OKLAHOMA NATIVE ASSETS COALITION

What OKLAHOMA NATIVE ASSETS COALITION does

Oklahoma Native Assets Coalition, Inc. (ONAC) is a private 501(c)(3) nonprofit founded in 2001 and headquartered in Oklahoma City, OK. It operates as the only national coalition specifically focused on asset-building for Native American communities (American Indians, Alaska Natives, and Native Hawaiians), delivering an integrated suite of programs that includes Children's Savings Accounts ($100 seed deposits into 529 plans for youth ages birth-22), Emergency Savings Accounts, free one-on-one financial coaching (credit counseling, homebuyer education, budgeting) via phone and teleconference, down payment assistance up to $14,000 per household through the Federal Home Loan Bank of Topeka Affordable Housing Program, the Native Bank On ONAC initiative (a banking access campaign), the Native EITC/VITA Network, and free tax preparation partnerships with IRS SPEC and On-Line Taxes, Inc. Since 2014, ONAC has also served as an intermediary funder, awarding 141 mini-grants totaling $1,168,900 to tribal governments and Native-led nonprofits across 17 states.

The organization runs on a grant-funded, no-fee model: all services are provided free of charge to participants, and operating revenue is sourced from foundations (W.K. Kellogg, Wells Fargo, FINRA Investor Education, Kresge, Target, JPMorgan Chase, Share Our Strength, Verizon) and federal agencies (Administration for Native Americans, IRS SPEC, FDIC, OCC). Technology is minimal and off-the-shelf — Wild Apricot membership software, SurveyMonkey for applications, Zoom for virtual coaching, and email distribution. As of June 2026, ONAC has funded 1,737 Emergency Savings Accounts (May 2015-June 2026), 1,286 Children's Savings Accounts through 24 nonprofit hosts, supported 13,043 VITA participants in 2025, served 1,702 financial coaching registrants across 41 states and 178 Tribal Nations, and provided down payment assistance to 137 families.

Go-to-market is community-led: ONAC coordinates national networks (Native EITC/VITA Network, Native Bank On ONAC), delivers services directly to Native families via phone/teleconference nationwide, trains and provides technical assistance to tribal governments and Native-led nonprofits, and engages in regulatory and policy forums (Executive Director Dr. Christy Finsel serves as co-chair of the OCC Project REACh 2.0 Native American Homeownership Subcommittee). The organization is governed by an internal board with no parent company, no equity investors, and no disclosed operating revenue.

Name

OKLAHOMA NATIVE ASSETS COALITION

Legal name

Oklahoma Native Assets Coalition, Inc.

Website

https://oknativeassets.org

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Oklahoma Native Assets Coalition is a 501(c)(3) nonprofit founded in 2001 and the only national coalition focused on Native American asset building, offering free financial coaching, savings accounts, down payment assistance, and banking access to Native families and tribes across 41 states.

Ownership category

akta.pro rank

Product category

Community Development Financial Services

NAICS

Grantmaking and Giving Services (81321), Child and Youth Services (62411), Vocational Rehabilitation Services (6243), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE)

akta.pro secondary industries

Rural, Tribal & Special-Population Housing Programs (FSALAKAL), Scholarships, Grants & Education Benefits Administration (Financing-adjacent) (FSAKAEAM)

Keywords

• Native asset building
• Financial coaching services
• Children savings accounts
• Homebuyer education
• Volunteer tax assistance

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Foundation and Corporate Grants: ONAC receives grant funding from foundations and corporations including W.K. Kellogg Foundation, Wells Fargo Foundation, FINRA Investor Education Foundation, Target Foundation, JPMorgan Chase, Share Our Strength, Kresge Foundation, and others to fund asset-building programs.
2. Federal Government Funding: ONAC receives federal funding through grants from Administration for Native Americans, Federal Home Loan Bank of Topeka Affordable Housing Program subsidies, and IRS Stakeholder Partnerships for VITA coordination.
3. Down Payment Assistance Program: ONAC provides down payment assistance up to $14,000 per family through Federal Home Loan Bank of Topeka subsidies, with funds going directly to homebuyers rather than operating revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

ONAC provides free asset-building services to Native American families across the United States, including financial coaching (credit counseling, homebuyer education, budgeting), Children's Savings Account seed deposits of $100 into 529 plans, Emergency Savings Account funding, down payment assistance up to $14,000, Bank On banking access initiatives, and coordination of free tax preparation through VITA sites. The organization also functions as an intermediary funder awarding mini-grants to tribal governments and Native-led nonprofits, and delivers training and technical assistance such as the Building Native Communities Train-the-Trainer curriculum.

Product overview

Oklahoma Native Assets Coalition (ONAC) is a national nonprofit founded in 2001 serving as an asset-building coalition. ONAC operates a multi-faceted product portfolio including: Children's Savings Accounts (CSAs) opening and funding 529 College Savings Accounts for youth; Emergency Savings Accounts (ESAs) providing nest egg savings; Financial Coaching offering free credit counseling, homebuyer education, and budgeting; Down Payment Assistance providing up to $14,000 for homebuyers; Native Bank On ONAC/Get Banked Indian Country promoting banking access; Native EITC/VITA Network coordinating free tax preparation; and Free Tax Preparation via VITA/MyFreeTaxes partnerships. ONAC serves as both a direct service provider and intermediary funder, providing training and technical assistance to tribes and nonprofits, while coordinating national networks and conducting asset-building research.

Differentiator

Problem solved

Functional benefit

Brands

• ONAC Native EITC/VITA Network: A national network coordinated by ONAC for Native VITA site coordinators and advocates to share resources, opportunities, and bring concerns from Native VITA sites to appropriate parties.
• Native Bank On ONAC
• Get Banked Indian Country
• Building Native Communities: Financial Skills for Families
• ONAC Children's Savings Account Program

Quantifiable outcome

• Youth with CSA accounts are approximately 7 times more likely to attend college than youth without accounts (research from Washington University in St. Louis and New America Foundation)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered major and core.

• Code for AmericamajorStrategic or Co-development Partner · 14 October 2021Co-hosted training on GetCTC.org portal to help Native families claim Child Tax Credit and missing stimulus payments
• IRS Stakeholder Partnerships, Education, and Communication (SPEC)coreStrategic or Co-development Partner · 1 January 2021ONAC partners with IRS SPEC to post free tax filing resources and connects constituents to VITA sites for free tax preparation
• On-Line Taxes, Inc.coreStrategic or Co-development Partner · 1 January 2021ONAC links to On-Line Taxes, Inc. platform for free federal return filing (AGI $45,000 or less) and low-cost state returns
• First Nations Development InstitutecoreStrategic or Co-development Partner · 1 January 2021Co-hosts Building Native Communities Train-the-Trainer workshops for financial education certification; partners on Native financial education curriculum
• FDICmajorStrategic or Co-development Partner · 1 January 2021ONAC partners with FDIC on banking access initiatives; co-hosted webinars on economic inclusion and bank account access for Native communities
• Aspen InstitutemajorStrategic or Co-development Partner · 1 January 2021ONAC contributes to Aspen Institute Financial Security Program research; co-sponsored Wealth, Financial Health, and State of Native Asset Building Field event; selected for Transformative 25 recognition
• Native CDFI NetworkmajorStrategic or Co-development Partner · 1 January 2021ONAC presents at Native CDFI Network convenings; collaborates on asset-building initiatives for Native communities
• 24 Nonprofit Partner OrganizationscoreStrategic or Co-development Partner · 1 January 2021ONAC has worked with 24 nonprofit partners to host Children's Savings Account opening events across the United States

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Native CDFI Network: National network of Native Community Development Financial Institutions promoting Native economic development and access to capital in Indian Country. Operates in adjacent slots of the Native financial ecosystem and overlaps with ONAC on tribal client base and convenings.
• Mission Asset Fund: San Francisco-based nonprofit operating Lending Circles and credit-building programs for low-income immigrant and BIPOC families. Comparable as an asset-building nonprofit delivering alternative savings/credit products and culturally tailored financial services to underserved populations.
• Oweesta Corporation: Longmont, CO-based Native CDFI intermediary providing capacity-building capital, technical assistance, and training to Native CDFIs and asset-building programs nationally. Comparable as a Native-focused intermediary funder and capacity builder serving tribal financial institutions.
• Prosperity Now (formerly CFED): Washington, DC-based national nonprofit advancing financial security and asset-building for low- and moderate-income households through policy, research, and program support. Closely parallels ONAC's IDA/CSA heritage and systems-change advocacy model at a broader income-based scale.
• CASA (Capital Area Asset Builders): Washington, DC-area nonprofit delivering financial coaching, VITA, and matched-savings (IDA/CSA) programs. Operates an integrated model nearly identical to ONAC's coaching + CSA + VITA stack at a regional scale.
• National Disability Institute: Washington, DC-based nonprofit focused on financial capability and asset building for people with disabilities, including VITA coordination and ABLE account programs. Comparable as an identity-focused asset-building intermediary that pairs financial education with national coalition coordination.
• National Community Tax Coalition (formerly NCTC): National membership coalition coordinating free tax preparation services and EITC outreach through VITA site networks. Highly comparable to ONAC's Native EITC/VITA Network sub-brand, with structurally identical intermediary-coordinator role for VITA sites.
• First Nations Development Institute: Long Beach, NM-based national Native nonprofit that co-hosts the Building Native Communities Train-the-Trainer workshops with ONAC and develops Native financial education curricula. Operates in the same Native asset-building sector and shares flagship curricula and training infrastructure.

Broad incumbents

• Aspen Institute Financial Security Program: Washington, DC-based policy and research program that included ONAC in its Transformative 25 cohort and co-published with ONAC on banking access. Comparable as a broader establishment funder/researcher in the financial inclusion and asset-building space, not a direct competitor but a key ecosystem partner.

Emerging players

• Code for America: Civic technology nonprofit co-developing the GetCTC.org portal ONAC uses for Child Tax Credit outreach. Comparable as a tech-enabled nonprofit addressing financial-inclusion gaps for low-income and historically excluded populations, with partial product overlap via GetCTC.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/oknativeassets
• Facebookfacebook.com/oknativeassets
• LinkedInlinkedin.com/company/oklahoma-native-assets-coalition-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OKLAHOMA NATIVE ASSETS COALITION