CosmEthics
CosmEthics is a Helsinki-based ingredient intelligence platform operating Europe's largest non-scraped cosmetic label database, offering a consumer mobile app, a REST API, and white-label retail deployments for ingredient transparency, regulatory screening, and personalized product recommendations.
- Company typePrivate
- Founded2013
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What CosmEthics does
CosmEthics Ltd. is a Helsinki, Finland-based ingredient intelligence platform for the cosmetics industry, founded in 2013 by Katariina Rantanen. The company maintains what it describes as Europe's largest non-scraped repository of cosmetic product label data covering skincare and makeup products sold in Europe and the USA. The dataset ingests full INCI ingredient lists and decodes them into common names, functions, CAS numbers, and substance restriction flags, supporting automated regulatory compliance screening for restricted substances, endocrine disruptors, plastics, allergens, and custom blacklists.
The company's product portfolio comprises three distribution surfaces built on the same underlying ingredient database: a consumer-facing mobile app on iOS and Android that enables product scanning, ingredient analysis, Washbag management, ingredient alerts, and personalized recommendations under a freemium model; a REST API that exposes formulation data, INCI translation, active ingredient filtering, and a recommendation engine for developers and beauty tech firms; and white-label branded app deployments for retail chains that integrate store-catalogue-linked screening and point-of-sale decision tools for sales staff. Documented modules include Clean Beauty Screening, Sustainability Screening (ocean health, animal welfare, plastics), Sensitivity Screening, and Skin Concern Solutions targeting wrinkles, dry skin, and spots.
CosmEthics operates a hybrid B2B/B2C go-to-market: consumer apps are distributed via Apple App Store and Google Play; the API is offered globally on a usage-based licensing basis; and white-label deployments target enterprise and mid-market retail chains on a subscription basis. Revenue is therefore spread across three streams (usage-based API, recurring white-label subscriptions, and freemium consumer apps), with no public pricing disclosed. The data has been used in external scientific and regulatory publications, including the Swedish Chemicals Agency (Kemi) PFASs in Cosmetics study and ECHA microplastics and D4/D5/D6 restriction filings, providing third-party credibility for the dataset. The headcount is small (1-10 employees), and the company's only publicly identified executive is the founder.
CosmEthics firmographics
Firmographics- Name
- CosmEthics
- Legal name
- CosmEthics Ltd.
- Website
- https://cosmethics.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CosmEthics is a Helsinki-based ingredient intelligence platform operating Europe's largest non-scraped cosmetic label database, offering a consumer mobile app, a REST API, and white-label retail deployments for ingredient transparency, regulatory screening, and personalized product recommendations.
- Ownership category
- akta.pro rank
CosmEthics industry classification
Industry- Product category
- Beauty Tech Ingredient Intelligence Platform
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Dermocosmetics & Medical-Grade Skincare (CRABAAAF)
- akta.pro secondary industry
- Sensitive Skin & Barrier Repair (CRABAAAG)
Keywords
Where CosmEthics is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
CosmEthics business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- API Access & Data Licensing: B2B revenue from licensing CosmEthics' formulation data via API calls to developers, beauty tech companies, and retailers who embed the data into their own apps or websites. Access is available in single units and big data scope, with pricing likely based on usage volume or subscription tiers.
- White Label App Solutions: B2B revenue from providing white-label app solutions to retail chains and beauty tech companies, enabling them to offer branded formulation analysis and product screening capabilities to their customers and sales staff.
- Consumer Mobile Applications: Direct-to-consumer revenue from mobile applications available on iOS and Android, with features such as product scanning, Washbag, Wishlist, Alerts, and a 'Curate My Washbag' personalized recommendation feature.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
CosmEthics product offering
Product offeringCore offering
CosmEthics operates a proprietary cosmetic ingredient and formulation intelligence platform built on Europe's largest non-scraped repository of skincare and make-up product label data. It sells a REST API that exposes INCI translation, active ingredient calls, CAS numbers, substance restrictions, and recommendation capabilities to developers and beauty tech companies, while offering white-label app solutions with point-of-sale screening tools to retail chains and beauty specialty stores. A consumer-facing mobile app on iOS and Android enables individual users to scan products, manage a Washbag and Wishlist, set ingredient Alerts, and receive AI-personalized product recommendations.
Product overview
CosmEthics is a B2B ingredient intelligence platform with a consumer-facing mobile app component. The core offering consists of the CosmEthics API (Europe's largest non-scraped cosmetic ingredient repository), the CosmEthics Consumer Mobile App for personal product scanning and analysis, and White Label App solutions for retail partners. The platform provides ingredient intelligence through INCI translation, active ingredient filtering, and an AI-powered recommendation engine that matches products to skin concerns. Additional modules include Clean Beauty Screening, Sustainability Screening, Sensitivity Screening, and Skin Concern Solutions—all accessible via the API or white label integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- CosmEthics Consumer Mobile App A mobile application for iOS and Android that lets individual consumers scan and analyze cosmetic and skincare products for ingredients, substances of concern, and skin compatibility. Features include product scanning, Washbag, Wishlist, Alerts for unwanted ingredients, and AI-powered personalized recommendations under the 'Curate My Washbag' feature.
- CosmEthics API A REST API providing programmatic access to Europe's largest non-scraped cosmetic ingredient and formulation database. Enables developers and beauty tech companies to retrieve label data, search by active ingredients, translate INCI ingredient names into common names, functions, CAS numbers and substance restrictions, filter products for restricted substances, and run recommendation algorithms against their own catalogues.
- CosmEthics White Label Retail Apps Customizable white-label app solutions for retail chains and beauty technology companies. Includes store-catalogue-linked product analysis, point-of-sale screening tools for sales staff, automated regulatory compliance checks, and recommendation algorithms tailored to the retailer's inventory and brand.
Quantifiable outcome
- In-store staff can tailor customer formulation requirements and find the right products fast and effectively (Sokos & Emotion case study)
Companies that use CosmEthics
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
CosmEthics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature5 records
CosmEthics partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
CosmEthics competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CosmEthics social profiles
Digital presenceCosmEthics financial estimates
Financial estimateRevenue estimate
Valuation estimate
CosmEthics leadership team
Management profileNumber of profiles
Profiles1 record
CosmEthics funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CosmEthics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CosmEthics
What does CosmEthics do?
CosmEthics operates a proprietary cosmetic ingredient and formulation intelligence platform built on Europe's largest non-scraped repository of skincare and make-up product label data. It sells a REST API that exposes INCI translation, active ingredient calls, CAS numbers, substance restrictions, and recommendation capabilities to developers and beauty tech companies, while offering white-label app solutions with point-of-sale screening tools to retail chains and beauty specialty stores. A consumer-facing mobile app on iOS and Android enables individual users to scan products, manage a Washbag and Wishlist, set ingredient Alerts, and receive AI-personalized product recommendations.
Is CosmEthics a public or private company?
CosmEthics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CosmEthics founded?
CosmEthics was founded in 2013. It employs 1 to 10 people.
Where is CosmEthics based?
CosmEthics is headquartered in Helsinki, Finland, in the Europe region.
How does CosmEthics make money?
Three revenue lines are on record. API Access & Data Licensing is the primary driver. The others are white Label App Solutions and consumer Mobile Applications.
Does CosmEthics have an API?
Yes. CosmEthics API provides access to Europe's largest non-scraped repository of cosmetic ingredient and formulation data. The API enables: product formulation data retrieval via label calls calibrated by barcodes or product name/brand; active ingredient searches for matching products to specific skin concerns; INCI ingredient name translation into common names, functions, CAS numbers, and substance restrictions; product filtering for unwanted ingredients such as restricted substances, endocrine disruptors, plastics, or custom substance blacklists; and a recommendation engine to find suitable formulations without substances of concern from store inventory or product portfolios. Access is available for commercial use, apps, and SDKs (coming soon). Developer documentation is at cosmethics.com/api.
What industry is CosmEthics in?
CosmEthics's product category is Beauty Tech Ingredient Intelligence Platform. Its primary akta.pro industry code is CRABAAAF, Dermocosmetics & Medical-Grade Skincare, with a secondary code of CRABAAAG, Sensitive Skin & Barrier Repair. Its NAICS code is 456120 and its SIC code is 2844.