Humana
- Company typePublic
- Founded2001
- HeadquartersStockholm, Sweden
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Humana firmographics
Firmographics- Name
- Humana
- Legal name
- Humana AB
- Website
- https://humana.se
- Company type
- Public
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Humana industry classification
Industry- Product category
- Social Care Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
- akta.pro secondary industry
- Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH)
Keywords
Where Humana is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Humana business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Government-funded care services: Humana generates revenue primarily through commissioned care services paid by Swedish, Norwegian, and Finnish municipalities and government agencies. Services include residential care, personal assistance, elderly care, and family foster care, all funded through public social welfare systems.
- Private pay services: Some services such as psychological consultations at Cureum and certain elderly care placements may be paid privately or through private insurance arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cureum psychological services - fee per consultation |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Humana product offering
Product offeringCore offering
Humana AB is a Nordic care services provider operating across Sweden, Norway, and Finland. The company delivers individual and family care (HVB homes, foster families, treatment homes, emergency placements, supported housing, schools, outpatient services), personal assistance for individuals with disabilities, LSS services under Swedish disability law, and elderly care including nursing homes and dementia care. Humana also develops proprietary evidence-based treatment methods such as TFCO, IHF, Connect, and LAB with training and certification programs offered externally.
Product overview
Humana is a Nordic care services provider offering an integrated portfolio of social care services across Sweden, Norway, Finland, and Denmark. The company operates through four core business areas: Individ och familj (Individual and Family services including residential care, foster homes, schools, and outpatient services), Personlig assistans (Personal Assistance for individuals with disabilities), LSS services (daily activities, group homes, outpatient support under Swedish disability law), and Äldreomsorg (Elderly care/nursing homes). The product portfolio also includes specialized offerings such as Villa Sol HVB (residential treatment for boys aged 10-13), Cureum psychology clinic (neuropsychiatric assessments and therapy), Fokusfredag (digital lecture platform), and Humanafonden (foundation for client experiences). Humana has developed proprietary treatment methods including TFCO (Treatment Foster Care Oregon), IHF (Intensive Home-Based Family Treatment), Connect (attachment-based intervention), and Lågaffektivt bemötande (Low-arousal approach), and conducts research through initiatives like Barnbarometern and Tillgänglighetsbarometern. The company also operates several schools including Friskolan Studiero, Lanternan, Magnus Ladulåsskolan, and Oasens skola.
Differentiator
Problem solved
Functional benefit
Brands
- Cureum: Psychology clinic offering neuro psychiatric assessments, therapy, and psychological treatment services.
- Fokusfredag
Products and services
- Individ och familj (Individual and Family) Comprehensive care service offering residential placements for children, youth, and adults, including HVB homes, foster homes, emergency placements, treatment homes, supported housing, schools, and outpatient services. Commissioned by municipal social services in Sweden, Norway, and Finland.
- Personlig assistans (Personal Assistance) Personal assistance services for children and adults with disabilities under Sweden's LSS legislation and Social Services Act, providing support with daily activities, recruitment, administration, and around-the-clock legal assistance.
- LSS Services Services under Swedish disability law (LSS) including daily activities, group homes, and outpatient support for individuals with disabilities, including those with developmental disabilities, autism, and intellectual disabilities.
- Äldreomsorg (Elderly Care) Nursing homes and elderly care facilities offering dementia care, daily activities, short-term care, assisted living, and rehabilitation services for elderly individuals.
- Villa Sol HVB A residential treatment home (HVB) located in Mölndal for boys aged 10-13 with complex needs, offering trauma-informed care with 4 beds and high staff ratios under Verksamhetschef Arez Auat.
- Cureum Psychology Clinic Psychology clinic offering neuropsychiatric assessments, therapy, counseling, ADHD medication treatment, and assessments for placed individuals, with locations in Örebro (Fabriksgatan 22) and Lund (Kalkstensvägen 2), with digital options available.
- TFCO (Treatment Foster Care Oregon) Evidence-based treatment program for children and youth with behavioral problems, implemented through treatment foster families with intensive support, training, and certification programs offered by Humana with Swedish adaptation.
- IHF (Intensiv Hemmabaserad Familjebehandling) Intensive home-based family treatment method developed and implemented by Humana for families with complex needs, focusing on improving family functioning, with proprietary training and portal.
- Connect Method Attachment and mentalization-based treatment program for families and organizations, focusing on improving relationships and communication, with certification and training programs offered externally.
- Lågaffektivt bemötande (LAB) Low-arousal approach to interacting with individuals with behavioral challenges, reducing conflict and supporting emotional regulation, with internal training and certification programs.
- Humana Special Education Schools Special education schools including Friskolan Studiero, Lanternan skola, Magnus Ladulåsskolan, and Oasens skola, serving students with behavioral challenges, autism, and other needs not met in traditional school settings.
- Off.Clinic Specialized outpatient service for young people with concerning sexual behaviors and/or trauma, offering free advisory consultations, interactive workshops, and case consultations.
Quantifiable outcome
- Systematic quality measurement and social outcome tracking for municipal clients
- +1 more outcomes
Companies that use Humana
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
Humana technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Humana partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and major.
- Esperi CareminorEsperi Care partnered with Humana Finland to divest one of the 21 elderly care units that were part of the transaction with Mehiläinen Oy. This partnership was structured to satisfy Finnish Competition Authority requirements in connection with the larger divestiture of 21 elderly care units.
- Mehiläinen OymajorMehiläinen Oy acquired 21 elderly care units from Humana Finland for EUR 25 million. The transaction received Finnish Competition Authority approval and closed on February 3, 2025. This divestiture was part of Humana Finland's strategic focus on higher-margin specialized services including child welfare, open care, and housing for individuals with disabilities or mental health challenges.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Humana competitors and assessment
Company assessmentDirect peers
- Ambea AB: Largest Nordic care services provider operating in elderly care, disability, and social services across Sweden, Norway, and Finland; the recommended acquirer of Humana and the closest head-to-head competitor in HVB, personal assistance, and elderly care.
- Attendo AB: Nordic care company providing elderly care, disability, and social services in Sweden, Finland, Denmark, and Norway; directly competes with Humana in municipal-procured personal assistance, elderly care, and LSS segments.
- Mehiläinen Oy: Finnish private care provider offering elderly care, health services, and social services; acquired 21 of Humana's Finnish elderly care units and competes head-on in the Nordic home and institutional care market.
- Esperi Care: Nordic care provider active in elderly care, disability services, and home care across Finland and Sweden; participated in Humana's Finnish divestiture and directly competes in Finnish elderly care and personal assistance.
- Nytida (Storskogen): Swedish personal-assistance and disability-services provider (formerly part of Ambea); closely comparable to Humana Assistans in LSS and personlig assistans delivery.
- Frösunda AB: Major Swedish personal-assistance operator with national presence and municipal contracts; directly competes with Humana Assistans for LSS/SoL disability personal assistance cases.
Broad incumbents
- Team Olivia AB: Swedish care group that divested Team Olivia Norge to Humana and continues to operate complementary disability, school, and social services in Sweden — comparable scale and portfolio to Humana's.
- Aleris Group: Nordic healthcare and care provider offering elderly care, disability, and home health services; broader portfolio than Humana but overlaps meaningfully in Swedish and Norwegian elderly/social care.
Regional players
- Terveystalo Oyj: Finland's largest private healthcare company with adjacent elderly and social services; relevant geographic peer given Humana's Nordic footprint and prior Finnish operations.
- Olivia (Norway) / Stendi: Norwegian personal-assistance and social-services provider; overlaps with Humana Norge following the Team Olivia Norge acquisition in the Norwegian personal assistance and HVB markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Humana social profiles
Digital presenceHumana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Humana leadership team
Management profileNumber of profiles
Profiles13 records
Humana subsidiaries and ownership
Company hierarchySubsidiaries6 records
Humana funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Humana M&A and investment
M&A and investmentM&A15 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Humana
What does Humana do?
Humana AB is a Nordic care services provider operating across Sweden, Norway, and Finland. The company delivers individual and family care (HVB homes, foster families, treatment homes, emergency placements, supported housing, schools, outpatient services), personal assistance for individuals with disabilities, LSS services under Swedish disability law, and elderly care including nursing homes and dementia care. Humana also develops proprietary evidence-based treatment methods such as TFCO, IHF, Connect, and LAB with training and certification programs offered externally.
Is Humana a public or private company?
Humana is a public company. It is classified as public and is currently operating.
When was Humana founded?
Humana was founded in 2001. It employs 5,001 to 10,000 people.
Where is Humana based?
Humana is headquartered in Stockholm, Sweden, in the Europe region.
How does Humana make money?
Two revenue lines are on record. Government-funded care services are the primary driver. The others are private pay services.
Who are Humana's main competitors?
Direct peers on record are Ambea AB, Attendo AB, Mehiläinen Oy, Esperi Care, Nytida (Storskogen) and Frösunda AB. Broad incumbents are Team Olivia AB and Aleris Group. Regional players are Terveystalo Oyj and Olivia (Norway) / Stendi.
Does Humana have an API?
No public API is recorded for Humana.
What industry is Humana in?
Humana's product category is Social Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAMAH, Licensed CNA/HHA Staffing & Credentialed Placement. Its NAICS code is 624120 and its SIC code is 8000.