UpValley Family Centers

What UpValley Family Centers does

UpValley Family Centers (UVFC, formerly Calistoga Family Center and St. Helena Family Center, merged February 2014) is a 501(c)(3) nonprofit operating as the only family resource center in rural northern Napa Valley. It serves low-income, predominantly Latino immigrant families, children and youth (ages 0–18), immigrants, and older adults (55+) across Calistoga, St. Helena, Angwin, Deer Park, Pope Valley, Oakville, Rutherford, Lake Berryessa, and adjacent areas of Sonoma and Lake Counties through two physical sites: Vermeil House in Calistoga (913 Washington Street, opened June 2025) and the headquarters in St. Helena (1440 Spring Street). Headcount is approximately 35 staff, supplemented by 120+ community volunteers; the organization served 4,300+ community members in 2023.

UVFC delivers wraparound human services rather than a technology product. Core program lines include: (1) Children & Youth — early learning, Niños Activos bilingual playgroups, CLARO and CLARA youth mentoring, youth diversion, and SHINE mental health collaboration with Aldea Children & Family Services; (2) Families — case management, Triple P parenting, domestic violence connections to NEWS, urgent needs/emergency assistance; (3) Adults — DOJ-accredited immigration legal services (citizenship, DACA, green card, ITIN), ESL and adult basic education through the Mexican Consulate's Plaza Comunitaria and Napa Valley College, free VITA tax preparation (552 returns in 2025 returning $800,000+), financial coaching, disaster preparedness, and the Promotoras community health worker model; (4) Older Adults — in-home case management, Lunch & Learn workshops, caregiver support, and IHSS linkage. UVFC acts as backbone organization for the Calistoga Community Schools Initiative, coordinating 36 partner agencies and leveraging over $3M in co-located services annually.

Revenue comes from institutional grants and foundation funding (the majority of the operating budget), individual, corporate and service-group donations (21% of the operating budget), donor-advised fund grants (Fidelity Charitable, Schwab Charitable, BNY Mellon), planned gifts and QCDs, plus sponsorship and auction revenue from annual events (VIVA! Napa Valley, Napa Valley Pickleball Classic, Back to School Family Celebration, Día de los Muertos). Major funders include California Department of Social Services, California Wellness Foundation, S.H. Cowell Foundation, Napa Valley Community Foundation, First 5 Napa, Napa County Health & Human Services Agency, Napa Valley Vintners, PG&E, and Kaiser Permanente. All programs are delivered free of charge to eligible community members. The organization is governed by an all-volunteer Board of Directors. Jenny Ocón has served as Executive Director since the 2014 merger.

Name

UpValley Family Centers

Legal name

UpValley Family Centers

Website

https://upvalleyfamilycenters.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

UpValley Family Centers is a 501(c)(3) nonprofit operating two family resource centers in Calistoga and St. Helena, delivering bilingual wraparound social services — early learning, youth mentoring, immigration legal services, case management, tax preparation, and senior support — to low-income, predominantly Latino immigrant communities across rural northern Napa Valley.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industries

Cultural, Multilingual & Immigrant Family Engagement Programs (EDACALAL), Community Centers & Neighborhood Support Services (BPAGAEAL), Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK)

Keywords

• Community social services
• Family resource center
• Immigration legal services
• Youth development programs
• Adult education ESL

Headquarters

HQ city

Saint Helena

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Institutional Grants and Foundation Funding: Primary revenue from grants and institutional funders including California Department of Social Services, California Wellness Foundation, S.H. Cowell Foundation, Napa Valley Community Foundation, and numerous other regional and national foundations. Makes up the majority of annual operating budget.
2. Individual and Corporate Donations: Individual, corporate, and service group donors contribute 21% of annual operating budget. Includes major donors, local businesses, and community members. Donation forms available online with options for one-time, recurring monthly, and designated giving for specific programs.
3. Donor-Advised Fund and Planned Giving: Accepts grants from Donor-Advised Funds (DAF) through Fidelity Charitable, Schwab Charitable, BNY Mellon, and regional community foundations. Also accepts planned gifts, stock donations, and Qualified Charitable Distributions (QCDs) from IRAs for donors age 70½ or older.
4. Third-Party Event Revenue: Annual events including VIVA! Napa Valley online auction, Napa Valley Pickleball Classic, Back to School Family Celebration, and Día de los Muertos generate sponsorship revenue and donations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UpValley Family Centers delivers free, bilingual (English/Spanish) wraparound social services to low-income families, children, youth, immigrants, and older adults in rural northern Napa Valley through two physical family resource centers in Calistoga and St. Helena. Core offerings include immigration legal services, youth mentoring and diversion, family case management, early learning programs, ESL and adult education, senior wellness services, financial coaching, VITA tax preparation, Triple P parenting support, and disaster preparedness/case management, with over 4,300 community members served in 2023.

Product overview

UpValley Family Centers is a nonprofit social services organization that operates family resource centers in Calistoga and St. Helena, providing a comprehensive suite of community support programs. The organization does not offer a technology product or software platform but rather delivers direct human services including children and youth programs (early learning services, youth mentoring through CLARO/CLARA, youth diversion programs), adult education and workforce services (ESL classes, financial coaching, tax preparation through VITA), immigrant services (immigration legal assistance, citizenship classes, DACA support), family support services (case management, domestic violence counseling, Triple P parenting program), and older adult services (case management, social activities, caregiving resources). These programs are delivered through physical locations and community partnerships rather than a digital product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Children & Youth Programs

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aldea Children & Family ServicescoreStrategic or Co-development PartnerPartner in the SHINE (Student Health Improvement through Nonprofit Excellence) collaboration providing mental health services to students in Napa County schools.
• Calistoga Joint Unified School DistrictcoreStrategic or Co-development PartnerKey partner in Calistoga Community Schools Initiative. UVFC serves as backbone organization coordinating 36 partner agencies for birth-to-college student and family support.
• Napa Valley Together (formerly Citizenship Legal Services)coreStrategic or Co-development PartnerCollaborative of six nonprofit organizations united to uphold immigrant rights, provide citizenship legal services, and reduce fear from misinformation. Members: Puertas Abiertas, On The Move's Neighborhood Initiative, UpValley Family Centers, Community Leaders Coalition, Immigration Institute of the Bay Area.
• Community Health Napa Valley (Collabria Care)minorStrategic or Co-development PartnerHealthcare partner providing referrals and collaborative services for mental health and health insurance enrollment.
• NEWS (Nurturing Empowerment Worth Safety)coreStrategic or Co-development PartnerPartnership for domestic violence support services. UVFC staff connect individuals with NEWS resources; NEWS provides 24-hour crisis line (707-255-6397).
• Mexican Consulate (Plaza Comunitaria)coreStrategic or Co-development PartnerPartnership for adult education program offering Spanish literacy, basic education, and ESL classes with Mexican Secretary of Public Education accreditation.
• Napa Valley CollegecoreStrategic or Co-development PartnerPartnership providing free ESL classes in Calistoga. UVFC provides childcare during class hours.
• Boys & Girls Club of St. Helena and CalistogaminorStrategic or Co-development PartnerCollaborative partner in Calistoga Community Schools Initiative providing youth development programs.
• Ole HealthminorStrategic or Co-development PartnerHealthcare partner providing services through Calistoga Community Schools Initiative and health insurance enrollment support.
• Rianda House Senior Activity CenterminorStrategic or Co-development PartnerCollaboration for Lunch and Learn workshops for older adults, held monthly at Calistoga Community Center.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• On The Move: Sonoma/Napa-based nonprofit delivering youth development, family support, and immigrant services, and a core partner in the Napa Valley Together collaborative with overlapping case management, youth mentorship, and bilingual programming.
• Community Leaders Coalition: Napa Valley Latino community advocacy and family services organization that is a core member of the Napa Valley Together immigration legal services collaborative alongside UVFC, serving overlapping immigrant populations with comparable wraparound and civic engagement programming.
• Aldea Children & Family Services: Napa County nonprofit providing mental health, counseling, and family services to children and youth, partnered with UVFC through the SHINE (Student Health Improvement through Nonprofit Excellence) collaboration for school-based mental health services.
• Immigration Institute of the Bay Area: Bay Area nonprofit offering DOJ-accredited immigration legal services, citizenship, and family support—directly comparable to UVFC's immigration program and a collaborative partner in Napa Valley Together.
• Boys & Girls Club of St. Helena and Calistoga: Local youth development nonprofit operating within UVFC's service area, listed as a Calistoga Community Schools Initiative partner providing after-school and youth programming to overlapping low-income Calistoga and St. Helena youth populations.
• NEWS (Nurturing Empowerment Worth Safety): Napa-based domestic violence and family services nonprofit that is a referral partner of UVFC, providing crisis intervention, counseling, and safety services to overlapping domestic violence survivor populations across Napa County.
• Puertas Abiertas: Napa-based immigrant services and family support nonprofit that is a core partner in the Napa Valley Together immigration collaborative alongside UpValley Family Centers, serving overlapping Latino immigrant populations in the Napa Valley with comparable case management and legal services.

Others

• Napa Valley Community Foundation: Regional community foundation that is both a major institutional funder and strategic partner of UVFC—comparable as an ecosystem node that convenes Napa Valley nonprofits and funds social services, but operating as a grantmaker rather than direct service provider.

Emerging players

• Ole Health: Napa Valley community health center providing primary care, behavioral health, and insurance enrollment to low-income and immigrant populations, partnering with UVFC through the Calistoga Community Schools Initiative and serving an overlapping client base.

Broad incumbents

• Catholic Charities of the Diocese of Santa Rosa: Broader regional social services organization delivering immigration legal services, family support, refugee resettlement, and basic needs across Northern California with overlapping service lines to UVFC but at significantly greater geographic and program scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/upvalleyfamilycenters
• LinkedInlinkedin.com/company/upvalley-family-centers
• Instagraminstagram.com/upvalleyfamilycenters

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UpValley Family Centers