Venner

What Venner does

Venner Oy (Business ID 2911951-5) is a Finland-based private limited company founded in 2018 by siblings Tuulia and Emilia Järvinen that operates a hybrid social-impact model combining a charitable food box service for low-income families with children and a consumer-facing subscription recipe service. The core charitable product, Venner-ruokalaatikko, delivers weekly vegetarian food boxes containing up to 42 meal portions for 4-6 person households, plus D-vitamin supplements (supplied by Sana-sol), 2-3 kg of fruit, olive oil, recipes, and an e-cooking course; box composition is rooted in Finnish National Institute for Health and Welfare (THL) nutritional recommendations. Recipient families are identified through a network of Finnish NGOs, municipalities, and parishes (Hope ry, Mannerheimin Lastensuojeluliitto, Ensi- ja turvakotien liitto, Marttaliitto, SOS-lapsikyläsäätiö, Itla, Lastensuojelun keskusliitto), a model Venner describes as preserving dignity while avoiding means-testing overhead; the company has cumulatively enabled over 1,000,000 healthy home-cooked meals and reached approximately 20,000 children through the Jokaiselle lapselle lounas campaign.

Venner's technology is centered on venner.fi (e-commerce and subscription hub), the custom Uniqore B2B ordering platform co-developed with Sofokus Oy for gift-code and corporate ordering, the free Vegemi mobile application for children's vegetable education (a gamified digital vegetable garden with over 1 million user events), and the Hävikki food-waste recipe tool. Supporting integrations include Stripe and Paytrail for payments, Mailchimp for email, Airtable for Uniqore data storage, Google Analytics and Hotjar for analytics, and Collicx Oy plus Matkahuolto for last-mile delivery; regional packing is handled by Kauppahalli24 in the Helsinki metropolitan area and K-ryhmä/Kesko in Turku. The company operates across 12 Finnish municipalities and runs a UK pilot under the Venner Nutrition brand.

Revenue is generated through three streams: (1) the Vennerin Keittiössä subscription service at €9.90/month recurring or €115/year non-recurring, with proceeds net of a 2.8% webstore transaction fee directed to charity boxes and free for recipient families; (2) one-time Venner-ruokalaatikko purchases at €90 per full box (with participation from €15) plus the newer consumer Sesonkiruokalaatikko seasonal box; and (3) B2B corporate CSR packages (the Keittiökummi program launched with Ensi- ja turvakotien liitto in May 2021) where companies fund boxes for low-income families in exchange for impact communications, Keittiössä licenses, and recipient feedback. The lean operation runs on a 7-person core team supported by 8 named public-figure 'Vennerit' ambassadors, is GDPR-compliant, holds an Oiva food-safety registration, and remains founder-owned under the Venner Oy legal entity.

Name

Venner

Legal name

Venner Oy

Website

https://venner.fi

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Venner Oy is a Finland-based social-impact company delivering THL-aligned vegetarian food boxes to low-income families alongside a €9.90/month consumer recipe subscription, B2B CSR partnerships, and the Vegemi children's nutrition app, operating across 12 Finnish municipalities with a UK pilot.

Ownership category

akta.pro rank

Product category

Social Impact Nutrition Services

NAICS

Community Food Services (624210), Caterers (722320), Community Food Services (62421), Community Food and Housing, and Emergency and Other Relief Services (6242), Caterers (72232), Food Service Contractors (72231), Emergency and Other Relief Services (624230)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Wholesale-Groceries, General Line (5141), Services-Social Services (8300), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)

akta.pro secondary industries

Meal Kits & Recipe Box Delivery (CRAFAFAD), Meal Kits & Recipe Box Delivery (AFAIAMAE), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Food box subscription
• Nutrition education service
• Charitable meal delivery
• Corporate CSR partnerships
• Vegetarian recipe platform

Headquarters

HQ city

Uusimaa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Vennerin Keittiössä monthly subscription: Recurring monthly subscription to recipe/cooking service at 9.90€/month (incl. VAT 24%). Continuously billed until cancelled. Revenue (minus 2.8% webstore transaction fee) is directed to Venner food boxes for families in need. Free for Venner client families.
2. Vennerin Keittiössä annual subscription: Non-recurring annual subscription at 115€/year (incl. VAT 24%); customer must manually renew.
3. Venner-ruokalaatikko one-time box purchases: One-time purchase of a complete food box (ingredients for 7 warm vegetarian meals for 4–6 people, snacks, D-vitamin, 2–3 kg fruit, olive oil, recipes, e-cooking course). Full box 90€; participation possible from 15€. Partial or full proceeds directed to charity boxes for low-income families.
4. Sesonkiruokalaatikko (seasonal food box) sales: Seasonal food box sales to consumers (piloting Feb 2026) and B2B (via Uniqore) including to offices or as gift codes to individuals. 4€ from each consumer seasonal box and 6€ from each B2B seasonal box directed to charity boxes for families in need.
5. B2B corporate CSR partnerships: Corporate partnerships where companies fund Venner food boxes for low-income families as part of CSR/wellbeing strategy. Companies choose delivery region, quantity and partner organization. In return they receive Venner's corporate package with social media materials, Keittiössä licenses, and family feedback.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Venner delivers a weekly charitable plant-based food box (Venner-ruokalaatikko) containing ingredients for 4–6 person families plus snacks, vitamin D, fruit, olive oil, recipes and an e-cooking course to low-income Finnish families with children, identified through NGO and municipal partners. Consumers can subscribe to the Vennerin Keittiössä recipe and cooking membership (€9.90/month or €115/year) or buy a Sesonkiruokalaatikko seasonal box, with a fixed portion of each consumer and corporate purchase redirected to fund the charitable boxes.

Product overview

Venner operates a unified social-impact platform that combines a charitable food-assistance offering (Venner-ruokalaatikko) with a consumer-facing subscription service (Vennerin Keittiössä). The core Venner-ruokalaatikko delivers nutritious plant-based food boxes plus recipes and an e-cooking course directly to low-income families through partner organizations. The consumer-facing Sesonkiruokalaatikko (Seasonal Food Box), sold via the Venner shop, generates donations per box. These are tightly linked to the Vennerin Keittiössä subscription service - a monthly or annual membership whose proceeds fund the charitable boxes and which bundles together several content modules: Venner kokkikurssi (cooking course videos), Venneritkokkaa (cook with ambassadors), Arjen kasvisreseptit (everyday recipes), Sesonki (seasonal picks), Kasviproteiinit (plant proteins), Hävikki (food-waste tool), and Vennerit vinkkaa (daily nutrition tips). The Vegemi mobile app extends the offering into children's food education, while Venner Nutrition operates as the UK sub-brand. Together these form an integrated ecosystem where consumer purchases, subscriptions, and corporate partnerships all fund the core charitable food-box mission.

Differentiator

Problem solved

Functional benefit

Brands

• Vennerin Keittiössä: Subscription recipe and cooking-instruction service on venner.fi (monthly €9.90 or annual €115, free for Venner recipient families), whose revenue funds Venner food boxes for low-income families.
• Vegemi
• Venner Nutrition
• Sesonkiruokalaatikko

Products and services

• Venner-ruokalaatikko (Venner Food Box) Charitable weekly plant-based food box providing ingredients for 7 warm vegetarian meals for 4–6 person households (up to 42 meal portions), plus snacks, Sana-sol D-vitamin, 2–3 kg of fruit, olive oil, recipes, and an e-cooking course; delivered to low-income families with children identified through NGO and municipal partners.
• Vennerin Keittiössä (In Venner's Kitchen) Subscription-based recipe and cooking platform offering vegetarian recipes, cooking-course videos, ambassador recipes, seasonal picks, plant-protein guides and a food-waste tool, priced at €9.90/month or €115/year (free for Venner recipient families), whose revenue funds charitable food boxes.
• Sesonkiruokalaatikko (Seasonal Food Box) Consumer and B2B-gift seasonal plant-based food box with each purchase donating €4 (consumer) or €6 (B2B) to Venner food boxes for low-income families; available with gluten-free and vegan options via the Venner shop and Uniqore B2B ordering system.
• Vegemi Mobile Application Free mobile application using a digital vegetable garden to encourage children to eat more vegetables through gamified play, with an associated activity book; developed by Venner in cooperation with retail partners.
• Venner Yrityspaketti (Corporate Partnership Package) B2B CSR and wellbeing program enabling companies to fund Venner-ruokalaatikoita for low-income families, choose delivery region, quantity and partner organization, and receive the Venner corporate package including social-media materials, Vennerin Keittiössä licenses, and family feedback.
• Venner Nutrition (UK Sub-brand) UK-focused sub-brand of Venner providing nutrition services and continuing the Venner food box concept in the British market via vennernutrition.uk.
• Venner hyvää tekevä joulukauppa (Charitable Christmas Shop) Charitable seasonal Christmas shop offering products for consumers and companies, with proceeds directed to fund Venner food boxes for low-income families.

Quantifiable outcome

• 1,000,000+ healthy home-cooked meals enabled cumulatively
• +5 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Hope rycoreStrategic or Co-development PartnerOne of the primary Finnish NGO partners that identifies recipient families and helps distribute Venner food boxes to low-income families. Listed across the mission, partnerships and effectiveness pages.
• Ensi- ja turvakotien liittocoreStrategic or Co-development PartnerFinnish NGO partner that co-developed the 'Keittiökummi' campaign with Venner, recruiting corporate Keittiökummi sponsors and identifying recipient families (May 2021 onwards).
• Mannerheimin Lastensuojeluliitto (MLL)coreStrategic or Co-development PartnerFinnish child welfare NGO that helps identify and refer low-income families to receive Venner food boxes.
• MarttaliittocoreStrategic or Co-development PartnerFinnish homemakers' organization cooperating with municipalities and church diaconia work; identifies and refers low-income families for Venner food boxes.
• SOS-lapsikyläsäätiöcoreStrategic or Co-development PartnerNGO partner identifying recipient families for Venner food boxes.
• ItlaminorStrategic or Co-development PartnerPartner organization in identifying and supporting recipient families for Venner food boxes.
• Lastensuojelun keskusliittominorStrategic or Co-development PartnerPartner organization in identifying and supporting recipient families for Venner food boxes.
• Finnish municipalities and parishes (kunnat, seurakunnat)coreStrategic or Co-development PartnerMunicipalities and parishes (via e.g. Marttaliitto) help identify low-income families and coordinate distribution of Venner food boxes.
• Sofokus OycoreTechnology or IntegrationSoftware partner that co-developed the Uniqore ordering system (venner.uniqore.com) for B2B and gift-code Venner-ruokalaatikko orders. Sofokus handles data processing in the system.
• Collicx Oy (Collico)coreTechnology or IntegrationLogistics partner receiving order data via Uniqore integration into its dispatch system; responsible for last-mile delivery of Venner boxes. Has DPA in place with Venner.
• MatkahuoltocoreChannel Partner/ Reseller/ DistributorSub-contracted by Collicx Oy to handle deliveries outside Collicx's own delivery zone. Receives order data as message from Collicx.
• StripecoreTechnology or IntegrationPayment processor for Vennerin Keittiössä subscription fees; securely handles customer credit card data which Venner never stores or sees.
• PaytrailcoreTechnology or IntegrationPayment processor for e-commerce shop purchases on venner.fi; receives cart ID and product info from Venner.
• Kauppahalli24coreChannel Partner/ Reseller/ DistributorRegional partner that packs and delivers Venner boxes in the Helsinki metropolitan area to both assisted low-income families and self-ordering customers.
• K-ryhmä (Kesko)coreChannel Partner/ Reseller/ DistributorRegional logistics partner that handles packing and delivery of Venner boxes in the Turku region.
• Sana-solcoreStrategic or Co-development PartnerVitamin/D-vitamin product partner that supplies D-vitamin included in every Venner-ruokalaatikko and enables Venner's operations.
• Suur-Seudun Osuuskauppa (SSO)coreGTM or Marketing PartnerInnovative partnership around food education; co-promotes Vegemi app and activity book in Sale Hiidensalmi and S-market Tupuri; long-running collaboration since at least 2022.
• CGIminorStrategic or Co-development PartnerCorporate partner that supports Venner through funding food boxes and engages staff wellbeing ('Venner <3 CGI' blog post June 2020).
• HelttiminorStrategic or Co-development PartnerOccupational health partner announced Nov 2021; collaboration to support mental health through nutrition.
• City of Espoo (Espoon kaupunki)minorStrategic or Co-development PartnerPilot partner (with Indcare Oy) on nutritional food education for families with babies and strengthening family food skills (June 2021).
• Foodora MarketminorChannel Partner/ Reseller/ DistributorOnline grocery collaboration for quick delivery and seasonal food boxes (May 2021).
• Turvaverkko HelsinkiminorStrategic or Co-development PartnerHelsinki crisis work organization; 753 Venner boxes distributed to families affected by or threatened by domestic violence (Sept 2022).
• Vegemi (own product line)coreStrategic or Co-development PartnerVegemi is a digital vegetable-garden mobile app developed by Venner for children's food education; operates as a free companion product and links from venner.fi to vegemi.fi.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gousto: UK-based meal-kit company with recipe + ingredient subscriptions. Directly comparable on the meal-kit + recipe subscription product Venner replicates in its UK Venner Nutrition pilot, serving a similar vegetarian-leaning consumer with weekly box delivery.
• Blue Apron: US meal-kit company delivering recipe + ingredient boxes on a recurring subscription basis. Direct product/market peer to Venner's Sesonkiruokalaatikko and Vennerin Keittiössä, though without the social-impact donation overlay.
• Marley Spoon: D2C meal-kit company operating across Europe with weekly recipe + ingredient subscriptions. Closely comparable on product format, vegetarian menu emphasis and recurring subscription model, though lacking Venner's charitable cross-subsidy.

Regional players

• Godtlevert: Norwegian meal-kit subscription company with weekly recipe + ingredient delivery. Comparable on the Nordic meal-kit subscription model and ingredient sourcing/logistics, though primarily serves the Norwegian market rather than Finland.
• Linas Matkasse: Swedish meal-kit subscription company delivering weekly recipe + ingredient boxes to Nordic households. Comparable on regional market (Nordic) and product format (recurring subscription meal kits with vegetarian options), but operates at much larger scale in Sweden only.

Emerging players

• Olio: Food-sharing app that redistributes surplus food between households and businesses. Comparable on the food-waste reduction mission and consumer-facing app model (cf. Venner's Hävikki tool and Vegemi app), though focused on redistribution rather than curated boxes.
• Too Good To Go: European surplus-food marketplace connecting consumers with restaurants/retailers to reduce food waste. Comparable mission overlap (food waste, sustainability, nutrition access) and similar market geography, but uses an app-based marketplace model rather than curated ingredient boxes.

Broad incumbents

• City Harvest: Large US food-rescue charity that collects surplus food and distributes to families in need. Comparable on the charitable food-distribution mission (cf. Venner-ruokalaatikko) but operates at much larger scale and without the consumer-subscription funding mechanism.
• HelloFresh: Global meal-kit leader with recipe + ingredient box subscriptions. Comparable on product format (recipe-driven ingredient boxes with recurring subscriptions) and D2C GTM, but operates at vastly larger scale and without the charitable cross-subsidy model.
• Feeding America: Largest US hunger-relief charity running a nationwide food bank network. Comparable on the social mission of delivering food to low-income families, though operates at vastly larger scale and via traditional food-bank channel rather than curated meal boxes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Venner49779873
• Facebookfacebook.com/pages/category/Local-Service/Venner-472434276510659
• LinkedInlinkedin.com/company/venner-ruokakassipalvelu
• Instagraminstagram.com/venner_ravitsemus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Venner