Reel Energy

What Reel Energy does

Reel Energy is a Copenhagen-based B2B electricity supplier, energy trader, and balance responsible party founded in 2021 by Jon Sigvert (CEO), Anders Meldgaard (CCO), and Christian Schmidt (CTO), originating from climate science research at the Technical University of Denmark. The company provides fixed-price renewable electricity through multi-buyer Power Purchase Agreements (PPAs) sourced from new solar parks, wind parks, and hybrid solar-plus-battery projects in Denmark, with operations now expanding into Germany. Its core differentiation is the multi-buyer aggregation model, which pools demand from multiple companies — including SMEs that historically could not access PPAs — into collective contracts, alongside a proprietary trading and optimization platform that performs real-time balancing, route-to-market, and multi-market optimization across wholesale, intraday, and ancillary services markets.

Reel generates revenue primarily through long-term (3-, 5-, or 10-year) fixed-price PPA electricity supply contracts that act as the balancing responsible party and offtaker for new renewable projects, plus fee-based balancing, optimization, and forecasting services for renewable energy producers managing hybrid assets. Complementary offerings include on-site solar and battery installation support and consumption optimization insights. Named customers span wind component manufacturing (Baettr), water purification (Aquaporin), EV charging (Stella), thermal solutions (Combitherm), real estate (Danica Ejendomme), engineering (COWI), media (JP/Politikens Hus), textiles (Kvadrat), electronics manufacturing (GPV), and others, with the company having structured record-breaking multi-buyer PPAs of 25, 18, and 31 corporate signatories respectively.

The company has raised €20 million total in venture funding (€5M seed led by Transition in January 2024 and €15M Series A led by Future Energy Ventures in May 2026), and in January 2026 became the first electricity provider in Denmark to achieve B Corp certification. Reel manages or supplies electricity for several large-scale projects in Denmark including the Høegholm hybrid park (97.36 MW solar + 60 MW/120 MWh BESS with Greenvolt), Vandel III (162 MWp solar + 60 MW/120 MWh BESS with Infranode), Mesballe solar park, Villerup Sol solar park, and Ulkær Mose wind park, with operations underway to extend the same model into the German market.

Name

Reel Energy

Legal name

Reel ApS

Website

https://reel.energy

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Reel Energy is a Copenhagen-based B2B renewable electricity supplier and energy trader that enables companies of all sizes to access fixed-price Power Purchase Agreements from new solar, wind, and battery projects through a proprietary multi-buyer aggregation platform, operating in Denmark and expanding into Germany.

Ownership category

akta.pro rank

Product category

Renewable Electricity Supply

akta.pro primary industry

PPA Origination, Structuring & Offtake Contracting (Physical/Financial, Sleeves) (EUAMAMAD)

akta.pro secondary industries

Utility-Scale Generator PPAs (Project Offtake) (EUAGADAB), Hybrid PPAs (Renewables + Storage) & Firm Renewable Products (EUAGADAI), Retail & Community PPAs (Community Solar/Shared Renewables) (EUAGADAC), DER Financing, Leasing & Billing Platforms (TPO, PPA, On-Bill) (EUAMAJAJ), Electrical BOP & Collection Systems (MV/HV Cabling, Switchgear, Protection, Grounding) (EUAMAFAD)

Keywords

• Renewable energy procurement
• Power purchase agreements
• Electricity supply services
• Energy market optimization
• Balancing responsible party

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Power Purchase Agreement (PPA) electricity supply: Reel generates revenue by structuring and facilitating long-term Power Purchase Agreements between renewable energy producers and corporate buyers. Companies sign fixed-price electricity contracts for 3, 5, or 10 years, directly financing new solar and wind park construction. Reel acts as the electricity supplier, balancing responsible party, and optimiser.
2. Balancing and optimisation services: Reel earns fees for providing balancing responsible party (BRP) services and market optimisation for renewable energy producers. This includes real-time balancing, route to market, and multi-market optimisation for hybrid solar and battery assets.
3. On-site solar and battery installations: Reel provides end-to-end support for companies installing on-site solar and battery storage, generating revenue from procurement, installation coordination, and ongoing optimisation services.
4. Flexibility / consumption optimisation: Reel offers flexibility services and smart consumption insights to help companies reduce costs by intelligently adjusting energy usage patterns in response to grid conditions and price signals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Reel is a B2B electricity supplier that structures and facilitates multi-buyer Power Purchase Agreements (PPAs), enabling companies to purchase fixed-price renewable electricity directly from new solar, wind, and battery projects. The company acts as balancing responsible party (BRP) and optimiser for renewable energy producers, manages real-time market participation across wholesale, intraday, and ancillary services, and provides on-site solar and battery installation support along with consumption optimisation insights for its customers.

Product overview

Reel Energy is a Copenhagen-based B2B electricity supplier, energy trader, and balance responsible party offering a modular platform of renewable energy solutions. The core offerings include Power Purchase Agreements (PPAs) for fixed-price electricity from solar, wind, and batteries; on-site solar and battery installation and optimization; and smart consumption optimization services. For energy producers, Reel provides balancing services, forecasting, and multi-market optimization through its proprietary trading platform. The company's multi-buyer PPA model pools companies together to collectively access agreements typically reserved for large corporations, enabling businesses of all sizes to contribute to renewable energy projects while achieving cost stability and emissions reduction.

Differentiator

Problem solved

Functional benefit

Products and services

• Power Purchase Agreements (PPAs)
• On-Site Solar and Battery

Quantifiable outcome

• Stella achieved estimated 35% savings on electricity provider costs and 50% reduction in fixed-price agreement costs vs traditional market fixed price agreements.
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Greenvolt PowercoreStrategic or Co-development Partner · 3 March 2026Reel partnered with Greenvolt Power to provide balancing and optimisation services for the Høegholm hybrid energy park — one of Denmark's largest combined solar (97.36 MW) + battery energy storage (60 MW/120 MWh) developments. Reel manages the asset's participation in wholesale, intraday, and ancillary services markets using its proprietary trading platform, while also structuring optimised hedges for Danish corporates through its PPA offering.
• GreenvoltcoreStrategic or Co-development Partner · 3 March 2026Greenvolt Power signed a strategic partnership with Reel for the Høegholm hybrid solar and battery project in Denmark. The project combines 97.36 MW of solar PV with a 60 MW/120 MWh BESS. Greenvolt expects the solar facility to begin operations in Q1 2026 and the BESS to start by Q4 2026, with Reel providing balancing and optimisation services.
• InfranodecoreStrategic or Co-development Partner · 17 February 2026Reel is the Balance Responsible Party and Optimisation Partner for Infranode's Vandel III project — the Nordics' most powerful co-located battery by power capacity. The project adds a 60 MW/120 MWh BESS to the existing 162 MWp Vandell III solar park in Vejle Municipality, Denmark. Reel provides real-time balancing of production, route to market, and multi-market optimisation for both the solar park and battery system.
• Bregentved GodsminorStrategic or Co-development Partner · 17 February 2026Bregentved Gods is the landowner of the Vandel III site and a key long-term partner in the project. Through its fully owned entity Unity Power, Bregentved is responsible for operations and maintenance of the solar park and holds a minority equity stake in the asset.
• Revv EnergyminorImplementation/ SI/ Consulting Partner · 17 February 2026Revv Energy program management is led by Cyrille de Barace, responsible for overseeing development and asset delivery of the Vandel III project in partnership with Infranode and Reel.
• Green WindcoreStrategic or Co-development Partner · 1 December 2025Reel and Green Wind signed a record-breaking PPA with 31 companies for three new wind turbines in Vindpark Ulkær Mose near Ikast and Bording, Denmark. The turbines (scheduled to begin operation in late 2026) will produce 36.5 million kWh/year. Green Wind develops, builds, and operates the renewable energy park while Reel structured the multi-buyer PPA and manages electricity offtake.
• Momentum Energy GroupcoreStrategic or Co-development Partner · 9 April 2025Momentum Energy Group partnered with Reel and Villerup Hovedgaard on the Villerup Sol solar park PPA, which brought together 18 Danish companies to secure the construction of a new solar park in Hjørring Municipality. Momentum is the developer of the project, which is expected to be operational in late 2025, producing 12.4 million kWh annually.
• Villerup HovedgaardcoreStrategic or Co-development Partner · 9 April 2025Villerup Hovedgaard partnered with Reel and Momentum Energy Group on the Villerup Sol solar park project. The estate provides the land for the solar installation and is a co-developer of the project. Over half of the companies purchasing power from the park are local businesses from Hjørring Municipality, demonstrating the local value creation focus of the partnership.
• Energicenter NordcoreStrategic or Co-development Partner · 24 September 2024Reel and Energicenter Nord signed a landmark PPA with 25 Danish companies to build a new solar park in Mesballe, Djursland. Energicenter Nord is the developer of the solar park, which became operational at the end of 2024, producing 14 million kWh annually. The partnership prioritised biodiversity and community involvement in the park's design.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Ørsted: Danish-headquartered global renewable energy leader with substantial offshore wind and onshore renewable portfolio. Comparable in that Ørsted is a major Danish renewable PPA counterparty and offers corporate PPAs, though its scale and integrated utility model differ from Reel's tech-aggregator positioning.
• Flexcity (EDF Group): EDF subsidiary offering flexibility services and renewable PPA structuring for corporate and producer clients across Europe. Comparable in optimization and PPA offerings, but backed by a major utility with significantly larger balance sheet and trading desk.
• Statkraft: Europe's largest renewable energy generator and a major PPA originator/aggregator across Nordic and European markets. Directly comparable as it offers multi-buyer corporate PPAs and trading/optimization services to renewable developers, but operates as a large incumbent state-backed utility rather than a tech-forward startup.
• Vattenfall: Swedish state-owned utility with significant Nordic renewable generation and corporate PPA offerings. Comparable as a Nordic renewable PPA counterparty to large energy buyers; broader incumbent with full utility operations versus Reel's focused tech-driven approach.

Direct peers

• Next Kraftwerke: Germany-based virtual power plant operator and direct marketer that aggregates renewables for wholesale, intraday, and ancillary markets. Closely comparable to Reel's BRP/optimization business; serves German renewable developers with similar trading platform functionality, though Next is more established in Germany.
• LevelTen Energy: North American/European PPA marketplace platform that aggregates renewable supply and corporate demand. Comparable as a multi-buyer/multi-seller PPA aggregator; while the geographic focus is broader, the model of pooling smaller buyers and matching them to project offtake mirrors Reel's approach.
• Piclo: UK-based renewable PPA matching and certification platform connecting generators with corporate buyers. Comparable multi-buyer/multi-seller PPA marketplace model; operates across UK/Europe with similar focus on democratizing access to corporate renewable PPAs.
• Energy2market (E2M): German power marketer and direct seller providing balancing, trading, and PPA structuring for renewable generators. Comparable to Reel's producer-facing services, with similar value proposition of multi-market optimization and route-to-market for solar/wind assets.
• Electree (formerly Entelios/Statkraft): European flexibility and renewable energy solutions provider serving both corporate energy buyers and renewable producers with PPA and balancing services. Comparable business model across the producer/consumer bridge; overlaps with Reel's BRP, optimization, and corporate PPA offerings in Nordic/German markets.

Emerging players

• Enspired: Austria-based AI-powered power trading optimization platform enabling automated battery and renewable asset dispatch across European markets. Comparable as a tech-forward optimization player for renewable/battery assets; complementary rather than direct overlap since Enspired focuses on algorithmic trading rather than PPA aggregation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reelenergy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reel Energy