Drink Wisconsinbly

What Drink Wisconsinbly does

Drink Wisconsinbly is a Wisconsin-themed lifestyle merchandise company that sells branded apparel, drinkware, coolers, books, games, food/snacks, and curated gift boxes centered on state pride, drinking culture, supper clubs, outdoor recreation, and Green Bay Packers fandom. Its product portfolio is organized into 35+ themed collections and a set of distinct sub-brands — Happy Old Fashioned, Dwink Wisconsinbly (infants), Play Wisconsinbly (youth), Wag Wisconsinbly (pets), Pontoon Wisconsinbly, Green & Gold, Milwaukee Baseball, and the Tavern Collection — each functioning as a focused merchandising lane. Underlying technology is a standard Shopify e-commerce storefront with no proprietary software layer, augmented by company-operated physical assets including a branded pub in Milwaukee and a small set of Wisconsin gift shops that double as community and event venues. Revenue is generated through direct-to-consumer unit-priced product sales plus $25/$50/$100 digital gift cards; ancillary revenue and brand reach come from co-branded Tavern Collection partnerships with Wisconsin bars and the Nicolet Lawdge partnership activation with Nicolet Law inside the Milwaukee pub. Pricing spans roughly $5 coozies through ~$1,699 premium coolers, with free U.S. shipping at the $55 threshold and a 15% military discount via GovX. The company was founded in 2018, remains privately held with a single $562K seed round on record, and operates with a 1–10 person team based in Milwaukee.

Name

Drink Wisconsinbly

Legal name

Drink Wisconsinbly

Website

https://drinkwisconsinbly.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Drink Wisconsinbly is a Wisconsin-themed lifestyle brand selling branded apparel, drinkware, coolers, gifts, and food via Shopify e-commerce, a Milwaukee pub, and Wisconsin gift shops, targeting state-pride consumers, Packers fans, outdoor enthusiasts, gift givers, and pet owners.

Ownership category

akta.pro rank

Product category

Themed Apparel & Gifts

NAICS

Gift, Novelty, and Souvenir Retailers (459420), Gift, Novelty, and Souvenir Retailers (45942), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Seasonal & Party Variety Stores (CRAEAGAB)

akta.pro secondary industries

Sports, Concert & Venue Gift Shops (CRALAJAH), Party & Entertaining Disposable Supplies (CRAJAGAL)

Keywords

• Themed apparel merchandise
• Wisconsin lifestyle brand
• Novelty drinkware gifts
• Curated gift boxes
• Regional lifestyle retail

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: The company operates a direct-to-consumer e-commerce store selling Wisconsin-themed apparel, drinkware, accessories, and gift products. Revenue is generated through one-time product purchases with no subscription component. The company also sells digital gift cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Drink Wisconsinbly designs, markets, and sells Wisconsin-themed apparel, drinkware, gift boxes, books, games, premium coolers, and specialty food products through a Shopify-powered direct-to-consumer e-commerce storefront and physical gift shop and pub locations in Wisconsin. The company's product portfolio centers on state pride, drinking culture (especially Old Fashioneds), Green Bay Packers sports fandom, supper club heritage, and outdoor recreation, organized into 35+ themed collections.

Product overview

Drink Wisconsinbly is a Wisconsin-themed e-commerce brand and retail chain selling apparel, drinkware, accessories, gifts, and specialty food products. The company operates an e-commerce platform (Shopify-based) and physical pub and gift shop locations. The product portfolio centers on Wisconsin pride and drinking culture merchandise, organized into themed sub-brands and collections including the Happy Old Fashioned mascot line, Green & Gold (Packers) collection, Milwaukee Baseball collection, Tavern Collection partnerships with local bars, and specialty gift boxes. Core products span T-shirts, sweatshirts, hats, drinkware (mugs, coozies, glasses), coolers, books, games, and Wisconsin-made food items like popcorn and candy.

Differentiator

Problem solved

Functional benefit

Brands

• Pontoon Wisconsinbly: Pontoon-themed collection featuring lake and pontoon boat lifestyle merchandise
• DW Tavern Collection
• Dwink Wisconsinbly
• Play Wisconsinbly
• The Nicolet Lawdge

Products and services

• Drink Wisconsinbly Apparel Wisconsin-themed clothing line including T-shirts, long-sleeve shirts, sweatshirts, hoodies, jackets, tank tops, hats, socks, and women's apparel featuring state pride, drinking culture messaging, and themed designs. Targeted at Wisconsin residents and expatriates seeking apparel that expresses regional identity.
• Drink Wisconsinbly Drinkware Drinkware products including mugs, glass cans, coozies, bottle openers, pint glasses, snifters, and cocktail glasses featuring Wisconsin branding. Designed for Wisconsin-themed bar setups, tailgating, and home bar accessories.
• Drink Wisconsinbly Gift Boxes Curated gift box collections including Wisconsin Essentials, Old Fashioned, Sunset, I Love Day Drinking, Drinks Well With Others, 21st Birthday, Supper Clubbin, Ope, Bloody Mary, and Brandy Old Fashioned Custard gift boxes, ranging from $65 to $160. Targeted at gift givers seeking ready-made Wisconsin-themed presents for occasions like 21st birthdays and graduations.
• Drink Wisconsinbly Coolers Premium coolers including Rover Coolers, Cruiser Craft Coolers, and Rider Coolers priced from $325 to $1,699, designed for Wisconsin-themed outdoor activities, tailgating, and recreation.
• Drink Wisconsinbly Books, Passports & Guides Wisconsin-themed books and passport guides including Wisconsin's Best Beer Guide, Storied & Scandalous Wisconsin, Wisconsin Supper Club Cookbook, Small Town Wisconsin, Wisconsin Cocktails, the Wisconsin Dive Bar Passport (2nd edition, 2026-2027), and the Wisconsin Old Fashioned Passport (2026 edition). Targeted at Wisconsin culture enthusiasts and collectors.
• Drink Wisconsinbly Games Wisconsin-themed games and puzzles including Giant Shutbox, Tabletop Cornhole, Giant Tower Block, and Hold My Beer Puzzles, designed for social gatherings and bar-style entertainment.
• Drink Wisconsinbly Baby & Youth Wisconsin-themed clothing and accessories for infants and children including youth T-shirts, onesies, bibs, and hoodies featuring state pride designs. Includes sub-brand collections such as Dwink Wisconsinbly (infants) and Play Wisconsinbly (youth).
• Wisconsin Fare & Snacks Wisconsin-themed food products including Minocqua popcorn varieties (Brandy Old Fashion, Spicy Dill Pickle, Beer Cheese), Baraboo Cowpies chocolate candy, and Brandy Old Fashioned Cherry Jam. Targeted at Wisconsin culinary culture enthusiasts and gift givers.
• Digital Gift Cards Electronic gift cards available in $25, $50, and $100 denominations for purchasing Drink Wisconsinbly merchandise through the website.
• Drink Wisconsinbly Pub Physical pub location operated by Drink Wisconsinbly in Wisconsin, featuring branded merchandise, community events, and co-branded spaces including the Nicolet Lawdge partnership with Nicolet Law. Functions as a brand experience and community gathering venue.
• Drink Wisconsinbly Gift Shops Physical retail gift shop locations in Wisconsin selling Drink Wisconsinbly merchandise, complementing the e-commerce storefront with in-person shopping experiences for local consumers and tourists.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Nicolet LawminorGTM or Marketing Partner · 4 November 2025Nicolet Law and Drink Wisconsinbly partnered to launch 'The Nicolet Lawdge' in Milwaukee, a branded space within the Drink Wisconsinbly pub featuring local branding and interactive signage. The collaboration aims to foster community engagement and promote Nicolet Law's legal services.
• Reel Livin' Resort (Hayward)minorGTM or Marketing PartnerPart of the Tavern Collection where Drink Wisconsinbly partners with local Wisconsin taverns to create co-branded merchandise. Reel Livin' Resort in Hayward offers Fish Wisconsinbly and Camp Wisconsinbly branded items.
• The District Pub & Grill (Eau Claire)minorGTM or Marketing PartnerTavern Collection partner offering co-branded merchandise for The District Pub & Grill in Eau Claire, Wisconsin.
• Pizza ShuttleminorGTM or Marketing PartnerTavern Collection partner with branded t-shirts and hoodies available through the partnership.
• Smashed on the Rocks Saloon (Algoma)minorGTM or Marketing PartnerTavern Collection partner in Algoma, Wisconsin with co-branded merchandise.
• Milwaukee Rugby ClubminorGTM or Marketing PartnerSports organization partner with Rugby Wisconsinbly branded merchandise available.
• GovXminorGTM or Marketing PartnerGovX partnership provides 15% military discount to active duty and veteran customers through ID verification.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tipsy Elves: Themed apparel brand best known for ugly Christmas sweaters and lifestyle apparel. Comparable to Drink Wisconsinbly in its niche positioning, bold designs, e-commerce-led model, and viral social media marketing playbook.
• State Traditions: Premium state-pride apparel brand offering collegiate and regional lifestyle clothing. Direct peer given its nearly identical state-themed product positioning and apparel-led retail model.
• Local Laundry: State/city pride apparel brand with humorous regional designs. Closely comparable business model — apparel-first, theme-driven, social-native DTC retailer targeting regional identity consumers.
• Simply Southern: Regional lifestyle apparel brand with strong Southern identity and preppy aesthetic. Comparable in product breadth (apparel, drinkware, accessories), fan/community-driven marketing, and themed collection strategy.
• The Mountain: Graphic tee and apparel brand known for nature-themed and lifestyle designs. Comparable in apparel-led product line, themed collection breadth, and DTC e-commerce distribution.
• Yinzers (Yinzer Swag): Pittsburgh regional pride apparel and merchandise brand. Closely analogous business model — city/regional identity, dialect-driven branding, apparel + accessories DTC retailer, suggesting the regional brand template Drink Wisconsinbly could replicate.

Regional players

• Wisconsinmade.com: Online retailer curating Wisconsin-made food, gifts, and crafts. Comparable in its Wisconsin-focused assortment and gift-box offering, though it is a marketplace model rather than own-brand.

Broad incumbents

• Fanatics: Largest licensed sports merchandise retailer. Directly comparable product overlap with Drink Wisconsinbly's Green & Gold and Milwaukee Baseball collections, and represents both a competitor and a potential distribution channel if licensing is secured.
• Etsy: Massive marketplace for handmade and themed goods including state-pride apparel, drinkware, and gifts. Competes for the same Wisconsin-pride consumer wallet via third-party sellers and represents the platform-disruption threat.

Others

• Noble Collection: Wholesale gift and souvenir supplier serving retail stores. Relevant as an enabling supplier/peer in the same Wisconsin-themed souvenir and gift product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/DrinkWisconsinbly
• YouTubeyoutube.com/channel/UC8jdeywasCQHwvEmGqyY5fQ
• Facebookfacebook.com/DrinkWisconsinbly
• Instagraminstagram.com/drinkwisconsinbly
• TikToktiktok.com/@drinkwisconsinbly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drink Wisconsinbly