FreeMOM
German two-sided freelancer and recruitment platform (FreeMOM/UPYU) connecting 700+ companies with 7,000+ pre-vetted, primarily female professionals seeking family-friendly flexible work, offering AI-assisted matching, compliance checking, and end-to-end freelancer management.
- Company typePrivate
- Founded2023
- HeadquartersGerstungen, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FreeMOM does
FreeMOM, operating under the trade name UPYU, is a German two-sided freelancer and recruitment platform based in Gerstungen that connects companies with pre-vetted professionals seeking family-friendly, flexible work arrangements. Originally launched in 2022 with a focus on mothers returning to the workforce, the company rebranded to UPYU ("Unlock Potential") to broaden its addressable market to all workers with care responsibilities. The platform curates a pool of 7,000+ freelancers (90% female, predominantly with 10+ years of professional experience) and serves 700+ companies across diverse sectors including market research (YouGov), food and agriculture (McCain Foods), mining (K+S Gruppe), IT hosting (Adacor), and office furniture (Sedus Stoll).
The core technology is an end-to-end freelancer management system built around four proprietary components: a Smart Posting Wizard that uses natural language processing to generate structured job postings from free-text descriptions; a curated matching algorithm that suggests suitable freelancers and delivers profiles directly to company inboxes; a Scheinselbstständigkeitsprüfung (false self-employment check) that performs two-stage identity and self-employment verification to mitigate legal risk under German labor law; and a centralized dashboard handling contracting, time tracking, invoicing, and payment. The company also operates a 30-day Academy course ("In 30 Tagen zur FreeMOM") to onboard and upskill freelancers.
UPYU monetizes through three primary streams: a transaction-based success fee paid by companies only upon successful freelancer placement, subscription bundles for permanent position listings, and a Recruiting-as-a-Service offering for senior and leadership hires. The go-to-market is hybrid, combining a self-serve web platform with a sales-led motion for enterprise and senior recruitment, supported by content marketing, TV/media exposure (including an appearance on the German Shark Tank equivalent "Die Höhle der Löwen"), referral programs, and partner events. The platform currently serves the DACH region with no disclosed international expansion.
FreeMOM firmographics
Firmographics- Name
- FreeMOM
- Legal name
- UPYU
- Website
- https://freemom.de
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- German two-sided freelancer and recruitment platform (FreeMOM/UPYU) connecting 700+ companies with 7,000+ pre-vetted, primarily female professionals seeking family-friendly flexible work, offering AI-assisted matching, compliance checking, and end-to-end freelancer management.
- Ownership category
- akta.pro rank
Where FreeMOM is headquartered
LocationHeadquarters
- HQ city
- Gerstungen
- HQ country
- Germany
- HQ region
- Europe
Markets served
FreeMOM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Freelancer Match Success Fee: Companies pay only upon successful freelancer match. Registration is free, and companies only incur costs when a project or position is successfully filled through the platform.
- Recruiting as a Service: Full-service recruitment offering for senior and leadership positions where UPYU's team manages the entire hiring process and provides exclusive access to the hidden talent pool.
- Permanent Position Listings: Companies can post family-friendly permanent positions either individually or as bundles (package deals) on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free registration with pay-on-success model |
| Subscription | Monthly | Permanent Position Bundles |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
FreeMOM product offering
Product offeringCore offering
FreeMOM (now operating as UPYU) operates a two-sided freelance recruitment platform connecting companies with a curated pool of 7,000+ pre-vetted freelancers, with a strong focus on family-friendly, flexible work models. The platform provides end-to-end freelancer management including an AI-powered Smart Posting Wizard, curated matching algorithms, German legal-tech compliance checking for false self-employment (Scheinselbstständigkeitsprüfung), contract management, time tracking, invoicing, and a centralized dashboard. Companies register for free and pay only on successful matches, with additional paid offerings including Recruiting-as-a-Service for senior positions and bundles for permanent job postings.
Product overview
UPYU by FreeMOM is a comprehensive freelancer and recruitment platform offering family-friendly work models and legally compliant freelancer collaboration. The core offering consists of the UPYU Platform for end-to-end freelancer management (from matching and contracts through compliance, time tracking, and billing), the Smart Posting Wizard for AI-assisted job creation, and a Job and Project Portal for talent discovery. Additional modules include Recruiting-as-a-Service for senior leadership positions and the Academy course for freelancer development. The platform curates over 7,000 freelancers, with 90% being female professionals with 10+ years of experience, and serves 700+ companies seeking flexible talent solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- UPYU Platform (formerly FreeMOM) End-to-end freelancer management platform enabling companies to find, hire, and manage pre-vetted freelancers for projects and family-friendly permanent positions. Includes contract handling, Scheinselbstständigkeitsprüfung (false self-employment compliance check), time tracking, billing, and centralized dashboard.
- Smart Posting Wizard AI/NLP-powered tool that enables companies to create freelance project or family-friendly permanent job listings using natural language descriptions within seconds.
- Recruiting-as-a-Service Full-service recruiting offering where UPYU finds suitable talents for senior and leadership positions, providing exclusive access to the curated hidden talent pool and managing the entire recruitment process.
- Job and Project Portal (Job-und Projektbörse) Marketplace-style job board where companies post freelance projects and family-friendly permanent positions, and freelancers can browse and apply to opportunities.
- UPYU Academy (In 30 Tagen zur FreeMOM) A 30-day course designed to help freelancers transition to and succeed in flexible work, part of UPYU's talent development and support ecosystem.
- Referral Bonus Program (Empfehlungsbonus) Program allowing both freelancers and companies to earn bonuses by referring qualified freelancers or companies to the UPYU platform.
Quantifiable outcome
- 700+ companies use the platform for freelancer management
- +2 more outcomes
Companies that use FreeMOM
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
FreeMOM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
FreeMOM partnerships and signals
Strategic signalScale indicators4 records
Recent moves7 records
Expansion highlights5 records
FreeMOM competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat5 records
Customer concentration
FreeMOM social profiles
Digital presenceFreeMOM financial estimates
Financial estimateRevenue estimate
Valuation estimate
FreeMOM leadership team
Management profileNumber of profiles
Profiles2 records
FreeMOM funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FreeMOM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FreeMOM
What does FreeMOM do?
FreeMOM (now operating as UPYU) operates a two-sided freelance recruitment platform connecting companies with a curated pool of 7,000+ pre-vetted freelancers, with a strong focus on family-friendly, flexible work models. The platform provides end-to-end freelancer management including an AI-powered Smart Posting Wizard, curated matching algorithms, German legal-tech compliance checking for false self-employment (Scheinselbstständigkeitsprüfung), contract management, time tracking, invoicing, and a centralized dashboard. Companies register for free and pay only on successful matches, with additional paid offerings including Recruiting-as-a-Service for senior positions and bundles for permanent job postings.
Is FreeMOM a public or private company?
FreeMOM is a private company. It is classified as venture growth investor backed and is currently operating.
When was FreeMOM founded?
FreeMOM was founded in 2023. It employs 1 to 10 people.
Where is FreeMOM based?
FreeMOM is headquartered in Gerstungen, Germany, in the Europe region.
How does FreeMOM make money?
Three revenue lines are on record. Freelancer Match Success Fee is the primary driver. The others are recruiting as a Service and permanent Position Listings.
Does FreeMOM have an API?
No public API is recorded for FreeMOM.