Humana

Social Care Serviceshumana.se

Company typePublic
Founded2001
HeadquartersStockholm, Sweden
Headcount5,001–10,000
GTM typeB2B and B2C
OfferingServices

Humana firmographics

Firmographics

Name: Humana
Legal name: Humana AB
Website: https://humana.se
Company type: Public
Founded year: 2001
Operating status: Operating
Headcount range: 5,001–10,000 employees
Ownership category
akta.pro rank

Humana industry classification

Industry

Product category: Social Care Services
NAICS: Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Other Residential Care Facilities (6239)
SIC: Services-Health Services (8000), Services-Social Services (8300)
akta.pro primary industry: Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)
akta.pro secondary industry: Licensed CNA/HHA Staffing & Credentialed Placement (HSABAMAH)

Keywords

Nordic care services
Personal assistance
Disability services
Elderly care
Child welfare

Where Humana is headquartered

Location

Headquarters

HQ city: Stockholm
HQ country: Sweden
HQ region: Europe

Offices4 records

Markets served

Humana business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

Government-funded care services: Humana generates revenue primarily through commissioned care services paid by Swedish, Norwegian, and Finnish municipalities and government agencies. Services include residential care, personal assistance, elderly care, and family foster care, all funded through public social welfare systems.
Private pay services: Some services such as psychological consultations at Cureum and certain elderly care placements may be paid privately or through private insurance arrangements.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Cureum psychological services - fee per consultation

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Humana product offering

Product offering

Core offering

Humana AB is a Nordic care services provider operating across Sweden, Norway, and Finland. The company delivers individual and family care (HVB homes, foster families, treatment homes, emergency placements, supported housing, schools, outpatient services), personal assistance for individuals with disabilities, LSS services under Swedish disability law, and elderly care including nursing homes and dementia care. Humana also develops proprietary evidence-based treatment methods such as TFCO, IHF, Connect, and LAB with training and certification programs offered externally.

Product overview

Humana is a Nordic care services provider offering an integrated portfolio of social care services across Sweden, Norway, Finland, and Denmark. The company operates through four core business areas: Individ och familj (Individual and Family services including residential care, foster homes, schools, and outpatient services), Personlig assistans (Personal Assistance for individuals with disabilities), LSS services (daily activities, group homes, outpatient support under Swedish disability law), and Äldreomsorg (Elderly care/nursing homes). The product portfolio also includes specialized offerings such as Villa Sol HVB (residential treatment for boys aged 10-13), Cureum psychology clinic (neuropsychiatric assessments and therapy), Fokusfredag (digital lecture platform), and Humanafonden (foundation for client experiences). Humana has developed proprietary treatment methods including TFCO (Treatment Foster Care Oregon), IHF (Intensive Home-Based Family Treatment), Connect (attachment-based intervention), and Lågaffektivt bemötande (Low-arousal approach), and conducts research through initiatives like Barnbarometern and Tillgänglighetsbarometern. The company also operates several schools including Friskolan Studiero, Lanternan, Magnus Ladulåsskolan, and Oasens skola.

Differentiator

Problem solved

Functional benefit

Brands

Cureum: Psychology clinic offering neuro psychiatric assessments, therapy, and psychological treatment services.
Fokusfredag

Products and services

Individ och familj (Individual and Family) Comprehensive care service offering residential placements for children, youth, and adults, including HVB homes, foster homes, emergency placements, treatment homes, supported housing, schools, and outpatient services. Commissioned by municipal social services in Sweden, Norway, and Finland.
Personlig assistans (Personal Assistance) Personal assistance services for children and adults with disabilities under Sweden's LSS legislation and Social Services Act, providing support with daily activities, recruitment, administration, and around-the-clock legal assistance.
LSS Services Services under Swedish disability law (LSS) including daily activities, group homes, and outpatient support for individuals with disabilities, including those with developmental disabilities, autism, and intellectual disabilities.
Äldreomsorg (Elderly Care) Nursing homes and elderly care facilities offering dementia care, daily activities, short-term care, assisted living, and rehabilitation services for elderly individuals.
Villa Sol HVB A residential treatment home (HVB) located in Mölndal for boys aged 10-13 with complex needs, offering trauma-informed care with 4 beds and high staff ratios under Verksamhetschef Arez Auat.
Cureum Psychology Clinic Psychology clinic offering neuropsychiatric assessments, therapy, counseling, ADHD medication treatment, and assessments for placed individuals, with locations in Örebro (Fabriksgatan 22) and Lund (Kalkstensvägen 2), with digital options available.
TFCO (Treatment Foster Care Oregon) Evidence-based treatment program for children and youth with behavioral problems, implemented through treatment foster families with intensive support, training, and certification programs offered by Humana with Swedish adaptation.
IHF (Intensiv Hemmabaserad Familjebehandling) Intensive home-based family treatment method developed and implemented by Humana for families with complex needs, focusing on improving family functioning, with proprietary training and portal.
Connect Method Attachment and mentalization-based treatment program for families and organizations, focusing on improving relationships and communication, with certification and training programs offered externally.
Lågaffektivt bemötande (LAB) Low-arousal approach to interacting with individuals with behavioral challenges, reducing conflict and supporting emotional regulation, with internal training and certification programs.
Humana Special Education Schools Special education schools including Friskolan Studiero, Lanternan skola, Magnus Ladulåsskolan, and Oasens skola, serving students with behavioral challenges, autism, and other needs not met in traditional school settings.
Off.Clinic Specialized outpatient service for young people with concerning sexual behaviors and/or trauma, offering free advisory consultations, interactive workshops, and case consultations.

Quantifiable outcome

Systematic quality measurement and social outcome tracking for municipal clients
+1 more outcomes

Companies that use Humana

Customer profile

Named customers4 records

Segments6 records

Ideal customer profiles3 records

Humana technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

Humana partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered minor and major.

Esperi CareminorStrategic or Co-development Partner · 3 February 2025Esperi Care partnered with Humana Finland to divest one of the 21 elderly care units that were part of the transaction with Mehiläinen Oy. This partnership was structured to satisfy Finnish Competition Authority requirements in connection with the larger divestiture of 21 elderly care units.
Mehiläinen OymajorOthers · 1 May 2024Mehiläinen Oy acquired 21 elderly care units from Humana Finland for EUR 25 million. The transaction received Finnish Competition Authority approval and closed on February 3, 2025. This divestiture was part of Humana Finland's strategic focus on higher-margin specialized services including child welfare, open care, and housing for individuals with disabilities or mental health challenges.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Humana competitors and assessment

Company assessment

Direct peers

Ambea AB: Largest Nordic care services provider operating in elderly care, disability, and social services across Sweden, Norway, and Finland; the recommended acquirer of Humana and the closest head-to-head competitor in HVB, personal assistance, and elderly care.
Attendo AB: Nordic care company providing elderly care, disability, and social services in Sweden, Finland, Denmark, and Norway; directly competes with Humana in municipal-procured personal assistance, elderly care, and LSS segments.
Mehiläinen Oy: Finnish private care provider offering elderly care, health services, and social services; acquired 21 of Humana's Finnish elderly care units and competes head-on in the Nordic home and institutional care market.
Esperi Care: Nordic care provider active in elderly care, disability services, and home care across Finland and Sweden; participated in Humana's Finnish divestiture and directly competes in Finnish elderly care and personal assistance.
Nytida (Storskogen): Swedish personal-assistance and disability-services provider (formerly part of Ambea); closely comparable to Humana Assistans in LSS and personlig assistans delivery.
Frösunda AB: Major Swedish personal-assistance operator with national presence and municipal contracts; directly competes with Humana Assistans for LSS/SoL disability personal assistance cases.

Broad incumbents

Team Olivia AB: Swedish care group that divested Team Olivia Norge to Humana and continues to operate complementary disability, school, and social services in Sweden — comparable scale and portfolio to Humana's.
Aleris Group: Nordic healthcare and care provider offering elderly care, disability, and home health services; broader portfolio than Humana but overlaps meaningfully in Swedish and Norwegian elderly/social care.

Regional players

Terveystalo Oyj: Finland's largest private healthcare company with adjacent elderly and social services; relevant geographic peer given Humana's Nordic footprint and prior Finnish operations.
Olivia (Norway) / Stendi: Norwegian personal-assistance and social-services provider; overlaps with Humana Norge following the Team Olivia Norge acquisition in the Norwegian personal assistance and HVB markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

Humana financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Humana leadership team

Management profile

Number of profiles

Profiles13 records

Humana subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

Humana funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Humana M&A and investment

M&A and investment

M&A15 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Humana

What does Humana do?

Is Humana a public or private company?

Humana is a public company. It is classified as public and is currently operating.

When was Humana founded?

Humana was founded in 2001. It employs 5,001 to 10,000 people.

Where is Humana based?

Humana is headquartered in Stockholm, Sweden, in the Europe region.

How does Humana make money?

Two revenue lines are on record. Government-funded care services are the primary driver. The others are private pay services.

Who are Humana's main competitors?

Direct peers on record are Ambea AB, Attendo AB, Mehiläinen Oy, Esperi Care, Nytida (Storskogen) and Frösunda AB. Broad incumbents are Team Olivia AB and Aleris Group. Regional players are Terveystalo Oyj and Olivia (Norway) / Stendi.

Does Humana have an API?

No public API is recorded for Humana.

What industry is Humana in?

Humana's product category is Social Care Services. Its primary akta.pro industry code is HLADAGAA, Personal Care & ADL Assistance (bathing, dressing, toileting, mobility), with a secondary code of HSABAMAH, Licensed CNA/HHA Staffing & Credentialed Placement. Its NAICS code is 624120 and its SIC code is 8000.