionals

Name

New Image Group Nutritionals

Legal name

NIG Nutritionals Ltd.

Website

https://nignutritionals.co.nz

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Nutritional Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industry

Livestock & Poultry Nutrition (Feed & Premixes) (HLAMAHAD)

Keywords

• Goat milk nutrition
• Toddler milk formula
• Nutritional manufacturing
• Colostrum supplements
• Lifestyle health products

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Nutritional Product Sales: Revenue generated from sale of branded goat milk nutritional products across multiple life stages. Products include toddler/children formulas (Baby Steps), general health supplements (Symbiotics), goat whole milk powder (Caprinz), and digestive/immune support products (Bioshine).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NIG Nutritionals develops, manufactures, and distributes goat milk-based nutritional products through four consumer sub-brands: Baby Steps (toddler and junior milk drinks), Symbiotics (life-stage nutritional supplements), Bioshine (digestive and immune support), and Caprinz (New Zealand goat whole milk powder). The company operates an integrated farm-to-glass supply chain from New Zealand goat farms through its Paerata manufacturing plant, and also serves as a contract manufacturing partner to internationally recognized brands.

Product overview

New Image Group Nutritionals (NIG Nutritionals) is a New Zealand-based nutritional products company specializing in goat milk-based formulations. The company operates as a unified portfolio of consumer-facing sub-brands: Baby Steps® (toddler and junior milk drinks), Symbiotics® (life-stage nutritional supplements), BIOSHINE™ (digestive and immune support), and Caprinz™ (goat whole milk powder for various applications). These products share a core focus on goat milk nutrition and are backed by the company's integrated supply chain, manufacturing capabilities, and quality control processes.

Differentiator

Problem solved

Functional benefit

Brands

• Baby Steps®: Toddler and Junior Milk Drinks made with the goodness of goat's milk, and intelligently formulated to support children's wholesome and adventurous first steps through life.
• Symbiotics®
• BIOSHINE™
• Caprinz™

Products and services

• Baby Steps Toddler and Junior Milk Drinks made with goat's milk, formulated to support children's growth and development through early life stages. Targeted at parents seeking premium goat milk nutrition for toddlers and young children.
• Symbiotics Nutrient delivery products formulated to provide the right nutrients at the right life stage to support optimal health across all life stages. Targeted at adult consumers seeking life-stage-tailored nutritional supplementation.
• BIOSHINE Premium nutritional ingredients brought together to provide digestive and immune system support. Targeted at consumers seeking targeted digestive health and immunity benefits from goat milk-based nutrition.
• Caprinz New Zealand Goat Whole Milk Powder sourced exclusively from local grass-fed goat farms, suitable for reconstituted milk, nutritional blends, cheese and other dairy applications. Targeted at consumers and food manufacturers seeking premium New Zealand goat milk powder.

Quantifiable outcome

• 5 times higher oligosaccharides (prebiotics) than cow milk
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• New Zealand Goat FarmscoreStrategic or Co-development PartnerLong-standing partnerships with New Zealand goat farms who uphold industry leading practices for animal welfare and environmental responsibility to produce premium goat milk. Part of integrated farm-to-glass supply chain.
• International DistributorscoreChannel Partner/ Reseller/ DistributorTrusted international distribution partners ensuring products are available at retail locations worldwide. Viewable on brand websites.
• Bioshine New Zealand / Newer BiotechnologyminorStrategic or Co-development PartnerShareholder relationship - Bioshine is a brand owned and managed by a shareholder of NIG Nutritionals, providing digestive and immune system support nutritional products.
• Globally Recognised BrandscoreStrategic or Co-development PartnerTrusted partner for some of the world's leading, globally recognised brands to help create the nutritional products their customers love. Company provides product development and manufacturing expertise.
• New Image GroupcoreStrategic or Co-development PartnerParent company founded in 1984. After years of experience with successful development and production of nutritional products, NIG Nutritionals was launched to expand and partner with internationally renowned brands.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Synlait Milk: New Zealand-based dairy processor and contract manufacturer specializing in infant formula and nutritional powders for international brands. Directly comparable as an NZ contract manufacturer serving global nutrition brands, with similar B2B-plus-branded product mix.
• Bubs Australia: Australia-based goat milk infant formula and dairy nutrition company selling Bubs Organic goat milk formula globally. Directly comparable to NIG's Baby Steps and Caprinz product lines in target customer (parents of young children), product format (goat milk formula/powder), and go-to-market (export-led).
• Ausnutria Dairy: Dutch-Chinese dairy group best known for the Kabrita goat milk infant formula brand. Direct peer in goat milk formula category with similar life-stage positioning and global distribution; comparable in target customer and product technology.
• a2 Milk Company: New Zealand-headquartered dairy company built around A2 beta-casein protein differentiation, with infant formula, milk powder, and liquid milk products. Comparable to NIG in A2-protein positioning, NZ origin, and export-led go-to-market across Asia.

Broad incumbents

• Danone: Global dairy and nutrition major with a strong infant formula portfolio (e.g., Aptamil, Nutricia). Comparable as an established incumbent in life-stage nutrition with international distribution NIG competes against.
• Fonterra Co-operative Group: New Zealand's largest dairy exporter with a broad portfolio including Anmum and Anchor nutritional brands. Comparable as the dominant NZ dairy incumbent that NIG competes against on supply, manufacturing scale, and shelf space.
• Nestlé: Global nutrition major with deep infant formula, milk powder, and life-stage nutrition portfolios (e.g., NAN, Nido). Comparable as the global incumbent whose product range overlaps with Baby Steps, Symbiotics, and Caprinz.

Emerging players

• Holle Baby Food: European organic infant formula and baby food brand with goat milk formula offerings. Comparable as a premium-positioned goat milk formula brand targeting health-conscious parents in export markets.
• Biostime International Holdings: Chinese infant and child nutrition company with goat milk and probiotic positioned brands. Comparable as a regionally focused competitor pursuing premium goat milk nutrition positioning in the same end-markets as NIG.

Regional players

• Mengniu Dairy: One of China's largest dairy producers with growing premium and infant formula offerings (e.g., Yoyi-C, Bellamy Organic). Comparable as a regional dairy and nutrition incumbent operating in NIG's key China export market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCy2FQkbWPh6MteQN-XQaqtw
• Facebookfacebook.com/NIG-Nutritionals-112339853639338
• LinkedInlinkedin.com/company/nig-nutritionals/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Image Group Nutritionals