ilona.works
ilona.works is a Helsinki-based B2B sales-as-a-service firm providing appointment booking, AI-powered customer conversation analysis (Asiakaspulssi), and end-to-end sales process outsourcing to over 100 Nordic businesses on a pay-per-meeting, no-startup-fee model.
- Company typePrivate
- Founded2017
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ilona.works does
ilona.works is a Helsinki-based B2B sales-as-a-service firm that operates three integrated offerings: Buukkaus (appointment booking that fills client sales calendars with qualified meetings), Asiakaspulssi (an AI-powered customer conversation analysis layer), and Myynnin ulkoistaminen (end-to-end sales process outsourcing from prospecting to deal close). The company was originally built around an e-commerce platform for entrepreneurs to compare and purchase business services such as pensions and accounting; after repeatedly receiving inbound requests to license its internal sales capability, management spun out an outsourced B2B booking and sales channel, which is now the primary business serving over 100 B2B clients.
The company monetizes on a pay-per-result basis: clients incur no startup fees and pay only for bookings that convert into meetings, with optional full sales-process outsourcing available. GTM is sales-led and consultative, anchored by Sales Director Emil Korhonen, with content marketing (a Finnish-language expert blog on B2B sales outsourcing) used to support inbound demand. Distribution is regional, focused on Finland and other Nordic markets, and delivered through direct field sales plus inside sales.
The team of 11-50 is unusually senior (average 15 years of work experience, average tenure above 3 years, and a 4.4/5 employee wellbeing score). Ownership is concentrated with co-owners Emil Korhonen (Sales Director) and Axel Lindell (Chair of the Board, ex-CEO), alongside co-founder Janne Kajala; the firm has raised only ~$976K across two disclosed rounds in 2020 and 2021. In April 2025 ilona.works and Ideally announced a merger intended to create a stronger Nordic sales development company, signaling a consolidation-driven next phase rather than continued solo expansion.
ilona.works firmographics
Firmographics- Name
- ilona.works
- Legal name
- ilona.works
- Website
- https://ilona.works
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ilona.works is a Helsinki-based B2B sales-as-a-service firm providing appointment booking, AI-powered customer conversation analysis (Asiakaspulssi), and end-to-end sales process outsourcing to over 100 Nordic businesses on a pay-per-meeting, no-startup-fee model.
- Ownership category
- akta.pro rank
ilona.works industry classification
Industry- Product category
- B2B Sales Outsourcing Services
- NAICS
- Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
- akta.pro secondary industries
- Telemarketing & Telesales Services (Outbound/Inbound) (BPAFAKAC), Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
Keywords
Where ilona.works is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Markets served
ilona.works business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Buukkaus (Booking) Services: Revenue generated from booking qualified B2B meetings for clients. Clients pay only for bookings that lead to meetings, with no unnecessary starting costs.
- Sales Outsourcing: Full sales process outsourcing from prospecting to deal closing. Provides entire team's learnings and insights from customer interface for business development support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-booking model - no starting costs, pay only for meetings that lead to appointments |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels2 records
ilona.works product offering
Product offeringCore offering
ilona.works provides outsourced B2B appointment booking ("Buukkaus"), AI-driven customer conversation analysis ("Asiakaspulssi" / Customer Pulse), and end-to-end sales process outsourcing ("Myynnin ulkoistaminen") to business clients. Its services combine human sales operators with proprietary AI tools to qualify leads, set qualified meetings, and analyze sales-call performance on a pay-per-booking basis.
Product overview
ilona.works offers a unified B2B booking and sales outsourcing service with three interconnected modules: Buukkaus fills sales calendars with qualified appointments through prospecting and appointment setting; Asiakaspulssi uses AI to analyze customer conversations and compile behavioral data for sales and product development; and Myynnin ulkoistaminen provides complete end-to-end sales process outsourcing. Originally developed internally to support their own e-commerce platform for business services, the company now offers its proven sales capabilities to external B2B clients on a pay-for-results model.
Differentiator
Problem solved
Functional benefit
Products and services
- Buukkaus (Booking)
Quantifiable outcome
- 2-3x better sales results compared to clients' own sales organizations
- +2 more outcomes
Companies that use ilona.works
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
ilona.works technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
ilona.works partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Client and Service Provider Network (VERITAS, Ilmarinen, Ukko, Perintaritari, Helposti Lasku, Holvi, Palofy, Duunitori, Hirmu, I Home, Signhero, Heltti, SumUp, Helpotkotisivut, Dealsign, Omalaina, Print, Bowa, Netaxept, Paytrail, Qred, Liquid Blox, Boardio, Sortter, Nets, Eezy, Uuva, booksalon, Omapaja, Verifone, Seitatech, Bambora, Yritysluotto Flex, Briox, Suomenyrityslaina, eTasku, Accountor, Koin, Bezala, Pooli, FREE, Työ Rahaksi, CAPBOX, Administer, Rahalaitos, Kasvurahoitus, OP, and others)minorA network of client logos and business service providers including financial services (VERITAS, Ilmarinen, Qred), HR services (Duunitori, Eezy, FREE), accounting services (Accountor, Briox), payment providers (SumUp, Netaxept, Paytrail, Bambora), and various Finnish B2B service companies. These appear on their website as testimonials or examples of their business network rather than formal partnership announcements.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
ilona.works competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ilona.works financial estimates
Financial estimateRevenue estimate
Valuation estimate
ilona.works leadership team
Management profileNumber of profiles
Profiles3 records
ilona.works funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ilona.works M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ilona.works
What does ilona.works do?
ilona.works provides outsourced B2B appointment booking ("Buukkaus"), AI-driven customer conversation analysis ("Asiakaspulssi" / Customer Pulse), and end-to-end sales process outsourcing ("Myynnin ulkoistaminen") to business clients. Its services combine human sales operators with proprietary AI tools to qualify leads, set qualified meetings, and analyze sales-call performance on a pay-per-booking basis.
Is ilona.works a public or private company?
ilona.works is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ilona.works founded?
ilona.works was founded in 2017. It employs 11 to 50 people.
Where is ilona.works based?
ilona.works is headquartered in Helsinki, Finland, in the Europe region.
How does ilona.works make money?
Two revenue lines are on record. Buukkaus (Booking) Services are the primary driver. The others are sales Outsourcing.
Does ilona.works have an API?
No public API is recorded for ilona.works.
What industry is ilona.works in?
ilona.works's product category is B2B Sales Outsourcing Services. Its primary akta.pro industry code is BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing, with a secondary code of BPAFAKAC, Telemarketing & Telesales Services (Outbound/Inbound). Its NAICS code is 561422 and its SIC code is 8741.