What NewAlpha Asset Management VC does

NewAlpha Asset Management is a Paris-based, AMF-authorized open-architecture multi-asset investment platform founded in 2004 and operating as a subsidiary of Groupe La Française. The firm identifies, evaluates, and selects external investment managers on behalf of institutional clients, then constructs and manages dedicated multi-manager portfolios across liquid strategies (active equity, fixed income and credit, custom multi-asset), absolute return (hedge funds, liquid alternatives), and private assets (private debt, private equity, infrastructure). Underlying the platform is a proprietary database and software suite used for performance monitoring, factor analysis, strategy backtesting, and cross-asset allocation, supported by dedicated manager-research and advisory practices including OCIO-style asset-allocation services.

The firm's product surface extends beyond manager selection into two direct-investment franchises: an early-stage European Sustainable Fintech venture capital vehicle operating since 2015 (with over 23 investments since 2016), and ALLSTRAT, a growth-equity strategy launched to provide capital to SMEs and mid-sized companies in the European defense and dual-use technology sectors. As of December 31, 2024, NewAlpha manages and advises on $4 billion for insurance companies, pension funds, corporates, and family offices, with coverage spanning eight European jurisdictions plus Canada and the United States. Revenue is generated primarily through asset management fees on managed portfolios, supplemented by advisory mandates; pricing is bespoke and negotiated.

NewAlpha is staffed by approximately 30 professionals averaging 21 years of financial-sector experience, holds PRI signatory status since 2017, and markets itself on open-architecture independence, transparency, and ESG integration (with 100% of staff ESG-trained in 2024). Distribution is entirely direct-to-institution with no retail or intermediary channels.

Name

NewAlpha Asset Management VC

Legal name

New Alpha Asset Management

Website

https://newalpha.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

NewAlpha Asset Management is a Paris-based, AMF-authorized open-architecture multi-asset investment platform that selects external managers and constructs multi-manager portfolios for institutional clients including insurance companies, pension funds, corporates, and family offices.

Ownership category

akta.pro rank

Product category

Institutional Asset Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910), Other Financial Vehicles (525990)

SIC

Investment Advice (6282)

akta.pro primary industry

Endowment / OCIO-Style Multi-Manager Platforms (FSANAGAG)

akta.pro secondary industries

Multi-Asset Solutions for Institutional (Pensions/Endowments/Sovereigns) (FSAAAJAJ), Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions) (FSAAACAG), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Insurance General Accounts (Institutional Asset Owners) (FSAAAGAG), Institutional Capital Introduction (LP/Family Office/Endowment Matching) (FSAEALAI)

Keywords

• Institutional asset management
• Open architecture fund selection
• Multi-asset portfolio management
• Venture capital fintech
• Manager research advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Asset Management Fees: Fees charged for managing and advising on investment portfolios for institutional clients including insurance companies, pensions, corporates and family offices
2. Advisory Services: Investment advisory services providing recommendations, reporting, and monitoring for clients who want to maintain direct exposure to their positions

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

NewAlpha Asset Management provides institutional asset management and investment advisory services through an open-architecture multi-management platform across liquid and private asset classes (equities, fixed income, hedge funds, liquid alternatives, private equity, private debt, and infrastructure). It also runs two specialized franchises: an early-stage European Fintech venture capital fund (since 2015) and a growth-equity program (ALLSTRAT) for the defense and dual-use technology sector. Services are delivered via dedicated funds, fund-of-funds, Separately Managed Accounts, and advisory mandates to insurance companies, pension funds, family offices, private banks, and corporates.

Product overview

NewAlpha Asset Management is an open-architecture, multi-asset class investment solutions provider managing $4 billion for institutional investors. The offering consists of three core investment pillars: (1) VC Fintech for early-stage sustainable fintech venture capital, (2) Growth Equity through ALLSTRAT for defense and dual-use technology sectors, and (3) a comprehensive Investment Strategies platform spanning Liquid Strategies (Active Equity, Fixed Income & Credit, Custom Multi-Asset), Absolute Return (Hedge Funds, Liquid Alts), and Private Assets (Private Debt, Private Equity, Infrastructure). These are supported by expertise services including Manager Research, Portfolio Implementation, Advisory Services, Asset Allocation, Emerging Managers programs, and Open Architecture consulting. The company operates as part of Groupe La Française, offering both fund-of-funds structures and customized mandate solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• VC Fintech Early-stage venture capital funds focused on the European sustainable Fintech sector, providing professional investors with exposure to growth and strategic innovation in financial technology companies committed to sustainability goals.
• ALLSTRAT (Defense & Security Growth Equity) Growth equity program (ALLSTRAT) providing capital for the defense and dual-use technology sector, investing in SMEs and mid-sized companies essential to European strategic autonomy and the European industrial base.
• Active Equity Public equity investment strategy offering extensive manager coverage and understanding of performance sources, using advanced technological capabilities for equity manager research and portfolio construction across listed equity strategies.
• Fixed Income & Credit Global fixed income and credit allocations designed to capitalize on market inefficiencies and generate consistent risk-adjusted performance across the credit spectrum from investment grade to high yield.
• Custom Multi-Asset Open architecture multi-asset solutions enabling cross-asset allocation across global asset classes (equity, credit, alternatives) with sophisticated allocation tools and state-of-the-art risk management.
• Hedge Funds Absolute return strategy providing privileged access to high-quality hedge fund managers and robust portfolios with little to no correlation to traditional markets, leveraging 20+ years of manager selection experience.
• Liquid Alts Liquid alternative products designed to enhance risk-adjusted returns of traditional portfolios through non-directional strategies across asset classes including commodities arbitrage, catastrophe bonds, and systematic trend following.
• Private Debt Private credit platform covering senior and opportunistic credit opportunities including direct lending, asset backed credit, distressed & special situations, real estate credit, specialty finance, and infrastructure debt.
• Private Equity Private equity platform offering investment via closed-end fund-of-funds or evergreen vehicles with access to primaries, secondaries, and co-investments across best-in-class private equity managers.
• Infrastructure Infrastructure debt and equity investments focusing on strategic partnerships with capable asset managers across key themes including renewable, utilities & water, digital, social, and mobility sectors.
• Open Architecture Independent multi-management approach with over 20 years of open architecture experience, ensuring independence and avoiding conflicts of interest while identifying top-tier talent across public and private markets.
• Manager Research Detailed and systematic manager selection process identifying, evaluating, and appointing external investment managers aligned with clients' strategic objectives, risk tolerances, and financial goals through qualitative and quantitative analysis.
• Portfolio Implementation Structuring and managing dedicated multi-manager funds with flexible formats including discretionary or non-discretionary management, Separately Managed Accounts (SMAs), and custom reporting through a web-based investor portal.
• Advisory Services Investment recommendations, reporting, and monitoring services for clients who want to maintain direct exposure to their positions while enhancing strategies through expert guidance aligned with financial goals and risk tolerance.
• Asset Allocation / OCIO Asset Allocation and OCIO services leveraging extensive knowledge, data, and analysis to inform investment decisions and build resilient portfolios across public and private investment strategies with a long-term perspective.
• Emerging Managers Expertise in identifying and supporting emerging entrepreneurial managers who may not yet have widespread recognition but possess potential for outsized performance through robust risk management and due diligence processes.

Quantifiable outcome

• $4 billion in assets under management and advisory as of December 31, 2024
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Emergence ProgramcoreStrategic or Co-development Partner · 1 January 2012Since 2012 NewAlpha has been the fund manager selected to manage and develop the Emergence program, a local initiative supported by institutional investors to accelerate emerging managers and ensure a vibrant financial eco-system. The program focuses on identifying and supporting early-stage investment managers.
• Esperance BanlieuesminorOthersNewAlpha actively supports Esperance Banlieues, a network of independent schools in France dedicated to offering quality education and promoting social integration for children from underprivileged urban areas. In addition to financial contributions, NewAlpha encourages employee participation in these organizations' initiatives.
• Women for SeaminorOthersNewAlpha supports Women for Sea, an association that empowers women to lead innovative projects and expeditions focused on raising awareness and generating positive action for marine and coastal environments. Employee participation in these organizations' initiatives is encouraged.
• ALLSTRATcoreStrategic or Co-development PartnerNew Alpha AM welcomed ALLSTRAT, a team of experts focused on providing growth capital for the defense and dual-use technology sectors. The team brings together unique and complementary expertise in private equity, industrial asset financing, government relations, and financial structuring. This partnership enables investment in SMEs and mid-sized companies essential to strategic autonomy and European industrial base.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Russell Investments: A global multi-asset / OCIO platform serving institutional investors with outsourced CIO and multi-manager capabilities. Directly comparable in business model to NewAlpha, though significantly larger in AUM scale.
• Mercer Investments: Institutional investment consulting and OCIO division of Marsh McLennan. Provides manager research, multi-asset solutions, and advisory services to pensions and insurers, closely mirroring NewAlpha's value proposition.
• FundQuest (BNY Mellon Investment Management): BNY Mellon's multi-manager and OCIO platform serving institutional clients globally. Closely comparable in business model (manager-of-managers / discretionary outsourced solutions) and target market.
• Unigestion: Swiss-based independent asset manager offering multi-asset, private equity, and liquid alternatives strategies to institutional clients. Comparable open-architecture philosophy and European institutional focus.
• Lyxor Asset Management: Paris-headquartered asset manager (part of Société Générale) offering multi-asset, alternative, and OCIO solutions. Geographically proximate competitor with overlapping institutional client base and product mix.
• StepStone Group: Global private markets investment platform providing fund-of-funds, co-investments, and advisory services to institutional investors. Comparable in its OCIO-like allocation role within private markets, a key part of NewAlpha's product menu.

Broad incumbents

• Aon Investments: Global investment consulting arm of Aon plc providing OCIO, manager research, and advisory to institutional clients. Broader incumbent with insurance brokerage and HR consulting adjacencies, but core OCIO offering competes directly with NewAlpha.
• Willis Towers Watson (WTW) Investments: Investment consulting and OCIO business of WTW, offering manager research and multi-asset advisory to institutional investors. Functions as a larger, broader incumbent operating in the same space as NewAlpha.
• Group La Française: Parent company of NewAlpha and a diversified French asset management group. Comparable as a broader incumbent in French institutional asset management with multi-strategy capabilities.

Emerging players

• Tobam: Paris-based independent asset manager specializing in systematic and maximum-diversification strategies. Comparable European institutional footprint but narrower product scope than NewAlpha.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/newalphaam
• LinkedInlinkedin.com/company/newalpha-asset-management

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments33 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NewAlpha Asset Management VC