DisruptSports.com

What DisruptSports.com does

DisruptSports.com operates a direct-to-consumer e-commerce platform selling custom-branded sports equipment, teamwear, and promotional merchandise to corporate buyers, promotional product distributors, sports teams and clubs, and event/marketing agencies. Founded in 2014 and headquartered in Sydney, Australia, the company markets itself as building the world's first fully customizable sport gear platform and lists 500+ SKUs spanning pickleball, bikes, coolers, fitness gear, water and winter sports equipment, bar and giant games, and teamwear. The storefront is built on Shopify with an integrated 3D product visualization layer that lets buyers preview custom-branded merchandise before production, and is paired with a free in-house design service available across all product lines.

The business runs on a DTC e-commerce model via the branded.disruptsports.com Shopify storefront, with low-to-no minimum order quantities, quote-based unit pricing, dedicated account management for larger orders, and a consultative 'Book a Call' funnel. Revenue is generated primarily through one-time sales of custom-branded goods, supplemented by teamwear orders and design services bundled into orders at no incremental price. Distribution is exclusively through the own storefront; the platform ships globally with a country/region selector covering virtually all countries and USD pricing across markets. Customer segments are described as horizontal, with corporate buyers and distributors as the primary segment, and sports teams/clubs and event/marketing agencies as secondary segments. A corporate social responsibility partnership with Ronald McDonald House Charities is the only disclosed external alliance.

The company has raised approximately $285,149 in disclosed funding (2016 round with muru-D and RCL Accelerator) and reports 11-50 employees. Leadership comprises Gary Elphick (CEO), Justin Teng (CTO), and Chris Bailey (COO). No parent company, M&A activity, ownership structure, or external valuation events are disclosed. No revenue, ARR, or GMV figures are publicly available.

Name

DisruptSports.com

Legal name

Disrupt Sports

Website

https://disruptsports.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

DisruptSports.com operates a direct-to-consumer Shopify e-commerce platform selling custom-branded sports equipment, teamwear, and promotional merchandise to corporate buyers, distributors, sports teams, and event agencies globally, offering 500+ SKUs with low minimum order quantities and free in-house design support.

Ownership category

akta.pro rank

Product category

Custom Branded Sports Merchandise

NAICS

Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

akta.pro secondary industry

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ)

Keywords

• Custom sports merchandise
• Branded promotional products
• Sports equipment customization
• Teamwear and uniforms
• Corporate gift merchandise

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Branded Sports Equipment & Merchandise: Primary revenue stream from selling custom-branded sports equipment, promotional products, and merchandise. Products include pickleball sets, cornhole sets, bikes, coolers, fitness equipment, winter sports gear, and various games. Customers can brand products with their company logos and designs for promotional purposes.
2. Teamwear: Custom team apparel including sportswear and uniforms. Customers can create branded team clothing for sports teams and organizations.
3. Design Services: In-house design assistance provided to customers for creating custom artwork and branding concepts for their products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DisruptSports.com operates a direct-to-consumer e-commerce platform selling custom-branded sports equipment, teamwear, and promotional merchandise across more than 500 SKUs. Customers personalize products with their logos and artwork via integrated 3D product visualization, supported by free in-house design assistance and low or no minimum order quantities (MOQs). The offering is delivered through a Shopify-based branded storefront with global shipping.

Product overview

DisruptSports.com is a branded sports equipment and custom merchandise online store operating as a single e-commerce platform with 500+ products. The offering is a unified product catalog organized into product categories including Pickle Ball, Sports and Fitness, Games, Winter Sports, Coolers, Bikes, Teamwear, Electric Collection, Bar Games, Giant Games, Fitness, Water Sports, Balls, Padel Ball, and New Items. The company provides custom branding services with in-house design assistance, allowing customers to personalize products with their brand. Key offerings include promotional cornhole sets, pickleball equipment (various grades from domestic wood to professional carbon fiber), fitness equipment (yoga mats, resistance bands, paddle boards), winter sports gear (skis, snowboards, hockey sticks), and novelty games (giant Jenga, slam balls). They offer low to no minimum order quantities (MOQs) and provide design support for all product lines.

Differentiator

Problem solved

Functional benefit

Products and services

• Pickleball Equipment Custom-branded pickleball equipment including Promo Pickleball Sets (domestic wood), Retail Pickleball Sets (overseas fiberglass surface paddle), Carbon Pickleball Sets (professional 18k carbon fiber with UTS surface), Pickleball Balls, and Mesh Carry Bags. Sold to corporate buyers, teams, and event organizers for promotional and team use.
• Sports and Fitness Equipment Custom-branded promotional sports and fitness merchandise including Surfboards, Yoga Mats, Paddle Boards (SUP), Skateboards, and Resistance Exercise Bands. Targeted at corporate wellness programs, event activations, and promotional giveaways.
• Games and Recreational Equipment Custom-branded games and recreational products including Cornhole Sets, Desktop Cornhole, Slammy Balls (branded slam balls), Giant Jenga, Pop-A-Basketball-Shot Games, and Bar Games. Suited for event activations, brand experiences, and team-building activities.
• Winter Sports Equipment Custom-branded winter sports equipment including Ice Hockey Sticks, Skis, Snowboards, Ice Hockey Pucks, and Plastic Toboggans for promotional and corporate gifting purposes.
• Coolers Custom-branded coolers available for promotional merchandise and event activations.
• Bikes Custom-branded bikes offered for promotional merchandise and high-impact brand activations.
• Teamwear and Custom Apparel Custom teamwear and branded sports apparel including sportswear and uniforms for sports teams, clubs, and recreational organizations.
• Electric Collection Electric-powered promotional products and branded sports equipment.
• Water Sports Equipment Custom-branded water sports equipment including paddle boards and surfboards for promotional merchandise and event activations.
• 2024 New Items Collection Newest additions to the catalog introduced in 2024, including branded Poker Chips, Mini Trampolines, and Cork Yoga Wheels for promotional merchandise use.
• Core Essentials Collection Curated set of 20 essential branded sports products positioned for high-impact activations, staff benefits, promotional giveaways, and team events.

Quantifiable outcome

• 500+ products available for custom branding
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Ronald McDonald House Charities (RMHC)minorStrategic or Co-development PartnerDisrupt Sports has partnered with Ronald McDonald House Charities to help provide support and relief to families of seriously ill children. This is a corporate social responsibility partnership where the company supports the charity's mission through their promotional products and branded merchandise initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• 4imprint: One of the largest US promotional products distributors with a deep catalog and established sales team. Directly competes with Disrupt Sports for corporate buyer budgets on branded merchandise, though 4imprint's assortment skews toward traditional promo items rather than sports-specific gear.
• HALO Branded Solutions: Large-scale US promotional products company formed via roll-up of multiple distributors including Boundless Network. Competes with Disrupt Sports across branded merchandise categories and serves similar corporate and distributor customers.
• Crestline Promotional Products: Established custom promotional products distributor offering decorated apparel, drinkware, and accessories. Overlaps with Disrupt Sports' teamwear and custom-branded merchandise offering for corporate buyers.
• Quality Logo Products: Mid-sized US promotional products distributor with broad SKU catalog and no-minimum ordering on many items. Competes with Disrupt Sports on low-MOQ custom merchandise for SMBs.
• ePromos Promotional Products: Online-first promotional products distributor with hundreds of thousands of SKUs and dedicated account management. Comparable GTM motion to Disrupt Sports, particularly around consultative sales for corporate buyers.
• Hit Promotional Products: Florida-based promotional products distributor serving corporate and distributor channels with custom-branded merchandise. Overlaps with Disrupt Sports on custom sports equipment and game SKUs.
• National Pen: Large custom writing instruments and promotional products supplier with low-MOQ capabilities and direct-to-corporate sales. Comparable low-barrier ordering model and corporate buyer focus.

Direct peers

• Custom Ink: Direct-to-consumer custom apparel platform with strong teamwear positioning (group orders, team stores). Closely comparable to Disrupt Sports' teamwear vertical and shared SMB and team-buyer customer base.

Emerging players

• Alibaba Customization / Alibaba.com: Global B2B marketplace where many of Disrupt Sports' manufacturing partners and competitor promotional product suppliers list custom merchandise at low prices. Functions as both supply source and competitive channel for branded sports goods.

Regional players

• Promo Product Inc: Custom promotional products distributor with custom apparel, drinkware, and accessories focus. Comparable product mix and customer base though smaller and more regionally concentrated than Disrupt Sports.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks2 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Disruptsports
• Instagraminstagram.com/disruptsports
• Xx.com/disrupt_sports
• LinkedInlinkedin.com/company/disrupt-surfing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DisruptSports.com