Hisense
Hisense is a global consumer electronics and home appliances manufacturer founded in 1969, producing RGB MiniLED TVs, laser projectors, refrigerators, washing machines, and air conditioners sold in over 160 countries with #1 share in the 100-inch+ TV segment.
- Company typePrivate
- Founded1969
- HeadquartersMonterrey, Mexico
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Hisense does
Hisense is a global consumer electronics and home appliances manufacturer founded in 1969 and headquartered in Qingdao, China, with operating subsidiaries in markets such as Mexico (HISENSE México S. de R.L. de C.V., Monterrey). The company designs, manufactures, and sells televisions (RGB MiniLED, ULED, Mini-LED, 4K UHD, Full HD), Laser TV projectors, air conditioners, refrigerators, washing machines, dishwashers, microwaves, and soundbars, with products sold in over 160 countries.
Core technology is anchored in proprietary RGB MiniLED backlighting with independent red, green, and blue diodes (achieving up to 100% BT.2020 color gamut and helping establish the CTA industry definition for RGB LED TVs), the Hi-View AI Engine RGB processor, ULED display technology, Triple Laser projection (XR10 at 6,000 ANSI lumens and up to 300-inch projection), the VIDAA smart TV operating system, the ConnectLife smart home platform, inverter air conditioning with SEER ratings up to 17.96, Hi-Nano air purification, and Devialet-tuned audio on premium lines. Hisense is the global #1 in the 100-inch and over TV segment and operates the VIDAA OS across Hisense and Toshiba Smart TVs.
Revenue is generated through hardware sales across a tiered pricing structure spanning budget (55-inch R6 at $298) to premium (65-inch UR9 RGB MiniLED at $3,499, XR10 laser projector at $6,999). Go-to-market is anchored in global sports sponsorships (three-time FIFA World Cup sponsor 2018/2022/2026, exclusive VAR Review TV Provider, NBA Official Partner), with distribution through Amazon, Best Buy, Walmart, Liverpool (Mexico), Hotpoint (Kenya), direct e-commerce (hisense.com.mx), and an emerging advertising surface on VIDAA OS via the Nexxen partnership. Customer segments span sports and entertainment enthusiasts, mainstream households, sports organizations/broadcasters, and AC buyers in hot-climate geographies (UAE, India, Southeast Asia), with NIQ AI-powered market intelligence supporting a sales-led model that delivered 38% YoY TV value growth in Western Europe in 2024.
Hisense firmographics
Firmographics- Name
- Hisense
- Legal name
- Hisense International Co., Ltd.
- Website
- https://hisense.com.mx
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hisense is a global consumer electronics and home appliances manufacturer founded in 1969, producing RGB MiniLED TVs, laser projectors, refrigerators, washing machines, and air conditioners sold in over 160 countries with #1 share in the 100-inch+ TV segment.
- Ownership category
- akta.pro rank
Hisense industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Audio and Video Equipment Manufacturing (3343), Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (4492)
- SIC
- Household Audio & Video Equipment (3651), Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Television Retail (LED/LCD/OLED/QLED/Mini-LED) (CRACAEAA)
Keywords
Where Hisense is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices3 records
Markets served
Hisense business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Laser TV Projectors: Premium laser TV projectors including the XR10 ($6,999.99), L9G, and PL series. These ultra-short throw projectors feature 6,000 ANSI lumens brightness, 4K resolution, and projection sizes up to 300 inches. Audio partnerships with Devialet enhance premium positioning.
- Air Conditioners: Full range of air conditioning products including Mini-Split Inverter, Mini-Split Standard, Portable AC, Commercial light AC, Ductable, Cassette, Floor/Ceiling units. Revenue generated through appliance retailers and HVAC distributors. Inverter technology with high SEER ratings (up to 17.96) is a key differentiator.
- Home Appliances (Línea Blanca): Refrigerators, washing machines, dryers, dishwasher, microwaves, and freezers sold under the Línea Blanca category. Products include PureFlat Smart Series refrigerator, Pure View 780L refrigerator with Intelligent Hub, PureJet washer-dryer series, and ConnectLife-enabled appliances.
- Audio Products: Soundbars including HS218 (Dolby Audio Subwoofer, Bluetooth), HS205 (HDMI ARC, Bluetooth), HS5100, and HS2100. Sold through consumer electronics retailers. Audio technology also developed in partnership with Devialet for premium TV and projector products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | RGB MiniLED premium flagship (UR9 series) - $3,499 to $5,999 |
| One time/ perpetual license | Pay-as-you-go | Mini-LED premium (U8/U8QG series) - $799 to $2,797 |
| One time/ perpetual license | Pay-as-you-go | Mini-LED mid-range (U7/U6 series) - $297 to $1,299 |
| One time/ perpetual license | Pay-as-you-go | Art-style TVs (Canvas TV series) - $597 to $1,299 |
| One time/ perpetual license | Pay-as-you-go | Large-screen value (100-inch class) - $1,497 |
| One time/ perpetual license | Pay-as-you-go | Air Conditioners - ₹32,490 to ₹90,000+ |
| One time/ perpetual license | Pay-as-you-go | Premium Laser Projectors - $6,999 |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels11 records
Hisense product offering
Product offeringCore offering
Hisense designs, manufactures, and sells consumer electronics including televisions (ULED Mini-LED, RGB Mini-LED, Laser TV), home appliances (refrigerators, washing machines, dishwashers), air conditioners (mini-split inverter, portable, commercial), and audio products (soundbars). The company operates globally in over 160 countries through retail and e-commerce channels, offering premium display technology at competitive price points.
Differentiator
Problem solved
Functional benefit
Brands
- VIDAA: Smart TV operating system developed by Hisense, formerly known as VIDAA, now rebranded as V. The platform is used across Hisense and Toshiba Smart TVs globally.
- ULED
- ConnectLife
Products and services
- Hisense ULED Mini-LED U8N TV ULED Mini-LED 4K television with Mini-LED PRO backlighting, designed for mainstream consumers seeking premium picture quality at accessible price points.
- Hisense ULED Mini-LED U6QV TV ULED Mini-LED PRO television featuring an anti-reflective display and 2.12 surround sound, positioned in the entry-level Mini-LED category.
- Hisense ULED Mini-LED U7N TV ULED Mini-LED PRO television with Game Mode PRO 144Hz and integrated subwoofer, targeting mainstream consumers who want gaming-oriented features.
- Hisense ULED Mini-LED U6N TV ULED Mini-LED television with High View Engine and Quantum Dot technology, positioned as an entry-level to mid-range Mini-LED option.
- Hisense Laser TV L9G TriChroma Laser TV featuring 100-inch projection and 4K resolution, an ultra-short-throw home cinema system with built-in smart TV platform.
- Hisense PL1 Laser Projector
Quantifiable outcome
- 38% year-on-year TV value growth in Western Europe in 2024
- +5 more outcomes
Companies that use Hisense
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Hisense technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability6 records
Feature10 records
Hisense partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- V (formerly VIDAA) / VIDAA OScoreVIDAA OS, operated by V, powers Hisense and Toshiba Smart TVs globally. Nexxen partnered with V to deliver targeted advertising experiences on VIDAA OS-powered Smart TVs during FIFA World Cup 2026. Omdia forecasts VIDAA will overtake LG webOS in European TV shipments in 2025.
- NexxenminorNexxen, an advertising technology platform, partnered with V (formerly VIDAA) to enable advertisers to reach soccer fans during Summer 2026 through advertising on VIDAA OS-powered Smart TVs spanning Hisense and Toshiba devices. Hisense, as an official sponsor of FIFA World Cup 2026, offers select brands exclusive experiential activations including in-person match attendance.
- Hotpoint Appliances (Kenya)minorHotpoint Appliances partnered with Hisense in Nairobi to promote premium smart home and entertainment technologies in Kenya ahead of FIFA World Cup 2026. The partnership involves deploying Hisense's AI-powered TVs, smart appliances, and connected living devices through Hotpoint's extensive retail network, with marketing tied to FIFA World Cup 2026.
- 20th Century Studios (The Devil Wears Prada 2)minorHisense featured its RGB MiniLED display technology in 'The Devil Wears Prada 2,' releasing in theaters May 1. Hisense RGB TVs were integrated into the film's world premiere in New York, including a live stream broadcast in Times Square. TV screens also appear within the fictional Runway Magazine offices in the movie. The campaign positions Hisense as a design-forward lifestyle brand.
- S-GAME (Phantom Blade Zero)minorHisense reaffirmed its partnership with S-GAME as the Global Official Partner across TV and monitor categories for the upcoming game Phantom Blade Zero. The collaboration was showcased at Gamescom LATAM 2026. Hisense's RGB MiniLED display technology enhances the gaming experience with improved color expression, contrast, and visual immersion.
- Tamara Group / VaynerXminorVaynerX, founded by Gary Vaynerchuk, launched Tamara Group as a new agency brand with Hisense as a launch partner. Tamara Group focuses on helping brands master the attention economy through high-volume content production. Hisense is one of approximately half new business and half existing VaynerX clients in this partnership.
- FIFA (International Federation of Association Football)coreHisense is a three-time FIFA World Cup official sponsor (2018, 2022, 2026) and serves as the Official and Exclusive VAR Review TV Provider for FIFA World Cup 2026. The company installed its RGB MiniLED technology in FIFA's Video Operation Rooms across the United States, Canada, and Mexico. Hisense also became a supporting partner of the FIFA Museum's Soccer and Technology exhibition at Science World in Vancouver.
- NBA (National Basketball Association)coreHisense is the Official TV and Home Appliance Partner of the NBA. This partnership expands Hisense's sports sponsorship portfolio beyond football (FIFA) to basketball, targeting US and global audiences through NBA-related brand activations and retail programs.
- NIQ (Global Consumer Intelligence)coreHisense used NIQ's AI-powered market intelligence to achieve 38% year-on-year TV value growth in Western Europe in 2024. The partnership enables data-driven decisions on product positioning, pricing, and inventory across more than 20 markets. Companies are expanding collaboration to include deeper AI-driven forecasting for consumer trends.
- LenovominorBoth Lenovo and Hisense secured brand ambassador partnerships with Chinese referee Ma Ning at the 2026 World Cup. Ma Ning became a viral sensation and national hero at the tournament, generating over 3 billion views on Douyin and nearly 100 million on Xiaohongshu.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Hisense competitors and assessment
Company assessmentDirect peers
- Samsung Electronics: Samsung is Hisense's primary direct competitor in the global TV market, particularly in Mini-LED, QLED, and now RGB MiniLED categories. Samsung's Micro RGB 115-inch TV at $29,999 sets the premium benchmark that Hisense UR9 competes against at much lower price points.
- LG Electronics: LG competes directly with Hisense across OLED TVs, home appliances (refrigerators, washers, ACs), and smart home platforms (ThinQ vs ConnectLife). LG webOS is being overtaken by VIDAA in European TV shipments per Omdia forecasts, making this the most direct platform-level competitor.
- TCL Electronics: TCL is Hisense's closest value-tier competitor in TVs globally, both being Chinese-headquartered brands competing on price-performance in Mini-LED and QLED segments. TCL also faces parallel InterDigital patent enforcement, indicating similar competitive dynamics.
- Sony Corporation: Sony competes with Hisense in premium TVs (QD-OLED vs RGB MiniLED), where Tom's Guide testing showed Hisense UR9 outperforming Sony on color gamut. Sony's professional broadcast heritage (used in FIFA VAR historically) is now being displaced by Hisense for FIFA World Cup 2026.
- Haier Smart Home: Haier is a Chinese-headquartered direct competitor in home appliances (refrigerators, washing machines, ACs) and increasingly in TVs. Both companies compete for global smart home appliance share with overlapping product portfolios and similar value-tier positioning.
- Vizio: Vizio competes directly with Hisense in the US value-to-mid-tier TV market through retailers like Walmart and Best Buy. Both target similar price-sensitive US consumers seeking large-screen 4K TVs.
- Sharp Corporation: Sharp competes in TVs (Mini-LED/Aquos lines) and home appliances globally. Sharp's TV business has been partially divested to various regional players but remains a direct competitor in Japan and parts of Asia/Pacific.
Emerging players
- Skyworth Group: Skyworth is a Chinese TV and appliance manufacturer with overlapping Mini-LED TV and home appliance lines that compete with Hisense in Asian and emerging markets. Less global scale but similar product breadth.
- Roku, Inc. Roku is currently named in the USITC Section 337 investigation alongside Hisense for display device patents. Roku OS competes with VIDAA OS in smart TV platforms, and Roku-branded TVs compete directly with Hisense at US retailers.
Broad incumbents
- Panasonic Corporation: Panasonic competes with Hisense in premium TVs (OLED) and home appliances (refrigerators, washing machines, ACs) globally. A more established Japanese brand competing in similar premium and energy-efficient categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks3 records
Key highlights7 records
Customer concentration
Hisense social profiles
Digital presenceHisense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hisense leadership team
Management profileNumber of profiles
Profiles1 record
Hisense subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hisense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hisense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hisense
What does Hisense do?
Hisense designs, manufactures, and sells consumer electronics including televisions (ULED Mini-LED, RGB Mini-LED, Laser TV), home appliances (refrigerators, washing machines, dishwashers), air conditioners (mini-split inverter, portable, commercial), and audio products (soundbars). The company operates globally in over 160 countries through retail and e-commerce channels, offering premium display technology at competitive price points.
Is Hisense a public or private company?
Hisense is a private company. It is classified as unknown and is currently operating.
When was Hisense founded?
Hisense was founded in 1969. It employs 11 to 50 people.
Where is Hisense based?
Hisense is headquartered in Monterrey, Mexico, in the Latin America region.
How does Hisense make money?
Four revenue lines are on record. Laser TV Projectors are the primary driver. The others are air Conditioners, home Appliances (Línea Blanca) and audio Products.
Who are Hisense's main competitors?
Direct peers on record are Samsung Electronics, LG Electronics, TCL Electronics, Sony Corporation, Haier Smart Home, Vizio and Sharp Corporation. Emerging players are Skyworth Group and Roku, Inc.. Panasonic Corporation is listed as a broad incumbent.
Does Hisense have an API?
No public API is recorded for Hisense.
What industry is Hisense in?
Hisense's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAEAA, Television Retail (LED/LCD/OLED/QLED/Mini-LED). Its NAICS code is 3343 and its SIC code is 3651.